Narrative 3.0

Author(s):  
M. Nur Erdem

Advertisements can be divided into two main groups as analytical and narrative advertisements. Analytical content of an advertisement includes features of products and it addresses to consumers' rationality. On the other hand narrative advertisements focus on to create a story around a brand and addresses to consumers' emotions. This study focuses on the type of narrative advertisement, its development and practices in recent years. The study begins with a general frame of advertising history, a discussion of the distinctions between narrative and analytic modes of processing and transformation of narrative advertising. Narrative advertisements will be inspecting with the terms of narrative 1.0, 2.0 and 3.0. The term of narrative 3.0 is the main focus point of this study and it will be explained with the concepts of prosuming, user integration, viral, etc. At the end of the study, as a narrative 3.0 practice, Tru Blood: Revelation will be inspected.

2019 ◽  
pp. 759-778
Author(s):  
M. Nur Erdem

Advertisements can be divided into two main groups as analytical and narrative advertisements. Analytical content of an advertisement includes features of products and it addresses to consumers' rationality. On the other hand narrative advertisements focus on to create a story around a brand and addresses to consumers' emotions. This study focuses on the type of narrative advertisement, its development and practices in recent years. The study begins with a general frame of advertising history, a discussion of the distinctions between narrative and analytic modes of processing and transformation of narrative advertising. Narrative advertisements will be inspecting with the terms of narrative 1.0, 2.0 and 3.0. The term of narrative 3.0 is the main focus point of this study and it will be explained with the concepts of prosuming, user integration, viral, etc. At the end of the study, as a narrative 3.0 practice, Tru Blood: Revelation will be inspected.


Author(s):  
Mariano Crespo

El capítulo IV de De la ética a la metafísica es dedicado por Julia Iribarne al estudio del surgimiento de la cuestión de la identidad personal en el pensamiento de Husserl. El objetivo, trazado al inicio del cap., es la exposición de una suerte de “arqueología del sujeto” la cual tiene lugar entre dos polos: por un lado, lo que Husserl denomina fluyente presente viviente y, por otro, ese mismo yo concreto “visto ahora como persona única e irrepetible”. Un paso importante en este proceso arqueológico tiene que ver con la identidad vista en el estrato de la persona moral. En relación con este estrato, este artículo pretende mostrar que las denominadas “emociones morales”, entendidas como vivencias interpersonales y, por tanto, sociales, desempeñan un papel muy importante en la constitución y en la revelación de la persona única e irrepetible que somos cada uno de nosotros. Para ello nos serviremos del reciente estudio de A. J. Steinbock, Moral Emotions. Reclaiming the Evidence of Heart inserto en su proyecto más amplio de lo que él mismo denomina “fenomenología vertical”.Chapter 4 of Iribarne’s De la ética a la metafísica deals with the question of personal identity in Edmund Husserl’s thought. The objective of this chapter is the exposition of a kind of “subject’s archaeology” which takes place between two poles: on the one hand, that what Husserl calls “fluent living present” and, on the other hand, this same concrete ego, but “now seen as unique and unique person”. An important step in this archaeological process has to do with personal identity considered on the level of the moral person. In this regard, this paper tries to show that the so called “moral emotions”, as interpersonal and therefore social experiences, play an important role in the constitution and revelation of the unique person each of us are. To do that I will refer to the recent book by A.J. Steinbock, Moral Emotions. Reclaiming the Evidence of Heart, which has to be considered in the more general frame of what he calls “vertical phenomenology”. In this way I try to develop Iribarne’s analysis on the mentioned chapter.


2006 ◽  
Vol 15 (3) ◽  
pp. 49-65
Author(s):  
Ole B. Jensen

Ole B. Jensen: The city: power and network. A new urban sociology’s reading of the representational logic of urban interventions This article presents an analytical framework for revitalising the field of urban sociology. It draws on two forms of discussion within sociology. On the one hand, there is the contemporary discussion among sociologists such as Sassen and Castells. On the other hand, the framework involves an understanding of social practices as spatial and material, as well as being embedded in cultural and normative contexts of meaning. Thus by applying a general frame for understanding social action as both spatial and symbolic practices, the article suggests that we can gain a better understanding of how particular interventions in urban space are embedded in a network of representations, institutions and agents, as well as how they reflect a particular power and rationality configuration. The analytical framework is tentatively applied on the empirical case of the urban harbour front development in Aalborg, Denmark.


1999 ◽  
Vol 173 ◽  
pp. 249-254
Author(s):  
A.M. Silva ◽  
R.D. Miró

AbstractWe have developed a model for theH2OandOHevolution in a comet outburst, assuming that together with the gas, a distribution of icy grains is ejected. With an initial mass of icy grains of 108kg released, theH2OandOHproductions are increased up to a factor two, and the growth curves change drastically in the first two days. The model is applied to eruptions detected in theOHradio monitorings and fits well with the slow variations in the flux. On the other hand, several events of short duration appear, consisting of a sudden rise ofOHflux, followed by a sudden decay on the second day. These apparent short bursts are frequently found as precursors of a more durable eruption. We suggest that both of them are part of a unique eruption, and that the sudden decay is due to collisions that de-excite theOHmaser, when it reaches the Cometopause region located at 1.35 × 105kmfrom the nucleus.


Author(s):  
A. V. Crewe

We have become accustomed to differentiating between the scanning microscope and the conventional transmission microscope according to the resolving power which the two instruments offer. The conventional microscope is capable of a point resolution of a few angstroms and line resolutions of periodic objects of about 1Å. On the other hand, the scanning microscope, in its normal form, is not ordinarily capable of a point resolution better than 100Å. Upon examining reasons for the 100Å limitation, it becomes clear that this is based more on tradition than reason, and in particular, it is a condition imposed upon the microscope by adherence to thermal sources of electrons.


Author(s):  
K.H. Westmacott

Life beyond 1MeV – like life after 40 – is not too different unless one takes advantage of past experience and is receptive to new opportunities. At first glance, the returns on performing electron microscopy at voltages greater than 1MeV diminish rather rapidly as the curves which describe the well-known advantages of HVEM often tend towards saturation. However, in a country with a significant HVEM capability, a good case can be made for investing in instruments with a range of maximum accelerating voltages. In this regard, the 1.5MeV KRATOS HVEM being installed in Berkeley will complement the other 650KeV, 1MeV, and 1.2MeV instruments currently operating in the U.S. One other consideration suggests that 1.5MeV is an optimum voltage machine – Its additional advantages may be purchased for not much more than a 1MeV instrument. On the other hand, the 3MeV HVEM's which seem to be operated at 2MeV maximum, are much more expensive.


2005 ◽  
Vol 19 (3) ◽  
pp. 129-132 ◽  
Author(s):  
Reimer Kornmann

Summary: My comment is basically restricted to the situation in which less-able students find themselves and refers only to literature in German. From this point of view I am basically able to confirm Marsh's results. It must, however, be said that with less-able pupils the opposite effect can be found: Levels of self-esteem in these pupils are raised, at least temporarily, by separate instruction, academic performance however drops; combined instruction, on the other hand, leads to improved academic performance, while levels of self-esteem drop. Apparently, the positive self-image of less-able pupils who receive separate instruction does not bring about the potential enhancement of academic performance one might expect from high-ability pupils receiving separate instruction. To resolve the dilemma, it is proposed that individual progress in learning be accentuated, and that comparisons with others be dispensed with. This fosters a self-image that can in equal measure be realistic and optimistic.


Author(s):  
Stefan Krause ◽  
Markus Appel

Abstract. Two experiments examined the influence of stories on recipients’ self-perceptions. Extending prior theory and research, our focus was on assimilation effects (i.e., changes in self-perception in line with a protagonist’s traits) as well as on contrast effects (i.e., changes in self-perception in contrast to a protagonist’s traits). In Experiment 1 ( N = 113), implicit and explicit conscientiousness were assessed after participants read a story about either a diligent or a negligent student. Moderation analyses showed that highly transported participants and participants with lower counterarguing scores assimilate the depicted traits of a story protagonist, as indicated by explicit, self-reported conscientiousness ratings. Participants, who were more critical toward a story (i.e., higher counterarguing) and with a lower degree of transportation, showed contrast effects. In Experiment 2 ( N = 103), we manipulated transportation and counterarguing, but we could not identify an effect on participants’ self-ascribed level of conscientiousness. A mini meta-analysis across both experiments revealed significant positive overall associations between transportation and counterarguing on the one hand and story-consistent self-reported conscientiousness on the other hand.


2019 ◽  
Vol 50 (2) ◽  
pp. 80-93
Author(s):  
Jort de Vreeze ◽  
Christina Matschke

Abstract. Not all group memberships are self-chosen. The current research examines whether assignments to non-preferred groups influence our relationship with the group and our preference for information about the ingroup. It was expected and found that, when people are assigned to non-preferred groups, they perceive the group as different to the self, experience negative emotions about the assignment and in turn disidentify with the group. On the other hand, when people are assigned to preferred groups, they perceive the group as similar to the self, experience positive emotions about the assignment and in turn identify with the group. Finally, disidentification increases a preference for negative information about the ingroup.


1961 ◽  
Vol 6 (6) ◽  
pp. 222-223
Author(s):  
Edwin G. Boring
Keyword(s):  

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