PAKDD-2007
This chapter presents VADIS Consulting’s solution for the cross-selling problem of the PAKDD_2007 competition. For this competition, the authors have used their in-house developed tool RANK, which automates a lot of important tasks that must be done to provide a good solution for predictive modelling projects. It was for them a way of benchmarking their 3 years of investment effort against other tools and techniques. RANK encodes some important steps of the CRISP-DM methodology: Data Quality Audit, Data Transformation, Modelling, and Evaluation. The authors have used RANK as they would do in a normal project, however with much less access to the business information, and hence the task was quite elementary: they have audited the data quality and found some problems that were further corrected, they have then let RANK build a model by applying its standard recoding, and then applied automatic statistical evaluation for variable selection and pruning. The result was not extremely good in terms of prediction, but the model was extremely stable, which is what the authors were looking for.