Contextual In-Stream Video Advertising

2011 ◽  
pp. 194-211 ◽  
Author(s):  
Tao Mei ◽  
Shipeng Li
Keyword(s):  
Video Processing ◽  
Text Analysis ◽  
Video Stream ◽  
Online Video ◽  
Video Content ◽  
Video Advertising ◽  
Online Videos ◽  
Location Detection ◽  
Key Techniques ◽  
Internet Delivery

With Internet delivery of video content surging to an unprecedented level, online video advertising is becoming increasingly pervasive. In this chapter, we present a new advertising paradigm for online video, called contextual in-stream video advertising, which automatically associates the most relevant video ads with online videos and seamlessly inserts the ads at the most appropriate spatiotemporal positions within each individual video. Different from most current video-oriented sites that only display the ads at the predefined locations in a video, this advertising paradigm aims to embed more contextually relevant ads at less intrusive positions within the video stream nonlinearly. We introduce the following key techniques in this paradigm: video processing for ad location detection, text analysis for ad selection, and optimization for ad insertion. We also describe two recently developed systems as showcases, i.e., VideoSense and AdOn which support in-stream inline and overlay advertising, respectively.

scholarly journals Can Watching Online Videos Be Addictive? A Qualitative Exploration of Online Video Watching among Chinese Young Adults

2021 ◽  
Vol 18 (14) ◽  
pp. 7247
Author(s):  
Zeyang Yang ◽  
Mark Griffiths ◽  
Zhihao Yan ◽  
Wenting Xu
Keyword(s):  
Social Interaction ◽  
Short Form ◽  
Leisure Activity ◽  
Online Video ◽  
Video Content ◽  
Structured Interviews ◽  
Negative Effects ◽  
Online Videos ◽  
Chinese Young Adults ◽  
Qualitative Exploration

Watching online videos (including short-form videos) has become the most popular leisure activity in China. However, a few studies have reported the potential negative effects of online video watching behaviors (including the potential for ‘addiction’) among a minority of individuals. The present study investigated online video watching behaviors, motivational factors for watching online videos, and potentially addictive indicators of watching online videos. Semi-structured interviews were conducted among 20 young Chinese adults. Qualitative data were analyzed using thematic analysis. Eight themes were identified comprising: (i) content is key; (ii) types of online video watching; (iii) platform function hooks; (iv) personal interests; (v) watching becoming habitual; (vi) social interaction needs; (vii) reassurance needs; and (viii) addiction-like symptoms. Specific video content (e.g., mukbang, pornography), platform-driven continuous watching, and short-form videos were perceived by some participants as being potentially addictive. Specific features or content on Chinese online video platforms (e.g., ‘Danmu’ scrolling comments) need further investigation. Future studies should explore users’ addictive-like behaviors in relation to specific types of online video content and their social interaction on these platforms.

scholarly journals YouTube resources for synthetic biology education

2019 ◽  
Vol 4 (1) ◽  
Author(s):  
Aaron J Dy ◽  
Emily R Aurand ◽  
Douglas C Friedman
Keyword(s):  
Synthetic Biology ◽  
Scientific Research ◽  
Biology Education ◽  
Genetically Engineered ◽  
Online Video ◽  
Video Content ◽  
Technical Research ◽  
Course Content ◽  
College Course ◽  
Online Videos

Abstract Online video resources have increasingly become a common way to effectively share scientific research ideas and engage viewers at many levels of interest or expertise. While synthetic biology is a comparatively young field, it has accumulated online videos across a spectrum of content and technical depth. Such video content can be used to introduce viewers to synthetic biology, supplement college course content, teach new lab skills and entertain. Here, we compile online videos concerning synthetic biology into public YouTube playlists tailored for six different, though potentially overlapping, audiences: those wanting an introduction to synthetic biology, those wanting to get quick overviews of specific topics within synthetic biology, those wanting teaching or public lectures, those wanting more technical research lectures, those wanting to learn lab protocols and those interested in the International Genetically Engineered Machine competition.

CONGRUITY AND PROCESSING FLUENCY: AN ANALYSIS ON THE EFFECTIVENESS OF EMBEDDED ONLINE VIDEO ADVERTISING

2018 ◽  
Vol 2018 ◽  
pp. 737-742
Author(s):  
Zhiying Jiang ◽  
◽  
Chong Guan ◽  
Meilin. Zhang ◽  
Ivo. L. de Haaij
Keyword(s):  
Processing Fluency ◽  
Online Video ◽  
Video Advertising

scholarly journals Online Video Stream Abstraction and Stylization

2011 ◽  
Vol 13 (6) ◽  
pp. 1286-1294 ◽  
Author(s):  
Song-Hai Zhang ◽  
Xian-Ying Li ◽  
Shi-Min Hu ◽  
Ralph R. Martin
Keyword(s):  
Video Stream ◽  
Online Video

Copy Detection Using Graphical Model

2012 ◽  
pp. 261-279
Author(s):  
Shikui Wei ◽  
Yao Zhao ◽  
Zhenfeng Zhu
Keyword(s):  
Graphical Model ◽  
Graph Model ◽  
Video Stream ◽  
Temporal Consistency ◽  
Video Content ◽  
Video Copy Detection ◽  
Copy Detection ◽  
Video Sharing ◽  
Frame Fusion ◽  
Temporal Localization

With the growing popularity of video sharing websites and editing tools, it is easy for people to involve the video content from different sources into their own work, which raises the copyright problem. Content-based video copy detection attempts to track the usage of the copyright-protected video content by using video analysis techniques, which deals with not only whether a copy occurs in a query video stream but also where the copy is located and where the copy is originated from. While a lot of work has addressed the problem with good performance, less effort has been made to consider the copy detection problem in the case of a continuous query stream, for which precise temporal localization and some complex video transformations like frame insertion and video editing need to be handled. In this chapter, the authors attack the problem by employing the graphical model to facilitate the frame fusion based video copy detection approach. The key idea is to convert frame fusion problem into graph model decoding problem with the temporal consistency constraint and three relaxed constraints. This work employs the HMM model to perform frame fusion and propose a Viterbi-like algorithm to speedup frame fusion process.

Congruity and processing fluency

2019 ◽  
Vol 32 (5) ◽  
pp. 1070-1088 ◽  
Author(s):  
Zhiying Jiang ◽  
Chong Guan ◽  
Ivo L. de Haaij
Keyword(s):  
Large Scale ◽  
Positive Impact ◽  
Processing Fluency ◽  
Online Video ◽  
Content Type ◽  
Video Sharing ◽  
Positive Effects ◽  
Emotional Appeal ◽  
Video Advertising ◽  
Full Factorial

Purpose The purpose of this paper is to investigate the benefits of Ad-Video and Product-Video congruity for embedded online video advertising. A conceptual model is constructed to test how congruity between online advertisements, advertised products and online videos impact consumer post-viewing attitudes via processing fluency. Design/methodology/approach An online experiment with eight versions of mock video sections (with embedded online video advertisements) was conducted. The study is a 2 (type of appeal: informational vs emotional) × 2 (Ad-Video congruity: congruent vs incongruent) × 2 (Product-Video congruity: congruent vs incongruent) full-factorial between-subject design. A total of 252 valid responses were collected for data analysis. Findings Results show that congruity is related to the improvement of processing fluency only for informational ads/videos. The positive effect of Ad-Video congruity on processing fluency is only significant for informational appeals but not emotional appeal. Similarly, the positive effects of Product-Video congruity on processing fluency are only significant for informational appeals but not emotional appeal. Involvement has been found to be positively related to processing fluency too. Processing fluency has a positive impact on the attitudes toward the ads, advertised products and videos. Research limitations/implications The finding that congruity is related to the improvement of processing fluency only for informational ads/videos extends the existing literature by identifying the type of appeal as a boundary condition. Practical implications Both brand managers and online video platform owners should monitor and operationalize the content and appeal congruity, especially for informational ads on a large scale to improve consumers’ responses. Originality/value To the best of the authors’ knowledge, this is the first paper to examine the effects of Ad-Video and Product-Video congruity of embedded advertisements on video sharing platforms. The findings of this study add to the literature on congruity and processing fluency.

scholarly journals Evaluating the Use of an Online Video Training Program to Supplement a Graduate Course in Applied Behavior Analysis

2019 ◽  
Vol 9 (2) ◽  
pp. 21-32
Author(s):  
Gabrielle T. Lee ◽  
Tzu-Fen Chang
Keyword(s):  
Training Program ◽  
Behavior Analysis ◽  
Applied Behavior Analysis ◽  
Online Course ◽  
Online Video ◽  
Guided Notes ◽  
Graduate Course ◽  
Video Training ◽  
Online Videos ◽  
Video Program

The primary purpose of the present article was to evaluate the effects of a supplemental online video program on student quiz performance for an online course in applied behavior analysis. Nineteen graduate students, in ages ranging from 22 to 40, agreed to participate in this study. A within-subject group design was used. The control condition contained textbook readings and accompanied self-guided notes, while an online video training program was added to supplement the experimental condition. Results indicated that the students scored significantly higher in their weekly quizzes under the condition supplemented with the online video training program. The students perceived the video training program as equally helpful as the textbook, but they enjoyed the online videos significantly more than the textbook. Students' self-reported enjoyment of the online videos was also positively correlated to their quiz performance under the condition supplemented with the videos.

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