The Construction of the Social Reality From the News Narrative to Transmedia Storytelling

The present study discusses how a masculine violence is presented in the news narrative in Turkey. Moreover, this study aims to analyze how the mental designs are reflected to the multimedia platforms and how it constitutes the social interactions and reflexes. Fundamentally, this study queries how the social reality area is reconstructed. Constructing the theoretical frame and the literature review of the masculine violence are the major concerns of this study. Additionally, the role of the news narrative in the construction of the social reality and the representation of the news of masculine violence are examined in this study. Finally, a case of masculine violence in Turkey has been examined in the social production context of the transmedia storytelling.

American Fundamentalism in the New Media

Evangelists, conservative Protestants, are an important majority in the United States. Baptists and Methodists, alleged to be different groups of American Protestants like Evangelists, perform a number of fundamentalist activities through social media. Related groups use hypertextual, intertextual, and current narrative stratagies in social media (Twitter, Facebook, etc.). Therefore, in this study, Awakening Evangelism (@EvangelismDaily), Baptist News Global (@baptist_news), and WV United Methodist (@WVUMC) who support the groups mentioned in the study (Evangelists, Baptists, and Methodists) and report USA as location's Twitter accounts' shares were examined. Hereby, how the American fundamentalism realized through new media was researched.

Digital Storytelling as a Self-Regulated Learning Tool

The purpose of this chapter is, as a self-regulated learning tool, to focus on digital storytelling by uncovering relationship between digital storytelling and self-regulated learning process/based on research findings made in the its field. Within this focus, firstly, concept of digital storytelling was theoretically addressed; researches made in learning-teaching for use have been presented; later, self-regulated learning processes and strategies have been defined and given examples. Finally, research findings on the use of digital stories as self-regulated learning tools have been shared.

Survive in Rating Battles

Television has never lost its popularity since the day it entered our life, unlike other mass media. One of the only reasons why television should maintain this feature is that the masses do not give up using it actively. Another thing that should be mentioned together with this is that this vehicle has been able to keep up with the changing media structure. Changing and evolving computer-based information tools and environments force communities to adapt. Media tools along with the communities have also taken their place. In this study, the program named Survivor, which is broadcasted on TV8 channel, will be questioned about the structure created by using transmedative narrative strategies. Supported by two television channels, websites, social media tools, forum sites, and smartphone applications, Survivor will be linked to the audience.

Transmedia Storytelling as a Corporate Communication Strategy and Its Effect on Corporate Culture

In this study, transmedia storytelling is considered as a corporate communication instrument. The aim of the study is to question the impact of the use of transmedia storytelling in corporate communication on the corporate culture. The study, which uses literature analysis and case studies, emphasizes that concepts such as participation, collaboration, symmetrical communication, and dialogue play an important role in the formation of strong corporate cultures through transmedia storytelling in the new corporate communication scene created by new communication environments.

Use of Food-Themed Films in Destination Selection

Films are one of the most important actors of popular culture and have the ability to influence many people worldwide in a short period of time. Due to this feature of films, people may be disposed to visit the locales in the films they are watching, or the places where films are shot. With this increasing trend in recent years, people choose their destinations in the direction of films they are influenced by. In addition to learning many places to sightsee, people can also have information about the cuisine culture and restaurants of countries where films are filmed and can visit the places being talked about. Countries can create a destination image through food-themed films, and they can take place near the top in destination selections. In this study, it is mentioned the use of food-themed films in the destination selections and it is determined which countries are at the forefront in this regard through examination of the food-themed films.

Digital Storytelling as a Part of Participatory Culture in Communication and Public Relation Practices

The digital content that constitutes the main material of the participatory culture put the digital storytelling concept with the creation of digital stories to the agenda. Users exhibit digital narratives as part of participatory culture by combining their imagination skills, editing skills, problem solving skills, creators, ideas they want to tell or share, with the possibilities provided by digital media. In the scope of the study, the elements of digital storytelling, communication, and public relations which are used by different disciplines are emphasized. In the context of these elements, examples of communication and public relations in the world and in Turkey are being interpreted. As a result, the digital storytelling activities that are important in the participatory culture are evaluated in terms of their reflection on communication and public relations practices, contribution to the field, and the aspects that need to be considered.

Transmedia and the Vagueness of Narrative Structure

This chapter focuses on the types of transformations that transmedia applications cause on the narrative structure of motion pictures and television series. Since different methods are used to construct the story as a transmedia narrative in different films or series, as many works as possible are included in the study to make more accurate determinations. In this context, examples of Star Trek, The Godfather, The Matrix, Star Wars, Harry Potter, The Hunger Games, Shrek, Madagascar, Lost, Game of Thrones, Medcezir, and Vatanım Sensin have been examined in terms of their narrative structure. In these works, the condition of the parts constituting the story universe compared to the main narrative, the elements that enable the construction of new narratives related to the main narrative in different media, fictionalization of the elements such as story lines, characters, spaces, atmosphere, and sound, the methods that are used for the transition among stories, etc. have been examined.

Tron and Tron Legacy, Flight Lines of Reality

This chapter describes how technology, progressing rapidly, and especially computer technology has become an indispensable detail in daily life. The act of playing games starting to become virtual has emerged as a progress. In these early years, when the line between place and space has started to become thinner and people began to recognize the lines of flight between the real world and the virtual world, the movie “Tron” made an attempt to explain this possibility of transitivity. 28 years after the first movie, the sequel “Tron Legacy” emphasizes that this possibility still exists. The individual, in this sea of possibilities, comes and goes between place and space and becomes distant to their temporal context, digitalized and goes through deterritorialization. The narrative of the fictional world, the game world in this fictional world, the real world and the game field in the real world will be discussed in terms of transmedia, and some assumptions will be put forward through people and therefore, the deterritorialization of the media.

Fans' Narrations

In today's world, with the development of technology, brands have turned to new communication means and methods apart from traditional communication tools like television, newspapers, magazines, cinemas, etc. in order to differentiate and escape from their competitors in an increasingly competitive environment. Storytelling and social media are the leading ones among these tools and methods. Thus, brands aim to create branding process and brand loyalty through the strategic communication they have established in social media with consumers. The concept of participatory culture has expanded thanks to digital communication technologies and social media. Fans who have an important place in the storytelling of transmedia reshape a story, associate it with their own lives, and recreate it by producing it again through various media, especially social media. Thus, in this study, it is aimed to reveal how the transmedia storytelling which has been awarded with fan comments in the context of participant culture contributes to brand communication, image, reputation, and marketing.