FACTORS AFFECTING THE COMPETITIVE ADVANTAGES OF CITIMART

2014 ◽  
Vol 1 (4) ◽  
pp. 133-148
Author(s):  
Dr. Pham Hung Cuong ◽  
◽  
Nguyen Van Ngan ◽  
Keyword(s):  
Competitive Advantage ◽  
Market Economy ◽  
World Market ◽  
Marketing Strategies ◽  
High Rate ◽  
Business Strategies ◽  
Living Standard ◽  
Competitive Advantages ◽  
Factors Affecting ◽  
Fast Development

According to Porter (1985), in the market of competition, competitive advantage lies in the center of business activities of an enterprise. For this reason, one of the most important factors for any kind of business is to build or construct a good and stable competitive advantage. The wealth of a company cannot be durable if the company does not maintain its competitive advantage. Improving the competitive advantage is one of the first and foremost concerns of every business. In the process of integration, all economies have to try their best to fully compete with each other to gain the best. Among the economy sectors, the retail enterprises are of those who have to apply marketing strategies to strengthen their competitive advantage. With good and suitable marketing strategies, businesses can increase the number of their customer, have goods and products attractive to consumers and finally gain the expected profits. In Vietnam, the market economy started at the end of 1986, much later than the world market economy, so the application of competitive advantages from the macro level to micro level (here the enterprise level) has been slow. For the sector of retailing, especially supermarket retailing, the market scale of Vietnam is much smaller than that of other markets in the region. However, there are basic factors for a fast development in Vietnam such as: big population with the kind of young population, high rate of economic growth rate and non-stop improved living standard. That is the fact that the potential for retailing development in Vietnam is not small and supermarket business in the future is big. In Vietnam, especially in Ho Chi Minh market, there are quite a lot of supermarket chains which are in operation nowadays such as Co-op mart, Citimart, Maximart, B-smart, Shop&Go and so on? These supermarkets are trying their best to gain more customers. For this purpose, the researcher chose Citimart as a case study in this research. Citimart is one of most favorable supermarket in Ho Chi Minh. In this thesis, the researcher studies the factors affecting the competitive advantage of Citimart, and then find out the solutions for the policy makers to have good business strategies of Citimart.

scholarly journals Factors Affecting on Gaining a Sustainable Competitive Advantage for Sri Lankan Higher Educational Institutes

2018 ◽  
Vol 11 (4) ◽  
pp. 106
Author(s):  
Liyanachchi Mahesha Harshani De Silva ◽  
Charith D. Chitraranjan
Keyword(s):  
Competitive Advantage ◽  
Organizational Performance ◽  
Core Competencies ◽  
Decision Makers ◽  
Sri Lankan ◽  
Competitive Advantages ◽  
Sustainable Competitive Advantage ◽  
Factors Affecting ◽  
Student Teacher Relationship ◽  
Good Reputation

Over the past few years, number of seats has grown significantly in Higher Education Institutes (HEI), thus it becomes prudent to look at the ways of improving decision making of the HEI. Thus, the aim of this study is to investigate factors affecting the sustainable competitive advantage. Since literature does not support strong underpinnings in this area, an exploratory and grounded theory-based study was designed to conduct this study. The main contribution of this research is that we propose factors to consider for an HEI to achieve sustainable competitive advantage. Our findings indicate that proper student-teacher relationship, maintaining good reputation, maintaining a high rank and good indexing’s, maintain good relationships with industries, student participation in competitions, accreditation from reputable institutions are the most significant factors affecting the sustainable competitive advantage (AA) within Sri Lankan HEIs. To remain competitive and obtain competitive advantages, HEI decision makers can try to increase organizational performance by managing each dimension of core competence, i.e. Market profile; Innovation and Core Competencies.

scholarly journals DEVELOPMENT OF MARKETING COMPETITIVE STRATEGIES OF ENTERPRISES

2021 ◽  
Author(s):  
Mariia Bahorka ◽  
Iryna Kadyrus ◽  
Olga Kravets
Keyword(s):  
Competitive Advantage ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Competitive Advantages ◽  
Competitive Strategies ◽  
Logical Scheme ◽  
Gradual Development ◽  
Marketing Activities ◽  
Marketing Analysis ◽  
Oriented Approach

The article substantiates the theoretical and methodological approaches to the choice of marketing competitive strategies of enterprises and presents areas for their improvement. The peculiarities of marketing strategies, their tasks and principles of formation are highlighted. The algorithm of formation of marketing strategy of the enterprise on the basis of the structural and logical scheme and an estimation of competitive positions of the enterprise is offered. On the basis of the conducted research the grouping of marketing competitive strategies on the level of influence on competitive advantages of the enterprise is carried out. It is established that when choosing a marketing strategy it is necessary to focus on the goals, the main features of the marketing strategy, such as: long-term orientation; based on the results of strategic marketing analysis; a certain subordination in the hierarchy of enterprise strategies; defined market orientation (in relation to consumers and competitors). It is highlighted that in the process of substantiation and development of marketing strategies, depending on the type of enterprise development, three interrelated tasks are solved: * development of a set of marketing activities; * adaptation of the enterprise to changes in the external environment; * ensuring the adequacy of the company's marketing policy to the changing needs of customers. Subject to the gradual development of marketing strategy, based on the proposed structural and logical scheme and assessment of the competitive position of the enterprise should take into account both its existing and potential customers and competitors. The company needs to constantly analyze competitors and develop competitive marketing strategies that will provide it with effective positioning in relation to competitors and provide the maximum possible competitive advantage. The competitor-oriented approach is based on the strategy and tactics of counteracting competitors. Within this approach, two ways to achieve competitive advantage can be used: cost leadership and a set of actions to degrade the quality of the competitive environment. The main method of achieving competitive advantage, which is used within the consumer-oriented approach, is product differentiation. The tool of differentiation is positioning, which is carried out primarily through a set of marketing communications and promotion strategies.

scholarly journals Performane and Competitiveness of Indonesian Nutmeg in Export Market

2021 ◽  
Vol 232 ◽  
pp. 02018
Author(s):  
Helena Juliani Purba ◽  
Eddy Supriadi Yusufi ◽  
Juni Hestina
Keyword(s):  
Competitive Advantage ◽  
Foreign Exchange ◽  
Analytical Method ◽  
World Market ◽  
Export Market ◽  
Competitive Advantages ◽  
Fast Growing ◽  
The World ◽  
Export Destination ◽  
Export Product

Export is one source of foreign exchange earnings for the country. This study analyzes the competitiveness of Indonesian nutmeg in the world market. Measurement of competitiveness was conducted by looking at the comparative and competitive advantages nutmeg products in each of the main markets for export and comparison with competitors. The analytical method uses Revealed Comparative Advance (RCA) and Export Product Dynamic (EPD) in the period 2014-2018. The competitiveness analysis results show that nutmeg and nutmeg powder products have competitiveness in all export destination markets. Competitor countries, namely India, do not have competitiveness in the Dutch and Japanese markets. The nutmeg commodity has a competitive advantage with the trend and the share of exports that are still growing (fast-growing). However, nutmeg powder is no longer competitive in the export destination market. Active efforts to find new markets through market diversification while maintaining existing markets can be an option to increase Indonesian nutmeg exports.

Competitive Advantage

2013 ◽  
pp. 24-45 ◽  
Keyword(s):  
Competitive Advantage ◽  
Success Factors ◽  
Business Strategies ◽  
Competitive Advantages ◽  
Critical Success ◽  
Trade Offs ◽  
Main Factors ◽  
The Cost ◽  
A Company

This chapter defines what competitive advantage means to a company and describes the traditional types of competitive advantage that a company may possess. For cost advantage, the major drivers of cost are explained to provide an understanding of how they, either individually or in combination, cause the cost of a company’s activity. Similarly, for differentiation, the principal drivers of uniqueness are explained, including how they interact to create sustainability of differentiation. The chapter also looks at how advances in Information Technology (IT) affect competition and discusses the sources of competitive advantage. In addition, it covers the strategies that a company needs to pursue to exploit the technology so as to gain an advantage and protect it from rivals. In particular, the attention is shifted to neo-classic competitive advantages, which are generated from business strategies that avoid the classic trade-offs between mass production and invention models, where IT plays a key role by allowing a company to implement improvements more quickly. On the need to sustain a competitive advantage, the chapter reviews Porter’s concept of sustainability and explains the main factors involved. In a construction context, the nature of competition is described. The key sources of competitive advantage for international contractors are reviewed with respect to their distinct abilities to operate in the global markets. It is followed by illustrating how the sources can potentially be converted into critical success factors for the companies using the five cases presented in chapter 1. The chapter concludes with a summary of the main points covered on competitive advantage.

Eastern Housing Limited—Marketing Strategies of Real Estate Company in Bangladesh

2017 ◽  
Vol 21 (1) ◽  
pp. 97-100
Author(s):  
Parul Gupta
Keyword(s):  
Real Estate ◽  
Case Reports ◽  
Marketing Strategies ◽  
Business Strategies ◽  
Competitive Advantages ◽  
Leadership Position ◽  
Current State ◽  
Key Points ◽  
Fierce Competition ◽  
Real Estate Company

The article provides the case analysis of the case titled as ‘Eastern Housing Limited—Marketing Strategies of Real Estate Company in Bangladesh’. The article opens with the summary of the case study narrating the journey of the oldest and the largest player of real estate industry of Bangladesh, named as Eastern Housing Limited (EHL). The case reports key competitive advantages, business strategies, opportunities and challenges of Eastern Housing Limited (EHL) and also its current state where the company has lost its leadership position against fierce competition from other players in the market. Second section of the article provides key points of analysis followed by identification of problem in the third section. Before concluding the case, a refined marketing strategy is suggested to EHL to regain its leadership position and ensure future growth.

scholarly journals Developing Marketing Strategy for Electronic Business by Using McCarthy's Four Marketing Mix Model and Porter’s Five Competitive Forces

2012 ◽  
Vol 2 (2) ◽  
pp. 46-58
Author(s):  
Siamak Azadi ◽  
Elham Rahimzadeh
Keyword(s):  
Competitive Advantage ◽  
Marketing Strategy ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Business Strategies ◽  
Competitive Environment ◽  
Organizational Goals ◽  
Effective Implementation ◽  
Sales And Marketing ◽  
Competitive Forces

Original Published AbstractConsidering the importance of marketing strategies in a competitive environment dominated by E-commerce and also limit the effective implementation of research results in terms of marketing mix in e-participation, can manage sales and marketing in order to implement effective marketing strategies and ultimately achieve organizational goals Sector clients and helped the market. Main focus marketing strategies, coordinate activities and allocate appropriate resources to provide marketing operational objectives of the company as a particular product market. Therefore, the main issue related to the realm of marketing strategy, include the specific purpose of determining property markets for a product family or a particular product, then, through the corporate marketing mix according to needs and demands of potential customers in its target market, competitive advantage search And creating synergy are. Considering the importance of marketing strategies in a competitive environment dominated by Electronic markets and also limit the effective implementation of research results in terms of marketing mix in e-participation, can manage sales and marketing in order to implement effective marketing strategies and ultimately achieve organizational goals Sector clients and helped the market. This study usesMcCarthy’s four marketing mix model and Porter’s five competitive forces model to identify strategies for Internetcompanies that respond to the five competitive forces and thereby achieve a competitive advantage. The study provides significant new insights into the development and implementation of e-business strategies that contribute to increased profit. Corrected AbstractE-commerce is growing worldwide and is considered one of the modes and methods of business. This initiative led to the creation of new firms has several advantages over using benefits and this is the motivation for this phenomenon. While e-commerce success in attracting customers for their goods and services, due to systematic scientific principles and techniques that utilize the marketing strategies say . Marketing strategies in electronic markets, it is one of the important issues in the field of new market research has been discussed. But in this very diverse field of view is presented. On the other hand, given that little research has been done in this area , So consider this strategy has increased the importance of, Entering the world of electronic commerce and the use of modern tools and technology in new areas of business, firms will be forced to employ new business strategies, to prepare for their new competitive pressures. The results show that in the domain of e-commerce, two PORTER 'S FIVE COMPETITIVE FORCES AND MCCARTHY ' S FOUR MARKETING MIX MODEL been instrumental in the formulation and development of marketing strategies. And variables  used in the model to identify and prioritize and execute marketing strategies in the field of e-commerce is essential. Keywords : marketing, strategies, e-commerce,  porter's five competitive forces ,mccarthy's four marketing mix model 

scholarly journals Techno-Resonance Innovation Capability And Reactive Innovation To Competitive Advantage : Business Strategy

2021 ◽  
Vol 5 (1) ◽  
pp. 1-20
Author(s):  
Roymon Panjaitan ◽  
Echan Adam ◽  
Dian Indriyani
Keyword(s):  
Competitive Advantage ◽  
Business Strategy ◽  
Business Strategies ◽  
Competitive Advantages ◽  
Innovation Capability ◽  
Competitive Strategies ◽  
Central Java ◽  
Research Gap ◽  
Business Optimization ◽  
Relationship Of

This research study discussion objectives to fulfill the research gap in the findings of inconsistent business strategy capabilities of SME players from reactive innovation, by incorporating the ability of marketing architecture to achieve competitive advantage and the ability of techno resonance innovation as factors that provide stimulus through reactive innovation on competitive strategies and contribute directly to competitive advantage, where working capital is included to moderate the direct relationship of creative innovation to competitive advantage , as well as techno resonance innovation capabilities on competing business strategies. Post-pandemic business optimization, not only the required venture capital but the importance of capturing the resonance of business opportunities and marketing design capabilities. Nine hypotheses were residential and tested in the framework of a sample of 156 SMEs in Central Java, Indonesia. The findings of this study contribute three contributions to conceptual techno-resonance innovation capabilities. First, techno-resonance innovation capabilities are proven to enhance reactive innovation and competitive business strategies, both working capitals strengthen competitive business strategies and provide a complementary advantage, the third reactive innovation has the potential to mediate techno resonance innovations on competitive business strategies and competitive advantages. But other marketing architecture capabilities need to be optimized, such as aggressive marketing dissemination and information design forms.

scholarly journals The role of business strategy to create a competitive advantage in the organization

2021 ◽  
Vol 4 (4) ◽  
pp. 135-138
Author(s):  
Rasheed Abdulwase ◽  
Faroq Ahmed ◽  
Fuad Nasr ◽  
Abdullah Abdulwase ◽  
Asma Alyousofi ◽  
...  
Keyword(s):  
Competitive Advantage ◽  
Business Strategy ◽  
Foreign Market ◽  
Vital Role ◽  
Business Strategies ◽  
Empirical Literature ◽  
Competitive Advantages ◽  
Commercial Development ◽  
The Relationship

The business strategy is a significant factor that can be used to strengthen and improve the organization. It can create competitive advantages as more significant than the foreign market, thereby realizing sustainable commercial development where the survival and continuity in the Organization for the best. Consequently, the study aims to explore the relationship between the role of business strategy on creating a competitive advantage in the organization. Previous limited studies have been highlighted the important role of the business strategies in various fields in an organization. Therefore, based on the available empirical literature, this study highlights the role of business strategy to create a competitive advantage. We found the business strategy has a vital role in the competitive advantages to gain the market. Moreover, the organization market affected by a good quality strategy. Furthermore, the study offers useful suggestions to different stakeholders for the importance of business strategy in the organization context.

scholarly journals Factor Affecting Business Performance and Competitive Advantages in Modern Retail Strore in Makassar City

2021 ◽  
Vol 3 (1) ◽  
pp. 79-89
Author(s):  
Nurul Latifa Maulani ◽  
Dian A.S Parawansa ◽  
Andi Nur Baumassepe
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Business Performance ◽  
Sampling Method ◽  
Retail Store ◽  
Retail Stores ◽  
Competitive Advantages ◽  
Market Place ◽  
Factors Affecting

This study aims to analyze the factors affecting business performance and competitive advantages in modern retail stores in Makassar City. The purposive sampling method was used by selecting 100 respondents who privately own a modern retail store for more than 5 years. Data were analyzed using path analysis in SPSS 21 Programs. The results found that competitive advantages had a positive and significant effect on variable market orientation, marketplace innovation, and entrepreneurial orientation factors in modern retail stores in Makassar City. Market orientation and entrepreneurial orientation are also found to impact business performance. In this study, competitive advantage can mediate the effect of market orientation and market place innovation on business performance

A view at the Russian economic transformation

2018 ◽  
pp. 142-158 ◽  
Author(s):  
E. F. Baranov ◽  
V. A. Bessonov
Keyword(s):  
Market Economy ◽  
Growth Rates ◽  
Transition Process ◽  
Well Being ◽  
Economic Transformation ◽  
High Rate ◽  
Russian Economy ◽  
Stage Of Development ◽  
Qualitative Level ◽  
Rate Of Recovery

The transition of the Russian economy from plan to market is considered at a qualitative level. The analysis of economic dynamics in the transformation paradigm is conducted. The main stages of the transition process are discussed. Bonuses and costs due to the transition to market economy are considered. The reasons for the outstripping growth of well-being as compared to the growth of output are discussed. The signs of exhaustion of the potential of factors ensuring an abnormally high rate of recovery and accompanying welfare growth are discussed. The conclusion is made that the transformational recovery has been completed. The Russian economy has moved to the stage of development with relatively low growth rates of output and welfare, typical for stable (nontransition) economies.

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