Museum or Mausoleum?
Web 2.0 offers exciting possibilities and challenges for extending the museum visit, engaging new visitors and attracting distant audiences. However, the digital media technologies that enable distributed, shared and user/novice-generated audiovisual content can be deployed by experts in other fruitful ways to augment and rejuvenate actual visits to interpretation centres. Going beyond the e-guide, integrated audiovisual media can offer original new visions of ancient cultures, bring intangible as well as physical heritage to the museum, and make exploring it a lively and vivid contemporary experience. Developing and exhibiting original digital art to make the museum visit more dynamic requires new ways of researching, funding, supporting and curating exhibitions. This chapter contextualizes and reviews two recent European case-studies which aim to enhance the museum visit, noting how they were funded and developed, commenting on these approaches and reviewing how improved infrastructures might support attractive, revitalising, dynamic vision in the future