Audience Intelligence in Online Advertising

2011 ◽  
pp. 262-277
Author(s):  
Bin Wang
Keyword(s):  
Performance Measures ◽  
Online Advertising ◽  
End Users ◽  
Privacy Issue ◽  
Behavioral Targeting ◽  
The Relationship

This chapter introduces the fundamentals of audience intelligence’s important aspects. The goal is to present what are related to audience intelligence, how online audience intelligence could be done, and some representative methods. In this chapter, the author will first address the fundamentals of the audience intelligence, including the brief introduction of the online ad eco-system, the relationship between audience intelligence and existing online ad types, performance measures and the challenges in this field. Next, some classical methods of audience intelligence on end-users will be introduces, namely, demographic, geographic, behavioral targeting and online commercial intent (OCI) detection. Then, audience intelligence on advertisers will be presented. Finally, related topics of online advertising, such as the privacy issue, will be addressed.

Audience Intelligence in Online Advertising

Cyber Crime ◽  
2013 ◽  
pp. 1161-1176
Author(s):  
Bin Wang
Keyword(s):  
Performance Measures ◽  
Online Advertising ◽  
End Users ◽  
Privacy Issue ◽  
Behavioral Targeting ◽  
The Relationship

This chapter introduces the fundamentals of audience intelligence’s important aspects. The goal is to present what are related to audience intelligence, how online audience intelligence could be done, and some representative methods. In this chapter, the author will first address the fundamentals of the audience intelligence, including the brief introduction of the online ad eco-system, the relationship between audience intelligence and existing online ad types, performance measures and the challenges in this field. Next, some classical methods of audience intelligence on end-users will be introduces, namely, demographic, geographic, behavioral targeting and online commercial intent (OCI) detection. Then, audience intelligence on advertisers will be presented. Finally, related topics of online advertising, such as the privacy issue, will be addressed.

The Roles of Organizational Politics and Fairness in the Relationship between Performance Management Systems and Trust

2015 ◽  
Vol 27 (1) ◽  
pp. 25-53 ◽  
Author(s):  
Chong M. Lau ◽  
Glennda Scully
Keyword(s):  
Performance Management ◽  
Performance Measures ◽  
Organizational Politics ◽  
Measurement Systems ◽  
Fairness Perceptions ◽  
Mediating Role ◽  
Perceptions Of Fairness ◽  
Performance Measurement Systems ◽  
Financial Performance Measures ◽  
The Relationship

ABSTRACT Organizational politics is ubiquitous in organizations. Yet to date, no prior research has investigated, in a systematic empirical manner, the mediating role of organizational politics in performance measurement systems. The primary purpose of this research is to investigate if perceptions of organizational politics mediate the relationships between performance measures and employees' trust in their superiors. As organizational politics may also affect employees' perceptions of fairness, a model is used to investigate (1) if performance measures affect organizational politics; (2) if organizational politics, in turn, affects procedural and interpersonal fairness; and (3) if fairness perceptions subsequently affect trust in superiors. Based on a sample of 104 responses, the partial least squares results indicate that organizational politics and fairness perceptions significantly mediate the nonfinancial performance measures and trust relationship. In contrast, the results indicate that the mediating effects of organizational politics and fairness on the relationship between financial performance measures and trust are generally insignificant.

scholarly journals An Exploration of the Relationship of Body Mass Index with Motor Performance Measures and Quality of Life in Children Living in an Urban Setting

2016 ◽  
Vol 01 (04) ◽  
Author(s):  
John Fidler ◽  
Patrick McLaughlin ◽  
Deborah Bubela ◽  
Samantha E Scarneo ◽  
Jennifer McGarry ◽  
...  
Keyword(s):  
Quality Of Life ◽  
Body Mass Index ◽  
Body Mass ◽  
Performance Measures ◽  
Motor Performance ◽  
Urban Setting ◽  
Relationship Of ◽  
The Relationship

scholarly journals The relationship between employee and customer satisfaction in the balanced scorecard

2014 ◽  
Vol 9 (3) ◽  
pp. 285-298 ◽  
Author(s):  
DG Gouws ◽  
A Habtezion ◽  
FNS Vermaak ◽  
H P Wolmarans
Keyword(s):  
Customer Satisfaction ◽  
Empirical Study ◽  
Performance Measures ◽  
Balanced Scorecard ◽  
Employee Satisfaction ◽  
Direct Relationship ◽  
Preliminary Testing ◽  
The Balanced Scorecard ◽  
Key Drivers ◽  
The Relationship

This paper reports evidence of a direct relationship between employee satisfaction and customer satisfaction as they are linked in the balanced scorecard. The objective was to propose a framework that shows the linkage between employee satisfaction and customer satisfaction and to undertake some preliminary testing of this framework. An empirical study was undertaken in an airline business which investigated these relationships between employee and customer satisfaction and the correlations between these performance measures. The relationship between the key drivers of employee satisfaction and the key drivers of customer satisfaction was also investigated. The study provides empirical evidence supporting several linkages.

Effects of online advertising on automobile sales

2014 ◽  
Vol 52 (5) ◽  
pp. 834-851 ◽  
Author(s):  
Jianping Peng ◽  
Guoying Zhang ◽  
Shaoling Zhang ◽  
Xin Dai ◽  
Jing Li
Keyword(s):  
Online Advertising ◽  
Content Type ◽  
Search Advertising ◽  
Positive Effects ◽  
Advertising Strategies ◽  
Automobile Sales ◽  
Advertising Spending ◽  
The Relationship ◽  
Practical Implications ◽  
Allocation Strategies

Purpose – The purpose of this paper is to explore the effects of online advertising spending on automobile sales through both search and non-search advertising. Design/methodology/approach – Sales data of the top 52 vehicle models were collected in two consecutive years in China. The advertising spending data of both formats were collected from a leading consulting company and a major search engine company. Then several empirical models were proposed to evaluate the effects of online advertising on automobile sales. Two extended models were further investigated for search advertising. Findings – The results revealed that both formats of online advertising have significantly positive effects on automobile sales. However, excessive spending on non-search advertising does not help sales and a moderate budget is preferred. On the other hand, spending on search advertising has no such constraint to improve the vehicle sales. Practical implications – The empirical findings have proved the importance of online advertising to the automobile companies and thus can help companies improve their decision making in online advertising allocation strategies. Originality/value – This study provides a better understanding of the relationship between online advertising spending and automobile sales, and helps business to define sophisticated online advertising strategies to improve sales performance.

scholarly journals The relationship between commercial website ratings and traditional hospital performance measures in the USA

2012 ◽  
Vol 22 (3) ◽  
pp. 194-202 ◽  
Author(s):  
Naomi S Bardach ◽  
Renée Asteria-Peñaloza ◽  
W John Boscardin ◽  
R Adams Dudley
Keyword(s):  
Performance Measures ◽  
Hospital Performance ◽  
The Usa ◽  
The Relationship

Protecting Privacy on Mobile Apps: A Principal–Agent Perspective

2022 ◽  
Vol 29 (1) ◽  
pp. 1-32
Author(s):  
Zilong Liu ◽  
Xuequn Wang ◽  
Xiaohan Li ◽  
Jun Liu
Keyword(s):  
Mobile Applications ◽  
Recent Literature ◽  
Mobile Apps ◽  
Theory And Practice ◽  
Principal Agent ◽  
Daily Lives ◽  
Privacy Issue ◽  
Informed Decisions ◽  
The Relationship

Although individuals increasingly use mobile applications (apps) in their daily lives, uncertainty exists regarding how the apps will use the information they request, and it is necessary to protect users from privacy-invasive apps. Recent literature has begun to pay much attention to the privacy issue in the context of mobile apps. However, little attention has been given to designing the permission request interface to reduce individuals’ perceived uncertainty and to support their informed decisions. Drawing on the principal–agent perspective, our study aims to understand the effects of permission justification, certification, and permission relevance on users’ perceived uncertainty, which in turn influences their permission authorization. Two studies were conducted with vignettes. Our results show that certification and permission relevance indeed reduce users’ perceived uncertainty. Moreover, permission relevance moderates the relationship between permission justification and perceived uncertainty. Implications for theory and practice are discussed.

Corporate Female Leadership Effects Considering PSI20 and IBEX35 Companies' Performance

2019 ◽  
pp. 280-301
Author(s):  
Mara Madaleno ◽  
Elisabete S. Vieira ◽  
João P. C. Teodósio
Keyword(s):  
Board Of Directors ◽  
Performance Measures ◽  
Positive Influence ◽  
Performance Measure ◽  
Female Leadership ◽  
Accounting Performance ◽  
The Board Of Directors ◽  
Female Presence ◽  
The Relationship ◽  
Measures Of Performance

Using a sample of 47 Portuguese and Spanish firms for the period 2010 to 2017, the authors study the relationship between female presence on board and firm's accounting (ROA and ROE) and market-based (MTB and Tobin's Q) performance. They find that women on the board of directors is positively related to firm's performance, as well as the gender of the CFO and the proportion of women on the listed key professionals, when we consider the market measures of performance, not being so consistent for accounting performance measures. Results were sensitive to the performance measure used. The results reinforce the political options of European Commission gender established quotas, revealing that in the Iberian countries these quotas are not being effectively implemented, even if results suggest that women on board in fact exert positive influence over market performance. This also led us to think that financial markets may also react in a positive way when the CFO of the company is a woman instead of a man, despite the sample limitations both in terms of gender and number of firms.

Evaluation of Remote Interface Component Alternatives for Teaching Tele-Robotic Operation

2012 ◽  
pp. 163-184
Author(s):  
Goldstain Ofir ◽  
Ben-Gal Irad ◽  
Bukchin Yossi
Keyword(s):  
Performance Measures ◽  
End Users ◽  
Computer Integrated Manufacturing ◽  
Learning Ability ◽  
Improvement Rate ◽  
Tel Aviv ◽  
Hands On ◽  
Overall Performance ◽  
The Given ◽  
Remote Learning

This chapter discusses a remote learning study conducted at the Computer-Integrated-Manufacturing (CIM) Laboratory in Tel-Aviv University. The goal is to provide remote end-users with an interface that enables them to teleoperate a robotic arm in conditions as close as possible to hands-on operation in the laboratory. This study evaluates the contribution of different interface components to the overall performance and the learning ability of potential end-users. Based on predefined experimental tasks, the study compares alternative interface designs for teleoperation. The three performance measures of the robot operation task are (1) the number of steps that are required to complete the given task, (2) the number of errors during the execution stage, and (3) the improvement rate of users. Guidelines for a better design of remote learning interfaces in robotics are provided based on the experimental results.

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