Context-Aware Personalization for Mobile Services

2019 ◽  
pp. 818-830
Author(s):  
Abayomi Moradeyo Otebolaku ◽  
Maria Teresa Andrade
Keyword(s):  
Mobile Devices ◽  
Information Overload ◽  
Special Kind ◽  
Context Aware ◽  
Mobile Platforms ◽  
Content Consumption ◽  
Mobile Information ◽  
Personal Content ◽  
Mobile Context ◽  
The Web

Audiovisual content consumption on mobile platforms is rising exponentially, and this trend will continue in the next years as mobile devices become more sophisticated. Thus, smartphones are gradually replacing our desktops as they increasingly become cheaper and more powerful with excellent multimedia processing support. As mobile users go about their routines, they continuously browse the web, seeking interesting content to consume, and also uploading personal content. However, users encounter huge volume of content that does not match their preferences, resulting in mobile information overload. Context-aware media personalization (CAMP) was proposed as a solution to this problem. CAMP assists users to select relevant content among alternatives considering users' preferences and contexts. This solution, however, are limited to static contexts. The contribution is mobile context-aware media personalization (MobCAMP), which is a special kind of personalization that utilizes users' contexts and activities to suggest media content according to the user's tastes and contextual situations.

Context-Aware Personalization for Mobile Services

2018 ◽  
pp. 6031-6042
Author(s):  
Abayomi Moradeyo Otebolaku ◽  
Maria Teresa Andrade
Keyword(s):  
Mobile Devices ◽  
Information Overload ◽  
Special Kind ◽  
Context Aware ◽  
Mobile Platforms ◽  
Content Consumption ◽  
Mobile Information ◽  
Personal Content ◽  
Mobile Context ◽  
The Web

Audiovisual content consumption on mobile platforms is rising exponentially and this trend will continue in the next years as mobile devices become more sophisticated. Thus, smartphones are gradually replacing our desktops as they increasingly become cheaper and more powerful with excellent multimedia processing support. As mobile users go about their routines, they continuously browse the Web, seeking interesting content to consume, and also uploading personal content. However, users encounter huge volume of content, that does not match their preferences, resulting in mobile information overload. Context-aware media personalization (CAMP) was proposed as a solution to this problem. CAMP assists users to select relevant content among alternatives considering users' preferences and contexts. This solution, however, are limited to static contexts. Our contribution is Mobile Context-Aware Media Personalization(MobCAMP), which is a special kind of personalization that utilizes user's contexts and activities to suggest media content according to the user's tastes and contextual situations.

A User Context-Aware Advertising Framework for the Mobile Web

2010 ◽  
pp. 1-15
Author(s):  
Nan Jing ◽  
Yong Yao ◽  
Yanbo Ru
Keyword(s):  
Mobile Devices ◽  
Online Advertising ◽  
User Interaction ◽  
Context Aware ◽  
Mobile Platforms ◽  
Social Community ◽  
Mobile Web ◽  
Web Technologies ◽  
Critical Components ◽  
Advertising Content

Context-aware advertising is one of the most critical components in the Internet ecosystem today because most WWW publisher’s revenue highly depends on the relevance of the displayed advertisement to the context of the user interaction. Existing research works in context-aware advertising mainly focus on analyzing either the content of the web page (in which it is also called contextual advertising), or the keywords of the user search. However, we have identified the limitations of these works when being extended into mobile web, which has become a major platform for users to access Internet with thanks to the new lightweight web technologies and the development of mobile devices. These mobile devices are equipped with networking capabilities and sensors that provide versatile contexts including physical environment, user internal and social community. These contexts, which are far beyond just page content and search keywords, should be well organized and utilized for online advertising to gain better user experience and reaction. In this chapter, we point out the aforementioned limitations of the existing works in context-aware advertising when being applied for mobile platforms. We also discuss the characteristics of the contexts that are available on mobile devices and clearly describe the challenges of utilizing these contexts to optimize the advertisement on mobile platforms. We then present a context-aware advertising framework that collects and integrates the user contexts to select, generate, and present advertising content. The purpose of this framework is to provide the mobile users with targeted and purposeful advertisement. Finally, we discuss the implementation aspects and one specific application of this framework and outline our future plans.

Context-Awareness and Mobile Devices

2008 ◽  
pp. 205-217 ◽  
Author(s):  
Anind K. Dey ◽  
Jonna Häkkilä
Keyword(s):  
Human Computer Interaction ◽  
Mobile Computing ◽  
Ubiquitous Computing ◽  
Mobile Devices ◽  
Context Awareness ◽  
Design Guidelines ◽  
Context Aware ◽  
Definition Of ◽  
Mobile Context ◽  
Computer Interaction

Context-awareness is a maturing area within the field of ubiquitous computing. It is particularly relevant to the growing sub-field of mobile computing as a user’s context changes more rapidly when a user is mobile, and interacts with more devices and people in a greater number of locations. In this chapter, we present a definition of context and context-awareness and describe its importance to human-computer interaction and mobile computing. We describe some of the difficulties in building context-aware applications and the solutions that have arisen to address these. Despite these solutions, users have difficulties in using and adopting mobile context-aware applications. We discuss these difficulties and present a set of eight design guidelines that can aid application designers in producing more usable and useful mobile context-aware applications.

Context-Awareness and Mobile Devices

2009 ◽  
pp. 3222-3235 ◽  
Author(s):  
Anind K. Dey ◽  
Jonna Häkkilä
Keyword(s):  
Human Computer Interaction ◽  
Mobile Computing ◽  
Ubiquitous Computing ◽  
Mobile Devices ◽  
Context Awareness ◽  
Design Guidelines ◽  
Context Aware ◽  
Definition Of ◽  
Mobile Context ◽  
Computer Interaction

Context-awareness is a maturing area within the field of ubiquitous computing. It is particularly relevant to the growing sub-field of mobile computing as a user’s context changes more rapidly when a user is mobile, and interacts with more devices and people in a greater number of locations. In this chapter, we present a definition of context and context-awareness and describe its importance to human-computer interaction and mobile computing. We describe some of the dif- ficulties in building context-aware applications and the solutions that have arisen to address these. Despite these solutions, users have difficulties in using and adopting mobile context-aware applications. We discuss these difficulties and present a set of eight design guidelines that can aid application designers in producing more usable and useful mobile context-aware applications.

Modeling and Analyzing User Contexts for Mobile Advertising

2011 ◽  
Vol 2 (3) ◽  
pp. 38-52
Author(s):  
Nan Jing ◽  
Yong Yao ◽  
Yanbo Ru
Keyword(s):  
Mobile Devices ◽  
Online Advertising ◽  
Research Work ◽  
User Interaction ◽  
Location Tracking ◽  
Context Aware ◽  
Mobile Advertising ◽  
Mobile Platforms ◽  
User Context ◽  
Critical Components

Context-aware advertising is one of the most critical components in the Internet ecosystem today because most WWW publisher revenue highly depends on the relevance of the displayed advertisement to the context of the user interaction. Existing research work focuses on analyzing either the content of the web page or the keywords of the user search. However, there are limitations of these works when being extended into mobile computing domain, where mobile devices can provide versatile contexts, such as locations, weather, device capability, and user activities. These contexts should be well categorized and utilized for online advertising to gain better user experience and reaction. This paper examines the aforementioned limitations of the existing works in context-aware advertising when being applied for mobile platforms. A mobile advertising system is proposed, using location tracking and context awareness to provide targeted and meaningful advertisement to the customers on mobile devices. The three main modules of this comprehensive mobile advertising system are discussed, including advisement selection, advertisement presentation, and user context databases. A software prototype that is developed to conduct the case studies and validate this approach is presented.

Context-Aware Framework for the Support of User Services

2013 ◽  
Vol 811 ◽  
pp. 602-607
Author(s):  
Hoon Jeong ◽  
Ha Na Do ◽  
Eui In Choi
Keyword(s):  
Mobile Devices ◽  
Wireless Network ◽  
Location Information ◽  
Context Information ◽  
Context Aware ◽  
Web Based ◽  
Current State ◽  
Exchange Information ◽  
The Web

The development of mobile devices and the spread of wireless network help share and exchange information and resources more easily. Therefore users are able to use the information and service more free than previous wire network due to development of wireless network and device. In order to provide appropriate user services, it enables to recognize users current state, analyze the users profile like users tendency and preference, and draw the service answering the users request. Most existing frameworks, however, are not very suitable for mobile devices because they were proposed on the web-based. And other context information except location information among users context information is not much considered. Therefore, this paper proposed the context-aware framework, which provides more suitable services by using users context and profile.

scholarly journals Ontology-driven word recommendation for mobile Web search

2014 ◽  
Vol 29 (2) ◽  
pp. 186-200 ◽  
Author(s):  
Daniel Aréchiga ◽  
Fabio Crestani ◽  
Jesús Vegas
Keyword(s):  
Mobile Devices ◽  
Environmental Conditions ◽  
Web Search ◽  
User Preferences ◽  
Mobile Web ◽  
Desktop Search ◽  
Mobile Context ◽  
The Web

AbstractThe Web search has special characteristics against the desktop search when realized from mobile devices. To establish an improvement within this paradigm, an option is to take into account the context from which the search is developed. To conceptualize the mobile context, we propose the use of ontologies, which will include the device characteristics, environmental conditions and user preferences, among other term conceptualizations. This context definition would be used to determinate the behavior of a word recommendation when searching from mobile devices. As an essential process of creating this context ontology, we have made a real user's evaluation of the ontology terms by means of a survey. This paper shows a brief introduction to the project and focuses mainly on the results obtained in this concept's evaluation.

scholarly journals Rule-based solution for context-aware reasoning on mobile devices

2014 ◽  
Vol 11 (1) ◽  
pp. 171-193 ◽  
Author(s):  
Grzegorz Nalepa ◽  
Szymon Bobek
Keyword(s):  
Mobile Devices ◽  
Rapid Evolution ◽  
Preliminary Evaluation ◽  
Context Aware ◽  
Context Modeling ◽  
Network Access ◽  
Mobile Platforms ◽  
Rule Based ◽  
Real Time Processing ◽  
Context Reasoning

With the rapid evolution of mobile devices, the concept of context aware applications has gained a remarkable popularity in recent years. Smartphones and tablets are equipped with a variety of sensors including accelerometers, gyroscopes, and GPS, pressure gauges, light and GPS sensors. Additionally, the devices become computationally powerful which allows real-time processing of data gathered by their sensors. Universal network access viaWiFi hot-spots and GSM network makes mobile devices perfect platforms for ubiquitous computing. Most of existing frameworks for context-aware systems, are usually dedicated to static, centralized, clientserver architectures. However, mobile platforms require from the context modeling language and inference engine to be simple and lightweight. The model should also be powerful enough to allow not only solving simple context identification tasks but more complex reasoning. The original contribution of the paper is a proposal of a new rule-based context reasoning platform tailored to the needs of such intelligent distributed mobile computing devices. It contains a proposal of a learning middleware supporting context acquisition. The platform design is based on a critical review and evaluation of existing solutions given in this paper. A preliminary evaluation of the platform is given along with use cases including a social system supporting crime detection and investigation.

USABILITY EVALUATION OF A WEB-BASED HEALTH AWARENESS PORTAL ON SMARTPHONE DEVICES USING ISO 9241- 11 MODEL

2015 ◽  
Vol 77 (4) ◽  
Author(s):  
Azham Hussain ◽  
Emmanuel O.C. Mkpojiogu ◽  
Zakaria Hussain
Keyword(s):  
Mobile Devices ◽  
Usability Evaluation ◽  
International Standards ◽  
Health Awareness ◽  
Web Based ◽  
Mobile Context ◽  
Web Based System ◽  
The Web

Much efforthas been devoted to evaluating the usability of web-based system. With the increase in the mobile-based applications coupled with the limitations and challenges of mobile devices, it becomes mandatory to evaluate the web-based systems in the context of smartphone usability. In addition, a number of international standards/models on usability are available, but seldom used for practical usability evaluation. In this study, the popular ISO 9241-11 standard was used to evaluate a web-based health awareness portal within the smartphone mobile context. The results reveal some pointers to usability issues as well as confirmation that the web-based awareness portal is relatively usable on smartphone devices within the components defined in the models.  

scholarly journals Exploiting personal web servers for mobile context-aware applications

2014 ◽  
Vol 29 (2) ◽  
pp. 134-153 ◽  
Author(s):  
Andrés Fortier ◽  
Cecilia Challiol ◽  
Juan Lautaro Fernández ◽  
Santiago Robles ◽  
Gustavo Rossi ◽  
...  
Keyword(s):  
User Interfaces ◽  
Web Application ◽  
Web Server ◽  
Application Framework ◽  
Web Browsers ◽  
Context Aware ◽  
Web Based ◽  
Model View Controller ◽  
Mobile Context ◽  
The Web

AbstractThere is an increasing trend in moving desktop applications to web browsers, even when the web server is running on the same desktop machine. In this paper, we go further in this direction and show how to combine a web server, a web application framework (enhanced to support desktop-like Model–View–Controller interaction) and a context-aware architecture to develop web-based mobile context-aware applications. By using this approach we take advantage of the well-established web paradigm to design the graphical user interfaces (GUIs) and the inherent ability of the web to mash up applications with external components (such as Google Maps). On top of that, since the web server runs on the device itself, the application can access local resources (such as disk space or sensing devices, which are indispensable for context-aware systems) avoiding the sandbox model of the web browsers. To illustrate our approach we show how a mobile hypermedia system has been built on top of our platform.

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