Research Linking Corporate Social Capital and Performance in the IT Global Marketplace
Keyword(s):
In this chapter a brief review of the IT industry networks is conducted followed by sections on a suite of novel research techniques that are introduced for analysing the networked market place. The techniques rely on identifying market place alliances, whether they are contractual or market development based. Ultimately they do rely on social network representations applied at the firm level and maximising Corporate Social Capital (SC) for market place actors. In this way they are very different, but complementary to traditional market research techniques. A set of research questions and hypotheses are developed around the concept of Corporate SC.
2017 ◽
Vol 5
(2)
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pp. 196-205
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2013 ◽
Vol 4
(1)
◽
pp. 113-127
Keyword(s):
2019 ◽
Vol 14
(1)
◽
pp. 35-82
Keyword(s):