Mobile-Based Social Media Platforms and Women Mobilisation for Political Participation in Nigeria

2019 ◽  
pp. 449-459
Author(s):  
Abdulmutallib A. Abubakar

There is volume of literature and growing studies on the roles and responsibilities of conventional mass media and to some extent computer-based social media in enhancing political engagement, mobilisation and participation in developed and emerging democracies such as Nigeria. However, a few studies exist that provide insight about the intersection between mobile-based social media platforms and political mobilisation and participation in various democracies (liberal and non-liberal, developed and developing). It is therefore pertinent to examine such relationship especially from Nigeria's perspective as emerging democracy that is struggling to mobilise and absorb people from all sectors and sections to ensure acceptance and institutionalisation of democratic ideals in the country. Thus, the focus of this chapter is to examine the roles, significance and application of mobile based social media platforms that can only be registered and used on mobile phones. The chapter also evaluated strategies and techniques required to enrich engagement, mobilisation and participation in democratic processes particularly in the Northern part of the country through these mobile-based social media. Thus political actors can use mobile based social media to engage and mobilise youth and women to participate keenly in political discourse, electioneering, policy formulation and implementation at various levels.

Author(s):  
Abdulmutallib A. Abubakar

There is volume of literature and growing studies on the roles and responsibilities of conventional mass media and to some extent computer-based social media in enhancing political engagement, mobilisation and participation in developed and emerging democracies such as Nigeria. However, a few studies exist that provide insight about the intersection between mobile-based social media platforms and political mobilisation and participation in various democracies (liberal and non-liberal, developed and developing). It is therefore pertinent to examine such relationship especially from Nigeria's perspective as emerging democracy that is struggling to mobilise and absorb people from all sectors and sections to ensure acceptance and institutionalisation of democratic ideals in the country. Thus, the focus of this chapter is to examine the roles, significance and application of mobile based social media platforms that can only be registered and used on mobile phones. The chapter also evaluated strategies and techniques required to enrich engagement, mobilisation and participation in democratic processes particularly in the Northern part of the country through these mobile-based social media. Thus political actors can use mobile based social media to engage and mobilise youth and women to participate keenly in political discourse, electioneering, policy formulation and implementation at various levels.


Author(s):  
Judy Malloy

In the formative years of the Internet, researchers collaboratively connected computing systems with a goal of sharing research and computing resources. The model process with which they created the Internet and its forefather, the ARPANET, was echoed in early social media platforms, where creative computer scientists, artists, writers, musicians educators explored the promise of computer-based platforms to bring together communities of interest in what would be called “cyberspace.” With a focus on the arts and humanities, this introduction traces the development of social media affordances in applications such as email, mailing lists, BBSs, the Community Memory, PLATO, Usenet, mail art, telematic art, and video communication. The author outlines the early social media platforms documented in each chapter in this book and summarizes how the book's epilogues both explore differences between early and contemporary social media and look to the future of the arts in social media.


Author(s):  
Ufuk İnal ◽  
Elif Şevik

Television has never lost its popularity since the day it entered our life, unlike other mass media. One of the only reasons why television should maintain this feature is that the masses do not give up using it actively. Another thing that should be mentioned together with this is that this vehicle has been able to keep up with the changing media structure. Changing and evolving computer-based information tools and environments force communities to adapt. Media tools along with the communities have also taken their place. In this study, the program named Survivor, which is broadcasted on TV8 channel, will be questioned about the structure created by using transmedative narrative strategies. Supported by two television channels, websites, social media tools, forum sites, and smartphone applications, Survivor will be linked to the audience.


Author(s):  
Kristy A. Hesketh

This chapter explores the Spiritualist movement and its rapid growth due to the formation of mass media and compares these events with the current rise of fake news in the mass media. The technology of cheaper publications created a media platform that featured stories about Spiritualist mediums and communications with the spirit world. These articles were published in newspapers next to regular news creating a blurred line between real and hoax news stories. Laws were later created to address instances of fraud that occurred in the medium industry. Today, social media platforms provide a similar vessel for the spread of fake news. Online fake news is published alongside legitimate news reports leaving readers unable to differentiate between real and fake articles. Around the world countries are actioning initiatives to address the proliferation of false news to prevent the spread of misinformation. This chapter compares the parallels between these events, how hoaxes and fake news begin and spread, and examines the measures governments are taking to curb the growth of misinformation.


2021 ◽  
Author(s):  
Mila Falkenstein

This Major Research Paper (MRP) explores sonic logos, which are short sound bites used in commercial advertising to represent brands to the public. I discuss how these types of sounds are increasingly being used to attract audience attention in the current corporate and mass media landscape. My research is informed by scholarly debates about the role of the audience in contemporary media environments and traces key positions in this debate, including Celia Lury’s (1993) suggestion that contemporary audiences are passive and Philip Napoli’s (2010) suggestion that social media audiences now play a more active role in producing and sharing media content. Henry Jenkins (2004) provides a synthesis of these two views and states that while the audience has the option to be participatory on social media platforms, there is still an increasing trend toward concentrated ownership in the entertainment industry. I conducted interviews with advertising and branding professionals and analyzed the manner in which producers’ conceptualizations of the audience shape sonic branding practices. One key finding of my study is that media producers believe that changes in technology have changed the way that brand and media institutions interact with their audience. Another key finding is that producers view the contemporary media audience as distracted but also ore sophisticated due to their access and use of communication technologies.


2021 ◽  
Vol 10 (3) ◽  
pp. 376-378
Author(s):  
Nuhdi Futuhal Arifin ◽  
A. Jauhar Fuad

This article reviews the background of the emergence of Post-truth and the impact of Post-truth. This lecture uses literature review by examining various sources of reading in mass media and social media. The results of this paper explain that in Indonesia Post-truth auctioning and post-election 2019 is rife on social media. Post-truth on social media does not stop there but continues to roll on various problems that exist in this country. Starting is an ethnicity, religion, and race. Hoaxes and hate speech using social media platforms as a means of spreading are not trivial matters, because the series of attacks may continue to surge. The pressure from social media often forms wild and uncontrollable opinions, which are hoped to be exploited by some groups for certain interests.


Author(s):  
Rebecca Scharlach ◽  
Blake Hallinan ◽  
Limor Shifman

Value is fundamental for social media platforms, not only in the economic sense but also in the sense of normative principles like community and free speech. Policy documents are pivotal sites for the expression of values and present a public-facing account of the roles and responsibilities assigned to various actors, including individual users, third parties, governments and social media corporations. While prior research has examined the construction of individual values such as privacy and transparency in platform policies, there has been no holistic account of the values invoked in these documents. Combining a dictionary-based analysis with a qualitative content analysis, we present the first comprehensive study of the values presented in the policy documents of five major social media platforms: Facebook, Instagram, YouTube, Twitter, and TikTok. Our analysis reveals that policy documents invoke a large number of values that seemingly point to conflicting priorities and commitments. However, these values can be organized in four overarching principles that were consistent across platforms: community, expression, privacy, and improvement. Each principle assigns responsibility for the enactment of these values and by that allows platforms to limit their ethical responsibility for executing the values they publicly promote. Values can thus be described as the “Cheshire cat” of social media platform policies – they look magical, but once touched, may assume a different shape, pop up in an alternative location, or even disappear.


2013 ◽  
Vol 1 (1) ◽  
pp. 2-14 ◽  
Author(s):  
José Van Dijck ◽  
Thomas Poell

Over the past decade, social media platforms have penetrated deeply into the mech­anics of everyday life, affecting people's informal interactions, as well as institutional structures and professional routines. Far from being neutral platforms for everyone, social media have changed the conditions and rules of social interaction. In this article, we examine the intricate dynamic between social media platforms, mass media, users, and social institutions by calling attention to social media logic—the norms, strategies, mechanisms, and economies—underpin­ning its dynamics. This logic will be considered in light of what has been identified as mass me­dia logic, which has helped spread the media's powerful discourse outside its institutional boundaries. Theorizing social media logic, we identify four grounding principles—programmabil­ity, popularity, connectivity, and datafication—and argue that these principles become increas­ingly entangled with mass media logic. The logic of social media, rooted in these grounding principles and strategies, is gradually invading all areas of public life. Besides print news and broadcasting, it also affects law and order, social activism, politics, and so forth. Therefore, its sustaining logic and widespread dissemination deserve to be scrutinized in detail in order to better understand its impact in various domains. Concentrating on the tactics and strategies at work in social media logic, we reassess the constellation of power relationships in which social practices unfold, raising questions such as: How does social media logic modify or enhance ex­isting mass media logic? And how is this new media logic exported beyond the boundaries of (social or mass) media proper? The underlying principles, tactics, and strategies may be relat­ively simple to identify, but it is much harder to map the complex connections between plat­forms that distribute this logic: users that employ them, technologies that drive them, economic structures that scaffold them, and institutional bodies that incorporate them.


Author(s):  
Idongesit Williams

Globally, the gender gap still exists. An interesting reason for this is the passive usage or non-adoption of ICT by women who have access to ICTs and can also afford ICTs. In order to understand this phenomenon, an exploratory research was conducted to identify why women adopt current ICTs. The most used ICTs are social media platforms and mobile internet services. An exploratory study was conducted to observe four women: three from South America and one from the Middle East who subscribe to WhatsApp. The major outcome was the plausible influence of a woman's personality on her usage of WhatsApp. The women with high extroversion used social media and mobile phones more than women at the opposite end of the spectrum. The women with very low extroversion almost rejected social media platforms and recorded low mobile phone usage. This implies that women with very low extroversion may not find ICTs appealing. Based on these outcomes, the chapter advocates for a more concrete research to understanding this trend.


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