scholarly journals The Role of Aesthetics in Web Design

2007 ◽  
Vol 28 (1) ◽  
pp. 63-76 ◽  
Author(s):  
Lisbeth Thorlacius
Keyword(s):  
Web Sites ◽  
Information Search ◽  
Web Site ◽  
Web Design ◽  
Media Choice ◽  
Entertainment Education ◽  
Social Contacts ◽  
Daily Lives ◽  
The Web

Abstract Web sites are rapidly becoming the preferred media choice for information search, company presentation, shopping, entertainment, education, and social contacts. At the same time we live in a period where visual symbols play an increasingly important role in our daily lives. The aim of this article is to present and discuss the four main areas in which aesthetics play an important role in the design of successful Web sites: aesthetics play an important role in supporting the content and the functionality, in appealing to the taste of the target audience, in creating the desired image for the sender, and in addressing the requirements of the Web site genre.

scholarly journals Role of aesthetics in web design

2019 ◽  
Vol 2019 (2) ◽  
pp. 77-80
Author(s):  
Михаил Дмитриевич Морозов ◽  
Mikhail Dmitrievich Morozov ◽  
Владислав Витальевич Романов ◽  
Vladislav Vitalievich Romanov
Keyword(s):  
Web Sites ◽  
Information Search ◽  
Web Design ◽  
Target Audience ◽  
Media Choice ◽  
Entertainment Education ◽  
Social Contacts ◽  
Daily Lives ◽  
Visual Text

The paper highlights the growing importance of web sites that become the preferred media choice for information search, company presentation, purchasing things, choosing entertainment, education, and social contacts. Visual symbols play an increasingly important role in our daily lives. The concept of aesthetics which plays an important role in designing successful websites, in supporting the content and the functionality, in appealing to the taste of the target audience is discussed. It has been stated that working with visual text elements and color in web design is given a special place. The graphic effects make a compulsory part of any website. The correla-tion between aesthetics and functionality in web design has been analyzed. The role of aesthetics in IT technology and design has been evaluated.

A Proposed Template for the Evaluation of Web Design Strategies

2009 ◽  
pp. 293-317 ◽  
Author(s):  
Dimitrios Xanthidis ◽  
David Nicholas ◽  
Paris Argyrides
Keyword(s):  
Web Sites ◽  
Web Site ◽  
Web Design ◽  
International Literature ◽  
Design Strategies ◽  
The World ◽  
The Subject ◽  
Work Done ◽  
The Web

This chapter is the result of a two years effort to design a template aiming at standardizing, as much as such a task is feasible, the evaluation of Web sites. It is the product of a few publications in international conferences and journals. A thorough review of the international literature on the subject led the authors to conclude there is a very large number of opinions, thoughts and criteria from different professionals involved, directly or indirectly, with the process of designing a good Web site. To make matters even more complicated there are a number of different terms used by various scholars, scientists and professionals around the world that often refer to similar, if not the same, attributes of a Web site. However, it seems that all these differences could boil down to a systematic approach, here called evaluation template, of 53 points that the design strategies of the Web sites should be checked against. This template was tested on a significant number (232) of Web sites of Greek companies and proved it can be used to evaluate the quality of Web sites not only by technology experts but by non-experts alike. The evaluation template, suggested here, is by no means the solution to the problem of standardizing the process of evaluating a Web site but looking at other work done on the subject worldwide it is a step ahead.

Framework for User Perception of Effective E-Tail Web Sites

2011 ◽  
pp. 288-312
Author(s):  
Sang M. Lee ◽  
Pairin Katerattanakul ◽  
Soongoo Hong
Keyword(s):  
Web Sites ◽  
Information Search ◽  
Web Site ◽  
Exploratory Analysis ◽  
Web Based ◽  
Main Research ◽  
Business Transactions ◽  
Confirmatory Analysis ◽  
Research Questions ◽  
The Web

This study presents the development of an empirically validated framework for users’ perception of effective Web sites for retail e-commerce (E-tail). In particular, we attempted to answer the main research questions: What are the major designs determining E-tail Web site effectiveness? How do these designs support Web users’ objectives in using the Web? Based on the concept of “fitness for use” and the reasons that consumers use the Web, we proposed that “effective designs for E-tail Web sites should support Web customers for their (a) information search, (b) pleasure and (c) business transactions.” Then, data were collected from a survey on 427 potential Web customers. An exploratory analysis was conducted to refine the proposed framework and to provide structure of the constructs in the framework to be validated by a following confirmatory analysis. Results suggest that the major designs determining E-tail Web site effectiveness include 16 factors, with 64 Web designs supporting the three major reasons for customers to use the Web.

Using a Course Web Site to Enhance Traditional Lecture Style Courses

2000 ◽  
pp. 293-306
Author(s):  
Ross A. Malaga
Keyword(s):  
World Wide Web ◽  
Student Performance ◽  
Web Sites ◽  
Web Site ◽  
World Wide ◽  
Traditional Lecture ◽  
The World ◽  
Oriented Approach ◽  
The Web

This chapter examines the role of the World Wide Web in traditional lecture based courses. It details a student oriented approach to the development and maintenance of course Web sites. An experiment was conducted in order to determine if use of a course Web site improves student performance. The surprising results, that students in certain sections did not use the site at all, are analyzed. It was concluded that using the Web in class and making Web assignments part of student’s graded work may impact use of a course Web site.

Toward a purposeful design strategy for visually impaired Web users

First Monday ◽  
2021 ◽  
Author(s):  
Rahul Barpanda ◽  
Jared Reyes ◽  
Rakesh Babu
Keyword(s):  
Theoretical Model ◽  
Web Sites ◽  
Web Site ◽  
Visually Impaired ◽  
Web Applications ◽  
Web Design ◽  
Design Strategy ◽  
Future Research ◽  
Perceived Complexity ◽  
The Web

The central premise of this research is the belief that using the Web non-visually is cognitively burdensome and tedious due to its complex, sight-centered design. There exists a literature gap on visually impaired (VI) users’ perceptions and experiences regarding Web site complexity. This paper reports the findings from a survey of 50 visually impaired individuals regarding perceived complexity and usability of a popular shopping Web site and its less complex version. Results show that significant gains in usability could be achieved by reducing complexity in Web design. A theoretical model of perceived complexity and associated propositions are presented to guide future research on improving the VI user experience of Web sites and Web applications.

Framework for User Perception of Effective E-Tail Web Sites

2008 ◽  
pp. 488-508
Author(s):  
Sang M. Lee ◽  
Pairin Katerattanakul ◽  
Soongoo Hong
Keyword(s):  
Web Sites ◽  
Information Search ◽  
Web Site ◽  
Exploratory Analysis ◽  
Web Based ◽  
Main Research ◽  
Business Transactions ◽  
Confirmatory Analysis ◽  
Research Questions ◽  
The Web

This study presents the development of an empirically validated framework for users’ perception of effective Web sites for retail e-commerce (E-tail). In particular, we attempted to answer the main research questions: What are the major designs determining E-tail Web site effectiveness? How do these designs support Web users’ objectives in using the Web? Based on the concept of “fitness for use” and the reasons that consumers use the Web, we proposed that “effective designs for E-tail Web sites should support Web customers for their (a) information search, (b) pleasure and (c) business transactions.” Then, data were collected from a survey on 427 potential Web customers. An exploratory analysis was conducted to refine the proposed framework and to provide structure of the constructs in the framework to be validated by a following confirmatory analysis. Results suggest that the major designs determining E-tail Web site effectiveness include 16 factors, with 64 Web designs supporting the three major reasons for customers to use the Web.

A Proposed Template for the Evaluation of Web Design Strategies

2011 ◽  
pp. 119-144
Author(s):  
Dimitrios Xanthidis ◽  
David Nicholas ◽  
Paris Argyrides
Keyword(s):  
Web Sites ◽  
Web Site ◽  
Web Design ◽  
International Literature ◽  
Design Strategies ◽  
The World ◽  
The Subject ◽  
Work Done ◽  
The Web

This chapter is the result of a two years effort to design a template aiming at standardizing, as much as such a task is feasible, the evaluation of Web sites. It is the product of a few publications in international conferences and journals. A thorough review of the international literature on the subject led the authors to conclude there is a very large number of opinions, thoughts and criteria from different professionals involved, directly or indirectly, with the process of designing a good Web site. To make matters even more complicated there are a number of different terms used by various scholars, scientists and professionals around the world that often refer to similar, if not the same, attributes of a Web site. However, it seems that all these differences could boil down to a systematic approach, here called evaluation template, of 53 points that the design strategies of the Web sites should be checked against. This template was tested on a significant number (232) of Web sites of Greek companies and proved it can be used to evaluate the quality of Web sites not only by technology experts but by non-experts alike. The evaluation template, suggested here, is by no means the solution to the problem of standardizing the process of evaluating a Web site but looking at other work done on the subject worldwide it is a step ahead.

Eliminating Invisible Barriers: Health Web Site Accessibility

2003 ◽  
Vol 1 (1) ◽  
pp. 70-86
Author(s):  
Christine Rzepka
Keyword(s):  
Health Information ◽  
Web Sites ◽  
Web Site ◽  
People With Disabilities ◽  
High Tech ◽  
Accessibility Issues ◽  
Accessibility Guidelines ◽  
Use Of The Internet ◽  
Simple Evaluation ◽  
The Web

One of the top reasons given for use of the internet is the ability to search for health information. However, much of the planning for web-based health information often fails to consider accessibility issues. If health care organizations and community agencies’ web sites have the latest, most wellresearched information on the health topics of the day, it is useless to those who cannot access it because of invisible technological barriers. Many flashy, high-tech sites were designed only to appeal to the needs of the mainstream population, with no consideration given to how people with disabilities must adapt their use of the web in order to access information. This article addresses issues of access specific to web site development, and will explore barriers to accessibility frequently experienced by web users with disabilities, requirements for ADA compliance, and how people with disabilities use the web. Web site accessibility guidelines, as well as simple evaluation tools, will be discussed. A thorough review of the article will enable even the least tech-savvy of health educators to enhance their skills in planning and evaluating web sites to promote access for people with disabilities.

ASPECTS IN BUILDING A COMPANY WEB-SITE AND ITS ROLE FOR THE DEVELOPMENT OF BUSINESS

2018 ◽  
pp. 117-124
Author(s):  
Petar Halachev ◽  
Victoria Radeva ◽  
Albena Nikiforova ◽  
Miglena Veneva
Keyword(s):  
Life Cycle ◽  
Web Site ◽  
The Internet ◽  
A Company ◽  
The Web ◽  
Design Construction ◽  
Made In ◽  
Site Types

This report is dedicated to the role of the web site as an important tool for presenting business on the Internet. Classification of site types has been made in terms of their application in the business and the types of structures in their construction. The Models of the Life Cycle for designing business websites are analyzed and are outlined their strengths and weaknesses. The stages in the design, construction, commissioning, and maintenance of a business website are distinguished and the activities and requirements of each stage are specified.

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