Branding Identity*

2011 ◽  
pp. 147-168
Author(s):  
Geraldina Roberti ◽  
Alberto Marinelli
Keyword(s):  
Social Network ◽  
Social Network Sites ◽  
Face To Face ◽  
The World

Such processes seem to be emphasized by Social Network Sites; in this chapter we analyze a sample of posts published on Facebook by fans of successful brands, in order to try and understand if consumption is more related to individuals’ identities and expressions or if it is still connected to the product itself and its qualities. We will try to observe the dynamics of brand appropriation and the mechanisms through which individuals include lovemarks (Roberts, 2006) among the identity resources they use to express themselves and to experiment - with no substantial differences between mediated and face to face relationships - their experience in the world.

scholarly journals IMPACT OF OFFLINE AND ONLINE SOCIAL NETWORKS ON LONELINESS AND MENTAL HEALTH AMONG ITALIAN OLDER PEOPLE

2019 ◽  
Vol 3 (Supplement_1) ◽  
pp. S529-S529
Author(s):  
Daniele Zaccaria ◽  
Georgia Casanova ◽  
Antonio Guaita
Keyword(s):  
Mental Health ◽  
Social Networks ◽  
Social Network ◽  
Older People ◽  
Online Social Networks ◽  
Social Network Sites ◽  
Well Being ◽  
Controlled Study ◽  
Face To Face ◽  
Causal Impact

Abstract In the last decades the study of older people and social networks has been at the core of gerontology research. The literature underlines the positive health effects of traditional and online social connections and also the social networks’s positive impact on cognitive performance, mental health and quality of life. Aging in a Networked Society is a randomized controlled study aimed at investigating causal impact of traditional face-to-face social networks and online social networks (e.g. Social Network Sites) on older people’ health, cognitive functions and well-being. A social experiment, based on a pre-existing longitudinal study (InveCe - Brain Aging in Abbiategrasso) has involved 180 older people born from 1935 to 1939 living in Abbiategrasso, a municipality near Milan. We analyse effects on health and well-being of smartphones and Facebook use (compared to engagement in a more traditional face-to-face activity), exploiting the research potential of past waves of InveCe study, which collected information concerning physical, cognitive and mental health using international validate scale, blood samples, genetic markers and information on social networks and socio-demographic characteristics of all participants. Results of statistical analysis show that poor social relations and high level of perceived loneliness (measured by Lubben Scale and UCLA Loneliness scale) affect negatively physical and mental outcomes. We also found that gender and marital status mediate the relationship between loneliness and mental wellbeing, while education has not significant effect. Moreover, trial results underline the causal impact of ICT use (smartphones, internet, social network sites) on self-perceived loneliness and cognitive and physical health.

scholarly journals An Ethnography of a Community's Re-appropriation of Yārsān in Cyberspace: The Facebook Phenomenon

2017 ◽  
Vol 6 (1) ◽  
pp. 1-22 ◽  
Author(s):  
Seyedeh Behnaz Hosseini
Keyword(s):  
Qualitative Research ◽  
Social Network ◽  
Qualitative Data ◽  
Minority Group ◽  
Social Network Sites ◽  
Data Gathering ◽  
The Internet ◽  
The World ◽  
New Space ◽  
Changing Practices

This article presents a nuanced approach for qualitative research on the Internet, based on the synthesis of qualitative data-gathering methodologies both online and offline, and contributes to recent knowledge of changing practices within Yārsāni communities around the world. Yārsān is a religious belief of Indo-Iranian origin that traces back to Hooraman, a region in Iranian Kurdistan. Yārsān thought, which Islamic Shiite authorities treat as heretical, has extensively used processes of adaptation and strategies of survival throughout the course of its history. The research presented here makes a case for the significance of the Internet and, more specifically, social network sites in connecting Yārsānis in their homelands and in the diaspora. How does Facebook provide a new space for this minority group to disclose their beliefs to the world, thereby reassessing the clandestine nature of their religion, which is a tenet required by traditional belief and defined by their adage, “don’t tell the secret”?

Self-Disclosure Patterns among Chinese Users in SNS and Face-to-Face Communication

2015 ◽  
Vol 5 (1) ◽  
pp. 55-69 ◽  
Author(s):  
Yashu Chen
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Qualitative Analysis ◽  
Online Social Networks ◽  
Exploratory Study ◽  
Social Network Sites ◽  
Self Disclosure ◽  
Face To Face ◽  
Study Participants ◽  
Disclosure Patterns

This exploratory study focused on Chinese social network sites (SNS) users to determine whether their online self-disclosure differed from offline and whether culture had an impact on the patterns of their self-disclosure. Sixteen active users of Chinese online social networks were interviewed about their self-disclosing experiences. Results of a qualitative analysis suggest that culture was likely to impact the behavior of study participants by modifying the patterns of self-disclosure. Participants tended to disclose themselves indirectly on SNS, strived to make positive impressions, and revealed few intimate issues. In face-to-face communication, the relationships between disclosers and target persons as well as the target persons' status and background influenced the contents of self-disclosure.

How does the world connect? Exploring the global diffusion of social network sites

2017 ◽  
Vol 68 (8) ◽  
pp. 1875-1885 ◽  
Author(s):  
Gregory D. Larosiliere ◽  
Lemuria D. Carter ◽  
Christian Meske
Keyword(s):  
Social Network ◽  
Social Network Sites ◽  
The World ◽  
Global Diffusion

Civic Engagement and Communication Technology Networks

2011 ◽  
pp. 51-66
Author(s):  
Philip J. Salem
Keyword(s):  
Social Network ◽  
Civic Engagement ◽  
Communication Networks ◽  
Communication Technology ◽  
Text Messaging ◽  
Electronic Communication ◽  
Instant Messaging ◽  
Social Network Sites ◽  
Face To Face

The researcher investigated face-to-face, telephone, email, private electronic, and public electronic communication networks. Private electronic communication networks develop through text messaging, instant messaging, and private chat, and public electronic communication networks emerge through the exchange of messages over blogs, social network sites, and Twitter. Results indicate individuals used different technology to develop different networks to assist them in different ways. Public electronic communication was unrelated to civic engagement.

Cyberbullying in a boundary blurred working life

2019 ◽  
Vol 15 (2) ◽  
pp. 89-107 ◽  
Author(s):  
Rebecka Cowen Forssell
Keyword(s):  
Social Network ◽  
Social Life ◽  
Quantitative Methods ◽  
Social Network Sites ◽  
Working Life ◽  
Content Type ◽  
Face To Face ◽  
Life Context ◽  
Depth Interviews

PurposeThe purpose of this paper is to explore what characterizes cyberbullying when it is performed in digital space and in an increasingly boundary blurred working life context.Design/methodology/approachCyberbullying is explored through the lens of Erving Goffman’s theories on everyday life interaction and social media scholars understanding of social life on the internet today. The empirical material for the study is grounded in eight in-depth interviews with individuals who have been subjected to cyberbullying behavior in their professional life. The interview data were analyzed by means of thematic analysis.FindingsThree key themes were identified: spatial interconnectedness, colliding identities and the role of the audience. The empirical data indicate that in order to understand cyberbullying in working life, it is necessary to consider the specific context that emerges with social network sites and blogs. Moreover, this study shows how social network sites tend to blur boundaries between the private and the professional for the targeted individual.Originality/valueCyberbullying in working life is a relatively under-researched area. Most existing research on cyberbullying follows the tradition of face-to-face bullying by addressing the phenomenon with quantitative methods. Given the limited potential of this approach to uncover new and unique features, this study makes an important contribution by exploring cyberbullying with a qualitative approach that provides in-depth understanding of the new situations that emerge when bullying is performed online.

scholarly journals Memahami Keterbukaan Komunikasi Antar Pribadi Dalam Percakapan Online

2011 ◽  
Vol 3 (1) ◽  
pp. 33
Author(s):  
Uswatun Kasanah
Keyword(s):  
Social Network ◽  
Interpersonal Communication ◽  
Social Network Sites ◽  
Technological Determinism ◽  
Face To Face ◽  
The Face ◽  
Online Conversation

The study aims to find the openness of interpersonal communication and process of exchange of stimulation in online conversation of Facebook social network Sites among students of Communication Science Semarang of University. The theory used in the study is Technological Determinism Theory which states that the changes that occur in a variety of ways to communicate will also make up the existence of mankind itself. The study can it is concluded that the openness of interpersonal communication in online conversation is open wide among students of Communication Science. Since Facebook overcomes the limitations of distance and physical and it is possible to the conversations is far more familiar than the face to face communication. It means that the users of chatting facility do not hesitate to open their selves and talk about serious matter of their lives.

scholarly journals Privacy Factors of Social Network That Effect Users Trust And Confidentiality

2014 ◽  
Vol 8 (3) ◽  
pp. 1411-1413
Author(s):  
Nader Yahya Alkeinay ◽  
Norita Md Norwawi ◽  
Fauziah Abdul Wahid ◽  
Roesnita Ismail ◽  
Najwa Hayaati Mohd Alwi
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Network Sites ◽  
Social Actors ◽  
The Social ◽  
The World ◽  
Privacy Issues ◽  
Different Parts

Social network is term used to refer to the social structure that is made up of a set of social actors. The social actors in this case include organizations or individuals. Social networks allow people to interact and socialize as they get to learn and know each other. Through social networking sites, people from different parts of a country or the world also get to meet and interact. However, there have been issues with regards to social network privacy for those who use the internet to use social network sites. This paper will look at some of the factors that affect trust of the users as well as the privacy issues related to social networks (Fernandez, 2009).

scholarly journals Social Network Sites and Knowledge Transfer: An Urban Perspective

2020 ◽  
Vol 35 (4) ◽  
pp. 408-422 ◽  
Author(s):  
Emmanouil Tranos
Keyword(s):  
Social Network ◽  
Social Interactions ◽  
Media Studies ◽  
Knowledge Spillovers ◽  
Spatial Scales ◽  
Urban Sociology ◽  
Social Network Sites ◽  
Internet Technologies ◽  
Face To Face ◽  
Knowledge Transfers

This article surveys the literature to explore whether and how internet technologies and applications such as social network sites (SNS) support social interactions and, through them, knowledge transfers at different spatial scales and settings. By employing concepts from economic geography and combining them with ideas and empirics from urban sociology, business, and media studies, this article informs urban thinking about the underpinning mechanisms behind SNS-mediated vis-à-vis face-to-face knowledge-related interactions and how they mirror but also challenge established spatial patterns of knowledge spillovers.

Reflective Analysis on Facebook as Social Capital: Its Role in Transforming the Filipino College Students

2012 ◽  
Vol 2 (1) ◽  
Author(s):  
Leah V. Cadiao ◽  
Rolando A. Alimen
Keyword(s):  
College Students ◽  
Social Capital ◽  
Social Network ◽  
Data Collection ◽  
Social Network Sites ◽  
The State ◽  
State College ◽  
The World ◽  
High Level ◽  
Type Of School

The emergence of social network sites such as Facebook, Friendster, Myspace, Twitter, You Tube and the like are basic for nearly everybody. The researchers explored on the Facebook (FB) phenomenon as the latest trend among teenagers. The study determined the transformation brought about by Facebook phenomenon as analyzed in the different reflections, testimonies, and insights given specifically by the Filipino college students. The respondents of the study were 250 college students from the state college of Occidental Mindoro and private maritime university of Iloilo City who were purposively selected on the basis of their exposure to FB. The researchers utilized both quantitative and qualitative modes of data collection. Results of the study showed that the college students have a high level of perception on Facebook. Their level of perception differs significantly when they are classified according to Type of School, Gender and Year Level. In totality, FB transformed the Filipino youth socially, emotionally, mentally and technologically. Their exposure to FB brings them to the world of internet where communication is essential, entice them to get more friends, allow them to express their ideas, feelings, and sentiments freely. These activities using Internet lead them to become technologically attuned individuals.

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