scholarly journals “Is There Anybody There?”

2019 ◽  
pp. 151-172
Author(s):  
Helen Clough ◽  
Karen Foley
Keyword(s):  
Social Media ◽  
Distance Learning ◽  
Real Time ◽  
Academic Libraries ◽  
Open University ◽  
Case Study Approach ◽  
Study Approach ◽  
Communities Of Learners ◽  
The Future

The Open University (UK) Library supports its distance-learning students with interactive, real-time events on social media. In this chapter the authors take a case study approach and concentrate on the examples of Facebook and Livestream to illustrate how live engagement events on social media have helped to build communities of learners in spaces they already occupy, raise the visibility of the library's services and resources with staff and students, and foster collaboration with other departments, while also being effective mechanisms for instruction. The chapter concludes with the library's plans for the future and recommendations for other academic libraries wishing to run live engagement events on social media.

Analysis of Social Media Instagram Effectivity in Hotel Industries (A Case Study Approach)

2021 ◽  
Author(s):  
Yohannes Kurniawan ◽  
Geraldio Claudrel Caesar ◽  
William Putra Maliki ◽  
Karen Christabel ◽  
Norizan Anwar ◽  
...  
Keyword(s):  
Social Media ◽  
Case Study Approach ◽  
Study Approach

scholarly journals A Portrait of a Place: A New Frame to View Artwork in the Academic Library

2021 ◽  
Author(s):  
◽  
Celia Andrea Mallory Austin
Keyword(s):  
Academic Libraries ◽  
Public Art ◽  
Critical Analysis ◽  
Academic Library ◽  
Case Study Approach ◽  
Research Project ◽  
Study Approach ◽  
Art Objects

<p>The act of displaying artwork and art objects in academic libraries has been called both a “natural idea and common practice” (Cirasella and Deutsch, 2012, p. 2), but this position lacks a considered and critical analysis. The motivation for displaying artwork in academic libraries and an evaluation of its impact on the library environment, as perceived by librarians, similarly lacks meaningful examination. This absence of previous inquiry provides a major stimulus for this research project, which uses a case study approach to examine and explore the ‘natural’ preoccupation for displaying artwork in academic libraries, and additionally considers such environments as public art spaces.</p>

scholarly journals The Implementation of Distance Learning during the Covid-19 Pandemic

MADRASAH ◽  
2021 ◽  
Vol 13 (2) ◽  
pp. 114-125
Author(s):  
Raden Adji Suryo Utomo ◽  
Fitri Nur Mahmudah
Keyword(s):  
Data Analysis ◽  
Distance Learning ◽  
Data Sources ◽  
Quality Of Education ◽  
Case Study Approach ◽  
Structured Interviews ◽  
Study Approach ◽  
Quality Of Research

The implementation of learning is the most important part in improving the quality of education. The Covid-19 pandemic period is part of the challenge for education so that learning continues. The purpose of this study was to investigate in depth the implementation of distance learning during the Covid-19 pandemic. The method used in this research is qualitative with a case study approach. The research was conducted at Muhammadiyah Pakel Elementary School. The data sources in this study were teachers, parents, and students. Data collection techniques using structured interviews assisted with guidelines that are structured questions systematically. Data analysis using the Denzin Licoln case study model assisted by atlas.ti software version 8. The technique used to improve the quality of research is source triangulation. The results of this study provide information that in the implementation of the implementation of distance learning there are three factors, namely policy, distance learning process, and human resource activeness. These three factors are novelty which can be recommendations for the three education centers in order to be part of improving the quality of distance learning education during the Covid-19 pandemic.

Adoption strategies of social media in B2B firms: a multiple case study approach

2018 ◽  
Vol 33 (5) ◽  
pp. 730-743 ◽  
Author(s):  
Maryam Lashgari ◽  
Catherine Sutton-Brady ◽  
Klaus Solberg Søilen ◽  
Pernilla Ulfvengren
Keyword(s):  
Social Media ◽  
Multinational Corporations ◽  
Multiple Case Study ◽  
Communication Strategy ◽  
Case Study Approach ◽  
Content Type ◽  
Study Approach ◽  
Study Results ◽  
Multiple Case

PurposeThe purpose of this study is to clarify business-to-business (B2B) firms’ strategies of social media marketing communication. The study aims to explore the factors contributing to the formation and adoption of integration strategies and identify who the B2B firms target.Design/methodology/approachA multiple case study approach is used to compare four multinational corporations and their practices. Face-to-face interviews with key managers, and extensive readings and observations of the firms’ websites and social media platforms have been conducted.FindingsThe study results in a model, illustrating different processes of selection, adoption and integration involved in the development of social media communication strategy for B2B firms. Major factors involved in determining the platform type, and strategies used within different phases and processes are identified.Research limitations/implicationsAs the chosen methodology may limit generalizability, further research is encouraged to test the model within a B2B context especially within small and medium enterprises as only large multinational corporations were investigated in this study.Practical implicationsThe paper provides insight into how B2B marketers can align social media with their firms’ goals through the strategic selection of platforms to reach the targeted audience and communicate their message.Originality/valueThe study uncovers the benefits gained by B2B firms’ through interaction with individuals on social media. This is a significant contribution as the value of such interaction was previously undefined and acted as a barrier for adopting social media in some B2B firms.

Ambient Urbanities and Beyond

2019 ◽  
pp. 302-327
Keyword(s):  
Smart Cities ◽  
Research Literature ◽  
Urban Environments ◽  
Case Study Approach ◽  
Study Approach ◽  
Exploratory Case Study ◽  
The People ◽  
The Future

The purpose of this chapter is to provide a review of the research literature for works that are pushing the boundaries of smart cities in providing a glimpse of perspectives going forward. This chapter focuses on ambient explorations, microgrids and smartgrids, wise cities, and the quantum concept in shedding light on the evolving nature of the people-technologies-cities dynamic for more adaptive urban environments, characteristic of smart and responsive cities. Using an exploratory case study approach, solutions and recommendations are advanced. An analysis is provided of issues, controversies, and problems along with a discussion of the solutions and recommendations offered. Perspectives emerge for looking beyond and into the future of ambient urbanities in identifying potential directions for practitioners and researchers. This chapter makes a contribution to 1) the research literature for smart cities and future cities and 2) perspectives beyond ambient urbanities that encompass parallel and complementary potentials for smarter urbanities.

Credible to Whom?

2017 ◽  
pp. 142-161
Author(s):  
Nathan Rodriguez
Keyword(s):  
Public Health ◽  
Social Media ◽  
Search Engine ◽  
Online Search ◽  
Case Study Approach ◽  
Study Approach ◽  
Active Choice ◽  
Echo Chamber ◽  
Chamber Effect

This chapter adopts a case study approach to examine the echo chamber effect online. Individuals cobble together personalized newsfeeds by active choice and those choices are often accompanied by subtle manipulations in social media and online search engine algorithms that may shape and constrain the parameters of information on a given topic. In this chapter, the author studied vaccine-hesitant discourse in an online forum over a five-year period. Those conversations exhibited characteristics of what would be considered an echo chamber, as defined by Jamieson and Cappella (2008). The implications of this case study suggest that the echo chamber within the realm of vaccination can lead individuals toward content and information of dubious veracity, with significant implications for public health.

Wikipedia: Medium and Model of Collaborative Public Diplomacy

2015 ◽  
Vol 10 (4) ◽  
pp. 396-419
Author(s):  
Caitlin Byrne ◽  
Jane Johnston
Keyword(s):  
Social Media ◽  
Public Diplomacy ◽  
Collective Agency ◽  
Policy Outcomes ◽  
Case Study Approach ◽  
Social Media Platform ◽  
Study Approach ◽  
Media Platform ◽  
Progressive Agenda

Public diplomacy is an inherently social endeavour, engaging public audiences at home and abroad to shape perceptions and influence foreign policy outcomes. Social media has a part to play in this, with sites such as Facebook and Twitter gaining visibility and traction as ‘must-have’ tools for public diplomacy 2.0. This article casts light on the less visible but pervasive social media platform of Wikipedia. Taking a case-study approach, the article posits that Wikipedia holds a dual relevance for public diplomacy 2.0: first as a medium; and second, as a model for public diplomacy’s evolving process. Exploring Wikipedia’s folksonomy, crowd-sourced through intense and organic collaboration, provides insights into the potential of collective agency and symbolic advocacy. The article’s findings highlight the limitations within current approaches towards public diplomacy 2.0, and offer new approaches for public diplomacy’s more progressive agenda.

scholarly journals Picture Perfect Vitamins The Semiotics Of Health Supplement Marketing on Instagram

2021 ◽  
Author(s):  
Karolina Jalowska
Keyword(s):  
Social Media ◽  
Qualitative Content Analysis ◽  
Scientific Evidence ◽  
Social Media Marketing ◽  
Vitamin Supplement ◽  
Case Study Approach ◽  
Study Approach ◽  
Computer Generated Imagery ◽  
Visual Marketing

Instagram. Specifically, this MRP examines the visual social media marketing techniques utilized by vitamin supplement companies in health images on Instagram, and the images communicated messages and implications. Through a qualitative content analysis case study approach, two vitamin supplement companies Instagram images were analyzed and compared: Sugar Bear Hair and Ritual. An image analysis guided by Roland Barthes semiotic theory of myth was conducted on 20 images posted on each company’s Instagram profile on and before April 1, 2019. The results suggest that health brands use a variety of visual marketing techniques to market their brands and products to users on social media, such as colours, influencers, and computer-generated imagery. In addition, the communicated messages in health images, or the “Barthian” myths as referred to in this study, exaggerate and differ from the scientific evidence surrounding the efficacy of vitamin supplements. Lastly, the myths derived from the images have the potential to confuse consumers, which may lead to health repercussions. This research contributes to the field of health communications as it builds upon literature that has found that marketing health via traditional and social media can be misleading and that organizations and brands on social media can do more to communicate necessary and accurate health messages.

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