The Role of Targeted E-Mail Messaging at the Worksite

2012 ◽  
pp. 504-513
Author(s):  
Betsy B. Aumiller
Keyword(s):  
Health Promotion ◽  
Health Behavior ◽  
Behavior Change ◽  
Health Behavior Change ◽  
Care Utilization ◽  
Educational Strategies ◽  
Worksite Health ◽  
E Mail ◽  
Insight Into

Employers are vested in pursuing educational strategies that work to improve employee health and decrease health care utilization. The use of e-mail for health promotion efforts at the worksite presents the freedom to deliver messages outside the boundaries of time and location; preliminary studies suggest that it is an effective way to encourage health behavior. This chapter explores health behavior change, adult learning theory, and media effects research regarding targeted e-mail messaging at the worksite to offer insight into how people perceive and interact with different forms of messages and what kinds of visual enhancements may positively impact perception of the message itself. Results of a qualitative study investigating employees’ interpretations of message meaning, perceptions of visual e-mail enhancements and associated health behavior change will be discussed as promising research in worksite health promotion.

scholarly journals The Role of Self-Efficacy in Achieving Health Behavior Change

1986 ◽  
Vol 13 (1) ◽  
pp. 73-92 ◽  
Author(s):  
Victor J. Strecher ◽  
Brenda McEvoy DeVellis ◽  
Marshall H. Becker ◽  
Irwin M. Rosenstock
Keyword(s):  
Health Behavior ◽  
Behavior Change ◽  
Self Efficacy ◽  
Health Behavior Change

Proposing the concept of Perfection Quotient (PQ) as a measure of readiness for health behavior change

2018 ◽  
pp. e000116
Author(s):  
Manoj Sharma
Keyword(s):  
Health Promotion ◽  
Health Education ◽  
Health Behavior ◽  
Behavior Change ◽  
Health Behavior Change ◽  
Learning Abilities ◽  
Education And Health ◽  
Novel Concept ◽  
Health Promotion Interventions ◽  
The Impact

Intelligence Quotient (IQ) has been used for a long time to test for readiness of individuals with regard to their learning abilities.  It offers limited utility in ascertaining readiness toward health behavior change.  Work on emotional quotient (EQ) and X quotient (XQ) has been done in recent years but has not been applied for determining readiness toward health behavior change through health education and health promotion interventions.  The purpose of this editorial is to propose a novel concept of perfection quotient (PQ) that integrates IQ, EQ and XQ for ascertaining the readiness for health behavior change through health education and health promotion interventions in a variety of target populations. Such measure will be invaluable in ameliorating the impact of health education and health promotion interventions.

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