Business Value of Enterprise Micro-blogging

2014 ◽  
Vol 22 (3) ◽  
pp. 32-56 ◽  
Author(s):  
Jinghua Huang ◽  
Jing Zhang ◽  
Yangfan Li ◽  
Zhepeng Lv
Keyword(s):  
Information System ◽  
Firm Performance ◽  
Empirical Analysis ◽  
Value Creation ◽  
Business Value ◽  
Operational Performance ◽  
Marketing Capability ◽  
Research Attention ◽  
Resource Based View ◽  
Marketing Tool

The increasing use of micro-blogging as a marketing tool has increased research attention on usage and business value of enterprise micro-blogging. Based on research on information system (IS) usage and resource-based view (RBV) theory, this study develops a model to reveal the mechanism of business value creation of enterprise micro-blogging. The model consists of metrics on micro-blogging usage, micro-blogging operational performance, marketing capability, and firm performance. Questionnaires were distributed to firms that use micro-blogging. This study collects 241 valid responses for empirical analysis. The results suggest that the use of enterprise micro-blogging improves operational performance of enterprise micro-blogging directly and indirectly by increasing marketing capability, while operational performance of enterprise micro-blogging significantly affects firm performance. This study extends the stream of research that combines IS usage and RBV theory.

Usage and Performance of Enterprise Micro-Blogging

2017 ◽  
pp. 229-257
Author(s):  
Zhepeng Lv ◽  
Jinghua Huang ◽  
Yangfan Li ◽  
Yu-Jin Zhang
Keyword(s):  
Information System ◽  
Firm Performance ◽  
Empirical Analysis ◽  
Business Value ◽  
Operational Performance ◽  
Marketing Capability ◽  
Research Attention ◽  
Resource Based View ◽  
Marketing Tool ◽  
And Performance

The increasing use of micro-blogging as a marketing tool has increased research attention on usage and performance of enterprise micro-blogging. Based on research on information system (IS) usage and resource-based view (RBV) theory, this study sets up a model to reveal the mechanism of business value creation of enterprise micro-blogging. The model consists of metrics on micro-blogging usage, marketing capability, micro-blogging operational performance, and firm performance. Questionnaires were distributed to firms that use micro-blogging on Weilbo of Sina. This study collects 241 valid responses for empirical analysis. The results suggest that the use of enterprise micro-blogging improves operational performance of enterprise micro-blogging directly and indirectly by increasing marketing capability, while operational performance of enterprise micro-blogging significantly affects firm performance. Furthermore, different use affects marketing capability and operational performance differently. This study extends the stream of research that combines IS usage and RBV theory.

E-Business and the Resource-Based View

2010 ◽  
pp. 336-346
Author(s):  
Pedro Soto-Acosta
Keyword(s):  
Firm Performance ◽  
Business Value ◽  
Future Research ◽  
Resource Based View ◽  
Internet Resources ◽  
The Relationship

The article provides a review of the adoption of a resource-based view of the firm (RBV) in eBusiness literature and, then, suggests directions for future research. First, a distinction is drawn between Internet resources and eBusiness capabilities. Second, the relationship between Internet resources and eBusiness value is emphasized. Third, the relationships among Internet resources, eBusiness capabilities and firm performance are argued and, finally, the complementarity of Internet resources and eBusiness capabilities is proposed as source of business value. In this regard, a set of propositions is advanced to help guide future research.

E-Business and the Resource-Based View

2010 ◽  
pp. 1801-1811
Author(s):  
Pedro Soto-Acosta
Keyword(s):  
Firm Performance ◽  
Business Value ◽  
Future Research ◽  
Resource Based View ◽  
Internet Resources ◽  
The Relationship

The article provides a review of the adoption of a resource-based view of the firm (RBV) in eBusiness literature and, then, suggests directions for future research. First, a distinction is drawn between Internet resources and eBusiness capabilities. Second, the relationship between Internet resources and eBusiness value is emphasized. Third, the relationships among Internet resources, eBusiness capabilities and firm performance are argued and, finally, the complementarity of Internet resources and eBusiness capabilities is proposed as source of business value. In this regard, a set of propositions is advanced to help guide future research.

scholarly journals The Resource-Based View of IT Business Value: Complementary Investments or Embedded Knowledge?

2012 ◽  
Vol 11 (01) ◽  
pp. 1250005 ◽  
Author(s):  
Vishnu Vinekar ◽  
James T. C. Teng
Keyword(s):  
Firm Performance ◽  
Competitive Advantage ◽  
Business Value ◽  
Direct Effects ◽  
Firm Level ◽  
Resource Based View ◽  
It Business Value ◽  
It Investments ◽  
It Systems ◽  
Embedded Knowledge

This paper tests a primary postulate of the Resource-Based View (RBV) of Information Technology (IT) business value. From this perspective, IT is not rare but pervasive, and it is only the combination of investments with other resources that makes the investment inimitable. Therefore, the effect of IT on firm performance cannot be direct effects, but rather firm performance can only be affected when IT expenditures are combined with other investments. This study tests this theory using panel data of large firms spanning seven years. Firm-level data is gathered from Compustat and matched to Information Systems (IS) Budget data. The results do not support the RBV postulate that IT Expenditure cannot have direct competitive advantage but must be combined with expenditure on other assets to effect firm performance. Instead, the results support the opposing hypotheses: IT expenditure and capital expenditures have independent, direct effects on firm revenue as well as firm profit, even in the presence of the interaction variable. The results imply that IT investments may be a source of direct competitive advantage, unlike the postulate of the RBV theorists. This may be because an IT system has embedded knowledge and creates knowledge, making it rare and imperfectly imitable. Rather than investing in generic IT systems and trying to obtain uniqueness from investments in complementary resources, firms can try embedding firm-specific knowledge when designing or modifying their systems and using their systems to create knowledge. This is the first study to test the RBV postulate that value from IT comes only with the combination of IT investments and investments in other assets and not from direct effects. By disproving this postulate, this study opens the door to new hypotheses based on knowledge in and from IT systems.

Information Technology in E-Commerce Capabilities and Firm Performance: Based on Resource-Based View

2013 ◽  
Vol 859 ◽  
pp. 527-530
Author(s):  
Yan Hu ◽  
Xiao Wei Liu
Keyword(s):  
Information Technology ◽  
Information Systems ◽  
Firm Performance ◽  
Future Study ◽  
Value Chain ◽  
Business Value ◽  
Competitive Environment ◽  
It Infrastructure ◽  
Resource Based View ◽  
The Relationship

recent rapidly changing competitive environment, information technology plays an important role on value chain. Many firms invest IT to ensure their success on e-commerce. However, how affect the firm performance when using information systems in supporting organizational e-commerce activities is still a question. The purpose of the research is to explore how the IT infrastructure and e-commerce capability affect firm performance. The paper proposes and test a research framework to analyze the relationship among IT infrastructure, e-commerce capability and firm performance based resource-based view. At last, the paper points out some research suggestions for the future study related to the e-commerce capability and business value research.

scholarly journals Linking Information System Capabilities with Firm Performance

2017 ◽  
Vol 6 (1) ◽  
pp. 55-64
Author(s):  
Arafat Salih Aydiner
Keyword(s):  
Information System ◽  
Firm Performance ◽  
Empirical Investigation ◽  
Extensive Literature ◽  
Resource Based View ◽  
Research Perspectives ◽  
The Subject ◽  
New Research ◽  
The Relationship

Information systems and technologies have an influence on every aspect of companies’ firm performance. Extensive studies have been conducted to determine the relationships between information system (IS) capabilities and firm performance. This study investigates and explores an extensive literature review to discover inconsistencies among past studies. The role of the resource-based view (RBV) is also examined on the subject. Assessing the relationship between these two concepts will shed highlight new research perspectives. The review will find out whether or not additional empirical investigation is necessary to gain a clearer understanding of IS capabilities and firm performance.

Cross-border mergers and acquisitions: Impact on marketing capability and firm performance

2021 ◽  
Vol 46 (2) ◽  
pp. 129-143
Author(s):  
Mahabubur Rahman ◽  
Mary Lambkin ◽  
SM Riad Shams
Keyword(s):  
Firm Performance ◽  
Mergers And Acquisitions ◽  
Developed Countries ◽  
Superior Performance ◽  
Marketing Capability ◽  
Tobit Regression ◽  
Research Attention ◽  
Cross Border ◽  
Acquiring Firms ◽  
The Impact

Emerging country firms have been increasingly engaging in cross-border mergers and acquisitions, and these acquirers predominantly acquire firms from developed countries. The motivation for such acquisitions is to achieve market access but also to benefit from transfers of cross-border managerial skills and knowledge. The performance of such acquisitions has started to receive some research attention, particularly financial performance, but the transfers to other areas such as marketing have not yet been explored. This article addresses this gap by studying the experience of 34 acquirers from emerging countries which acquired firms in developed countries. This study uses two-stage window data envelopment analysis (DEA) and Tobit regression to investigate the impact of these acquisitions on the marketing capability and overall firm performance of the acquiring firms. The results show that the marketing capability of the acquiring firms did improve in the post-merger years and this improvement can be partly attributed to the acquisition. The findings also show that the overall performance of the acquiring firms improved following acquisition, but this is a continuation of superior performance from the pre-merger years rather than a synergistic gain from the acquisitions.

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