Wikipedia: Medium and Model of Collaborative Public Diplomacy

2015 ◽  
Vol 10 (4) ◽  
pp. 396-419
Author(s):  
Caitlin Byrne ◽  
Jane Johnston
Keyword(s):  
Social Media ◽  
Public Diplomacy ◽  
Collective Agency ◽  
Policy Outcomes ◽  
Case Study Approach ◽  
Social Media Platform ◽  
Study Approach ◽  
Media Platform ◽  
Progressive Agenda

Public diplomacy is an inherently social endeavour, engaging public audiences at home and abroad to shape perceptions and influence foreign policy outcomes. Social media has a part to play in this, with sites such as Facebook and Twitter gaining visibility and traction as ‘must-have’ tools for public diplomacy 2.0. This article casts light on the less visible but pervasive social media platform of Wikipedia. Taking a case-study approach, the article posits that Wikipedia holds a dual relevance for public diplomacy 2.0: first as a medium; and second, as a model for public diplomacy’s evolving process. Exploring Wikipedia’s folksonomy, crowd-sourced through intense and organic collaboration, provides insights into the potential of collective agency and symbolic advocacy. The article’s findings highlight the limitations within current approaches towards public diplomacy 2.0, and offer new approaches for public diplomacy’s more progressive agenda.

Analysis of Social Media Instagram Effectivity in Hotel Industries (A Case Study Approach)

2021 ◽  
Author(s):  
Yohannes Kurniawan ◽  
Geraldio Claudrel Caesar ◽  
William Putra Maliki ◽  
Karen Christabel ◽  
Norizan Anwar ◽  
...  
Keyword(s):  
Social Media ◽  
Case Study Approach ◽  
Study Approach

Adoption strategies of social media in B2B firms: a multiple case study approach

2018 ◽  
Vol 33 (5) ◽  
pp. 730-743 ◽  
Author(s):  
Maryam Lashgari ◽  
Catherine Sutton-Brady ◽  
Klaus Solberg Søilen ◽  
Pernilla Ulfvengren
Keyword(s):  
Social Media ◽  
Multinational Corporations ◽  
Multiple Case Study ◽  
Communication Strategy ◽  
Case Study Approach ◽  
Content Type ◽  
Study Approach ◽  
Study Results ◽  
Multiple Case

PurposeThe purpose of this study is to clarify business-to-business (B2B) firms’ strategies of social media marketing communication. The study aims to explore the factors contributing to the formation and adoption of integration strategies and identify who the B2B firms target.Design/methodology/approachA multiple case study approach is used to compare four multinational corporations and their practices. Face-to-face interviews with key managers, and extensive readings and observations of the firms’ websites and social media platforms have been conducted.FindingsThe study results in a model, illustrating different processes of selection, adoption and integration involved in the development of social media communication strategy for B2B firms. Major factors involved in determining the platform type, and strategies used within different phases and processes are identified.Research limitations/implicationsAs the chosen methodology may limit generalizability, further research is encouraged to test the model within a B2B context especially within small and medium enterprises as only large multinational corporations were investigated in this study.Practical implicationsThe paper provides insight into how B2B marketers can align social media with their firms’ goals through the strategic selection of platforms to reach the targeted audience and communicate their message.Originality/valueThe study uncovers the benefits gained by B2B firms’ through interaction with individuals on social media. This is a significant contribution as the value of such interaction was previously undefined and acted as a barrier for adopting social media in some B2B firms.

Bridging the Gap

2013 ◽  
pp. 1-18
Author(s):  
Divonna M. Stebick ◽  
Mary L. Paxton
Keyword(s):  
Social Media ◽  
Teacher Educators ◽  
Online Discussions ◽  
Social Media Platform ◽  
Face To Face ◽  
Metacognitive Development ◽  
Book Discussion ◽  
Media Platform ◽  
Online Book

In this chapter, the researchers used an ethnographic stance to demonstrate how conversation evolved within a social media platform. They investigated the online discussions and face-to-face dialogues between teacher educators and pre-service teachers. They compared the participants’ reciprocal conversations within this case study to analyze patterns in the language used in each forum in order to identify the affordances and constraints of perceived understanding. Through this discourse analysis the authors sought to identify indicators of each participant’s metacognitive development while engaging in an online book discussion through a social media platform. Data analysis indicated that there was metacognitive growth when comparing the initial reciprocal conversations with the final conversations.

Mediatization of conflict in the social media era: A case study of Sino-Indian border crisis in 2017

Journalism ◽  
2019 ◽  
pp. 146488491987032 ◽  
Author(s):  
Shixin Ivy Zhang
Keyword(s):  
Social Media ◽  
Actor Network Theory ◽  
Social Media Platform ◽  
The Public ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
Central Argument ◽  
Actor Networks

Inspired by the concepts of Arrested War and actor–network theory, this study has traced and analyzed four main actors in the wars and conflicts in the social media age: social media platform, the mainstream news organizations, online users, and social media content. These four human and nonhuman actors associate, interact, and negotiate with each other in the social media network surrounding specific issues. Based on the case study of Sino-Indian border crisis in 2017, the central argument is that social media is playing an enabling role in contemporary wars and conflicts. Both professional media outlets and web users employ the functionalities of social media platforms to set, counter-set, or expand the public agenda. Social media platform embodies a web of technological and human complexities with different actors, factors, interests, and relations. These actor-networks and the macro social-political context are influential in the mediatization of conflict in the social media era.

Discourse over a contested technology on Twitter: A case study of hydraulic fracturing

2016 ◽  
Vol 26 (1) ◽  
pp. 105-120 ◽  
Author(s):  
Jill E. Hopke ◽  
Molly Simis
Keyword(s):  
Social Media ◽  
Hydraulic Fracturing ◽  
High Volume ◽  
Simulation Technique ◽  
Social Media Platform ◽  
The Social ◽  
Media Platform ◽  
Drilling Simulation ◽  
Activist Organizations

High-volume hydraulic fracturing, a drilling simulation technique commonly referred to as “fracking,” is a contested technology. In this article, we explore discourse over hydraulic fracturing and the shale industry on the social media platform Twitter during a period of heightened public contention regarding the application of the technology. We study the relative prominence of negative messaging about shale development in relation to pro-shale messaging on Twitter across five hashtags (#fracking, #globalfrackdown, #natgas, #shale, and #shalegas). We analyze the top actors tweeting using the #fracking hashtag and receiving @mentions with the hashtag. Results show statistically significant differences in the sentiment about hydraulic fracturing and shale development across the five hashtags. In addition, results show that the discourse on the main contested hashtag #fracking is dominated by activists, both individual activists and organizations. The highest proportion of tweeters, those posting messages using the hashtag #fracking, were individual activists, while the highest proportion of @mention references went to activist organizations.

scholarly journals METODE DAKWAH GUS DUR DAN ERA REVOLUSI INDUSTRI 4.0

2019 ◽  
Vol 4 (2) ◽  
pp. 317
Author(s):  
Faizatun Khasanah
Keyword(s):  
Social Media ◽  
Industrial Revolution ◽  
The Other ◽  
Message Content ◽  
Literature Study ◽  
Significant Development ◽  
Social Media Platform ◽  
Important Method ◽  
Study Approach ◽  
Media Platform

Da'wa in the era of the industrial revolution 4.0 experienced significant development. This can be seen from the rise of da’wa on Youtube, Instagram, Twitter, Facebook, and other social media platform. In the other hand, today's da'wa faces challenges such as the degradation of the preaching message content. As a preacher in his time, Gus Dur had an important method of preaching to be explored and replicated. Gus Dur's da'wa who shared peace and pluralism became a special characteristic. This study wants to answer question of how the Gus Dur da’wa method and its relevance to the era of the industrial revolution 4.0. This research used a literature study approach. This research found three methods of Gus Dur’s preaching. First, the written preaching. Second, the verbal preaching. Third, preaching in action. The three methods are relevant to use in the era of industrial revolution 4.0 which characterized the massive use of digital lines to preach.         

scholarly journals “Is There Anybody There?”

2019 ◽  
pp. 151-172
Author(s):  
Helen Clough ◽  
Karen Foley
Keyword(s):  
Social Media ◽  
Distance Learning ◽  
Real Time ◽  
Academic Libraries ◽  
Open University ◽  
Case Study Approach ◽  
Study Approach ◽  
Communities Of Learners ◽  
The Future

The Open University (UK) Library supports its distance-learning students with interactive, real-time events on social media. In this chapter the authors take a case study approach and concentrate on the examples of Facebook and Livestream to illustrate how live engagement events on social media have helped to build communities of learners in spaces they already occupy, raise the visibility of the library's services and resources with staff and students, and foster collaboration with other departments, while also being effective mechanisms for instruction. The chapter concludes with the library's plans for the future and recommendations for other academic libraries wishing to run live engagement events on social media.

User Experience Evaluation Methodology in the Onboarding Process: Snapchat Case Study

2020 ◽  
pp. 106480462096227
Author(s):  
Kata Kapusy ◽  
Emma Lógó
Keyword(s):  
Social Media ◽  
Design Process ◽  
User Experience ◽  
Management Team ◽  
Evaluation Methodology ◽  
Product Management ◽  
Social Media Platform ◽  
Media Platform ◽  
Pain Points

User experience (UX) has been a hot topic and should be an integral part of the design process – from the early concept to the final product. This article introduces a UX evaluation methodology that helps collect the pragmatic and hedonic attributes of an application in the onboarding process. Moreover, the presented method helps not just to understand the UX (including customers’ unconscious need, desire, and pain points) but also to make the development points clear and straightforward to everyone in the product management team. We focus on a social media platform – Snapchat.

Mediated Public Diplomacy Redefined: Foreign Stakeholder Engagement via Paid, Earned, Shared, and Owned Media

2019 ◽  
Vol 63 (12) ◽  
pp. 1665-1683 ◽  
Author(s):  
Guy J. Golan ◽  
Ilan Manor ◽  
Phillip Arceneaux
Keyword(s):  
Social Media ◽  
News Media ◽  
Stakeholder Engagement ◽  
Media Coverage ◽  
Public Diplomacy ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
Definition Of

Mediated public diplomacy literature examines the engagement of foreign audiences by governments via mediated channels. To date, scholars have examined the competitive contest between global rivals in promoting and contesting one another’s frames as reflected in global news media coverage. Recognizing the meaningful impact of social media platforms, along with the global rise of government-sponsored media organizations, the current study builds on previous mediated public diplomacy scholarship by expanding the scope of the literature beyond the earned media perspective to also include paid, shared, and owned media. The article presents a revised definition of the term mediated public diplomacy along with a case study of government to foreign stakeholder engagement via the social media platform, Twitter.

Credible to Whom?

2017 ◽  
pp. 142-161
Author(s):  
Nathan Rodriguez
Keyword(s):  
Public Health ◽  
Social Media ◽  
Search Engine ◽  
Online Search ◽  
Case Study Approach ◽  
Study Approach ◽  
Active Choice ◽  
Echo Chamber ◽  
Chamber Effect

This chapter adopts a case study approach to examine the echo chamber effect online. Individuals cobble together personalized newsfeeds by active choice and those choices are often accompanied by subtle manipulations in social media and online search engine algorithms that may shape and constrain the parameters of information on a given topic. In this chapter, the author studied vaccine-hesitant discourse in an online forum over a five-year period. Those conversations exhibited characteristics of what would be considered an echo chamber, as defined by Jamieson and Cappella (2008). The implications of this case study suggest that the echo chamber within the realm of vaccination can lead individuals toward content and information of dubious veracity, with significant implications for public health.

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