scholarly journals Understanding Social Media Logic

2013 ◽  
Vol 1 (1) ◽  
pp. 2-14 ◽  
Author(s):  
José Van Dijck ◽  
Thomas Poell
Keyword(s):  
Social Media ◽  
Mass Media ◽  
New Media ◽  
Social Activism ◽  
Social Institutions ◽  
Power Relationships ◽  
Law And Order ◽  
Print News ◽  
Social Media Platforms ◽  
Media Logic

Over the past decade, social media platforms have penetrated deeply into the mech­anics of everyday life, affecting people's informal interactions, as well as institutional structures and professional routines. Far from being neutral platforms for everyone, social media have changed the conditions and rules of social interaction. In this article, we examine the intricate dynamic between social media platforms, mass media, users, and social institutions by calling attention to social media logic—the norms, strategies, mechanisms, and economies—underpin­ning its dynamics. This logic will be considered in light of what has been identified as mass me­dia logic, which has helped spread the media's powerful discourse outside its institutional boundaries. Theorizing social media logic, we identify four grounding principles—programmabil­ity, popularity, connectivity, and datafication—and argue that these principles become increas­ingly entangled with mass media logic. The logic of social media, rooted in these grounding principles and strategies, is gradually invading all areas of public life. Besides print news and broadcasting, it also affects law and order, social activism, politics, and so forth. Therefore, its sustaining logic and widespread dissemination deserve to be scrutinized in detail in order to better understand its impact in various domains. Concentrating on the tactics and strategies at work in social media logic, we reassess the constellation of power relationships in which social practices unfold, raising questions such as: How does social media logic modify or enhance ex­isting mass media logic? And how is this new media logic exported beyond the boundaries of (social or mass) media proper? The underlying principles, tactics, and strategies may be relat­ively simple to identify, but it is much harder to map the complex connections between plat­forms that distribute this logic: users that employ them, technologies that drive them, economic structures that scaffold them, and institutional bodies that incorporate them.

scholarly journals Logics of the Icelandic Hybrid Media System

2019 ◽  
Vol 40 (1) ◽  
pp. 43-59
Author(s):  
Birgir Guðmundsson
Keyword(s):  
Social Media ◽  
New Media ◽  
Political Communication ◽  
Parliamentary Elections ◽  
Media System ◽  
Network Media ◽  
Social Media Platforms ◽  
The Media ◽  
Media Logic

AbstractThe increased importance of social media platforms and network media logic merging with traditional media logic are a trademark of modern hybrid systems of political communication. This article looks at this development through the media-use by politicians before the 2016 and 2017 parliamentary elections in Iceland. Aggregate results from candidate surveys on the use and perceived importance of different media forms are used to examine the role of the new platform Snapchat in relation to other media, and to highlight the dynamics of the hybrid media system in Iceland. The results show that Snapchat is exploited more by younger politicians and those already using social media platforms. However, in spite of this duality between old and new media, users of traditional platforms still use new media and vice versa. This points to the existance of a delicate operational balance between different media logics, that could change as younger politicians move more centre stage.

Playing platformized language games: Social media logic and the mutation of participatory cultures in Chinese online fandom

2021 ◽  
pp. 146144482110594
Author(s):  
Yiyi Yin ◽  
Zhuoxiao Xie
Keyword(s):  
Social Media ◽  
Language Games ◽  
Speech Community ◽  
Form Of Life ◽  
Fan Communities ◽  
Speech Communities ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
Media Logic

This study discusses the shifting dynamics of fan participatory cultures on social media platforms by introducing the concept of “platformized language games.” We conceive of a fan community as a “speech community” and propose that the language and discourses of fan participatory cultures are technological practices that only make sense in use and interactions as “games” on social media platform. Based on an ethnography of communication on fan communities on Weibo, we analyze the technological-communicative acts of fan speech communities, including the platformized setting, participants, topics, norms, and key purposes. We argue that the social media logic (programmability, connectivity, popularity, and datafication) articulates with fans’ language games, thus shifting the “form of life” of celebrity fans on social media. Empirically, fan participatory cultures continue to mutate in China, as fan communities create idiosyncratic platformized language games based on the selective appropriation of the social media logics of connectivity and data-driven metrics.

scholarly journals Citizen Journalism and Public Participation in the Era of New Media in Indonesia: From Street to Tweet

2019 ◽  
Vol 7 (3) ◽  
pp. 79-90
Author(s):  
Iswandi Syahputra ◽  
Rajab Ritonga
Keyword(s):  
Social Media ◽  
Mass Media ◽  
New Media ◽  
Public Participation ◽  
Salient Feature ◽  
Political Polarization ◽  
Primary Data ◽  
Citizen Journalism ◽  
Independent Information ◽  
The Government

Citizen journalism was initially practiced via mass media. This is because citizens trusted mass media as an independent information channel, and social media like Twitter was unavailable. Following mass media’s affiliation to political parties and the rise of social media, citizens began using Twitter for delivering news or information. We dub this as citizen journalism from street to tweet. This study found that such process indicates the waning of mass media and the intensification of social media. Yet, the process neither strengthened citizen journalism nor increased public participation as it resulted in netizens experiencing severe polarization between groups critical and in support of the government instead. We consider this as a new emerging phenomenon caused by the advent of new media in the post-truth era. In this context, post-truth refers to social and political conditions wherein citizens no longer respect the truth due to political polarization, fake-news-producing journalist, hate-mongering citizen journalism, and unregulated social media activities. Primary data were obtained through in-depth interviews with four informants. While conversation data of netizens on Twitter were acquired from a Twitter conversation reader operated by DEA (Drone Emprit Academic), a big data system capable of capturing and analyzing netizen’s conversations, particularly on Twitter in real time. This study may have implications on the shift of citizen journalism due to its presence in the era of new media. The most salient feature in this new period is the obscurity of news, information, and opinions conveyed by citizens via social media, like Twitter.

Multimodal Mapping of a University’s Formal and Informal Online Brand

2014 ◽  
pp. 120-162
Author(s):  
Shalin Hai-Jew
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Relations ◽  
Public Information ◽  
Video Sharing ◽  
Ex Post ◽  
University Reputation ◽  
Social Media Platforms ◽  
Media Channels ◽  
The University

With the popularization of the Social Web (or Read-Write Web) and millions of participants in these interactive spaces, institutions of higher education have found it necessary to create online presences to promote their university brands, presence, and reputation. An important aspect of that engagement involves being aware of how their brand is represented informally (and formally) on social media platforms. Universities have traditionally maintained thin channels of formalized communications through official media channels, but in this participatory new media age, the user-generated contents and communications are created independent of the formal public relations offices. The university brand is evolving independently of official controls. Ex-post interventions to protect university reputation and brand may be too little, too late, and much of the contents are beyond the purview of the formal university. Various offices and clubs have institutional accounts on Facebook as well as wide representation of their faculty, staff, administrators, and students online. There are various microblogging accounts on Twitter. Various photo and video contents related to the institution may be found on photo- and video-sharing sites, like Flickr, and there are video channels on YouTube. All this digital content is widely available and may serve as points-of-contact for the close-in to more distal stakeholders and publics related to the institution. A recently available open-source tool enhances the capability for crawling (extracting data) these various social media platforms (through their Application Programming Interfaces or “APIs”) and enables the capture, analysis, and social network visualization of broadly available public information. Further, this tool enables the analysis of previously hidden information. This chapter introduces the application of Network Overview, Discovery and Exploration for Excel (NodeXL) to the empirical and multimodal analysis of a university’s electronic presence on various social media platforms and offers some initial ideas for the analytical value of such an approach.

New Media and Terrorism

2014 ◽  
pp. 184-196
Author(s):  
Pauline Hope Cheong
Keyword(s):  
Social Media ◽  
New Media ◽  
Critical Examination ◽  
War On Terrorism ◽  
Mainstream Media ◽  
Social Media Networks ◽  
Social Media Platforms ◽  
Hearts And Minds ◽  
Video Material

Beyond the widespread coverage of terrorism-related stories on international news outlets, we are witnessing the swift spread of alternative interpretations of these stories online. These alternative narratives typically involve digital transmediation or the remix, remediation, and viral dissemination of textual, audio, and video material on multiple new and social media platforms. This chapter discusses the role of new(er) media in facilitating the transmediated spread of extremist narratives, rumors, and political parody. Drawing from recent case studies based upon multi-modal analyses of digital texts on social media networks, including blogs, vlogs, Twitter, and Jihadist sites associated with acts of terror in Asia, Middle East, and North America, the chapter illustrates how digital transmediation significantly works oftentimes to construct counter narratives to government counter insurgency operations and mainstream media presentations. In discussing these examples, the chapter demonstrates how the new media points to varied narratives and reifies notions of national security, global politics, terrorism, and the media's role in framing the “War on Terrorism.” Moreover, a critical examination of remix texts and digital mashups of popular artifacts inform a Web 2.0 understanding of how the creative communication practices of online prosumers (hybrid consumers and producers) contest dominant interests in the online ideological battlefield for hearts and minds.

Mobile-Based Social Media Platforms and Women Mobilisation for Political Participation in Nigeria

2019 ◽  
pp. 449-459
Author(s):  
Abdulmutallib A. Abubakar
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Mobile Phones ◽  
Policy Formulation ◽  
Emerging Democracies ◽  
Political Actors ◽  
Roles And Responsibilities ◽  
Social Media Platforms ◽  
Computer Based ◽  
Emerging Democracy

There is volume of literature and growing studies on the roles and responsibilities of conventional mass media and to some extent computer-based social media in enhancing political engagement, mobilisation and participation in developed and emerging democracies such as Nigeria. However, a few studies exist that provide insight about the intersection between mobile-based social media platforms and political mobilisation and participation in various democracies (liberal and non-liberal, developed and developing). It is therefore pertinent to examine such relationship especially from Nigeria's perspective as emerging democracy that is struggling to mobilise and absorb people from all sectors and sections to ensure acceptance and institutionalisation of democratic ideals in the country. Thus, the focus of this chapter is to examine the roles, significance and application of mobile based social media platforms that can only be registered and used on mobile phones. The chapter also evaluated strategies and techniques required to enrich engagement, mobilisation and participation in democratic processes particularly in the Northern part of the country through these mobile-based social media. Thus political actors can use mobile based social media to engage and mobilise youth and women to participate keenly in political discourse, electioneering, policy formulation and implementation at various levels.

Spiritualism and the Resurgence of Fake News

2020 ◽  
pp. 222-237
Author(s):  
Kristy A. Hesketh
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Fake News ◽  
News Stories ◽  
News Reports ◽  
The World ◽  
Spirit World ◽  
Social Media Platforms ◽  
Media Platform ◽  
False News

This chapter explores the Spiritualist movement and its rapid growth due to the formation of mass media and compares these events with the current rise of fake news in the mass media. The technology of cheaper publications created a media platform that featured stories about Spiritualist mediums and communications with the spirit world. These articles were published in newspapers next to regular news creating a blurred line between real and hoax news stories. Laws were later created to address instances of fraud that occurred in the medium industry. Today, social media platforms provide a similar vessel for the spread of fake news. Online fake news is published alongside legitimate news reports leaving readers unable to differentiate between real and fake articles. Around the world countries are actioning initiatives to address the proliferation of false news to prevent the spread of misinformation. This chapter compares the parallels between these events, how hoaxes and fake news begin and spread, and examines the measures governments are taking to curb the growth of misinformation.

Consumer Engagement in Social Media Platforms

2021 ◽  
pp. 480-501
Author(s):  
Hans Ruediger Kaufmann ◽  
Agapi Manarioti
Keyword(s):  
Social Media ◽  
New Media ◽  
Psychological Needs ◽  
Large Majority ◽  
Marketing Communication ◽  
Online Interaction ◽  
Consumer Engagement ◽  
Communication Framework ◽  
The Social ◽  
Social Media Platforms

If ‘to be social' is the sum of people's online interaction intentions, that can be monitored by marketers but not coerced, how can we make best use of these powerful new media? The answer lies in understanding the internal, psychological needs that are fulfilled by the social media and how they are demonstrated and testified by liking, sharing and engaging in general with specific pieces of content, while rejecting others. In this environment, marketers are called to develop a “brand as a person” strategy, in order for their brands to mingle and interact with consumers beyond the traditional marketing communication framework. In this chapter, we explore and discuss the strategic use of the social media as a concept that needs to be thoroughly understood but seemingly hasn't been yet by a large majority of marketers.

The Politics of Immersive Storytelling

2020 ◽  
pp. 175-190
Author(s):  
Christian Stiegler
Keyword(s):  
Social Media ◽  
Virtual Reality ◽  
Mass Media ◽  
Public Sphere ◽  
20Th Century ◽  
21St Century ◽  
Digital Platforms ◽  
The Public ◽  
Media Logic ◽  
The Public Sphere

This article applies and extends the concept of social media logic to assess the politics of immersive storytelling on digital platforms. These politics are considered in the light of what has been identified as mass media logic, which argues that mass media in the 20th century gained power by developing a commanding discourse that guides the organization of the public sphere. The shift to social media logic in the 21st century, with its grounding principles of programmability, popularity, connectivity, and datafication, influenced a new discourse on the logics of digital ecosystems. Digital platforms such as Facebook are offering all-surrounding mediated environments to communicate in Virtual Reality (‘Facebook Spaces') as well as immersive narratives such as Mr. Robot VR. This article provides an understanding of the politics of immersive storytelling and of its underlying principles of programmability, user experience, popularity, and platform sociality, which define immersive technologies in the 21st century.

A Village Goes Mobile

2018 ◽  
Author(s):  
Sirpa Tenhunen
Keyword(s):  
New Media ◽  
Mobile Phones ◽  
Social Institutions ◽  
Mobile Telephony ◽  
Power Relationships ◽  
Cultural Changes ◽  
Mobile Phone Use ◽  
Social Patterns ◽  
Before And After ◽  
Bankura District

This book examines how mobile telephony contributes to social change in rural India (West Bengal, Bankura district) on the basis of long-term ethnographic fieldwork in a village before and after the introduction of mobile phones. The book investigates how mobile telephones emerged as multidimensional objects that not only enable telephone conversations, but also facilitate status aspirations, internet access, and entertainment practices. It explores how this multifaceted use of mobile phones has influenced economic, political, and social relationships, including gender relationships, and how these new social constellations relate to culture and development. The book examines social institutions as culturally constructed spheres tied to translocal processes that, nevertheless, have local meanings. The author delves into social and cultural changes to examine agency and power relationships: Who benefits from mobile telephony and how? Can people use mobile phones to further their aims to change their lives, or does phone use merely amplify existing social patterns and power relationships? Can mobile telephony induce development? Using a holistic ethnographic approach, the book develops a framework to understand how new media mediates social processes within interrelated social spheres and local hierarchies. It delves into mobile phone use as a multidimensional process with diverse impacts by exploring how media-saturated forms of interaction relate to preexisting contexts.

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