Decoding Big Data Analytics for Emerging Business Through Data-Intensive Applications and Business Intelligence

Author(s):  
Vinay Kellengere Shankarnarayan

In recent years, big data have gained massive popularity among researchers, decision analysts, and data architects in any enterprise. Big data had been just another way of saying analytics. In today's world, the company's capital lies with big data. Think of worlds huge companies. The value they offer comes from their data, which they analyze for their proactive benefits. This chapter showcases the insight of big data and its tools and techniques the companies have adopted to deal with data problems. The authors also focus on framework and methodologies to handle the massive data in order to make more accurate and precise decisions. The chapter begins with the current organizational scenario and what is meant by big data. Next, it draws out various challenges faced by organizations. The authors also observe big data business models and different frameworks available and how it has been categorized and finally the conclusion discusses the challenges and what is the future perspective of this research area.

Webology ◽  
2021 ◽  
Vol 18 (Special Issue 01) ◽  
pp. 246-261
Author(s):  
K.R. Remesh Babu ◽  
K.P. Madhu

The management of big data became more important due to the wide spread adoption of internet of things in various fields. The developments in technology, science, human habits, etc., generates massive amount of data, so it is increasingly important to store and protect these data from attacks. Big data analytics is now a hot topic. The data storage facility provided by the cloud computing enabled business organizations to overcome the burden of huge data storage and maintenance. Also, several distributed cloud applications supports them to analyze this data for taking appropriate decisions. The dynamic growth of data and data intensive applications demands an efficient intelligent storage mechanism for big data. The proposed system analyzes IP packets for vulnerabilities and classifies data nodes as reliable and unreliable nodes for the efficient data storage. The proposed Apriori algorithm based method automatically classifies the nodes for intelligent secure storage mechanism for the distributed big data storage.


Author(s):  
Manbir Sandhu ◽  
Purnima, Anuradha Saini

Big data is a fast-growing technology that has the scope to mine huge amount of data to be used in various analytic applications. With large amount of data streaming in from a myriad of sources: social media, online transactions and ubiquity of smart devices, Big Data is practically garnering attention across all stakeholders from academics, banking, government, heath care, manufacturing and retail. Big Data refers to an enormous amount of data generated from disparate sources along with data analytic techniques to examine this voluminous data for predictive trends and patterns, to exploit new growth opportunities, to gain insight, to make informed decisions and optimize processes. Data-driven decision making is the essence of business establishments. The explosive growth of data is steering the business units to tap the potential of Big Data to achieve fueling growth and to achieve a cutting edge over their competitors. The overwhelming generation of data brings with it, its share of concerns. This paper discusses the concept of Big Data, its characteristics, the tools and techniques deployed by organizations to harness the power of Big Data and the daunting issues that hinder the adoption of Business Intelligence in Big Data strategies in organizations.


2021 ◽  
pp. 097226292110225
Author(s):  
Shobhana Chandra ◽  
Sanjeev Verma

Big data (BD) is making advances in promoting sustainable consumption behaviour and has attracted the attention of researchers worldwide. Despite the increased focus, the findings of studies on this topic are fragmented, and future researchers need a systematic understanding of the existing literature for identification of the research scope. This study offers a systematic review of the role of BD in promoting sustainable-consumption behaviour with the help of a bibliometric analysis, followed by a thematic analysis. The findings suggest that businesses deploy BD to create sustainable consumer experiences, predict consumer buying patterns, design and alter business models and create nudges for sustainable consumption, while consumers are forcing businesses to develop green operations and supply chains to reduce the latter’s carbon footprint. The major research gaps for future researchers are in the following areas: the impact of big data analytics (BDA) on consumerism, the role of BD in the formation of sustainable habits and consumer knowledge creation for sustainable consumption and prediction of green consumer behaviour.


Author(s):  
Ganesh Chandra Deka

The Analytics tools are capable of suggesting the most favourable future planning by analyzing “Why” and “How” blended with What, Who, Where, and When. Descriptive, Predictive, and Prescriptive analytics are the analytics currently in use. Clear understanding of these three analytics will enable an organization to chalk out the most suitable action plan taking various probable outcomes into account. Currently, corporate are flooded with structured, semi-structured, unstructured, and hybrid data. Hence, the existing Business Intelligence (BI) practices are not sufficient to harness potentials of this sea of data. This change in requirements has made the cloud-based “Analytics as a Service (AaaS)” the ultimate choice. In this chapter, the recent trends in Predictive, Prescriptive, Big Data analytics, and some AaaS solutions are discussed.


Author(s):  
Ganesh Chandra Deka

NoSQL databases are designed to meet the huge data storage requirements of cloud computing and big data processing. NoSQL databases have lots of advanced features in addition to the conventional RDBMS features. Hence, the “NoSQL” databases are popularly known as “Not only SQL” databases. A variety of NoSQL databases having different features to deal with exponentially growing data-intensive applications are available with open source and proprietary option. This chapter discusses some of the popular NoSQL databases and their features on the light of CAP theorem.


Author(s):  
Sheik Abdullah A. ◽  
Priyadharshini P.

The term Big Data corresponds to a large dataset which is available in different forms of occurrence. In recent years, most of the organizations generate vast amounts of data in different forms which makes the context of volume, variety, velocity, and veracity. Big Data on the volume aspect is based on data set maintenance. The data volume goes to processing usual a database but cannot be handled by a traditional database. Big Data is stored among structured, unstructured, and semi-structured data. Big Data is used for programming, data warehousing, computational frameworks, quantitative aptitude and statistics, and business knowledge. Upon considering the analytics in the Big Data sector, predictive analytics and social media analytics are widely used for determining the pattern or trend which is about to happen. This chapter mainly deals with the tools and techniques that corresponds to big data analytics of various applications.


Author(s):  
G. Scott Erickson ◽  
Helen N. Rothberg

Knowledge management (KM), intellectual capital (IC), and competitive intelligence are distinct yet related fields that have endured and grown over the past two decades. KM and IC have always differentiated between the terms and concepts of data, information, knowledge, and wisdom/intelligence, suggesting value only comes from the more developed end of the range (knowledge and intelligence). But the advent of big data/business analytics has created new interest in the potential of data and information, by themselves, to create competitive advantage. This new attention provides opportunities for some exchange with more established theory. Big data gives direction for reinvigorating the more mature fields, providing new sources of inputs and new potential for analysis and use. Alternatively, big data/business analytics applications will undoubtedly run into common questions from KM/IC on appropriate tools and techniques for different environments, the best methods for handling the people issues of system adoption and use, and data/intelligence security.


Big Data ◽  
2016 ◽  
pp. 1247-1259 ◽  
Author(s):  
Jayanthi Ranjan

Big data is in every industry. It is being utilized in almost all business functions within these industries. Basically, it creates value by converting human decisions into transformed automated algorithms using various tools and techniques. In this chapter, the authors look towards big data analytics from the healthcare perspective. Healthcare involves the whole supply chain of industries from the pharmaceutical companies to the clinical research centres, from the hospitals to individual physicians, and anyone who is involved in the medical arena right from the supplier to the consumer (i.e. the patient). The authors explore the growth of big data analytics in the healthcare industry including its limitations and potential.


Big Data ◽  
2016 ◽  
pp. 30-55 ◽  
Author(s):  
Ganesh Chandra Deka

The Analytics tools are capable of suggesting the most favourable future planning by analyzing “Why” and “How” blended with What, Who, Where, and When. Descriptive, Predictive, and Prescriptive analytics are the analytics currently in use. Clear understanding of these three analytics will enable an organization to chalk out the most suitable action plan taking various probable outcomes into account. Currently, corporate are flooded with structured, semi-structured, unstructured, and hybrid data. Hence, the existing Business Intelligence (BI) practices are not sufficient to harness potentials of this sea of data. This change in requirements has made the cloud-based “Analytics as a Service (AaaS)” the ultimate choice. In this chapter, the recent trends in Predictive, Prescriptive, Big Data analytics, and some AaaS solutions are discussed.


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