Interfacing with Diaspora/Ethnic Entrepreneurship

2017 ◽  
pp. 173-187
Author(s):  
Jummy Okoya
Keyword(s):  
Strategic Management ◽  
Competitive Advantage ◽  
Marketing Strategies ◽  
Successful Outcome ◽  
Firm Organization ◽  
Theory Of Practice ◽  
Industrial Sectors ◽  
Management Roles ◽  
The Uk ◽  
Ethnic Businesses

The chapter deals with the issue of diversity in society and changing markets combined with matters dealing with marketing strategies. The increasing diversity of the UK's ethnic population suggests that firms/organizations have a need to pay closer attention to the needs of different ethnic groups in order to generate value and competitive advantage in the marketplace. One way of understanding those needs involves, not only hiring competent ethnic personnel but allowing them to play substantive strategic management roles in the firm/organization. The paper highlights the opportunities and challenges of an ethnically heterogeneous workplace through illustrations in four industrial sectors in the UK. Consequently, a theory of practice is formulated for a successful outcome of, not only diaspora/ethnic businesses but other non-ethnic and large firms/organizations.

scholarly journals Neuromarketing: gestión de ventas de las empresas comercializadoras de vestido / Neuromarketing: sales management marketing companies of dresses

Ciencia Unemi ◽  
2015 ◽  
Vol 8 (15) ◽  
pp. 32
Author(s):  
Freddy Tejada Escobar ◽  
Ligia Fajardo Vaca ◽  
Carlos Vasquez Fajardo
Keyword(s):  
Competitive Advantage ◽  
Sales Management ◽  
Marketing Strategies ◽  
Promising Technique ◽  
Potential Customer ◽  
Industrial Sectors ◽  
Different Seasons

Las comercializadoras de vestidos tienen una competencia cada vez más agresiva debido a las modas que se dan en las diferentes temporadas del año, lo cual hace trascendente que para obtener una ventaja competitiva en la gestión de ventas se fortalezcan, dado el conocimiento del saber lo que desea el consumidor y/o el potencial cliente para su satisfacción, así como también deben estar enfocadas en estrategias y técnicas de marketing, apoyadas a través de campañas publicitarias, promociones que se ofertan. Las nuevas tendencias en el marketing moderno, dan lugar a una acertada mezcla de la psicología y la mercadotecnia, con la finalidad de conocer oportunamente lo que piensan los consumidores y/o clientes. Dentro de este contexto se combinan las neurociencias y el marketing, dejando como resultado el uso del neuromarketing que es una técnica muy prometedora para el incremento de ventas y la rentabilidad. El presente artículo pretende dar a conocer los beneficios que ofrece el neuromarketing, y como se los puede aplicar con facilidad. Esta investigación se realizó en locales y establecimientos comerciales dedicados a la venta de prendas de vestir dentro de los centros comerciales o sectores comerciales de mayor afluencia en las ciudades de Guayaquil, La Libertad y Milagro, Ecuador. AbstractThe trading of dresses has an increasingly aggressive competition due to trends that occur in the different seasons of the year. Which makes transcendent that to gain a competitive advantage in sales management will be strengthened, given the knowledge of knowing what the consumer wants and / or a potential customer for your satisfaction and should also be focused on marketing strategies and techniques, supported by advertising, promotions that are offered. New trends in modern marketing, leading to a successful blend of psychology and marketing, to make known what the consumers. Neuroscience and commercialization are combined. As a result, the use of neuromarketing is a very promising technique for increasing sales and profitability. This article seeks to highlight the benefits of neuromarketing, and how they can be applied quickly. This research conducted at local and commercial establishments dedicated to the sale of clothing in malls or industrial sectors busiest in the cities of Guayaquil, La Libertad and Milagro, Ecuador.

Introducing indicators system for strategic management (of undustrial enterprises)

2020 ◽  
Vol 3 (2) ◽  
pp. 4-9
Author(s):  
Umidjon U. Kostaev
Keyword(s):  
Strategic Management ◽  
Industrial Enterprises ◽  
Industrial Sectors ◽  
Factors Influencing ◽  
The Republic

The study presents the factors influencing on the strategic management of industrial enterprises with scientifically developed and approved set of indicators that assist in controlling strategic managerial records maintenance. The indicators system for organization matches the national specificity of Uzbekistan and recommended as effective controlling strategic managerial records maintenance for industrial sectors of the republic.

Marketing Town Centres: Retailing and Town Centre Management

2005 ◽  
Vol 20 (2) ◽  
pp. 183-204 ◽  
Author(s):  
Gary Warnaby ◽  
David Bennison ◽  
Barry J. Davies
Keyword(s):  
Marketing Strategies ◽  
Place Marketing ◽  
Marketing Practice ◽  
Public And Private ◽  
The Public ◽  
Wide Range ◽  
Town Centre ◽  
The Uk ◽  
Consensual Approach

The role of town centre management (TCM) schemes in the UK has expanded to incorporate a more overt and explicit focus on marketing and promotion. This paper considers the marketing/promotional activities of TCM schemes in the UK. TCM schemes operate at the interface of the public and private sectors. The implications of this are discussed, including the need for a consensual approach by a wide range of urban stakeholders, and the actual activities undertaken, influenced by the funding imperative under which such schemes operate (which impacts on the feasibility of certain activities and the efforts made to evaluate them). Comparisons are drawn between specific place marketing practice by TCM schemes and wider place marketing strategies.

scholarly journals Strategic management model with lens of knowledge management and competitive intelligence

2017 ◽  
Vol 47 (1) ◽  
pp. 55-93 ◽  
Author(s):  
Muhammad Shujahat ◽  
Saddam Hussain ◽  
Sammar Javed ◽  
Muhammad Imran Malik ◽  
Ramayah Thurasamy ◽  
...  
Keyword(s):  
Knowledge Management ◽  
Strategic Management ◽  
Competitive Advantage ◽  
Information Resources ◽  
Competitive Intelligence ◽  
Management Model ◽  
Management Process ◽  
Content Type ◽  
Use Of Knowledge ◽  
Strategic Management Process

Purpose The purpose of this study is primarily to discuss the synergic and separate use of knowledge and intelligence, via knowledge management and competitive intelligence, in each stage of strategic management process. Next, this paper aims to discuss the implications of each stage of strategic management process for knowledge management and competitive intelligence and vice versa. Design/methodology/approach A systematic literature review was performed within time frame of 2000-2016. Extracted information from reviewed studies was synthesized and integrated in strategic management model of Fred David. Findings A strategic management model with lens of knowledge management and competitive intelligence is proposed. Each stage of knowledge management process has implications for knowledge management and competitive intelligence and vice versa. In addition, synergic and separate use of knowledge and intelligence results in effective decision-making, leading to competitive advantage. Research limitations/implications Learning curve of knowledge management and competitive intelligence and being limited to the use of Fred David model are among the many key limitations. Practical implications Experts of knowledge management, competitive intelligence and strategic management can use this study to gain competitive advantage based on knowledge and information resources. Organizations should have knowledge management function and competitive intelligence to support the strategy formulation, implementation and evaluation. Social implications Readers can take a view for how they can manage their knowledge and information resources from a strategic perspective. Originality/value This study proposes a strategic management model with lens of knowledge management and competitive intelligence. The model discusses ways for synergic and separate use of knowledge and intelligence in each stage of strategic management, leading to competitive advantage. In addition, it discusses the holistic and integrated implications of knowledge management and competitive intelligence for each stage of strategic management process and vice versa.

FACTORS AFFECTING THE COMPETITIVE ADVANTAGES OF CITIMART

2014 ◽  
Vol 1 (4) ◽  
pp. 133-148
Author(s):  
Dr. Pham Hung Cuong ◽  
◽  
Nguyen Van Ngan ◽  
Keyword(s):  
Competitive Advantage ◽  
Market Economy ◽  
World Market ◽  
Marketing Strategies ◽  
High Rate ◽  
Business Strategies ◽  
Living Standard ◽  
Competitive Advantages ◽  
Factors Affecting ◽  
Fast Development

According to Porter (1985), in the market of competition, competitive advantage lies in the center of business activities of an enterprise. For this reason, one of the most important factors for any kind of business is to build or construct a good and stable competitive advantage. The wealth of a company cannot be durable if the company does not maintain its competitive advantage. Improving the competitive advantage is one of the first and foremost concerns of every business. In the process of integration, all economies have to try their best to fully compete with each other to gain the best. Among the economy sectors, the retail enterprises are of those who have to apply marketing strategies to strengthen their competitive advantage. With good and suitable marketing strategies, businesses can increase the number of their customer, have goods and products attractive to consumers and finally gain the expected profits. In Vietnam, the market economy started at the end of 1986, much later than the world market economy, so the application of competitive advantages from the macro level to micro level (here the enterprise level) has been slow. For the sector of retailing, especially supermarket retailing, the market scale of Vietnam is much smaller than that of other markets in the region. However, there are basic factors for a fast development in Vietnam such as: big population with the kind of young population, high rate of economic growth rate and non-stop improved living standard. That is the fact that the potential for retailing development in Vietnam is not small and supermarket business in the future is big. In Vietnam, especially in Ho Chi Minh market, there are quite a lot of supermarket chains which are in operation nowadays such as Co-op mart, Citimart, Maximart, B-smart, Shop&Go and so on? These supermarkets are trying their best to gain more customers. For this purpose, the researcher chose Citimart as a case study in this research. Citimart is one of most favorable supermarket in Ho Chi Minh. In this thesis, the researcher studies the factors affecting the competitive advantage of Citimart, and then find out the solutions for the policy makers to have good business strategies of Citimart.

Just Fresh: fresh juices from the desert!

2017 ◽  
Vol 7 (2) ◽  
pp. 1-13
Author(s):  
Syed Zamberi Ahmad ◽  
Norita Binti Ahmad
Keyword(s):  
Small Business ◽  
Strategic Management ◽  
Competitive Advantage ◽  
United Arab Emirates ◽  
Direct Interaction ◽  
Customer Experience ◽  
Business Strategies ◽  
Current Status ◽  
Analysis Model ◽  
Content Type

Subject area Strategic management, Strategic marketing, Entrepreneurship and Small business ventures. Study level/applicability This case study will be useful for undergraduate level students majoring in strategic management, entrepreneurship, small business ventures and marketing. Case overview Just Fresh Juice is a small entrepreneurial venture in the United Arab Emirates (UAE), specialising in preparing all-fresh juices, special mixes and fruit salads. The purpose of this paper is to analyse how Just Fresh can maintain its competitive advantage, and how it could sustain its rapid growth in the market and gain more market share in the long run. Just Fresh focuses on satisfying its customers more effectively than its competitors through a competitive strategy of cost leadership (Papulova and Papulova, 2006), direct interaction with the customers through social media (Srinivasan, 2014) and creating a customer experience (Porter, 2008), as delivering a good customer experience is often more effective in building a competitive advantage than optimising internal processes. Expected learning outcomes The purpose of this case is to enable management students to evaluate and analyse a small business established in the United Arab Emirates. Students will gain a comprehensive understanding of new business set-up and build proper business strategy. They will be able to perform the company’s competitive standing using Porter’s Five competitive forces and analyse its business strategies as well. They will be able to analyse the current status of the company using SWOT analysis and to design alternative strategies for the company using TOWS analysis. Furthermore, students will be able to build a cost analysis model for the company. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 3: Entrepreneurship.

scholarly journals Entrepreneurship and Strategic Management: A Critical Analysis on these Paradigms' Relationship

Pravaha ◽  
2020 ◽  
Vol 26 (1) ◽  
pp. 73-80
Author(s):  
Gyanendra Bikram Shah
Keyword(s):  
Economic Development ◽  
Strategic Management ◽  
Competitive Advantage ◽  
Critical Analysis ◽  
Parental Perspectives

The purpose of this study is to provide a better understanding of the arguments concerning the various views provided by different academics in the fields of entrepreneurship and strategic management and then to find a position in which practice is generally agreed on by the divisions. The researcher examined the fundamental theories of the two paradigms of entrepreneurship and strategic management and also examined existing literature submitted by scholars in the fields who tried to look at the intersection of the two paradigms. This post, however, aims to highlight the need to see the two disciplines as being similar from various parental perspectives. Literature on each of the paradigms was checked to provide a better understanding of them. The researcher was able to consider such intersecting variables, such as culture, which was seldom stressed as a factor influencing the opportunity-seeking conduct of an entrepreneur and competitive advantage-seeking activities to create wealth and ensure the economic development and survival of an organization.

scholarly journals Towards a hydrogen economy – a sustainable pathway for global energy transition

2021 ◽  
Vol 28 (2) ◽  
pp. 102-107
Author(s):  
Jeffrey Kwok
Keyword(s):  
Large Scale ◽  
South Australia ◽  
Energy Transition ◽  
Thermal Engineering ◽  
Hydrogen Economy ◽  
Carbon Abatement ◽  
Electric System ◽  
Industrial Sectors ◽  
The Uk ◽  
Scale Integration

Hydrogen is receiving increasing attention for achieving carbon abatement in various sectors, including transport, logistics, thermal engineering and industrial feedstock, etc. Hydrogen can also support distributed power supply that raises national energy security. Both commercial and industrial sectors share a common vision that increasing the cost-effectiveness of renewable hydrogen represents their strategic achievement towards substantial sustainability. This paper explains how hydrogen can play seven roles in the energy transition which include large-scale integration of renewable energy into the power grid, medium for storing and distributing energy across sectors and/or regions, a buffer to increase the electric system resilience and clean fuel for fuel cell vehicles to decarbonise transport. Besides, hydrogen can decarbonise building energy consumption and serve as feedstock using captured carbon. Power Assets Holdings Limited (PAH), a global investor in energy and utility-related business, has identified a hydrogen economy as a strategic vision in its business plan for zero carbon readiness in 2035 and a carbon-free business model in 2050. In this paper, the features and attributes of different hydrogen projects, such as H21 and InTEGRel in the UK and Hydrogen Park in South Australia, are discussed to demonstrate the commercial deployment of hydrogen power.

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