M-Learning Acceptance Among Faculty and Students in Pakistan

Author(s):  
Muhammad Bakhsh ◽  
Amjad Mahmood ◽  
Nazir A. Sangi ◽  
Muhammad Javed Iqbal

Fast development in mobile phones has enabled higher educational institutions to adapt and initiate mobile technologies. It can also make way for learning using mobile devices and systems. This chapter investigated the present state of student and faculty perception towards m-learning at open and distance educational institutes (ODEIs) in Pakistan. The chapter presents a conceptual model based on technology acceptance model, which explains the factors influencing student and faculty perception towards m-learning acceptance. Since m-learning acceptance mainly depends on personal attitude, this study focuses on individual context. Primary data from students and faculty (N=612) was collected. The SEM results indicate that skill readiness (SK) and self-efficacy (SE) influence perceived ease of use (PEOU) and perceived usefulness (PU), where these two factors along with prior experience (PE) positively influence behavioral intension (BI) to accept mobile learning. Furthermore, the results of this study specifically provide factors which positively influence BI either directly or indirectly.

Author(s):  
Maizaitulaidawati Md Husin ◽  
Razali Haron ◽  
Shahab Aziz

The purpose of this chapter is to examine the factors that influence small and medium-sized enterprises' (SMEs) intentions to use the investment account platform (IAP) based on technology acceptance model (TAM). The central hypothesis for this chapter was that SMEs' intentions to use IAP were a result of perceived usefulness and perceived ease of use. This chapter also suggested that perceived ease of use and intention was mediated by perceived usefulness of the IAP. Using primary data collection method, 163 questionnaires were collected from SMEs in Kuala Lumpur, Malaysia using the purposive sampling technique. The data were analysed using SPSS and SmartPLS. The chapter found that perceived ease of use had significant influences on SMEs intention to use the IAP while perceived ease of use significantly affected perceived usefulness and the relationship between perceived ease of use and intention was mediated by perceived usefulness of the IAP. The results of this chapter suggested strategies to promote the platform as a fund seeking platform for SMEs.


Author(s):  
Maizaitulaidawati Md Husin ◽  
Razali Haron ◽  
Shahab Aziz

The purpose of this chapter is to examine the factors that influence small and medium-sized enterprises' (SMEs) intentions to use the investment account platform (IAP) based on technology acceptance model (TAM). The central hypothesis for this chapter was that SMEs' intentions to use IAP were a result of perceived usefulness and perceived ease of use. This chapter also suggested that perceived ease of use and intention was mediated by perceived usefulness of the IAP. Using primary data collection method, 163 questionnaires were collected from SMEs in Kuala Lumpur, Malaysia using the purposive sampling technique. The data were analysed using SPSS and SmartPLS. The chapter found that perceived ease of use had significant influences on SMEs intention to use the IAP while perceived ease of use significantly affected perceived usefulness and the relationship between perceived ease of use and intention was mediated by perceived usefulness of the IAP. The results of this chapter suggested strategies to promote the platform as a fund seeking platform for SMEs.


2021 ◽  
pp. 243-252
Author(s):  
Mridul Gupta ◽  
Sai Keerthana Thammi

Technological developments in the field of education have paved the way for e-learning. Massive Open Online Courses (MOOC) and online certification courses have become widely popular among students especially those in higher education. Today, E-learning platforms have provided the end users the opportunity to pursue online certifications, gain knowledge and skills, and learn from experts in different fields from the comfort of their homes. Students are an important stakeholder in this knowledge transfer process. Therefore, it is important to understand their attitude towards e learning and their expectation from such platforms. This paper attempts to study the concept of Technology Acceptance Model (TAM) in e-learning among undergraduate students in India to understand their perception and behaviour towards e-learning. The main research methods used were: the questionnaire for primary data collection, journals and research articles for secondary data collection. Excel and Statistical Product and Service Solutions (SPSS) were used to process the collected data, test the hypotheses, statistical analysis, analyse the results and achieve research objectives. Microsoft Word was used for textual representation of final results and interpretations. Hypothetical model based on TAM was framed and six research variables were identified for the study: Perceived Usefulness, Capability, Perceived ease-of-use, Intention to Use, Trustworthiness, Actual Use. The research helped to understand the components of TAM, analyse and identify the relation between TAM and E learning, and revealed that undergraduate students in India have positive perception of E-learning.


Info ◽  
2015 ◽  
Vol 17 (3) ◽  
pp. 58-68 ◽  
Author(s):  
Sumedha Chauhan

Purpose – The purpose of this paper is to understand the acceptance of mobile-money (m-money) among target populations, i.e. below-poverty-line citizens in India, using the technology acceptance model (TAM). The m-money service is a major initiative that can enable the provision of low-cost and speedy money transfer through mobile phones, especially in developing countries such as India. For a large section of the population in India, m-money can act as a way to achieve financial inclusion. However, for m-money to succeed, users should accept the initiative wholeheartedly. Design/methodology/approach – The survey data were collected from 225 actual and prospective m-money users and analysed using partial least square technique. Findings – The findings imply that the trust and the core constructs of TAM such as perceived usefulness, trust and attitude towards usage contribute in influencing the intention to accept m-money. Perceived ease of use neither impacts perceived usefulness nor attitude towards usage. Practical implications – This research also provides possible explanations for the significant relationships between the constructs and discusses how this information can be used to enhance the acceptance of m-money among poor Indians. Originality/value – This research is original and is based on primary data collection and its interpretation. It provides thorough empirical insights on the acceptance of m-money among poor Indian citizens which is currently a weakly addressed and empirically less explored area of research.


Author(s):  
Shakeel Iqbal ◽  
Zeeshan Ahmed Bhatti

<p>M-learning is<strong> </strong>learning delivered via mobile devices and mobile technology. The research indicates that this medium of learning has potential to enhance formal as well as informal learning.  However, acceptance of m-learning greatly depends upon personal attitude of students towards this medium; therefore this study focuses only on the individual context in which role of student’s readiness towards m-learning is investigated using Technology acceptance model (TAM). TAM is the popular choice among the researchers for investigating acceptance of any new technology primarily because of its robust and parsimonious nature. The sample selected for this study consisted of students from the private sector universities in a developing country. A structured questionnaire was used for data collection. The final results of investigation were based on 244 valid responses. The results indicate that the students’ skills and psychological readiness strongly influence their perceived ease of use (PEU) and perceived usefulness (PU) of m-learning, whereas both these constructs positively influenced their behavioral intention to use m-learning. The findings of this study have theoretical as well as practical implications which are discussed at the end.</p>


2017 ◽  
Vol 13 (3-4) ◽  
pp. 110-119 ◽  
Author(s):  
P. C. Lai

This article summarises an explorative study of the security that contributes to consumers’ adoption of an integrated, single platform payment system encompassing card, Internet and mobile technologies in the ASEAN. The attempt to survey these areas in an integrated fashion is a novel approach that differs from existing studies which mainly focus on adoption factors of these technologies in isolation as well as focuses on the security elements as an extension as Technology Acceptance Model (TAM). The empirical results from the quantitative analysis suggest that security, perceived usefulness as well as perceived ease of use are significant factors that contribute to consumers’ intention to utilise a single platform payment system. Organisations will be able to utilise the study information for developing products and services that meet the consumers’ single platform e-payment system while also fulfilling their objective of corporate social responsibility.


2017 ◽  
Vol 20 (1) ◽  
pp. 176-191 ◽  
Author(s):  
Ünal Çakıroğlu ◽  
Seyfullah Gökoğlu ◽  
Mücahit Öztürk

AbstractDrawing on the Technology Acceptance Model (TAM), this exploratory study examines the preservice teachers’ adoption of mobile technologies through the factors of current use, instructional use and future use in their teaching practices. Participants were 466 pre-service computer teachers enrolled at a public university in Turkey. A questionnaire developed by the researchers was used to collect data. Results indicated that the current use and instructional use factors had a strong positive correlation and also there was a similar correlation with the factor of future use and current use. Relationships between current, instructional, and future use of mobile technologies explained within the context of perceived usefulness, ease of use, and behavioural intention constructs of the TAM.


2017 ◽  
Vol 3 (2) ◽  
pp. 199-208 ◽  
Author(s):  
Lutf Ullah ◽  
Muhammad Amjad Khan

Purpose: This study tries to investigate the antecedents of user behavior like purchase intentions and e-loyalty in the context of Pakistan. More specifically, it studies the relationship between perceived flow, perceived usefulness, perceived ease of use and the user behavior constructs which this study considers are e-loyalty and purchase intentions. Design/Methodology/Approach: Primary Data is obtained through survey from 466 respondents and was analyzed through PLS-SEM approach. Findings: Findings suggest that perceived flow and technological acceptance model constructs which are perceived ease of use and perceived usefulness have significant positive impact on the e-loyalty and purchase intentions in the developing economy like Pakistan. Implications/Originality/Value: This study is a contribution to the literature acknowledging the importance of flow and technology acceptance model constructs as antecedents of user behavior for online businesses in the context of developing country like Pakistan. This study guides practitioners for designing such a website that make a user feel 'flow' situation while surfing their website. If they are able to make their visitors feel flow, they are more likely to generate purchase intention and develop e-loyalty for the e-vendor.


2020 ◽  
Vol 7 (1) ◽  
pp. 33-38
Author(s):  
Sri Hadianti ◽  
Heckel Sungkar ◽  
Resti Kartika Dewi ◽  
Siti Nurlela ◽  
Achmad Rifai ◽  
...  

Website Ilmukomputer.com is an e-Learning community that shares literature and lecture materials for free in the field of computing aka computer science and information technology in the Indonesian language. The main mission is to take part in the efforts to educate the nation's children, especially in computer science education, because the content of the website Ilmukomputer.com contains about computer science is more detailed again compared with the science of engineering faculty students get on campus.This research is done by using Technology Acceptance Model (TAM) method. This research uses 3 (three) variables, namely Perceived usefulness, Perceived Ease of Use and Attitude Toward Using. The data used are primary data obtained through questionnaire survey to students of Faculty of Informatics Engineering in Kota Bandung who has been using Ilmukomputer.com Website as a medium of information with a sample of 100 people. Data processed using SPSS software version 22.The results of this study note that the perception of benefit significantly affect the user attitude that is equal to 0.652 or 65.2%, the perception of ease of influence on user attitudes that is equal to 0.735 or 73.5%, and perceptions of usefulness, perceived ease of use significantly influence the attitude of users with the level Relationship R 0.877 = 87.7% and Rsquare 0.770 = 77%.


Author(s):  
Ouiame Filali Marzouki ◽  
Mohammed Khalidi Idrissi ◽  
Samir Bennani

Giving the mobile technologies increasing adoption in Morocco, the authors explore students' intention to use mobile learning in their learning and teaching processes. A survey has been purposely designed targeting final year students from different Moroccan universities. Technology Acceptance Model (TAM) is used to determine students' intention to use mobile learning determinants. The chapter details the data analysis results using descriptive and inferential statistics to test TAM hypothesis and answer research questions. The survey also investigates the main instructional teaching approaches used inside and outside the classrooms. 1298 Responses were analyzed, 44.3% of the respondents were male and 55.7% were female and both show positive attitude and perception towards mobile learning. Smart devices ownership and areas of study proved to be determinants of mobile learning intention to use with large effect size. Student's prior experience, perceived usefulness and perceived ease of use influence the behavioral intention to use mobile learning.


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