The Role of Social Marketing in Preventing the Spread of Non-Communicable Diseases

2019 ◽  
pp. 76-95
Author(s):  
Ines Mezghani Daoud ◽  
Marwa Meddeb
Keyword(s):  
Social Marketing ◽  
Public Awareness ◽  
Communicable Diseases ◽  
Health Concern ◽  
Effective Solution ◽  
Non Communicable Diseases ◽  
Social Community ◽  
The Social ◽  
Reduce Risk

Non-communicable diseases (NCDs) such as obesity, diabetes, cardiovascular diseases, and cancers have become a major health concern for most countries around the world. Different elements such as social, biological, and environmental cause the NCDs. But the only way that one can intentionally modify to avoid these diseases is the desire to reduce risk factors for physical activity, tobacco, and diet. Several prevention strategies have been launched worldwide thorough governmental programs by implementing policies/laws. However, these programs don't integrate active communicate participation and support with the social community. This chapter aims to bring out the priority of enhancing the level of public awareness of NCDs. To ensure public responsiveness, the focus of this research is to create an effective solution to prevent risky behavior. The authors focus on the construction of “Sahtek,” a social media solution developed on the fundamentals of social marketing, to better coach and promote awareness of NCDs prevention.

The Role of Social Marketing in Preventing the Spread of Non-Communicable Diseases

2022 ◽  
pp. 481-496
Author(s):  
Ines Mezghani Daoud ◽  
Marwa Meddeb
Keyword(s):  
Social Marketing ◽  
Public Awareness ◽  
Communicable Diseases ◽  
Health Concern ◽  
Effective Solution ◽  
Non Communicable Diseases ◽  
Social Community ◽  
The Social ◽  
Reduce Risk

Non-communicable diseases (NCDs) such as obesity, diabetes, cardiovascular diseases, and cancers have become a major health concern for most countries around the world. Different elements such as social, biological, and environmental cause the NCDs. But the only way that one can intentionally modify to avoid these diseases is the desire to reduce risk factors for physical activity, tobacco, and diet. Several prevention strategies have been launched worldwide thorough governmental programs by implementing policies/laws. However, these programs don't integrate active communicate participation and support with the social community. This chapter aims to bring out the priority of enhancing the level of public awareness of NCDs. To ensure public responsiveness, the focus of this research is to create an effective solution to prevent risky behavior. The authors focus on the construction of “Sahtek,” a social media solution developed on the fundamentals of social marketing, to better coach and promote awareness of NCDs prevention.

The 2016 Police and Crime Commissioner elections

2017 ◽  
Vol 16 (2) ◽  
pp. 41-54 ◽  
Author(s):  
Peter Joyce
Keyword(s):  
Public Awareness ◽  
Primary Source ◽  
Source Material ◽  
Content Type ◽  
The Public ◽  
The Social ◽  
Key Issues ◽  
The Subject ◽  
The Government

Purpose The purpose of this paper is to analyse the 2016 elections for Police and Crime Commissioners (PCCs) and to compare them with those that took place in 2012. It seeks to evaluate the background of the candidates who stood for office in 2016, the policies that they put forward, the results of the contests and the implications of the 2016 experience for future PCC elections. Design/methodology/approach This paper is based around several key themes – the profile of candidates who stood for election, preparations conducted prior to the contests taking place, the election campaign and issues raised during the contests, the results and the profile of elected candidates. The paper is based upon documentary research, making particular use of primary source material. Findings The research establishes that affiliation to a political party became the main route for successful candidates in 2016 and that local issues related to low-level criminality will dominate the future policing agenda. It establishes that although turnout was higher than in 2012, it remains low and that further consideration needs to be devoted to initiatives to address this for future PCC election contests. Research limitations/implications The research focusses on the 2016 elections and identifies a number of key issues that emerged during the campaign affecting the conduct of the contests which have a bearing on future PCC elections. It treats these elections as a bespoke topic and does not seek to place them within the broader context of the development of the office of PCC. Practical implications The research suggests that in order to boost voter participation in future PCC election contests, PCCs need to consider further means to advertise the importance of the role they perform and that the government should play a larger financial role in funding publicity for these elections and consider changing the method of election. Social implications The rationale for introducing PCCs was to empower the public in each police force area. However, issues that include the enhanced importance of political affiliation as a criteria for election in 2016 and the social unrepresentative nature of those who stood for election and those who secured election to this office in these contests coupled with shortcomings related to public awareness of both the role of PCCs and the timing of election contests threaten to undermine this objective. Originality/value The extensive use of primary source material ensures that the subject matter is original and its interpretation is informed by an academic perspective.

‘I think one of the ways they will help is to create awareness’: primary school teachers’ perceptions of cardiovascular diseases in Nigeria

2019 ◽  
Vol 27 (4) ◽  
pp. 24-31
Author(s):  
Kingsley Udeh ◽  
Candidus Nwakasi ◽  
John Fulton
Keyword(s):  
Risk Factors ◽  
Cardiovascular Diseases ◽  
Primary School ◽  
Cardiovascular Health ◽  
Communicable Diseases ◽  
Health Concern ◽  
Structured Interviews ◽  
School Teachers ◽  
Primary School Teachers ◽  
Non Communicable Diseases

The increasing incidence and prevalence of non-communicable diseases is a major global health concern. Cardiovascular diseases (CVDs) account for the highest percentage of deaths related to non-communicable diseases, and low and middle-income countries (LMIC) face the highest burden of CVDs. Understanding the knowledge and perception of CVDs and their risk factors in an LMIC such as Nigeria may play an important role in cardiovascular health promotion and improvement plans to reduce CVD-related deaths. A qualitative study was conducted using semi-structured interviews to gain an in-depth understanding of some personal and sociocultural views on CVDs and their risk factors. The participants were purposively sampled primary school teachers in South-Eastern Nigeria. Thematic analysis approach was used for data analysis. The study findings include knowledge of heart disease, perceived causes and risk factors of CVDs, spirituality, and the way forward. Overall, the knowledge of CVDs in the setting was found to be related to the psychosocial nature of the participants; the effectiveness of any intervention needs to take these factors into consideration. For example, health policies for CVD health education and awareness should be tailored to address some of the issues of belief, values, and religion, as mentioned in the study.

scholarly journals The Female and Male World in Croatian Proverbs

2021 ◽  
Vol 45 (4) ◽  
pp. 351-363
Author(s):  
Goranka Blagus Bartolec ◽  
Ivana Matas Ivanković
Keyword(s):  
Public Discourse ◽  
Semantic Features ◽  
Social Community ◽  
Female Relationships ◽  
Literary Forms ◽  
The Social ◽  
The Status ◽  
Human And Nature ◽  
Physical Features

Proverbs as concise textual structures are primarily defined as oral (folk) literary forms in which universal thoughts are expressed on the basis of individual experiences understandable to speakers of the language, i.e., of the social community in which they originated. In relation to, for example, idioms, the use of proverbs in today’s public discourse is much rarer, and proverbs in Croatian are most often recorded in printed form, while online edited lexicographic sources of proverbs are rare. Folk customs, human character and physical features, social and religious values, the relation of human and nature are the most common motives in proverbs. Male-female relationships are also the subject of numerous proverbs. Given the past times when they were created, they can be considered the source of a stereotypical image of the status of women and men in society that exists in human consciousness. Based on proverbs with the component woman, grandmother, mother, daughter, sister, girlfriend, widow, father, son, husband…, this paper will analyze proverbs with the topic of male-female relations, e.g. Ljubav daj ženi, ali tajnu odaj samo majci i sestri. (Give your love to your wife, but reveal the secret only to your mother and sister.), or proverbs referring to an individual feature attributed to a man or a woman, e.g., Kakvo drvo, takav klin, kakav otac takav sin. (Like tree, like wedge; like father, like son.)., Ženi sina kad hoćeš, a kćer kad možeš. (Marry a son when you want and a daughter when you can.). The analysis includes the following: 1. representation of proverbs in other lexicographic (printed and online sources), 2. representation of such proverbs in contemporary public discourse, 3. structural and semantic features of proverbs motivated by male-female relationships. In conclusion, the role of proverbs on the topic of male and female in the contemporary context is discussed – what is their perspective and whether the corpus has replaced traditional recorders and word of mouth today.

scholarly journals Aiming for Health Equity: The role of Public Health Policy and Primary Healthcare Comment on "Universal Health Coverage for Non-Communicable Diseases and Health Equity: Lessons From Australian Primary Healthcare"

2021 ◽  
Author(s):  
Bo Burström
Keyword(s):  
Public Health ◽  
Social Determinants Of Health ◽  
Healthcare System ◽  
Health Equity ◽  
Social Determinants ◽  
Primary Healthcare ◽  
Communicable Diseases ◽  
Determinants Of Health ◽  
Non Communicable Diseases

This commentary refers to the article by Fisher et al on lessons from Australian primary healthcare (PHC), which highlights the role of PHC to reduce non-communicable diseases (NCDs) and promote health equity. This commentary discusses important elements and features when aiming for health equity, including going beyond the healthcare system and focusing on the social determinants of health in public health policies, in PHC and in the healthcare system as a whole, to reduce NCDs. A wider biopsychosocial view on health is needed, recognizing the importance of social determinants of health, and inequalities in health. Public funding and universal access to care are important prerequisites, but regulation is needed to ensure equitable access in practice. An example of a PHC reform in Sweden indicates that introducing market solutions in a publicly funded PHC system may not benefit those with greater needs and may reduce the impact of PHC on population health.

scholarly journals Global response to non-communicable diseases--the role of epidemiologists

2012 ◽  
Vol 41 (5) ◽  
pp. 1219-1220 ◽  
Author(s):  
J. Olsen ◽  
R. Bertollini ◽  
C. Victora ◽  
R. Saracci
Keyword(s):  
Communicable Diseases ◽  
Global Response ◽  
Non Communicable Diseases
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