Credible to Whom?

Establishing and Evaluating Digital Ethos and Online Credibility - Advances in Linguistics and Communication Studies ◽

10.4018/978-1-5225-1072-7.ch008 ◽

2017 ◽

pp. 142-161

Author(s):

Nathan Rodriguez

Keyword(s):

Public Health ◽

Social Media ◽

Search Engine ◽

Online Search ◽

Case Study Approach ◽

Study Approach ◽

Active Choice ◽

Echo Chamber ◽

Chamber Effect

This chapter adopts a case study approach to examine the echo chamber effect online. Individuals cobble together personalized newsfeeds by active choice and those choices are often accompanied by subtle manipulations in social media and online search engine algorithms that may shape and constrain the parameters of information on a given topic. In this chapter, the author studied vaccine-hesitant discourse in an online forum over a five-year period. Those conversations exhibited characteristics of what would be considered an echo chamber, as defined by Jamieson and Cappella (2008). The implications of this case study suggest that the echo chamber within the realm of vaccination can lead individuals toward content and information of dubious veracity, with significant implications for public health.

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Analysis of Social Media Instagram Effectivity in Hotel Industries (A Case Study Approach)

10.1109/icimtech53080.2021.9534930 ◽

2021 ◽

Author(s):

Yohannes Kurniawan ◽

Geraldio Claudrel Caesar ◽

William Putra Maliki ◽

Karen Christabel ◽

Norizan Anwar ◽

...

Keyword(s):

Social Media ◽

Case Study Approach ◽

Study Approach

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Adoption strategies of social media in B2B firms: a multiple case study approach

Journal of Business and Industrial Marketing ◽

10.1108/jbim-10-2016-0242 ◽

2018 ◽

Vol 33 (5) ◽

pp. 730-743 ◽

Cited By ~ 13

Author(s):

Maryam Lashgari ◽

Catherine Sutton-Brady ◽

Klaus Solberg Søilen ◽

Pernilla Ulfvengren

Keyword(s):

Social Media ◽

Multinational Corporations ◽

Multiple Case Study ◽

Communication Strategy ◽

Case Study Approach ◽

Content Type ◽

Study Approach ◽

Study Results ◽

Multiple Case

PurposeThe purpose of this study is to clarify business-to-business (B2B) firms’ strategies of social media marketing communication. The study aims to explore the factors contributing to the formation and adoption of integration strategies and identify who the B2B firms target.Design/methodology/approachA multiple case study approach is used to compare four multinational corporations and their practices. Face-to-face interviews with key managers, and extensive readings and observations of the firms’ websites and social media platforms have been conducted.FindingsThe study results in a model, illustrating different processes of selection, adoption and integration involved in the development of social media communication strategy for B2B firms. Major factors involved in determining the platform type, and strategies used within different phases and processes are identified.Research limitations/implicationsAs the chosen methodology may limit generalizability, further research is encouraged to test the model within a B2B context especially within small and medium enterprises as only large multinational corporations were investigated in this study.Practical implicationsThe paper provides insight into how B2B marketers can align social media with their firms’ goals through the strategic selection of platforms to reach the targeted audience and communicate their message.Originality/valueThe study uncovers the benefits gained by B2B firms’ through interaction with individuals on social media. This is a significant contribution as the value of such interaction was previously undefined and acted as a barrier for adopting social media in some B2B firms.

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Student’s Perception and Attitudes toward Public Health Profession and National Competency Examination

International Journal of Public Health Science (IJPHS) ◽

10.11591/.v3i2.4685 ◽

2014 ◽

Vol 3 (2) ◽

pp. 137

Author(s):

Lafi Munira ◽

Lina Handayani

Keyword(s):

Public Health ◽

Quality Assurance ◽

Group Discussion ◽

Font Size ◽

Case Study Approach ◽

Study Approach ◽

Perceptions And Attitudes ◽

Technical Readiness ◽

Public Health Profession

One form of quality assurance is convening public health’s national competencies examination in academic phase which is conducted before students graduate from university. The purpose of this study was to determine students’s perceptions and attitudes about public health’s profession and national competencies examination. The design of this study was descriptive qualitative employed case study approach. Focus group discussion was used to collect data. Data were analyzed by content analysis. Students felt less confident about their identity profession so that requires motivation by lecturer. Students expressed the need to improve public health graduates’s competencies since academic phase. National competencies examination is important to do as a solution to guarantee the graduates’s quality. Implementation of the competencies test is need to consider aspects of management and technical readiness. National competencies examination is a tool that could proves the identity of public health graduates’s competencies. Everyone with a public health background should know that there will be a competency test then they should have an adequate preparation.

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“Is There Anybody There?”

Advances in Library and Information Science - Social Media for Communication and Instruction in Academic Libraries ◽

10.4018/978-1-5225-8097-3.ch010 ◽

2019 ◽

pp. 151-172

Author(s):

Helen Clough ◽

Karen Foley

Keyword(s):

Social Media ◽

Distance Learning ◽

Real Time ◽

Academic Libraries ◽

Open University ◽

Case Study Approach ◽

Study Approach ◽

Communities Of Learners ◽

The Future

The Open University (UK) Library supports its distance-learning students with interactive, real-time events on social media. In this chapter the authors take a case study approach and concentrate on the examples of Facebook and Livestream to illustrate how live engagement events on social media have helped to build communities of learners in spaces they already occupy, raise the visibility of the library's services and resources with staff and students, and foster collaboration with other departments, while also being effective mechanisms for instruction. The chapter concludes with the library's plans for the future and recommendations for other academic libraries wishing to run live engagement events on social media.

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Social Media Content Marketing Strategy for Higher Education: A Case Study Approach

Marketing and Smart Technologies - Smart Innovation, Systems and Technologies ◽

10.1007/978-981-33-4183-8_39 ◽

2021 ◽

pp. 493-505

Author(s):

Jorge Esparteiro Garcia ◽

Joana Seixas Pereira ◽

Álvaro Cairrão

Keyword(s):

Higher Education ◽

Social Media ◽

Marketing Strategy ◽

Media Content ◽

Case Study Approach ◽

Study Approach ◽

Content Marketing

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Using an Adapted Case Study Approach to Understand Rural Veteran Experiences in Patient Engagement and Patient-Centered Care Research

Qualitative Research in Medicine & Healthcare ◽

10.4081/qrmh.2020.8977 ◽

2020 ◽

Vol 4 (2) ◽

Author(s):

Kara A. Zamora ◽

Traci H. Abraham ◽

Christopher J. Koenig ◽

Coleen C. Hill ◽

Jeffrey M. Pyne ◽

...

Keyword(s):

Public Health ◽

Mental Health ◽

Health Care ◽

Mental Health Care ◽

Patient Engagement ◽

Health Concern ◽

Case Study Approach ◽

Public Health Concern ◽

Study Approach

How to best engage rural veterans in mental health care is challenging and a topic of public health concern. Rural-dwelling veterans experience greater mental health burden and poorer outcomes than their urban counterparts, making rural veteran engagement in mental health care a public health concern. In this article, we describe how institutional notions of “patient engagement” align with or diverge from rural veteran patient experiences of engagement in mental health care. Using an adapted case study approach developed for our study, we detail the mental health care experiences of three rural-dwelling veteran participants. These case studies illustrate varied forms of mental health care engagement, including use of community resources and self-management activities, that might not be recognized by clinicians as contributing to mental health treatment. Our findings highlight how critical gaps in institutional definitions of care engagement fail to acknowledge veterans’ experiences.

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Wikipedia: Medium and Model of Collaborative Public Diplomacy

The Hague Journal of Diplomacy ◽

10.1163/1871191x-12341312 ◽

2015 ◽

Vol 10 (4) ◽

pp. 396-419

Author(s):

Caitlin Byrne ◽

Jane Johnston

Keyword(s):

Social Media ◽

Public Diplomacy ◽

Collective Agency ◽

Policy Outcomes ◽

Case Study Approach ◽

Social Media Platform ◽

Study Approach ◽

Media Platform ◽

Progressive Agenda

Public diplomacy is an inherently social endeavour, engaging public audiences at home and abroad to shape perceptions and influence foreign policy outcomes. Social media has a part to play in this, with sites such as Facebook and Twitter gaining visibility and traction as ‘must-have’ tools for public diplomacy 2.0. This article casts light on the less visible but pervasive social media platform of Wikipedia. Taking a case-study approach, the article posits that Wikipedia holds a dual relevance for public diplomacy 2.0: first as a medium; and second, as a model for public diplomacy’s evolving process. Exploring Wikipedia’s folksonomy, crowd-sourced through intense and organic collaboration, provides insights into the potential of collective agency and symbolic advocacy. The article’s findings highlight the limitations within current approaches towards public diplomacy 2.0, and offer new approaches for public diplomacy’s more progressive agenda.

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Picture Perfect Vitamins The Semiotics Of Health Supplement Marketing on Instagram

10.32920/ryerson.14648214 ◽

2021 ◽

Author(s):

Karolina Jalowska

Keyword(s):

Social Media ◽

Qualitative Content Analysis ◽

Scientific Evidence ◽

Social Media Marketing ◽

Vitamin Supplement ◽

Case Study Approach ◽

Study Approach ◽

Computer Generated Imagery ◽

Visual Marketing

Instagram. Specifically, this MRP examines the visual social media marketing techniques utilized by vitamin supplement companies in health images on Instagram, and the images communicated messages and implications. Through a qualitative content analysis case study approach, two vitamin supplement companies Instagram images were analyzed and compared: Sugar Bear Hair and Ritual. An image analysis guided by Roland Barthes semiotic theory of myth was conducted on 20 images posted on each company’s Instagram profile on and before April 1, 2019. The results suggest that health brands use a variety of visual marketing techniques to market their brands and products to users on social media, such as colours, influencers, and computer-generated imagery. In addition, the communicated messages in health images, or the “Barthian” myths as referred to in this study, exaggerate and differ from the scientific evidence surrounding the efficacy of vitamin supplements. Lastly, the myths derived from the images have the potential to confuse consumers, which may lead to health repercussions. This research contributes to the field of health communications as it builds upon literature that has found that marketing health via traditional and social media can be misleading and that organizations and brands on social media can do more to communicate necessary and accurate health messages.

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The Use of Prophetic Communication and Religious Message as a Way to Prevent COVID-19 Outbreak in Palu City

Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia ◽

10.25008/jkiski.v6i1.485 ◽

2021 ◽

Vol 6 (1) ◽

pp. 140-148

Author(s):

Muhammad Khairil

Keyword(s):

Social Media ◽

Human Life ◽

Online News ◽

Case Study Approach ◽

Study Approach ◽

Direct Observations ◽

The People ◽

Central Sulawesi ◽

Existing Data

This study discusses prophetic communication in spreading religious messages for the Coronavirus (COVID-19) outbreak prevention in Palu, Indonesia. This study is based on qualitative research with a case study approach. This study will lead to a detailed and in-depth description of the problem regarding the condition according to what happened in the field. The case study conducted in this research took place in Alkhairaat Foundation of Palu, Central Sulawesi. To support existing data, researchers also made direct observations to the Alkhairaat Foundation. Religion is not only a guide but also a source of life. The function of religion is to regulate human life such as amidst the COVID-19 outbreak through the basis of the Qur'an and hadith. Qur'an and Hadith become the basis in the formation of religious messages that are assembled by the Ulamas through their social media. Public opinion is then filled with tendencies that lead to Islamic ideas and at the same time, there are rejections of it which portray acceptance of information to have positive and negative sides. Ulamas used social media such as Facebook, WhatsApp, and online news. Ulamas also coordinate with local government to unite the perceptions on how to face the COVID-19 that also happened in Palu. Ulamas perform their roles by conveying fatwas. The strong influence of an Ulama as a figure means that every word and deed can be a hold for the people. In this case, Ulamas should remain consistent with what was conveyed. Because the conveyed fatwa is not an individual fatwa but an institutionalized fatwa

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INKLUSIFITAS DAKWAH AKUN @NUgarislucu DI MEDIA SOSIAL

Islamic Communication Journal ◽

10.21580/icj.2019.4.2.4019 ◽

2019 ◽

Vol 4 (2) ◽

pp. 183

Author(s):

Ahmad Hidayatullah

Keyword(s):

Social Media ◽

Real World ◽

Virtual World ◽

Rapid Development ◽

Case Study Approach ◽

The Real ◽

Study Approach

The rapid development of technology implies inclusiveness in da'wah not only in real terms in the real world, but also in the virtual world. Some things that become considerations of the da'wah inclusiveness need to be applied, including the growth of radicalism through social media, then in 2015 a funny social media account @NUgaris emerged that intensely and consistently helped to color the virtual world. This type of research is qualitative with a case study approach. The authors explore the implementation of preaching inclusiveness through social media carried out by the above account. The results of the study show that there are three forms of the application of the inclusiveness of the @NUgarislucu account, namely: inclusiveness in doing da’wah to the internal citizens of NU (Nahdhiyin); inclusiveness in da'wah to internal Muslims who differ in manhaj (across mass organizations) in Indonesia; inclusiveness in da'wah to external Muslims, namely to other religions in Indonesia. The three forms of missionary inclusiveness are carried out through dialogue and humor.

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