Usage and Performance of Enterprise Micro-Blogging

2017 ◽  
pp. 229-257
Author(s):  
Zhepeng Lv ◽  
Jinghua Huang ◽  
Yangfan Li ◽  
Yu-Jin Zhang
Keyword(s):  
Information System ◽  
Firm Performance ◽  
Empirical Analysis ◽  
Business Value ◽  
Operational Performance ◽  
Marketing Capability ◽  
Research Attention ◽  
Resource Based View ◽  
Marketing Tool ◽  
And Performance

The increasing use of micro-blogging as a marketing tool has increased research attention on usage and performance of enterprise micro-blogging. Based on research on information system (IS) usage and resource-based view (RBV) theory, this study sets up a model to reveal the mechanism of business value creation of enterprise micro-blogging. The model consists of metrics on micro-blogging usage, marketing capability, micro-blogging operational performance, and firm performance. Questionnaires were distributed to firms that use micro-blogging on Weilbo of Sina. This study collects 241 valid responses for empirical analysis. The results suggest that the use of enterprise micro-blogging improves operational performance of enterprise micro-blogging directly and indirectly by increasing marketing capability, while operational performance of enterprise micro-blogging significantly affects firm performance. Furthermore, different use affects marketing capability and operational performance differently. This study extends the stream of research that combines IS usage and RBV theory.

Business Value of Enterprise Micro-blogging

2014 ◽  
Vol 22 (3) ◽  
pp. 32-56 ◽  
Author(s):  
Jinghua Huang ◽  
Jing Zhang ◽  
Yangfan Li ◽  
Zhepeng Lv
Keyword(s):  
Information System ◽  
Firm Performance ◽  
Empirical Analysis ◽  
Value Creation ◽  
Business Value ◽  
Operational Performance ◽  
Marketing Capability ◽  
Research Attention ◽  
Resource Based View ◽  
Marketing Tool

The increasing use of micro-blogging as a marketing tool has increased research attention on usage and business value of enterprise micro-blogging. Based on research on information system (IS) usage and resource-based view (RBV) theory, this study develops a model to reveal the mechanism of business value creation of enterprise micro-blogging. The model consists of metrics on micro-blogging usage, micro-blogging operational performance, marketing capability, and firm performance. Questionnaires were distributed to firms that use micro-blogging. This study collects 241 valid responses for empirical analysis. The results suggest that the use of enterprise micro-blogging improves operational performance of enterprise micro-blogging directly and indirectly by increasing marketing capability, while operational performance of enterprise micro-blogging significantly affects firm performance. This study extends the stream of research that combines IS usage and RBV theory.

Linking entrepreneurial orientation and small service firm performance through marketing resources and marketing capability

2017 ◽  
Vol 27 (1) ◽  
pp. 231-249 ◽  
Author(s):  
Phyra Sok ◽  
Lan Snell ◽  
Wai Jin (Thomas) Lee ◽  
Keo Mony Sok
Keyword(s):  
Firm Performance ◽  
Entrepreneurial Orientation ◽  
Marketing Capability ◽  
Content Type ◽  
Service Firm ◽  
Moderation Effects ◽  
Marketing Resources ◽  
And Performance ◽  
Mediation And Moderation

Purpose The literature establishes complex relationships between entrepreneurial orientation (EO) and performance, with mixed findings suggesting the variability of the magnitude of the relationship between the two. Some studies report a positive relationship, some negative, while some report an insignificant relationship between EO and performance. These conflicting findings suggest that the EO-performance relationship is more complex than a simple main-effects-only relationship. The literature offers two distinct approaches – integrating moderating or mediation variables in advancing the EO-performance relationship. The purpose of this paper is to extend current knowledge by examining underlying processes through which EO contributes to performance and the specific conditions under which this process is facilitated. Design/methodology/approach To test the hypotheses the authors chose small service firms in Australia. Industry representation included: accommodation and food services; health care services; rental, hiring and real estate services; transport, postal and warehousing; arts and recreation services; retail trade; construction and training services; and professional, scientific and technical services. The services sector offers a unique opportunity to analyze variances in entrepreneurial engagement and organizational outcomes given the competitive intensity within the service sector which requires firms to engage in venturing, renewal and innovation. The proposed hypotheses were tested through a hierarchical regression analysis. Findings This study finds the support for the mediation effect of marketing capability on the EO-performance relationship. Critically, this study also finds that marketing resources moderates on the indirect effect of EO on performance via marketing capability. The findings supporting both the mediation and moderation effects of marketing capability and marketing resources on the EO-performance relationship (moderated mediation model) suggests that greater insight into how EO influences small service firm performance can be achieved through considering in combination with other firm-level constructs (marketing capability and marketing resources in this study). Originality/value It addresses the call by prior studies to link the EO construct to theory by embedding marketing resources and marketing capabilities in the EO-performance relationship. Importantly, by accounting for both mediation and moderation effects the authors provide a more complete picture of the EO-performance relationship that highlights the mediating role of marketing capability and the moderating role of marketing resources. This approach helps to reconcile the critical but separate directions proposed by prior studies in advancing the EO-performance relationship.

Competing Through Knowledge and Information Systems Strategies: A Study of Small and Medium-Sized Firms

2016 ◽  
Vol 15 (03) ◽  
pp. 1650027 ◽  
Author(s):  
Yolande E. Chan ◽  
James S. Denford ◽  
Joyce Y. Jin
Keyword(s):  
Information Systems ◽  
Firm Performance ◽  
Empirical Support ◽  
Resource Based View ◽  
Knowledge Strategy ◽  
Information Systems Strategy ◽  
Knowledge Intensive ◽  
And Performance ◽  
Knowledge Strategies ◽  
Innovation Capital

In this study, we investigated strategies that small and medium-sized enterprises (SMEs) in Canada employ to create, transfer, and apply knowledge, and we evaluated the importance of supporting dynamic knowledge capabilities and information systems. To examine the empirical support for a model based on the resource-based view of the firm, we conducted a survey of SMEs operating in knowledge-intensive industries. We tested relationships among knowledge strategy, information systems strategy, dynamic knowledge capabilities, and firm performance. SME performance was measured by their physical and financial capital, as well as four intangible types of capital: structural, human, innovation, and relational. We observed that dynamic knowledge capabilities only partially mediate the link between knowledge strategy and performance in SMEs. However, dynamic knowledge capabilities fully mediate the link between information systems (IS) strategy and performance in the small and medium-sized firms studied. We observed that information systems only indirectly influence firm performance, but they directly support the knowledge and innovation capital of SMEs. Further, our results indicated that, in SMEs, knowledge strategies directly influence IS strategies, and that alignment between knowledge strategies and IS strategies positively impacts dynamic knowledge capabilities, and hence firm performance.

scholarly journals Does the ‘Process’ of Process Capital Matter to Performance? Evidence from Kenyan Commercial Banks

2019 ◽  
Vol 5 (1) ◽  
pp. 105-114
Author(s):  
Peter Nderitu Githaiga ◽  
Joyce Kiomosop Komen ◽  
Josephat Cheboi Yegon
Keyword(s):  
Life Cycle ◽  
Firm Performance ◽  
Panel Data ◽  
Competitive Advantage ◽  
Commercial Banks ◽  
Product Life Cycle ◽  
Dynamic Environment ◽  
Resource Based View ◽  
Customer Expectation ◽  
And Performance

Globalization, changing customer expectation and shrinking product life-cycle depict process capital as a source of competitive advantage in modern economies. Consequently, organizations are gradually becoming more process oriented to cope with a dynamic environment. However, the process capital and performance causality is scanty in extant literature. Besides, previous studies overlooked the process aspect of process capital. Thus, the objective of this study was to determine whether the “process” of process capital matters to firm performance. The hypothesis was tested using panel data for the years 2008-2017 extracted from 31 commercial banks in Kenya. The findings showed that process capital had a positive and significant effect on performance (β = 0.275, ρ-value 0.000<0.05). Consistent with the resource based view theory; the study concluded that the process of process capital influences firm performance.

E-Business and the Resource-Based View

2010 ◽  
pp. 336-346
Author(s):  
Pedro Soto-Acosta
Keyword(s):  
Firm Performance ◽  
Business Value ◽  
Future Research ◽  
Resource Based View ◽  
Internet Resources ◽  
The Relationship

The article provides a review of the adoption of a resource-based view of the firm (RBV) in eBusiness literature and, then, suggests directions for future research. First, a distinction is drawn between Internet resources and eBusiness capabilities. Second, the relationship between Internet resources and eBusiness value is emphasized. Third, the relationships among Internet resources, eBusiness capabilities and firm performance are argued and, finally, the complementarity of Internet resources and eBusiness capabilities is proposed as source of business value. In this regard, a set of propositions is advanced to help guide future research.

scholarly journals Innovation capability for SME success: perspectives of financial and operational performance

2014 ◽  
Vol 11 (2) ◽  
pp. 163-175 ◽  
Author(s):  
Minna Saunila
Keyword(s):  
Firm Performance ◽  
Financial Performance ◽  
Organizational Innovation ◽  
Operational Performance ◽  
Innovation Capability ◽  
Content Type ◽  
Leadership Culture ◽  
And Performance ◽  
Relationship Of ◽  
The Relationship

Purpose – The relationship between overall innovation and innovation capability, and performance has been a topic of several earlier studies. However, the effects of the aspects of innovation capability on performance of a firm have stayed unfamiliar. The purpose of this paper is to study the relationship between organizational innovation capability and firm performance. The study contributes to the current understanding by presenting the important aspects of organizational innovation capability that affect firm performance. The effects are studied to both financial and operational performance. Design/methodology/approach – The approach of this study is quantitative. The data used to test the hypotheses were gathered from Finnish small- and medium-sized enterprises (SMEs) with a web-based questionnaire. The sample covered 2,400 SMEs employing 11-249 persons and having a revenue of two to 50 Meuro. The sample was randomly selected. Findings – The findings showed that three aspects of innovation capability, namely ideation and organizing structures, participatory leadership culture, and know-how development, has some effect on different aspects of firm performance. Surprisingly, the aspects of innovation capability were found to be more influential to the financial performance than operational performance. Practical implications – The paper contains suggestions for improving performance through developing innovation capability. The paper aims to support practice in two ways. First, organizations can identify aspects of innovation capability that affect operational and financial performance. In that way, organizations can benefit the results by applying these aspects in their everyday operations. Second, the results of the paper may help professionals to begin to understand that leveraging innovation capability may improve an organization's performance. Originality/value – Previous research has often either concentrated on innovation capability as a one dimension without studying the relationship aspect by aspect or studying only the effects of one aspect of innovation capability. The results of the study take one step further by investigating the relationship of multiple aspects of innovation capability and firm performance.

Firm capabilities and performance: a necessary condition analysis

2018 ◽  
Vol 37 (4) ◽  
pp. 322-332 ◽  
Author(s):  
Nguyen Dinh Tho
Keyword(s):  
Firm Performance ◽  
Necessary Condition ◽  
Future Research ◽  
Marketing Capability ◽  
Firm Capabilities ◽  
Data Set ◽  
Content Type ◽  
Positive Effects ◽  
And Performance ◽  
Operations Capabilities

Purpose The purpose of this paper is to employ a necessary condition analysis (NCA) approach to investigate the level of necessity of two conditions, marketing capability, including responsiveness to customers, responsiveness to competitors, responsiveness to the macro environment, and business relationship quality, and innovativeness capability for firm performance. Design/methodology/approach Using a survey data set collected from a sample of 311 Vietnamese firms, this study explored the levels of necessity of the components of marketing capability and innovativeness capability by NCA. The study also tested the net effects of these components on firm performance by multiple regression analysis (MRA). Findings The MRA results reveal that except for responsiveness to the macro environment, other components of marketing capability and innovativeness capability have positive effects on firm performance. Further, firm size affects performance but industry types do not. The NCA results indicate that these conditions exhibit different levels of necessity for the occurrence of firm performance. Research limitations/implications A major limitation of this study is the exploration of necessary levels of only two key firm capabilities, i.e., marketing and innovativeness. Several other capabilities, such as, research and development, operations capabilities, and other market-based assets should be investigated in future research. Practical implications The findings suggest that firms should pay attention not only to the net effects (β weights) but also to the levels of necessity of firm capabilities for their target outcome. Originality/value This study is among first studies investigating the levels of necessity of marketing capability and innovativeness capability for firm performance.

E-Business and the Resource-Based View

2010 ◽  
pp. 1801-1811
Author(s):  
Pedro Soto-Acosta
Keyword(s):  
Firm Performance ◽  
Business Value ◽  
Future Research ◽  
Resource Based View ◽  
Internet Resources ◽  
The Relationship

The article provides a review of the adoption of a resource-based view of the firm (RBV) in eBusiness literature and, then, suggests directions for future research. First, a distinction is drawn between Internet resources and eBusiness capabilities. Second, the relationship between Internet resources and eBusiness value is emphasized. Third, the relationships among Internet resources, eBusiness capabilities and firm performance are argued and, finally, the complementarity of Internet resources and eBusiness capabilities is proposed as source of business value. In this regard, a set of propositions is advanced to help guide future research.

scholarly journals The Resource-Based View of IT Business Value: Complementary Investments or Embedded Knowledge?

2012 ◽  
Vol 11 (01) ◽  
pp. 1250005 ◽  
Author(s):  
Vishnu Vinekar ◽  
James T. C. Teng
Keyword(s):  
Firm Performance ◽  
Competitive Advantage ◽  
Business Value ◽  
Direct Effects ◽  
Firm Level ◽  
Resource Based View ◽  
It Business Value ◽  
It Investments ◽  
It Systems ◽  
Embedded Knowledge

This paper tests a primary postulate of the Resource-Based View (RBV) of Information Technology (IT) business value. From this perspective, IT is not rare but pervasive, and it is only the combination of investments with other resources that makes the investment inimitable. Therefore, the effect of IT on firm performance cannot be direct effects, but rather firm performance can only be affected when IT expenditures are combined with other investments. This study tests this theory using panel data of large firms spanning seven years. Firm-level data is gathered from Compustat and matched to Information Systems (IS) Budget data. The results do not support the RBV postulate that IT Expenditure cannot have direct competitive advantage but must be combined with expenditure on other assets to effect firm performance. Instead, the results support the opposing hypotheses: IT expenditure and capital expenditures have independent, direct effects on firm revenue as well as firm profit, even in the presence of the interaction variable. The results imply that IT investments may be a source of direct competitive advantage, unlike the postulate of the RBV theorists. This may be because an IT system has embedded knowledge and creates knowledge, making it rare and imperfectly imitable. Rather than investing in generic IT systems and trying to obtain uniqueness from investments in complementary resources, firms can try embedding firm-specific knowledge when designing or modifying their systems and using their systems to create knowledge. This is the first study to test the RBV postulate that value from IT comes only with the combination of IT investments and investments in other assets and not from direct effects. By disproving this postulate, this study opens the door to new hypotheses based on knowledge in and from IT systems.

Information Technology in E-Commerce Capabilities and Firm Performance: Based on Resource-Based View

2013 ◽  
Vol 859 ◽  
pp. 527-530
Author(s):  
Yan Hu ◽  
Xiao Wei Liu
Keyword(s):  
Information Technology ◽  
Information Systems ◽  
Firm Performance ◽  
Future Study ◽  
Value Chain ◽  
Business Value ◽  
Competitive Environment ◽  
It Infrastructure ◽  
Resource Based View ◽  
The Relationship

recent rapidly changing competitive environment, information technology plays an important role on value chain. Many firms invest IT to ensure their success on e-commerce. However, how affect the firm performance when using information systems in supporting organizational e-commerce activities is still a question. The purpose of the research is to explore how the IT infrastructure and e-commerce capability affect firm performance. The paper proposes and test a research framework to analyze the relationship among IT infrastructure, e-commerce capability and firm performance based resource-based view. At last, the paper points out some research suggestions for the future study related to the e-commerce capability and business value research.

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