Consumer-to-Consumer Electronic Commerce

Consumer-to-consumer (C2C) electronic commerce (e-commerce) is a growing area of e-commerce. However, according to a meta-analysis of critical themes of e-commerce, C2C e-commerce was only represented in the area of online auctions (Wareham, Zheng, & Straub, 2005). C2C e-commerce can encompass much more than just auctions. This study adapts constructs from a B2C e-commerce study of satisfaction (Devaraj, Fan, & Kohli, 2002) to determine what, if any, the differences are in the C2C e-commerce arena. The constructs include elements of the technology acceptance model (TAM), which includes perceived ease of use and usefulness; transaction cost analysis (TCA), which includes uncertainty, asset specificity, and time; and service quality (SERVQUAL), which includes reliability, responsiveness, assurance, and empathy. Participants in the study answered questions regarding these various constructs in relation to their experiences with C2C e-commerce. The findings indicate that TAM, TCA, and SERVQUAL all impact satisfaction in C2C e-commerce. Reliability and responsiveness (areas of service quality) were found to influence C2C e-commerce satisfaction, where as they were not found to be an influence in the B2C study. These findings warrant further research in the C2C e-commerce arena. The study provides implications for future research and practice.

Consumer-to-Consumer Electronic Commerce

Selected Readings on Electronic Commerce Technologies ◽

10.4018/978-1-60566-096-7.ch029 ◽

2009 ◽

pp. 468-483

Author(s):

Kiku Jones

Keyword(s):

Service Quality ◽

Technology Acceptance ◽

Meta Analysis ◽

Online Auctions ◽

Research Area ◽

Ease Of Use ◽

Future Research ◽

Perceived Ease Of Use ◽

Consumer Electronic ◽

Consumer-to-consumer (C2C) e-commerce is a growing area of e-commerce. However, according to a meta-analysis of critical themes of e-commerce, C2C e-commerce was only represented in the area of online auctions (Wareham, Zheng, & Straub, 2005). C2C e-commerce can encompass much more than just auctions. The question then becomes, “is C2C e-commerce a different research area that deserves its own stream of research?” This study adapts constructs from a business-to-consumer (B2C) e-commerce study of satisfaction (Devaraj, Fan, & Kohli, 2002) to determine what, if any, the differences are in the C2C e-commerce arena. The constructs include elements of the technology acceptance model (TAM), which includes perceived ease of use and usefulness; transaction cost analysis (TCA), which includes uncertainty, asset specificity, and time; and service quality (SERVQUAL), which includes reliability, responsiveness, assurance, and empathy. Participants in the study answered questions regarding these various constructs in relation to their experiences with C2C e-commerce. The findings indicate that TAM, TCA, and SERVQUAL all impact satisfaction in C2C e-commerce. Reliability and responsiveness (areas of service quality) were found to influence C2C e-commerce satisfaction, where as they were not found to be an influence in the B2C study. These findings warrant further research in the C2C ecommerce arena. The study provides implications for future research and practice.

ANALISIS KEPERCAYAAN MERK APLIKASI GOJEK DARI PERSPEKTIF MAHASISWA MENGGUNAKAN METODE MTAM

Jurnal Ilmiah Informatika Komputer ◽

10.35760/ik.2020.v25i3.2731 ◽

2020 ◽

Vol 25 (3) ◽

pp. 175-186

Author(s):

Tissa Maharani ◽

Ardiprawiro

Keyword(s):

Service Quality ◽

Technology Acceptance ◽

Brand Image ◽

Ease Of Use ◽

Brand Trust ◽

Perceived Ease Of Use ◽

Sistem informasi adalah salah satu bentuk teknologi informasi yang terintegrasi ke berbagai bidang yang menyangkut hidup orang banyak, misalnya bidang jasa transportasi. Aplikasi Gojek merupakan salah satu sistem informasi yang bergerak dalam bidang jasa transportasi. Penelitian ini mencoba menganalisis apakah kemudahan dalam penggunaan sistem informasi aplikasi Gojek berpengaruh terhadap kepercayaan merk Gojek dari perspektif mahasiswa sebagai pengguna. Metode yang digunakan adalah Modified Technology Acceptance Model (MTAM), dengan menggunakan Perceived Ease Of Use (PEOU) dari TAM, dan Service Quality, Brand Image serta Brand Trust sebagai modifikasi. Penelitian ini menggunakan kuesioner yang disebarkan dikalangan mahasiswa pengguna aplikasi GoJek. Pengolahan data kuesioner 92 responden dilakukan menggunakan metode analisis regresi linear berganda.Hasil penelitian menunjukkan bahwa variabel independen (perceived ease of use, service quality, brand image) secara simultan berpengaruh signifikan positif terhadap variabel dependen (brand trust), sebesar 52,3%. Sementara secara parsial, variabel independen service quality dan brand image berpengaruh signifikan terhadap variabel dependen brand trust, sedangkan variabel independen perceived ease of use tidak berpengaruh signifikan terhadap variabel dependen (brand trust). Sehingga dapat disimpulkan bahwa, kemudahan dalam penggunaan sistem informasi aplikasi Gojek tidak terlalu mempengaruhi kepercayaan mahasiswa terhadap merk

The Technology Acceptance Model

End-User Computing ◽

10.4018/978-1-59904-945-8.ch079 ◽

2008 ◽

pp. 1088-1100 ◽

Cited By ~ 1

Author(s):

Qingxiong Ma ◽

Liping Liu

Keyword(s):

Technology Acceptance ◽

Meta Analysis ◽

Statistical Significance ◽

Empirical Studies ◽

Ease Of Use ◽

Perceived Usefulness ◽

Perceived Ease Of Use ◽

Applied Model ◽

The technology acceptance model proposes that perceived ease of use and perceived usefulness predict the acceptance of information technology. Since its inception, the model has been tested with various applications in tens of studies and has become the most widely applied model of user acceptance and usage. Nevertheless, the reported findings on the model are mixed in terms of statistical significance, direction, and magnitude. In this study, we conducted a meta-analysis based on 26 selected empirical studies in order to synthesize the empirical evidence. The results suggest that both the correlation between usefulness and acceptance, and that between usefulness and ease of use are somewhat strong. However, the relationship between ease of use and acceptance is weak, and its significance does not pass the fail-safe test.

Determinants of E-Payment Systems Success

International Journal of E-Adoption ◽

10.4018/jea.2012070102 ◽

2012 ◽

Vol 4 (3) ◽

pp. 15-38 ◽

Cited By ~ 4

Author(s):

Adeyinka Tella

Keyword(s):

Service Quality ◽

Technology Acceptance ◽

Payment System ◽

Ease Of Use ◽

Future Research ◽

Perceived Benefits ◽

Actual Use ◽

System Success ◽

The success of an information system (IS) depends on the users’ satisfaction with the system. In this study, the Technology Acceptance Model by Davies (1989) was extended. The paper synthesized the technology acceptance model (TAM) to explain and predict the success of e-payment system using users’ satisfaction as dependent variable. The hypothesized model was validated empirically using a sample data collected from of a modified e-payment questionnaire. A total of 74 teaching and non teaching academic staff selected from the Faculty of Communication and Information Sciences, University of Ilorin, Nigeria constituted the sample for the study. The results revealed correlation among perceived benefits, perceive enjoyment, speed; service quality, perceive ease of use and actual use and e-payment success. Moreover, all the seven e-payment predictive factors together made 69% of e-payment system success. Similarly perceived benefits, perceive enjoyment, speed; service quality, perceive ease of use and actual use are good predictors of e-payment system success. One of the implications pointed out by the study is that the measures for the construct of e-payment system success used are self-reported. In the light of this, future research should develop more objective and accurate measures for determining e-payment system success.

Mobile Commerce Adoption From Consumers Perspective

International Journal of Information Systems and Social Change ◽

10.4018/ijissc.2018040102 ◽

2018 ◽

Vol 9 (2) ◽

pp. 12-27 ◽

Cited By ~ 2

Author(s):

Radwan Moh'd Al-Dwairi ◽

Laith M.K. Al-Shraideh ◽

Emad A. Abu-Shanab

Keyword(s):

Service Quality ◽

Technology Acceptance ◽

Subjective Norms ◽

Ease Of Use ◽

Perceived Usefulness ◽

Adoption Process ◽

Perceived Ease Of Use ◽

Perceived Trust ◽

Perceived Security ◽

In response, to little research focused on how Jordanians perceive and respond to m-commerce and the main factors that govern its adoption and use, this article proposes a conceptual model that extends the technology acceptance model (TAM) with important factors related to consumers and companies like perceived trust, perceived security, subjective norms and service quality. The proposed model was validated and then tested utilizing a sample of 200 students. Results indicate that a perceived ease of use, a perceived usefulness and service quality are the major drivers of m-commerce adoption among Jordanian users. In contrast perceived trust, perceived security, and subjective norms are not significant toward the adoption process. A detailed analysis and results follows this article.

The Case of Electronic Approval System

E-Adoption and Socio-Economic Impacts ◽

10.4018/978-1-60960-597-1.ch014 ◽

2011 ◽

pp. 269-285

Author(s):

Sinawong Sang ◽

Jeong-Dong Lee ◽

Jongsu LeeSeoul

Keyword(s):

Technology Acceptance ◽

Diffusion Of Innovation ◽

User Acceptance ◽

Ease Of Use ◽

Perceived Usefulness ◽

Relative Advantage ◽

Future Research ◽

Perceived Ease Of Use ◽

User Adoption ◽

The purpose of this study is to assess and test the factors that influence user adoption of e-Government services: the Electronic Approval System (EAS). This study uses the Technology Acceptance Model (TAM), the extended TAM (TAM2), the Diffusion of Innovation (DOI), and trust to build a parsimonious yet comprehensive model of factors that influence user acceptance of the EAS. We collected data from a total of 112 public officers in 12 ministries in Cambodia. We assessed the model with regression analyses. The findings in this article show that the determinants of the model (perceived usefulness, relative advantage, and trust) explain 30.5% of the variance in user acceptance of the EAS. At the same time, image, output quality, and perceived ease of use explain 38.4% of the variance in user perception of the usefulness of the EAS. In this article, we discuss our findings, implications, and suggestions for future research.

The Importance of Ease of Use, Usefulness, and Trust to Online Consumers

Electronic Commerce ◽

10.4018/978-1-59904-943-4.ch112 ◽

2011 ◽

pp. 1400-1417 ◽

Cited By ~ 1

Author(s):

Donna Weaver McCloskey

Keyword(s):

Electronic Commerce ◽

Technology Acceptance ◽

Ease Of Use ◽

Retirement Community ◽

Future Research ◽

Older Americans ◽

Acceptance Model ◽

Positive Direct ◽

The Impact

This research examines electronic commerce participation and attitudes by older Americans. Questionnaires were distributed at a large retirement community and several senior centers located in Pennsylvania. The sample of 110 respondents ranged in age from 52 to 87. Fifty-nine percent reported purchasing an item online in the last 6 months. The Technology Acceptance Model (TAM) was used and modified to examine the impact attitudes concerning ease of use, usefulness and trust had on electronic commerce usage. Usefulness and trust were found to have a positive, direct affect on usage. Ease of use had significant impacts on usefulness and trust had a significant impact on both ease of use and usefulness. The chapter concludes with a discussion of these results, study limitations, and directions for future research.

Advances in Business Strategy and Competitive Advantage - Managerial Strategies and Solutions for Business Success in Asia ◽

Determinants of Adoption of Location-Based Services in Bangladesh

10.4018/978-1-5225-1886-0.ch005 ◽

2017 ◽

pp. 79-101

Author(s):

Afrin Rifat ◽

Mehree Iqbal ◽

Nabila Nisha

Keyword(s):

Technology Acceptance ◽

Vital Role ◽

Ease Of Use ◽

Perceived Usefulness ◽

Location Based Services ◽

Future Research ◽

Perceived Ease Of Use ◽

Related Services ◽

Intention To Adopt ◽

Location-based services (LBSs) are technology related services that can provide individual users with the capability of being constantly reachable and accessing network services while on the move. The growing influence of LBS has attracted significant attention in developing countries like Bangladesh, where LBS is a new tool for the marketers. However, it is yet to become popular among the mass people. It is therefore important to understand the users' intention to adopt and use LBS extensively in their daily life. In this regard, original technology acceptance model (TAM) has been used along with several other factors to develop a conceptual model for this study. Results claim that constructs like self-efficacy, perceived social value, perceived convenience value, personalization, perceived usefulness and perceived ease of use plays vital role in the adoption of LBS in Bangladesh. Accordingly, implications for practice and research, limitations and future research directions of this study are discussed.

Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy - Advances in E-Business Research ◽

Adoption of Mobile Video-Call Service

10.4018/978-1-4666-1939-5.ch003 ◽

2013 ◽

pp. 49-72

Author(s):

Ángel Hernández-García ◽

Ángel Francisco Agudo-Peregrina ◽

Santiago Iglesias-Pradas

Keyword(s):

Technology Acceptance ◽

Critical Role ◽

Ease Of Use ◽

Perceived Usefulness ◽

Future Research ◽

Mobile Video ◽

Perceived Ease Of Use ◽

Personal Innovativeness ◽

Actual Use ◽

The main results from the study confirm the influence of the variables from Technology Acceptance Model –perceived ease of use and perceived usefulness– and of perceived compatibility on the adoption of this service. Although self-expressiveness was also found to be an antecedent of perceived usefulness, all other variables –personal innovativeness, subjective norm, perceived behavioral control, perceived cost, and perceived quality of service– were found to have no influence on the adoption of mobile video-calls. Other important findings are the critical role played by perceived usefulness, the existing gap between attitudes, intentions and actual use, and the role of perceived cost in the adoption of mobile video-call. Other findings and recommendations for future research are also discussed.

Consumer Perception of Electronic Commerce – Incorporating Trust and Risk with the Technology Acceptance Model

10.5772/intechopen.98419 ◽

2021 ◽

Author(s):

Sam Goundar ◽

Kunal Lal ◽

Ashmita Chand ◽

Pranav Vyas

Keyword(s):

Electronic Commerce ◽

Technology Acceptance ◽

Perceived Risk ◽

Ease Of Use ◽

Shopping Behavior ◽

Perceived Ease Of Use ◽

Goods And Services ◽

Internet Users ◽

The rapid growth in internet technology and the innovations in smart devices has had its impact on how businesses used to operate a decade ago to how consumers followed traditional shopping behavior when goods or services was required. The rise in internet users presents the opportunity of Electronic Commerce, the idea of providing and accessing goods and services using internet, such as selling goods and services, performing financial transactions and even booking an appointment. The two leading theories - perceived ease of use and usefulness have been employed in numerous information systems research studies to help understand consumer behavior in e-commerce environments. As the acceptance of e-commerce in Fiji is relatively low, this paper integrates the findings of previous researches with the perceived trust and perceived risk of consumers to provide a comprehensive framework of online shopping behavior based on the Technology Acceptance Model. To gain an in-depth understanding of consumers’ acceptance of e-commerce an online questionnaire was used with questions which focused on these disciplines. The outcome of which verified that there were correlations between trust, perceived risk, perceived ease of use, perceived usefulness and usage of e-commerce. Through the use of this research, businesses in Fiji may incorporate features as per user expectations and have a good background before venturing into e-commerce.