A Framework for Analyzing the Impact of Data Analytics and the Internet of Things on Digital Marketing

2019 ◽  
pp. 211-240
Author(s):  
Dimitris K. Kardaras ◽  
Bill Karakostas ◽  
Stavroula G. Barbounaki ◽  
Stavros Kaperonis
Keyword(s):  
Internet Of Things ◽  
Data Analytics ◽  
Digital Transformation ◽  
Digital Marketing ◽  
The Internet ◽  
Almost All ◽  
The Impact ◽  
The Internet Of Things

The proliferation of the internet of things will open up new opportunities for implementing the digital transformation of businesses. Available data is expected to rise in unprecedented levels of quantity with the IoT playing an important role towards that end. Data analytics techniques will provide businesses with refined pieces of information in almost all aspects in both B2C and B2B context, thus refining services design and customization with more flexibility and options that focus right at the heart of consumers' needs. Digital marketing depends on these developments. This chapter aims at proposing a framework for analyzing the implications of data analytics and IoT on digital marketing.

The Role of the Internet of Things in the Improvement and Expansion of Business

2018 ◽  
Vol 30 (3) ◽  
pp. 24-44 ◽  
Author(s):  
Hodjat Hamidi ◽  
Maryam Jahanshahifard
Keyword(s):  
Internet Of Things ◽  
Business Models ◽  
Present Report ◽  
The Internet ◽  
General Logic ◽  
In The Beginning ◽  
Almost All ◽  
The Impact ◽  
Near Future ◽  
The Internet Of Things

The Internet of Things (IOT) has been examined in several perspectives based on the goals and visions of the present report. First, in this report based on previous studies, the general framework of business models in the Internet of Things has been analyzed, and then the suggested framework is presented. In the following, the business models of the Internet of Things and the impact of Internet of Things on the existing business models are studied. Thus, first of all, recognizing the elements of business models related to the Internet of Things is essential which has been addressed in the report. The results of different studies led to recognition of almost all business models in this field and to stating the most important components of the business models affected by the Internet of Things. The authors are still in the beginning of the process of Internet of Things. Most of the companies are willing to offer and sell the connected products and in near future, the majority of organizations will adopt more complex and ecosystem models. The purpose of this report is to offers social and business ideas to innovators so they can improve business models using the Internet of Things. This report examines the business models and proposed existing frameworks along with the economic energy of Internet of Things according to the successful projects in this scope, and offers the general logic for services or products that can be used as the basis of specific elements and patterns of business models of IOT.

Tendencies of development of modern innovative technologies and the digital economy

2018 ◽  
Vol 35 (2) ◽  
pp. 40-47
Author(s):  
S. M. Doguchaeva
Keyword(s):  
Internet Of Things ◽  
Digital Economy ◽  
Digital Transformation ◽  
The Internet ◽  
Successful Development ◽  
Innovative Technologies ◽  
Digital World ◽  
Blockchain Technology ◽  
The Internet Of Things

The era of digital transformation provides the opportunity for leading companies to change priorities - to begin to take care of the support environment using innovative technologies and become a leading creative platform open for innovation. The successful development of the digital world, the blockchain technology, the Internet of things – the mechanism which will change the financial world. 

scholarly journals IR4.0: unmanned store apps

2020 ◽  
Vol 17 (3) ◽  
pp. 1540
Author(s):  
Saidatul Rahah Hamidi ◽  
Muhammad Afiq Muhamad Yusof ◽  
Shuhaida Mohamed Shuhidan ◽  
Shamsiah Abd Kadir
Keyword(s):  
Internet Of Things ◽  
Comparative Study ◽  
Industry 4.0 ◽  
Technology Innovation ◽  
Digital Transformation ◽  
Strategic Marketing ◽  
Retail Industry ◽  
The Internet ◽  
The Comparative Study ◽  
The Internet Of Things

<span>The Internet of Things (IoT) is predicted to be one of the major megatrends in technology that applies worldwide including in Malaysia. Current advantages and expectations of using a connected device has become a reason to use applications in many areas, including the field of retail industry. The evolvement of technology has changed the retail landscape that replaces the manpower in their operations to improve the efficiency, quality and work ethics. Hence, this paper discussed comparative study of technology innovation applied and process flow in unmanned store from different country. Next, prototype of unmanned store apps was designed according to the most preferred technology based on the comparative study. IoT retailer model can be used to improve the retail experience for the customers. Thus, it may perform strategic marketing and gain retail intelligence. Besides, the revolution of using technology in this retail industry is contributing towards Industry 4.0 through digital transformation.</span>

Big Data Analytics in Bioinformatics

Biotechnology ◽  
2019 ◽  
pp. 1967-1984
Author(s):  
Dharmendra Trikamlal Patel
Keyword(s):  
Big Data ◽  
Internet Of Things ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Annual Growth ◽  
Predictive Analysis ◽  
The Internet ◽  
Data Generation ◽  
Intelligent Devices ◽  
The Internet Of Things

Voluminous data are being generated by various means. The Internet of Things (IoT) has emerged recently to group all manmade artificial things around us. Due to intelligent devices, the annual growth of data generation has increased rapidly, and it is expected that by 2020, it will reach more than 40 trillion GB. Data generated through devices are in unstructured form. Traditional techniques of descriptive and predictive analysis are not enough for that. Big Data Analytics have emerged to perform descriptive and predictive analysis on such voluminous data. This chapter first deals with the introduction to Big Data Analytics. Big Data Analytics is very essential in Bioinformatics field as the size of human genome sometimes reaches 200 GB. The chapter next deals with different types of big data in Bioinformatics. The chapter describes several problems and challenges based on big data in Bioinformatics. Finally, the chapter deals with techniques of Big Data Analytics in the Bioinformatics field.

Interface Trends in Human Interaction, the Internet of Things, and Big Data

2018 ◽  
pp. 4210-4222
Author(s):  
William J. Gibbs
Keyword(s):  
Big Data ◽  
Internet Of Things ◽  
Television News ◽  
Information Services ◽  
Human Interaction ◽  
The Internet ◽  
Media Convergence ◽  
The Impact ◽  
The Internet Of Things

In this chapter, I examine trends in today's news-orientated interfaces and the impact of digital interfaces on news consumption. Digital interfaces will be differentiated from traditional informational sources such as newspapers and television news. Additionally, I will explore several major characteristics or trends germane to today's news interfaces and their implications for how people consume news and, more generally, for how they transform information services: a) rapid innovation, b) interactivity, c) social, d) standardization, e) scale, f) media convergence and, g) the Internet of Things and Big Data.

Sign in / Sign up

Export Citation Format

Share Document