Framework for User Perception of Effective E-Tail Web Sites

2011 ◽  
pp. 288-312
Author(s):  
Sang M. Lee ◽  
Pairin Katerattanakul ◽  
Soongoo Hong
Keyword(s):  
Web Sites ◽  
Information Search ◽  
Web Site ◽  
Exploratory Analysis ◽  
Web Based ◽  
Main Research ◽  
Business Transactions ◽  
Confirmatory Analysis ◽  
Research Questions ◽  
The Web

This study presents the development of an empirically validated framework for users’ perception of effective Web sites for retail e-commerce (E-tail). In particular, we attempted to answer the main research questions: What are the major designs determining E-tail Web site effectiveness? How do these designs support Web users’ objectives in using the Web? Based on the concept of “fitness for use” and the reasons that consumers use the Web, we proposed that “effective designs for E-tail Web sites should support Web customers for their (a) information search, (b) pleasure and (c) business transactions.” Then, data were collected from a survey on 427 potential Web customers. An exploratory analysis was conducted to refine the proposed framework and to provide structure of the constructs in the framework to be validated by a following confirmatory analysis. Results suggest that the major designs determining E-tail Web site effectiveness include 16 factors, with 64 Web designs supporting the three major reasons for customers to use the Web.

Framework for User Perception of Effective E-Tail Web Sites

2008 ◽  
pp. 488-508
Author(s):  
Sang M. Lee ◽  
Pairin Katerattanakul ◽  
Soongoo Hong
Keyword(s):  
Web Sites ◽  
Information Search ◽  
Web Site ◽  
Exploratory Analysis ◽  
Web Based ◽  
Main Research ◽  
Business Transactions ◽  
Confirmatory Analysis ◽  
Research Questions ◽  
The Web

This study presents the development of an empirically validated framework for users’ perception of effective Web sites for retail e-commerce (E-tail). In particular, we attempted to answer the main research questions: What are the major designs determining E-tail Web site effectiveness? How do these designs support Web users’ objectives in using the Web? Based on the concept of “fitness for use” and the reasons that consumers use the Web, we proposed that “effective designs for E-tail Web sites should support Web customers for their (a) information search, (b) pleasure and (c) business transactions.” Then, data were collected from a survey on 427 potential Web customers. An exploratory analysis was conducted to refine the proposed framework and to provide structure of the constructs in the framework to be validated by a following confirmatory analysis. Results suggest that the major designs determining E-tail Web site effectiveness include 16 factors, with 64 Web designs supporting the three major reasons for customers to use the Web.

Signals of Trustworthiness in E-Commerce

2011 ◽  
pp. 354-373 ◽  
Author(s):  
Kathryn M. Kimery ◽  
Mary McCord
Keyword(s):  
Web Sites ◽  
Web Site ◽  
Signaling Theory ◽  
Consumer Trust ◽  
Main Research ◽  
Research Questions

Signaling theory provides the framework to address three main research questions: (1) How accurately do consumers notice and recollect TPA seals on retail Web sites? (2) How familiar are consumers with major TPA seals? and (3) How accurately do consumers understand the assurances represented by the TPA seals? Results of this study of three major TPA seals (TRUSTe, BBBOnLine Reliability, and VeriSign) reveal that subjects have poor recall of TPA seals viewed on a Web site, have limited familiarity with TPA programs, and have incomplete and largely inaccurate perceptions of the assurances that TPA seals represent. These results suggest that TPA seals may not fulfill their potential to influence consumer trust in e-commerce because the signals are not noticed on merchant Web sites or adequately understood by consumers.

scholarly journals The Scientific Comparison between Web-Based Site and Web-Builder (Open Source) Project: Functionalities, Usability, Design and Security

2018 ◽  
Vol 6 (06) ◽  
Author(s):  
Aso Mohammed Aladdin ◽  
Chnoor M. Rahman ◽  
Mzhda S. Abdulkarim
Keyword(s):  
Open Source ◽  
Programming Languages ◽  
Web Sites ◽  
Web Site ◽  
Business Organization ◽  
Web Based ◽  
Open Source Project ◽  
A Site ◽  
The Web

In developing web sites there are some rules that developers should depend on in order to create a site suitable to the users’ needs and also to make them as comfort as possible when they surf it. Before creating any website or operating any application, it is important for developers to address the functionality, design, usability and security of the work according to the demands.  Every developer has his/her own way to develop a website, some prefer to use website builders and while others prefer to what they have primarily formed in their mind What they have primarily formed in their mind preferred software and programming languages. Therefore, this paper will compare the web based sites and open source projects in terms of functionality, usability, design and security in order to help academic staffs or business organization for choosing the best way for developing an academic or e-commerce web site.  

Signals of Trustworthiness in E-Commerce

2008 ◽  
pp. 272-291
Author(s):  
Kathryn M. Kimery ◽  
Mary McCord
Keyword(s):  
Web Sites ◽  
Web Site ◽  
Signaling Theory ◽  
Consumer Trust ◽  
Main Research ◽  
Research Questions

Signaling theory provides the framework to address three main research questions: (1) How accurately do consumers notice and recollect TPA seals on retail Web sites? (2) How familiar are consumers with major TPA seals? and (3) How accurately do consumers understand the assurances represented by the TPA seals? Results of this study of three major TPA seals (TRUSTe, BBBOnLine Reliability, and VeriSign) reveal that subjects have poor recall of TPA seals viewed on a Web site, have limited familiarity with TPA programs, and have incomplete and largely inaccurate perceptions of the assurances that TPA seals represent. These results suggest that TPA seals may not fulfill their potential to influence consumer trust in e-commerce because the signals are not noticed on merchant Web sites or adequately understood by consumers.

scholarly journals The Role of Aesthetics in Web Design

2007 ◽  
Vol 28 (1) ◽  
pp. 63-76 ◽  
Author(s):  
Lisbeth Thorlacius
Keyword(s):  
Web Sites ◽  
Information Search ◽  
Web Site ◽  
Web Design ◽  
Media Choice ◽  
Entertainment Education ◽  
Social Contacts ◽  
Daily Lives ◽  
The Web

Abstract Web sites are rapidly becoming the preferred media choice for information search, company presentation, shopping, entertainment, education, and social contacts. At the same time we live in a period where visual symbols play an increasingly important role in our daily lives. The aim of this article is to present and discuss the four main areas in which aesthetics play an important role in the design of successful Web sites: aesthetics play an important role in supporting the content and the functionality, in appealing to the taste of the target audience, in creating the desired image for the sender, and in addressing the requirements of the Web site genre.

Eliminating Invisible Barriers: Health Web Site Accessibility

2003 ◽  
Vol 1 (1) ◽  
pp. 70-86
Author(s):  
Christine Rzepka
Keyword(s):  
Health Information ◽  
Web Sites ◽  
Web Site ◽  
People With Disabilities ◽  
High Tech ◽  
Accessibility Issues ◽  
Accessibility Guidelines ◽  
Use Of The Internet ◽  
Simple Evaluation ◽  
The Web

One of the top reasons given for use of the internet is the ability to search for health information. However, much of the planning for web-based health information often fails to consider accessibility issues. If health care organizations and community agencies’ web sites have the latest, most wellresearched information on the health topics of the day, it is useless to those who cannot access it because of invisible technological barriers. Many flashy, high-tech sites were designed only to appeal to the needs of the mainstream population, with no consideration given to how people with disabilities must adapt their use of the web in order to access information. This article addresses issues of access specific to web site development, and will explore barriers to accessibility frequently experienced by web users with disabilities, requirements for ADA compliance, and how people with disabilities use the web. Web site accessibility guidelines, as well as simple evaluation tools, will be discussed. A thorough review of the article will enable even the least tech-savvy of health educators to enhance their skills in planning and evaluating web sites to promote access for people with disabilities.

Promoting Exploitation of University Research by SMEs

1997 ◽  
Vol 11 (1) ◽  
pp. 21-27 ◽  
Author(s):  
M.P.S.F. Gomes ◽  
J.H. Vaux ◽  
J-N. Ezingeard ◽  
R.J. Grieve ◽  
P. Race ◽  
...  
Keyword(s):  
Web Site ◽  
University Research ◽  
The Internet ◽  
Senior Executives ◽  
Manufacturing Companies ◽  
Electronic Communications ◽  
Web Based ◽  
Potential Problems ◽  
Technology Dissemination ◽  
The Web

The authors discuss issues relating to the feasibility of a Web-based database for facilitating communications between university researchers and industry. They have constructed an experimental Web-based Technology Bank that provides examples of university research which might be of interest to manufacturing companies. They are using this database as a focus of discussion on the usefulness of electronic communications for technology dissemination. The portfolio of research products, and the Web site on which it is housed, are currently being presented in a series of workshops for senior executives in small and medium sized manufacturing companies. Views are also being gathered from technology intermediaries. Analysis of the data so far has highlighted potential problems in disseminating information on the Internet and has also enabled the authors to identify and understand users' profiles.

Personalization Systems and Their Deployment as Web Site Interface Design

2011 ◽  
pp. 147-155
Author(s):  
Nanda Kumar
Keyword(s):  
Human Computer Interaction ◽  
Web Sites ◽  
Interface Design ◽  
Web Site ◽  
Practical Relevance ◽  
Direct Impact ◽  
Design Decisions ◽  
Communication Capability ◽  
The Impact ◽  
The Web

This chapter reviews the different types of personalization systems commonly employed by Web sites and argues that their deployment as Web site interface design decisions may have as big an impact as the personalization systems themselves. To accomplish this, this chapter makes a case for treating Human-Computer Interaction (HCI) issues seriously. It also argues that Web site interface design decisions made by organizations, such as the type and level of personalization employed by a Web site, have a direct impact on the communication capability of that Web site. This chapter also explores the impact of the deployment of personalization systems on users’ loyalty towards the Web site, thus underscoring the practical relevance of these design decisions.

Understanding Brand Web Site Positioning in the New EU Member States

2011 ◽  
pp. 99-117
Author(s):  
Shintaro Okazaki ◽  
Radoslav Škapa
Keyword(s):  
Czech Republic ◽  
Multinational Corporations ◽  
Web Sites ◽  
Web Site ◽  
The Czech Republic ◽  
Eu Member States ◽  
Analysis Technique ◽  
Similarity Ratings ◽  
New Eu Member States ◽  
The Web

This chapter examines Web sites created by American Multinational Corporations (MNCs) in the Czech Republic. Utilizing a content analysis technique, we scrutinized (1) the type of brand Web site functions, and (2) the similarity ratings between the home (U.S.) sites and Czech sites. Implications are discussed from the Web site standardization versus localization perspective.

Personalization Systems and Their Deployment as Web Site Interface Design Decisions

2009 ◽  
pp. 212-219
Author(s):  
Nanda Kumar
Keyword(s):  
Human Computer Interaction ◽  
Web Sites ◽  
Interface Design ◽  
Web Site ◽  
Practical Relevance ◽  
Direct Impact ◽  
Design Decisions ◽  
Communication Capability ◽  
The Impact ◽  
The Web

This chapter reviews the different types of personalization systems commonly employed by Web sites and argues that their deployment as Web site interface design decisions may have as big an impact as the personalization systems themselves. To accomplish this, this chapter makes a case for treating Human-Computer Interaction (HCI) issues seriously. It also argues that Web site interface design decisions made by organizations, such as the type and level of personalization employed by a Web site, have a direct impact on the communication capability of that Web site. This chapter also explores the impact of the deployment of personalization systems on users’ loyalty towards the Web site, thus underscoring the practical relevance of these design decisions.

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