scholarly journals A Cross-Cultural Study of Smartphone Adoption in Uzbekistan and South Korea

Author(s):  
Nodir Sanakulov ◽  
Heikki Karjaluoto

Smartphone technology has changed how mobile phones are perceived and used in daily life. In 2015, global smartphone sales reached 1.4 billion units, representing an increase of 14.4 percent from 2014. Despite this popularity, penetration rates vary significantly across countries, with a global median of 43%. The main purpose of this research is to examine smartphone adoption in Uzbekistan and South Korea based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and to categorize constructs according to the Kano model. The findings indicate significant differences between South Korea and Uzbekistan in terms of technology adoption as a whole and perception of UTAUT constructs.

Author(s):  
Nodir Sanakulov ◽  
Heikki Karjaluoto

Smartphone technology has changed how mobile phones are perceived and used in daily life. In 2015, global smartphone sales reached 1.4 billion units, representing an increase of 14.4 percent from 2014. Despite this popularity, penetration rates vary significantly across countries, with a global median of 43%. The main purpose of this research is to examine smartphone adoption in Uzbekistan and South Korea based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and to categorize constructs according to the Kano model. The findings indicate significant differences between South Korea and Uzbekistan in terms of technology adoption as a whole and perception of UTAUT constructs.


Author(s):  
Alaa M. Momani

Recently, the unified theory of acceptance and use of technology has taken place as one of the most developed and intensive models to test technology adoption and acceptance. This research article reviews this model by presenting a description of its development and structure. Additionally, this article compares it with other former theories and models in this field. It studies the evolution stages of these theories and classifies them depending on their development method and the scientific field which they were developed in. Moreover, the model's determinants were classified depending on their influence on technology adoption. This model has been reported as robust and trusted for application on different technologies and viable after doing any modification operation over it. It also has the minimum amount of complexity according to its limited number of constructs and moderating variables that make it more applicable and understandable to study the acceptance behavior to any new technology.


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