Effective Cultural Communication via Information and Communication Technologies and Social Media Use

Author(s):  
Androniki Kavoura ◽  
Stella Sylaiou

Cultural organizations need to adopt contemporary methods and ways of communication for heritage management. Raising people's interest for cultural heritage may take place via the implementation of innovative communication tools that allow for engagement to take place. Research though has shown that cultural organizations are more reluctant than firms are to implement a two-way communication process with new technologies and social media. Do cultural organizations employ Information and Communication Technologies (ICTs) and social media in an interactive approach? This chapter aims to illustrate the significance that should be attributed to innovation through the use of technology for communication purposes by cultural organizations. The way communication trends take place in the field of cultural management and communication is presented, along with an overview of the technological outlook that can be invaluable. The use of innovative communication tools that are employed by cultural organizations for their communication strategies has been little researched as a topic. This study aims to add to the literature on the use of social media, mobile devices and ICTs by cultural organizations.

Author(s):  
Androniki Kavoura ◽  
Stella Sylaiou

Cultural organizations need to adopt contemporary methods and ways of communication for heritage management. Raising people's interest for cultural heritage may take place via the implementation of innovative communication tools that allow for engagement to take place. Research though has shown that cultural organizations are more reluctant than firms are to implement a two-way communication process with new technologies and social media. Do cultural organizations employ information and communication technologies (ICTs) and social media in an interactive approach? This chapter aims to illustrate the significance that should be attributed to innovation through the use of technology for communication purposes by cultural organizations. The way communication trends take place in the field of cultural management and communication is presented, along with an overview of the technological outlook that can be invaluable. The use of innovative communication tools that are employed by cultural organizations for their communication strategies has been little researched as a topic. This study aims to add to the literature on the use of social media, mobile devices, and ICTs by cultural organizations.


Author(s):  
Kamil Demirhan

This chapter analyzes the capacity of social media usage and the social media strategies of political parties that became the members of Turkish Parliament after 2011 election. The social media usage increases in parallel to the improvements in Information and Communication Technologies (ICTs) and it becomes an important tool with its communicative functions to realize activities in social, political, and economic fields. In the globalization process, developments in ICTs and changes in the meaning of democracy have been realized parallel to each other. Politics has become more open to interaction and the participation of different actors. ICTs have created new opportunities to interaction and participation of social actors. These improvements require transformations in the role and functions of political parties. They have to arrange their programs and structures according to participative understanding of democracy and new technologies. Social media usage is seen as a requirement for political parties and party leaders for adaptation to these developments, and it is also seen as a device with its potential for realizing participation, communication, and interaction to adapt to the changes in the understanding of politics.


2015 ◽  
pp. 1196-1225 ◽  
Author(s):  
Kamil Demirhan

This chapter analyzes the capacity of social media usage and the social media strategies of political parties that became the members of Turkish Parliament after 2011 election. The social media usage increases in parallel to the improvements in Information and Communication Technologies (ICTs) and it becomes an important tool with its communicative functions to realize activities in social, political, and economic fields. In the globalization process, developments in ICTs and changes in the meaning of democracy have been realized parallel to each other. Politics has become more open to interaction and the participation of different actors. ICTs have created new opportunities to interaction and participation of social actors. These improvements require transformations in the role and functions of political parties. They have to arrange their programs and structures according to participative understanding of democracy and new technologies. Social media usage is seen as a requirement for political parties and party leaders for adaptation to these developments, and it is also seen as a device with its potential for realizing participation, communication, and interaction to adapt to the changes in the understanding of politics.


Author(s):  
Androniki Kavoura ◽  
Leszek Koziol

This chapter examines the implementation of Information and Communication Technologies (ICTs) as innovative tools and the use of Social Media (SM) by Polish medium and small sized companies. The chapter aims to present the scope and importance of the use of Information Technology (IT) and SM in the process of companies' functioning and management. Presentation of the results of empirical research is another important aim. Companies' assessment of IT tools and SM's effective use as a prerequisite to improve the company performance is also examined. This is an exploratory study based on a sample of 166 southern Polish firms and it adds to the scant literature on firms' internal IT capabilities to support SM. The paper makes a theoretical and practical contribution in that it brings forth the emerging theme of IT resources that small and medium-sized enterprises adapt to their processes. It further examines the SM use from these firms based on the IT technology they implement as a whole. Managerial implications for marketers are provided since findings illustrate the tendency from small and medium-sized Polish companies not to implement ICTs and SM to a full extent and they could further incorporate SM in the firms' advertising and communication campaigns. Limitations and further research are discussed.


2019 ◽  
Vol 1 (1) ◽  
pp. p12
Author(s):  
Tipenga Arago ◽  
Sadia Ali ◽  
Tahany Dassouki ◽  
Simonne Massner ◽  
Dominique Mendiola ◽  
...  

The exponential growth of online information and communication technologies such as texting and social media sites like Facebook, Instagram, and Snapchat have opened up new possibilities for child and youth care (CYC) practitioners to engage with children, youth, and families. Yet very little is known about the therapeutic use of these technologies as a direct CYC practice method. Hence, this qualitative, course-based research project aimed to explore the use of social media as a therapeutic practice by CYC students at MacEwan University. The Instagram social networking site was used to collect data. A thematic analysis identified four overarching themes: (a) a relationship, engagement, and communication building tool, (b) a source of support and information, (c) a creative space for self-expression, and (d) a safe place. The results of this course-based study indicate that CYC students use social media responsibly in their work with children, youth, and families. The use of social media appears to have a positive impact and beneficial use in CYC as long as it is utilized and maintained in a professional manner. More research into social media is, however, required to help CYC practitioners keep pace with information and communication technologies and become well-informed about their use and misuse.


2017 ◽  
Vol 8 (4) ◽  
pp. 175-186 ◽  
Author(s):  
Sergio Gómez Molina ◽  
Lemy Bran Piedrahita ◽  
Alejandro Valencia Arias ◽  
Claudia Milena Arias Arciniegas ◽  
Alejandro Silva Cortés ◽  
...  

AbstractThe accelerated progress of Information and Communication Technologies (ICTs) has made that marketing strategies are strengthened through the construction, personalization and socialization of information, which is one of the main dynamic social media. The aim of this article is to identify the trends and evolution of attitudes towards the use of social media as a marketing tool. For this, a bibliometric analysis was developed, divided into two stages: obtaining information (database and search equation), and obtaining bibliometric indicators (quantity, quality and structure) between 2008 and 2016. Among the results it is observed that increasing topics are centered on: Consumer Attitude, Health, Advertizing, Communication y Consumer Behavior.


2018 ◽  
pp. 1913-1935
Author(s):  
Androniki Kavoura ◽  
Leszek Koziol

This chapter examines the implementation of Information and Communication Technologies (ICTs) as innovative tools and the use of Social Media (SM) by Polish medium and small sized companies. The chapter aims to present the scope and importance of the use of Information Technology (IT) and SM in the process of companies' functioning and management. Presentation of the results of empirical research is another important aim. Companies' assessment of IT tools and SM's effective use as a prerequisite to improve the company performance is also examined. This is an exploratory study based on a sample of 166 southern Polish firms and it adds to the scant literature on firms' internal IT capabilities to support SM. The paper makes a theoretical and practical contribution in that it brings forth the emerging theme of IT resources that small and medium-sized enterprises adapt to their processes. It further examines the SM use from these firms based on the IT technology they implement as a whole. Managerial implications for marketers are provided since findings illustrate the tendency from small and medium-sized Polish companies not to implement ICTs and SM to a full extent and they could further incorporate SM in the firms' advertising and communication campaigns. Limitations and further research are discussed.


2018 ◽  
Vol 15 (3) ◽  
pp. 186-194
Author(s):  
Ana Cristina Cardoso Coimbra ◽  
Fabiana Helena Zen Gorayeb

This paper brings a reflection on how the use of Information and Communication Technologies (ICT), influenced a significant change in contemporary school, and how teachers are dealing with the paradigm break of having technology as an ally in their classes.It is presented, through direct interviews, the opinion of two teachers on: how they see the use of technology in the classroom, how the training can contribute to the use of ICT tools in the classroom and how the infrastructure available in schools influence the use of technology with students.From the analysis of the questionnaire it was clear that teachers are predisposed to learn new technologies, that trainings are a fundamental tool to keep up to date and that a good infrastructure is fundamental for the use of ICT in the classroom.


Author(s):  
Diaz Romero Leocadia

This chapter describes how social media, if correctly used, can enhance cultural, political, economic and social engagement. They also represent key communication tools for administrators to highlight the principles of openness, transparency, and to promote civic engagement. Nowadays, local governments have launched social media strategies. After reviewing necessary categories such as E-Government and E-Democracy, this chapter explores in what ways the use of Information and Communication Technologies (ICTs) can benefit governance, and foster transparency, participation. The chapter describes contemporary setbacks and challenges officials at the local level which have been encountered in the implementation and development of social media. Finally, it offers an empirical approach of the utilization of ICTs by the Office of the Mayor of New York City and, therefore, describes the portal NYC.gov.


2022 ◽  
pp. 482-498
Author(s):  
Diaz Romero Leocadia

This chapter describes how social media, if correctly used, can enhance cultural, political, economic and social engagement. They also represent key communication tools for administrators to highlight the principles of openness, transparency, and to promote civic engagement. Nowadays, local governments have launched social media strategies. After reviewing necessary categories such as E-Government and E-Democracy, this chapter explores in what ways the use of Information and Communication Technologies (ICTs) can benefit governance, and foster transparency, participation. The chapter describes contemporary setbacks and challenges officials at the local level which have been encountered in the implementation and development of social media. Finally, it offers an empirical approach of the utilization of ICTs by the Office of the Mayor of New York City and, therefore, describes the portal NYC.gov.


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