Social Media in Higher Education

2020 ◽  
pp. 1-19
Author(s):  
Joe Terantino
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Social Process ◽  
Learning Activities ◽  
Current Status ◽  
Future Research ◽  
Proximal Development ◽  
Learner Engagement ◽  
Key Concepts ◽  
Education Coursework

This chapter presents a framework for utilizing a sociocultural theory (SCT) approach to design and implement social media-based learning activities intended to foster learner engagement in higher education coursework. The author discusses the current status of social media, especially as used for educational purposes, as well as the documented learning benefits and challenges. This is followed by an overview of SCT, including its key concepts such as mediation, the zone of proximal development, and scaffolding. Building on these key concepts four pedagogical suggestions are described for fostering learner engagement via social media: provide the foundation for a community of practice, design meaningful and authentic learning activities, guide learners' engagement, and assess learning as a dynamic social process. The chapter concludes with a discussion of suggestions for future research.

Sustainability and Design Education: The Current Status of Product Design Higher Education in the UK

2021 ◽  
Author(s):  
Emelia Delaney ◽  
Wei Liu
Keyword(s):  
Higher Education ◽  
Product Design ◽  
New Product Development ◽  
Design Education ◽  
Current Status ◽  
Design Stage ◽  
Future Research ◽  
Future Research Directions ◽  
Area Of Concern ◽  
The Uk

Abstract The aim of sustainability is to fulfil the needs of current generations without compromising the needs of future generations. It is also a rising area of concern within industry, it is therefore important that graduate designers are equipped with the skills to accommodate sustainability issues as well as demands from industry. Additionally, the product design stage during New Product Development has been identified to have the greatest impact on the sustainability of the entire product, however how educated designers are on the topic of sustainability is unclear. An initial literature review has been conducted to investigate design education on sustainability as well as teaching styles. Following this the study identifies and reviews UK Product Design courses to establish the current status of sustainability integration in higher education. The exploration into university prospectuses has found that around half of UK universities implement sustainability in some way, however there are limited courses which dedicate specific modules to sustainability. Additionally, links with industry and accreditation organizations between UK product design courses have been confirmed, but there is no definite information to suggest that the universities use this to aid in the implementation sustainability education. From this review future research directions have been outlined.

Advancing Learning Through Virtual Worlds

2010 ◽  
pp. 556-572
Author(s):  
Steve Mahaley ◽  
Robin Teigland
Keyword(s):  
Higher Education ◽  
Learning Styles ◽  
Virtual Worlds ◽  
Second Life ◽  
Higher Education Institutions ◽  
Learning Activities ◽  
Learning Activity ◽  
Future Research ◽  
Implementation Challenges ◽  
Incoming Students

Higher education institutions and corporations are increasingly exploring new pedagogical methods to align with learning styles of incoming students and employees, who are amazingly adept at using Web 2.0 applications. This chapter explores the use of virtual worlds, in particular that of Second Life, in educational activities by organizations such as higher education institutions or corporations. We begin by introducing virtual worlds with a particular focus on Second Life. We then provide an overview of the benefits of this environment for learning activities before presenting a set of potential learning activities that can be conducted within Second Life. We then discuss an in-depth example of 3D teaming-one learning activity within Second Life conducted by the authors. After a discussion of implementation challenges, we then present areas for future research.

scholarly journals Discovering Higher Education Institutions before Solerno

10.28945/3892 ◽  
2017 ◽  
Vol 2 ◽  
pp. 195-205
Author(s):  
Crystal R Chambers
Keyword(s):  
Higher Education ◽  
Western Europe ◽  
Higher Education Institutions ◽  
Higher Learning ◽  
Future Research ◽  
History Of Higher Education ◽  
Communities Of Learners ◽  
Institutions Of Higher Learning ◽  
History Of ◽  
Education Coursework

Aim/Purpose: The purpose of this manuscript is to bring communities of learners before Solerno, Bologna, and Paris from the margin to the center of history of higher education discourse. Background: Most history of higher education coursework in the global west begins with institutions of higher learning in western Europe – Solerno, Bologna, and Paris. However, this tradition discounts the histories of higher education particularly of institutions in the global east, which predate European models Methodology: The author brings these communities of learners from the margins to the center of higher education histories by way of historical overview. Contribution: In so doing, the author informs scholar instructors of ancient higher education from a more globalized perspective. Findings: The major finding of this work is that there is a history of higher education prior to the rise of institutions in the global west. Recommendations for Practitioners: From this work, history of higher education coursework in the global west should be adjusted to include acknowledgement as well as greater exploration of ancient higher education institutions as part of our collective global under-standing of the history of higher education. Future Research: This work more broadly identifies for open exploration of ancient higher education institutions.

scholarly journals Art and Aging: Use of Social Media for Geriatric Education

2021 ◽  
Vol 5 (Supplement_1) ◽  
pp. 763-763
Author(s):  
Gunjan Manocha ◽  
Casey Morton ◽  
Nicole Derenne ◽  
Heidi Bau ◽  
Donald Jurivich
Keyword(s):  
Social Media ◽  
Future Research ◽  
Clinical Practices ◽  
Learner Engagement ◽  
Interprofessional Training ◽  
Social Media Platforms ◽  
Peer Engagement ◽  
Learner Profile ◽  
Potential Benefits ◽  
Use Of Social Media

Abstract Social media as an educational tool for health care learning has untapped potential. Benefits of social media include peer-to-peer engagement, active learning and interprofessional training. Here we explored social media platforms as a vehicle to deliver short, pithy clinical pearls from evidence-based, peer-reviewed manuscripts. Key points from recent medical publications are paired with pre-existing artwork to provide visual reinforcement of the clinical pearl. Dubbed “Art and Aging”, the clinical pearl and artwork combination is posted on different social media platforms such as Instagram, Twitter and Facebook, thus allowing for an expansive audience. Different hashtags and tags are used to increase followers and engagement on each platform. Over a 9 months period learner engagement increased by 150% and includes a diverse learner profile. These curated social media platforms show considerable promise for disseminating Geriatrics best practices. As yet, we do not know subject matter retention or whether it changes clinical practices - both questions which are future research objectives.

Justifying the ROI of Social Media Investment in Education

2015 ◽  
pp. 491-503
Author(s):  
Vladlena Benson ◽  
Stephanie Morgan
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Future Research ◽  
Technology Support ◽  
Empirical Testing ◽  
Media Campaigns ◽  
Social Strategy ◽  
External Stakeholders ◽  
Media Applications ◽  
Practical Recommendations

To invest or not to invest? In the context of Higher Education, the decision around social media adoption is ultimately driven by the end users—students—increasingly demanding in their expectations of technology support provided by universities. This presents a new set of challenges to HE institutions of how to effectively adopt social media in a range of modes provided to students, alumni, external stakeholders, etc. This chapter sets the agenda for future research into methods of measuring effectiveness of social media applications in Higher Education. Drawing on a rich account of social media applications throughout the entire student lifecycle, the chapter identifies common objectives to social media campaigns and uses in educational settings. A framework for social strategy adoption by HE institutions is proposed for further empirical testing. The chapter provides an approach to measuring the effectiveness of social media in higher education and offers practical recommendations and identifies areas needing future research.

Justifying the ROI of Social Media Investment in Education

2014 ◽  
pp. 380-393 ◽  
Author(s):  
Vladlena Benson ◽  
Stephanie Morgan
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Future Research ◽  
Technology Support ◽  
Empirical Testing ◽  
Media Campaigns ◽  
Social Strategy ◽  
External Stakeholders ◽  
Media Applications ◽  
Practical Recommendations

To invest or not to invest? In the context of Higher Education, the decision around social media adoption is ultimately driven by the end users—students—increasingly demanding in their expectations of technology support provided by universities. This presents a new set of challenges to HE institutions of how to effectively adopt social media in a range of modes provided to students, alumni, external stakeholders, etc. This chapter sets the agenda for future research into methods of measuring effectiveness of social media applications in Higher Education. Drawing on a rich account of social media applications throughout the entire student lifecycle, the chapter identifies common objectives to social media campaigns and uses in educational settings. A framework for social strategy adoption by HE institutions is proposed for further empirical testing. The chapter provides an approach to measuring the effectiveness of social media in higher education and offers practical recommendations and identifies areas needing future research.

scholarly journals Introduction

2016 ◽  
Vol 9 (2) ◽  
pp. 1-11
Author(s):  
Wesley Shumar ◽  
Susan Wright
Keyword(s):  
Higher Education ◽  
Social Media ◽  
New Media ◽  
Teaching And Learning ◽  
Social Process ◽  
Content Management ◽  
Special Issue ◽  
Learning Modules ◽  
History Of ◽  
Potential Impact

This special issue focuses on new social media in higher education and the dialectical tension they generate between knowledge as information and knowledge as a creative, social process. There is a long history of using new media in higher education, and their introduction has often been associated with a renewed social purpose for the sector. Now that new social media such as Facebook, streamed lectures, TED Talks, MOOCs, Moodle and other Content Management Systems are becoming widespread, this special issue questions their potential impact on teaching and learning in higher education. Do these media fulfil some administrators’ dream of reorganising higher education in terms of economic rationality and inexpensive reusable learning modules? Or do they open up new spaces for creativity, critical thinking and social change?

scholarly journals IMC antecedents and the consequences of planned brand identity in higher education

2017 ◽  
Vol 51 (3) ◽  
pp. 528-550 ◽  
Author(s):  
Pantea Foroudi ◽  
Keith Dinnie ◽  
Philip J. Kitchen ◽  
T. C. Melewar ◽  
Mohammad M. Foroudi
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Public Relations ◽  
Structural Equation ◽  
Country Of Origin ◽  
Brand Identity ◽  
Future Research ◽  
Content Type ◽  
Digital Platforms ◽  
Antecedents And Consequences

Purpose This study aims to identify integrated marketing communication (IMC) antecedents and the consequences of planned brand identity in the context of higher education, and empirically test a number of hypotheses related to the constructs of these antecedents and consequences. Design/methodology/approach A model of the IMC antecedents and consequences of planned brand identity was tested in a survey conducted among stakeholders in two London-based universities. Structural equation modelling (SEM) was applied to gain insight into the various influences and relationships. Findings The study identifies and confirms key constructs in planned brand identity. IMC antecedents of planned brand identity, such as brand elements, service attributes, public relations and place/country of origin, were found to positively influence the planned brand identity consequences of awareness, image and reputation. However, websites, social media, advertising and direct marketing were not found to have significant influence. Research limitations/implications The focus on two UK universities limits the generalisability of the findings. Future research should be conducted in other country settings to test the relationships identified in the present study. Also, future research may build on the study’s findings by investigating the attitudinal and behavioural consequences of brand identification in the higher education context. Practical implications Professionals responsible for universities’ promotional and branding activities need to evaluate the relative contributions of the IMC antecedents of planned brand identity. Brand elements such as design, colour and name, for example, should be reviewed to determine whether modifications are required in different international markets. The increasing prevalence of social media, one of the key antecedents of brand awareness, offers opportunities for universities to engage in brand co-creation by interacting with past, present and future students on relevant digital platforms. Finally, the place/country-of-origin cue is of particular relevance to institutions of higher education given the increasing numbers of students at both undergraduate and postgraduate levels who are choosing to study abroad (Melewar and Akel, 2005). The attraction of the UK as a country to study in, or the appeal of individual cities such as London, should be fully integrated into universities’ IMC strategies. Originality/value The study makes two main contributions. First is the theoretical contribution by identifying the core IMC antecedents and consequences of planned brand identity for universities and from this extrapolate key directions for future research. Second it is indicated that a number of managerial implications are designed to assist in the formulation of improved professional practice.

scholarly journals Legal Regulations and Branding Higher Education Institutions

2017 ◽  
Vol 2 (3) ◽  
pp. 27
Author(s):  
Syed Ali Abbas
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Review Paper ◽  
Higher Education Institutions ◽  
Current Trend ◽  
Future Research ◽  
Legal Regulations ◽  
Business World ◽  
Specific Product ◽  
Product Service

With the advancement in technology the demands for businesses are increasing, exactly the way compliance with legalities and rules and regulations have become a must for businesses to reach their peak. Considering the very scenario, this review paper aims to recon the importance and linkage of branding with laws and legislation required to brand a specific product/ service. Most importantly the current trend in higher education branding entails ways for rigorous marketing which universities and HEIs (Higher Education Institutions) are doing to promote themselves. From TV ad to Social media and from promotional flexes to gorilla marketing, universities are leaving no stone unturned to band themselves. However, their branding approach and campaigns are bound to comply with local laws of their respective countries which are governed by cultural and geographical constraints as well. Therefore this analysis based commentary forms bases for future research comprising of branding and legislation as a determinant of the intensity and limit for branding, thus focusing the importance of mercantile law with business world.

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