The Embeddedness of Branding and Marketing in City Governance in the Developing World

2018 ◽  
pp. 414-430
Author(s):  
Joshua Mugambwa ◽  
Annet K. Nabatanzi-Muyimba ◽  
Vincent Obedgiu
Keyword(s):  
Developing World ◽  
Global Scale ◽  
City Branding ◽  
Review Of Literature ◽  
City Marketing ◽  
City Governance

City branding and marketing is gaining more attention as cities compete on a global scale in attracting visitors, investors, talents, and inhabitants. Websites are used among other mechanisms to market cities as brands. Brands exist as distinct themes, logos, slogans, symbols, and content. Using review of literature, this chapter examines the embeddedness of city branding and marketing in city governance in the developing world. Symbolic elements that differentiate city brands should be exploited in embedding city marketing.

18. Globalization, Development, and Security

2015 ◽  
Author(s):  
Nana K. Poku ◽  
Jacqueline Therkelsen
Keyword(s):  
Case Studies ◽  
Economic Crisis ◽  
Financial Institutions ◽  
Structural Adjustment ◽  
Developing World ◽  
Global Scale ◽  
International Financial Institutions ◽  
Neoliberal Ideology ◽  
Structural Adjustment Programmes ◽  
Harmful Effects

This chapter explores the interrelationships between globalization, development, and security. It shows how globalization, as a neoliberal ideology for development promoted by key international financial institutions, deepens inequality between and within nations on a global scale. This exacerbates global insecurity through a growing sense of injustice and grievance that may lead to rebellion and radicalization. The chapter first considers the neoliberalism of globalization before presenting the case for conceptualizing globalization as a neoliberal ideology for development. It then discusses the legacy of structural adjustment programmes and the harmful effects of neoliberal ideology on societies, particularly across the developing world. Finally, it looks at two case studies to illustrate the link between uneven globalization and global insecurity: the Egypt uprising of 2011 and the Greek economic crisis of 2010.

scholarly journals Trade and Child Labor: A Review of Literature

2020 ◽  
Vol 10 (1) ◽  
Author(s):  
Bilal Tariq ◽  
Rossazana Ab-Rahim
Keyword(s):  
Economic Growth ◽  
Child Labor ◽  
Developing World ◽  
Social Groups ◽  
Review Of Literature ◽  
The Past

Employed child or working child is known as child labor in literature. The child labor is an important issue for economic analysts, governments and social groups. The awareness of the exploitation of children, in much of the developing world, has brought the issue of child labor to the forefront of debate within governments and social groups. The purpose of this study is to organize the past literature on trade and child labor. Additionally, this paper presents the conceptual and empirical discussion with some recent estimates of the magnitude of the problem. The review of past studies presents the child laborers’ effect on an economy as well as the debate on the effectiveness of various policies related to trade and economic growth.

scholarly journals Mobile Health in the Developing World: Review of Literature and Lessons From a Case Study

IEEE Access ◽  
2017 ◽  
Vol 5 ◽  
pp. 11540-11556 ◽  
Author(s):  
Siddique Latif ◽  
Rajib Rana ◽  
Junaid Qadir ◽  
Anwaar Ali ◽  
Muhammad Ali Imran ◽  
...  
Keyword(s):  
Mobile Health ◽  
Developing World ◽  
Review Of Literature

Menstrual Restriction on Health, Education, and Empowerment: A Review of Literature

2021 ◽  
Vol 3 (1) ◽  
pp. 1-5
Author(s):  
Radha Paudel ◽  
Chitra Bahadur Budathoki ◽  
Prakash Shahi
Keyword(s):  
Health Education ◽  
Developing World ◽  
High Impact ◽  
Social Suffering ◽  
Review Of Literature ◽  
Constitutional Right

A menstrual restriction is a form of social suffering which is also identified as a violation of the constitutional right globally. But menstrual restriction-related work is still a neglected area. This paper has adopted traditional types of reviews to conceptualize how the health, education, and empowerment of women have been affected by the menstrual restriction. This study suggests, the menstrual-related restriction is not only a developing world issue but exists globally which has a high impact on girl's health, education, and empowerment. Though, the research on implementation and evaluation of the menstrual restriction is still needed to establish the evidence.

Using the Internet to enable developing country universities to meet the challenges of globalization through collaborative virtual programmes (originally published in October 2003)

First Monday ◽  
2007 ◽  
Author(s):  
Derek Keats ◽  
Maria Beebe ◽  
Gunnar Kullenberg
Keyword(s):  
Large Scale ◽  
Developing World ◽  
Global Scale ◽  
Educational Institutions ◽  
The Internet ◽  
Educational Systems ◽  
Educational Partnerships ◽  
Virtual University ◽  
Human Endeavor ◽  
Challenges And Opportunities

Globalization represents a significant threat as well as a substantial opportunity to the economies and educational systems of Africa and other areas of the developing world. This paper shows that, if used wisely, information technology has the power to help create powerful and synergistic educational partnerships at local, regional and global scale. Such new and large-scale partnerships, only possible because of the existence of the Internet, have the potential to allow educational institutions to respond positively to globalization and help promote development if enough partnerships can be created and sustained. This paper explores two emerging educational partnerships, NetTel@Africa and the International Ocean Institute Virtual University (IOIVU), in terms of the lessons for how technology can be used to respond to the challenges and opportunities of globalization, and to allow institutions in developing countries to achieve results that could not be achieved by either institution acting alone. Although they are responses to different circumstances, and operate at different scales, NetTel@Africa and the IOIVU have many common elements. These partnerships serve as examples of how the Internet can unite widely the scattered expertise in most areas of human endeavor that exist in Africa and other areas of the developing world to create virtual concentrations, or "centres of excellence" that do not have a single physical base.

scholarly journals Infrastructural Challenges in Nigeria and the Effect on the Nigerians Economy: A Review of Literature

2021 ◽  
Vol 8 (4) ◽  
pp. 159-162
Author(s):  
Chijindu Okpalaoka
Keyword(s):  
Emerging Economies ◽  
Critical Infrastructure ◽  
Secondary Data ◽  
Global Scale ◽  
Infrastructure Development ◽  
Effective Management ◽  
Review Of Literature ◽  
Secondary Data Source ◽  
Data Source ◽  
Descriptive Approach

Infrastructure development is a critical prelude to economic growth and development on a global scale. Most emerging economies with infrastructure deficits have little chance of establishing a sustainable route to national growth, as attracting FDI and advancing essential and noncritical sectors of the economy are near-impossible. Nigeria is trapped in this heinous predicament. Over the years, various administrations have failed to prioritize the building of critical infrastructure. Budgeting has frequently prioritized recurrent expenditures over infrastructure development, leaving the country in a dismal and awful condition of infrastructural presence. This study examines infrastructural challenges in Nigeria and their effect on the Nigerian economy. The research mainly relies on a secondary data source, employs the descriptive approach, and finds that Nigeria's infrastructural state results from state actors' continual negligence. It thus recommends that effective management fosters accountability, lowers corruption, and minimizes waste of resources due to efficiency.

18. Globalization, Development, and Security

2018 ◽  
pp. 268-282
Author(s):  
Nana K. Poku ◽  
Jacqueline Therkelsen
Keyword(s):  
Case Studies ◽  
Economic Crisis ◽  
Financial Institutions ◽  
Structural Adjustment ◽  
Developing World ◽  
Global Scale ◽  
International Financial Institutions ◽  
Neoliberal Ideology ◽  
Structural Adjustment Programmes ◽  
Harmful Effects

This chapter explores the interrelationships between globalization, development, and security. It shows how globalization, as a neoliberal ideology for development promoted by key international financial institutions, deepens inequality between and within nations on a global scale. This exacerbates global insecurity through a growing sense of injustice and grievance that may lead to rebellion and radicalization. The chapter first considers the neoliberalism of globalization before presenting the case for conceptualizing globalization as a neoliberal ideology for development. It then discusses the legacy of structural adjustment programmes and the harmful effects of neoliberal ideology on societies, particularly across the developing world. Finally, it looks at two case studies to illustrate the link between uneven globalization and global insecurity: the Egypt uprising of 2011 and the Greek economic crisis of 2010.

scholarly journals From city promotion via city marketing to city branding: Examining urban strategies in 23 Chinese cities

Cities ◽  
2021 ◽  
Vol 116 ◽  
pp. 103269
Author(s):  
Wenting Ma ◽  
Martin de Jong ◽  
Thomas Hoppe ◽  
Mark de Bruijne
Keyword(s):  
City Branding ◽  
City Marketing ◽  
Chinese Cities

scholarly journals What can We Learn from City Marketing Practice?

2009 ◽  
Vol 16 (1) ◽  
pp. 41-58 ◽  
Author(s):  
Mihalis Kavaratzis
Keyword(s):  
Urban Studies ◽  
Cultural Development ◽  
Theoretical Development ◽  
Practical Implementation ◽  
City Branding ◽  
City Marketing ◽  
Urban Centre ◽  
Marketing Practice ◽  
Common View ◽  
Marketing Implementation

It is evident in contemporary urban studies that the interest in city marketing both as a practice within urban centre management and as an academic sub-discipline has accelerated. There remain, however, several issues that need clarification before an agreement can be reached as to the exact effects and potential of city marketing as a tool of economic and socio-cultural development. A particular gap can be noticed between theoretical suggestions on the ways in which marketing should be understood and used within cities and the practical implementation as this can be observed in contemporary cities. A common view on this issue highlights the need for practitioners to follow theoretical ideas but the practice can also be a source of useful lessons that might enrich the theory. This paper investigates marketing and branding practices of two European cities in order to extract from the practice lessons that will support the theoretical development of city marketing and city branding and might contribute towards bridging this gap. The cities investigated are Amsterdam and Budapest, both of which provide valuable insights into the challenges of an effective city marketing implementation.

scholarly journals Rethinking the Connection Between Creative Clusters and City Branding: the Cultural Axis of Piraeus Street in Athens

2012 ◽  
Vol 31 (4) ◽  
pp. 87-97 ◽  
Author(s):  
Nicholas Karachalis ◽  
Alex Deffner
Keyword(s):  
Potential Role ◽  
Social Effects ◽  
City Branding ◽  
Planning Tool ◽  
City Marketing ◽  
European Cities ◽  
The Arts ◽  
Fashion Designers ◽  
Effective Planning

Abstract As culture and the arts gain importance within the agendas of cities, the operation of urban creative clusters is manifested as an effective planning tool for rundown neighbourhoods. Artists and cultural businesses (galleries, theatres, design offices, fashion designers, etc.) form a unique and distinctive sector among other sectors of the economy; their effect on the development and image of a particular neighbourhood can be very important. As part of wider urban processes, city marketing and city branding techniques are often used in order to promote the change in these neighbourhoods and, ideally, prevent negative social effects. The main goal of this paper is to present the experience and implications of the - mostly accidental - formation of a creative cluster in Athens (in the areas surrounding the Athenian part of Piraeus Street) and to critically evaluate the potential role of branding, drawing on the experience of similar efforts in other European cities.

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