Profightstore.com

2010 ◽  
pp. 1077-1089
Author(s):  
Mirjana Pejic-Bach ◽  
Miran Pejic-Bach
Keyword(s):  
Business Strategy ◽  
Basic Assumption ◽  
The Internet ◽  
Small Companies ◽  
Niche Markets ◽  
Online Store ◽  
Niche Market ◽  
Online Stores

This chapter explores the possibilities for small and medium-sized enterprises (SMEs) to find their way to success in e-business. The basic assumption of this chapter is that the Internet allows SMEs to access the niche markets which have not previously been accessible to them. We are presenting a case study of one Croatian online store developed as a portal which targets the niche market and our focus is on the following issues: subcultures as niche markets, criteria for selecting suppliers, developing a new brand, designing an online store as a portal in order to attract visitors, and opportunities for growth. The authors hope that presenting this particular case will help small companies to take into account niche markets when designing their online stores, but also it will help researchers to further explore niche markets as a possible business strategy for SMEs while entering the e-commerce arena.

Profightstore.com

2010 ◽  
pp. 76-88
Author(s):  
Mirjana Pejic-Bach ◽  
Miran Pejic-Bach
Keyword(s):  
Business Strategy ◽  
Basic Assumption ◽  
The Internet ◽  
Small Companies ◽  
Niche Markets ◽  
Online Store ◽  
Niche Market ◽  
Online Stores

This chapter explores the possibilities for small and medium-sized enterprises (SMEs) to find their way to success in e-business. The basic assumption of this chapter is that the Internet allows SMEs to access the niche markets which have not previously been accessible to them. We are presenting a case study of one Croatian online store developed as a portal which targets the niche market and our focus is on the following issues: subcultures as niche markets, criteria for selecting suppliers, developing a new brand, designing an online store as a portal in order to attract visitors, and opportunities for growth. The authors hope that presenting this particular case will help small companies to take into account niche markets when designing their online stores, but also it will help researchers to further explore niche markets as a possible business strategy for SMEs while entering the e-commerce arena.

scholarly journals THE INFLUENCE OF BRAND TRUST IN MEDIATING CONSUMER ONLINE BEHAVIOR AGAINST BUYING INTEREST IN ONLINE STORES (CASE STUDY OF HYPERMART ONLINE SHOP IN INDONESIA)

2020 ◽  
Vol 1 (3) ◽  
pp. 471-484
Author(s):  
Rahul Chauhan ◽  
Hendra Martha Fauzy
Keyword(s):  
Shopping Behavior ◽  
Business Continuity ◽  
Brand Trust ◽  
Online Behavior ◽  
Online Store ◽  
The People ◽  
Daily Behavior ◽  
Online Stores

The invasion of online stores in Indonesia is very massive, proven by various applications and online stores that are known to have operated and used services by the people in Indonesia. Changes in consumer shopping behavior from offline to online have become routine habits in daily behavior. This raises challenges for retail businesses in business continuity. To maintain business continuity, retail (offline store) must diversify by opening an online store. Having an online store or digital business format is expected to be able to maintain business continuity with the support of brand trust owned by offline stores.

Determinants of Repurchase Intentions at Online Stores in Indonesia

2018 ◽  
Vol 14 (3) ◽  
pp. 95-111
Author(s):  
Rahmad Wijaya ◽  
Naili Farida ◽  
Andriyansah
Keyword(s):  
Structural Equation ◽  
Consumer Trust ◽  
Equation Modeling ◽  
The Internet ◽  
Repurchase Intention ◽  
Online Store ◽  
Repurchase Intentions ◽  
Internet Users ◽  
Online Stores

The rapid growth of the internet users in Indonesia poses a challenge to marketers to explore and develop the potential for e-commerce. In this article, consumer trust is expected to encourage customers to make repurchases in online stores. This article aims to build a determinant model of repurchase intention at online stores in Indonesia. This article is based on a survey of Indonesian online store consumers. Respondents were asked to provide responses related to satisfaction, trust, website quality, and repurchase intention. There were 193 final respondents obtained from 300 distributed questionnaires. The model was tested using Structural Equation Modeling (SEM) with AMOS 18. The results revealed the role of the mediating variable of customer satisfaction on repurchase intention. The findings are expected to contribute ideas related to the formation of model reinforce the repurchase intention of online store customers. This implies for website designers to design an online store capable of increasing trust and strengthening the repurchase intention.

Creating Competitive Markets for Small Businesses with New Media and E-Business Strategy

2011 ◽  
Vol 7 (4) ◽  
pp. 31-49 ◽  
Author(s):  
Mabel T. Kung ◽  
Yi Zhang
Keyword(s):  
New Media ◽  
Multinational Corporations ◽  
Small Businesses ◽  
Business Strategy ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Small Enterprises ◽  
Small Companies ◽  
Business Approach

The innovative and dynamic nature of E-business enables small companies to compete with multinational corporations via online marketing. This paper serves as a guide from a practitioner’s perspective to embark in E-business while traditional marketing strategies are diminished. Three E-business adoption models for small enterprises are discussed. Planning involving new media, Internet technological capabilities and marketing strategies are examined. A literature review on new media gives a comprehensive study of online marketing. To evaluate the effectiveness of the E-business approach, a case study of a family chain of hotels is presented.

scholarly journals OUTSOURCING FAILURES IN SME’S: CASE STUDY APPROACH

2015 ◽  
Vol 10 (1) ◽  
pp. 37-46
Author(s):  
Kaja Prystupa ◽  
Maciej Rządca
Keyword(s):  
Business Strategy ◽  
Small Companies ◽  
Case Study Method ◽  
Case Study Approach ◽  
Small Organizations ◽  
Study Approach ◽  
Attractive Option ◽  
Product Delivery ◽  
Potential Risks

Outsourcing, which is a popular business strategy among large companies, is also an attractive option for small entities. However, in order to bring expected results, outsourcing requires knowledge of potential risks and ability of managing them. Even large companies need to face various outsourcing challenges, however, at least they dispose richer resources than small organizations and their success is less dependent on single product delivery. Therefore the aim of the research was to examine the reasons of failure of outsourcing initiatives in SMEs. The authors followed the qualitative approach based on case study method. The obtained results brought contributions in both areas: theoretical as the issue of outsourcing initiatives in SMEs has been analysed to a limited extent; as well as practical because it brought important insight for managers by indicating risks of that they should be aware and properly prepared. The findings indicated the importance of: strategic planning on outsourcing initiative and the development and maintenance of close relations of outsourcing companies with its vendor. Key words: case study, outsourcing in SME, outsourcing challenges, small companies.

Creating Competitive Markets for Small Businesses with New Media and E-Business Strategy

2012 ◽  
pp. 287-305
Author(s):  
Mabel T. Kung ◽  
Yi Zhang
Keyword(s):  
New Media ◽  
Multinational Corporations ◽  
Small Businesses ◽  
Business Strategy ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Small Enterprises ◽  
Small Companies ◽  
Business Approach

The innovative and dynamic nature of E-business enables small companies to compete with multinational corporations via online marketing. This paper serves as a guide from a practitioner’s perspective to embark in E-business while traditional marketing strategies are diminished. Three E-business adoption models for small enterprises are discussed. Planning involving new media, Internet technological capabilities and marketing strategies are examined. A literature review on new media gives a comprehensive study of online marketing. To evaluate the effectiveness of the E-business approach, a case study of a family chain of hotels is presented.

scholarly journals E-commerce in Ukraine: current situation, industrial features and organizational forms

2021 ◽  
Vol 5 (1) ◽  
pp. 27-41
Author(s):  
Nataliia Kuzo ◽  
◽  
Nataliya Kosar ◽  
Keyword(s):  
Business Models ◽  
Keyword Search ◽  
Retail Trade ◽  
Annual Growth ◽  
Brand Awareness ◽  
The Internet ◽  
Bulletin Board ◽  
Online Store ◽  
Online Stores ◽  
E Mail

The aim of the article. The aim of the article is to investigate the industry features of Internet commerce, the most popular business models in Ukraine, the specifics of their use and to identify the most popular online stores and sources of their traffic. Analyses results. Based on statistical data, it is established that the annual growth index of Internet trade in Ukraine in 2019 was 49.8% (with retail trade only 17.6%), in 2018 these figures were 35.4% and 14 , 1%. It was determined that the most popular goods that consumers bought online were clothing, footwear and accessories, but the largest increase in sales in 2019 was demonstrated by household goods, cosmetics and perfumes, and household appliances and electronics.Not only end consumers, but also organizations use the Internet to purchase goods. In 2019, the number of enterprises that purchased goods or services (excluding e-mail) via the Internet increased by 24.5% compared to 2017 and by 6.1% compared to 2018, and the number of enterprises that received orders via the Internet (excluding e-mail) in 2019 decreased by 6% compared to 2017 and by 1.4% compared to 2018 and has a small share. However, the volume of products sold by domestic enterprises in 2019 using the Internet increased by 28.4% compared to 2018. In 2019, the largest share of the e-commerce market was held by transport, warehousing, postal and courier activities (40% ), wholesale and retail trade (36%) and processing industry (19%). Bulletin boards and marketplaces have made the most progress in recent years. Analysis of secondary marketing information shows that the advantage of the latter business model is lower costs for infrastructure and customer relations, the ability to adjust services, less dependence on the product group or brand, the hryvnia exchange rate. At the same time, the segment of marketplaces is the fastest growing trend in the niche of online trade in Ukraine, significantly ahead of the classic online stores. The study analysis peculiarities of trading in some marketplaces of Ukraine, in particular Prom.ua, Rozetka, Bigl.ua, Lamoda, Kasta, Shafa.ua. The popularity of online shopping sites is determined by the number of user visits. Marketing research has shown that the TOP-20 largest online stores in Ukraine as of 29.11.2020 include: Rozetka, Allo, MakeUp, Citrus, Epicentrk.ua, Comfy, Kasta, Foxtrot, F.ua, Moyo, Apteka 911, Eldorado, Yakaboo, Parfums, Intertop, Stylus, Lamoda, Eva, Elmir, Panama. The article analyzes the structure of their traffic sources, which include direct, referrals, keyword search, social networks, mail and media advertising. It is determined that direct traffic is very important for every online store, as it reflects the level of brand awareness and customer loyalty. Conclusions and directions for further research. The current stage of economic development is characterized by the active introduction of Internet technologies, which simplify the problem of sales and promotion of domestic enterprises. In Ukraine, e-commerce sites are visited by approximately 67% of Internet users. The annual growth of global e-commerce during 2014-2019 ranged from 15.9% in 2015 to 29.2% in 2017. Research shows that in the Ukrainian e-commerce market there are mainly companies that use such business models as e-shop (supermarket), bulletin board, marketplace and price aggregator, or combinations thereof. It is established that the leaders in direct traffic among the listed online stores are MakeUp, Citrus, Rozetka, Elmir, Comfy and Kasta (over 30%). Search traffic depends on the ranking of the site in search engines by different keywords, it shows the effectiveness of SEO-optimization of a particular site. Research has shown that the highest search traffic is observed in such online stores as Moyo, Apteka911, F.ua, Yakaboo, Epicentrk.ua, Parfums, Allo (over 60%). To increase the volume of purchases of goods and increase the number of user visits to domestic online stores, it is advisable to focus on increasing direct traffic and forming the optimal structure of other types, taking into account their impact on brand awareness, security costs and business activities. Keywords: online store, e-commerce, marketplace, SEO-optimization, traffic sources

scholarly journals PENILAIAN TINGKAT SERVICE TOKO ONLINE DAN ANALISIS PERBANDINGAN PERCEIVED PERFORMANCE

2018 ◽  
Vol 6 (2) ◽  
pp. 50
Author(s):  
Sasa Ani Arnomo
Keyword(s):  
Research Method ◽  
Smartphone Application ◽  
The Internet ◽  
Online Store ◽  
Service Levels ◽  
Face To Face ◽  
Online Sales ◽  
Transaction Process ◽  
Online Stores ◽  
Quantitative Descriptive

The sale and purchase transaction process are carried out through the internet using internet media using both smartphones and computers. The development of the internet has undergone a product sale and purchase transaction process. Various buying and buying transactions can only be done face-to-face, now it can be done through the internet called online stores. To support the freedom of online stores, a website or smartphone application is an important component that presents information in the form of text, images, sounds and others that are presented to find information in tracing and exploring information virtually on certain media. Many online sales websites will be seen from different levels of service. Therefore, the purpose of this analysis is to assess the performance of online store websites. The research method used in this study is a quantitative descriptive research method with comparative analysis techniques. The results obtained from the level of online store service levels show that the percentage of satisfaction is 64.09% and an increase in performance perceptions occur because each online store has different features and different times.

Exploiting Technological Potentialities for Collaborative New Product Development

2014 ◽  
pp. 1520-1535
Author(s):  
Pasquale Del Vecchio ◽  
Valentina Ndou ◽  
Laura Schina
Keyword(s):  
New Product Development ◽  
Coming Out ◽  
Empirical Studies ◽  
The Internet ◽  
Small Companies ◽  
Knowledge Resources ◽  
Inhibiting Factors ◽  
Collaborative Innovation ◽  
The Web

The new competitive scenario based on knowledge resources has led firms to become more open to innovative sources and mainly to focus on collaboration with customers to co-create value (Prahalad & Ramaswamy, 2004; Sawhney, Verona & Prandelli, 2005). The Internet, and more in particular, web 2.0 technologies, enable patterns of collaborative innovation, involving customers into the NPD process. By contrast, empirical studies show that there are many large and small companies which do not grasp the opportunities provided by the customers' contribution. This is due to a number of inhibiting factors that represent barriers for the collaborative innovation. This chapter aims firstly to delineate and validate some of these constraints by using the insights coming out from a case study and secondly to suggest a possible solution in order to overpass some of the barriers identified and to exploit the customers' knowledge acquired on the web.

Development of a Web Based Business Oriented Towards a Market Niche in an Emerging Economy

2010 ◽  
Vol 12 (2) ◽  
pp. 31-48
Author(s):  
Mirjana Pejic-Bach ◽  
Blazenka Knezevic ◽  
Miran Pejic-Bach
Keyword(s):  
Transition Economies ◽  
Distribution Channel ◽  
The Internet ◽  
Annual Growth Rate ◽  
Small Companies ◽  
Niche Markets ◽  
Web Based ◽  
Internet Users ◽  
On Line ◽  
Market Niche

In transition economies, the number of Internet users has been growing at a two or three-digit average annual growth rate in the past ten years. In addition, during that period the Internet has been considered a potentially important distribution channel for companies in different industries within transition economies. As small companies are the generator of economic growth in such economies, it is important to reconsider the possibilities of Internet usage and development of niche oriented stores within SMEs in transition economies. The basic assumption of this paper is that the Internet allows SMEs and startup companies to access niche markets which have not previously been accessible to them. The paper describes a case study of an on-line store in Croatia developed as a portal which targets the niche market.

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