scholarly journals Legal Regulations and Branding Higher Education Institutions

2017 ◽  
Vol 2 (3) ◽  
pp. 27
Author(s):  
Syed Ali Abbas
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Review Paper ◽  
Higher Education Institutions ◽  
Current Trend ◽  
Future Research ◽  
Legal Regulations ◽  
Business World ◽  
Specific Product ◽  
Product Service

With the advancement in technology the demands for businesses are increasing, exactly the way compliance with legalities and rules and regulations have become a must for businesses to reach their peak. Considering the very scenario, this review paper aims to recon the importance and linkage of branding with laws and legislation required to brand a specific product/ service. Most importantly the current trend in higher education branding entails ways for rigorous marketing which universities and HEIs (Higher Education Institutions) are doing to promote themselves. From TV ad to Social media and from promotional flexes to gorilla marketing, universities are leaving no stone unturned to band themselves. However, their branding approach and campaigns are bound to comply with local laws of their respective countries which are governed by cultural and geographical constraints as well. Therefore this analysis based commentary forms bases for future research comprising of branding and legislation as a determinant of the intensity and limit for branding, thus focusing the importance of mercantile law with business world.

Institutional Plagiarism Policy (Georgian higher education institutions’ case)

2018 ◽  
Vol 3 (2) ◽  
Author(s):  
Natela DOGHONADZE ◽  
Ekaterine PIPIA ◽  
Nikoloz PARJANADZE
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Literature Review ◽  
Foreign Language ◽  
Academic Writing ◽  
Higher Education Institutions ◽  
Survey Questionnaire ◽  
Existing Problems ◽  
Copyright Violation ◽  
University Policies

The article deals with various aspects of plagiarism: definition (discriminating it from cheating and copyright violation), types (intended / unintended), involved people, causes, prevention, detection and punishment of plagiarism. A survey (questionnaire containing 42 items to be assessed in a 5-point Likert scale and one open- ended item) was conducted in Georgia. The questionnaire developed based on the literature review was uploaded on social media in three variants (to analyze the results separately and compare them): for students, for researchers and for assessors. The obtained results revealed that the opinions of the three groups of respondents differed to a certain degree, but were quite similar, eventually. The survey disclosed the existing problems, such as: lack of academic writing (in the native and especially foreign language) and research skills, lack of training in avoiding plagiarism, insufficiently clear university policies in the area, the emphasis on punishment instead of prevention, etc. Based on the obtained results recommendations for universities are given concerning plagiarism policies. 

scholarly journals Intention to Use Mobile Learning in Higher Education Institutions: Review Paper

2020 ◽  
Vol 3 (2) ◽  
pp. 78-84
Author(s):  
Ayad Shihan Izkair ◽  
Muhammad Modi Lakulu ◽  
Ibtihal Hassan Mussa
Keyword(s):  
Higher Education ◽  
Technology Acceptance ◽  
Mobile Learning ◽  
Associate Degree ◽  
Teaching And Learning ◽  
Review Paper ◽  
Higher Education Institutions ◽  
Educational Activity ◽  
Intention To Use ◽  
Use Of Technology

Mobile learning is presently taking part in associate degree more and more important role within the instructional method, additionally as within the development of teaching and learning ways for higher education. The power to find out ‘on the go– anytime, anywhere, is changing into more and more fashionable. The advantages offered by mobile learning are important. On the opposite hand, the implementation of mobile learning in educational activity relies on users’ acceptance of technology. Acceptance and intention to use mobile learning may be a topic of growing interest within the field of education. The model of the unified theory of acceptance and use of technology (UTAUT) is planned and developed by researchers via a mixture of eight major theories in activity prediction. UTAUT is among the foremost fashionable and up to date model in information technology acceptance. This is review paper aiming to review UTAUT’s previous studies of intention to use mobile learning. In conclusion, this research provides insight regarding the necessary factors for planning and designing an intention to use mobile learning model in higher education institutions.

scholarly journals How Higher Education Institutions Are Driving to Digital Transformation: A Case Study

2021 ◽  
Vol 11 (10) ◽  
pp. 636
Author(s):  
Andreia Filipa Teixeira ◽  
Maria José Angélico Gonçalves ◽  
Maria de Lourdes Machado Taylor
Keyword(s):  
Higher Education ◽  
Labour Market ◽  
Metropolitan Area ◽  
Higher Education Institutions ◽  
Rapid Development ◽  
Positive Influence ◽  
Digital Transformation ◽  
Structured Interviews ◽  
Business World ◽  
Digital Development

In recent years, the rapid development of technological innovation has transformed the business world. Digital transformation improves the economic positioning of companies, contributing to society and the environment, but beyond technological evolution, it also brings social and cultural changes. With the new trends, companies saw the need to train people with digital skills and higher education institutions (HEIs) were forced to change their teaching methods to keep up with the new demands of the labour market. In this context, it is intended to identify the influence that HEIs play in the digital development of regions, in this case, the influence of Public Polytechnic Institutes of Porto in the development of the Metropolitan Area of Porto. The methodology adopted to answer the objectives of this study and research questions formulated, was an exploratory study, using semi-structured interviews and questionnaires. The results obtained allowed us to verify the positive influence of HEIs in the digital development of the Metropolitan Area of Porto. As well as identify the motivations that lead companies to participate in digital transformation initiatives, identify the skills needed to meet the demands of the labour market and identify the efforts made by HEIs to keep up with the digital evolution of society.

Using enterprise social networks as a knowledge management tool in higher education

2017 ◽  
Vol 47 (4) ◽  
pp. 555-570 ◽  
Author(s):  
Niall Corcoran ◽  
Aidan Duane
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Social Media ◽  
Knowledge Sharing ◽  
Conceptual Model ◽  
Higher Education Institutions ◽  
Management Tool ◽  
Content Type ◽  
Enterprise Social Networks ◽  
Practical Implications

Purpose The management of organisational knowledge and the promotion of staff knowledge sharing are largely neglected in higher education institutions. The purpose of this study is to examine how enterprise social networks can enable staff knowledge sharing in communities of practice in that context. Design/methodology/approach The study is framed as an Action Research project, covering three cycles over a 12-month period. During the Diagnosing phase, a conceptual model was developed for empirical testing. Data were collected through 30 semi-structured interviews and a number of focus groups. This was supplemented by content analysis and reflective journaling. Findings The findings support the conceptual model and provide insight into the antecedents necessary for the creation of an enterprise social network-enabled knowledge-sharing environment, the motivators for and barriers to participation, and the perceived organisational and individual benefits of increased staff knowledge-sharing activity. Research limitations/implications As the study has a higher education focus, all of the findings may not be generalizable to other types of organisation. Further development of the conceptual model and testing in other contextual settings will yield greater generalizability. Practical implications A number of findings have practical implications for the management of higher education institutions, such as the evidence of a divide between faculty and other staff. In general, the study findings provide an opportunity for educationalists to better understand the scope and impact of employing social media platforms for knowledge sharing. Originality/value This paper adds to the growing body of work on organisational implementations of social media, and should be of interest to practitioners and researchers undertaking similar projects.

Conceptualizing international positioning strategies for Indian higher education institutions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sudhir Rana ◽  
Shubhangi Verma ◽  
Moon Moon Haque ◽  
Gouher Ahmed
Keyword(s):  
Higher Education ◽  
Cultural Sensitivity ◽  
Higher Education Institutions ◽  
Wicked Problem ◽  
Future Research ◽  
Total Quality ◽  
Content Type ◽  
Current State ◽  
The Future ◽  
Indian Higher Education

Purpose The manuscript reflects on the future of higher education from an emerging country perspective. The authors specifically answer how new education policies, ranking and accreditation are impacting the current state of Indian higher education institutions (IHEIs) and how IHEIs can cultivate their path towards positioning themselves internationally. This study aims to bring together existing scenarios and to serve as a springboard for future research and applications. Design/methodology/approach The manuscript is designed and executed as a conceptual study exploring the current state and prospects for IHEIs. The study synthesizes the concepts of positioning strategies in context to IHEIs. A conceptual diagram integrating existing concepts from marketing, total quality management and business education is created to understand the phenomenon among the IHEIs stakeholders. Findings The authors found that IHEIs started showing their international presence yet they are facing various challenges (government bureaucracy; international salary standards; global student population; and cultural sensitivity). The authors also found that the positioning problem is not a one-time attempt; the complexity of higher education is a “wicked problem” and, hence needs to be evaluated, changed and executed continuously. The manuscript offers relevant information to IHEIs leaders and stakeholders to improve on their international positioning strategies and proposes avenues for future research. Originality/value The study outlines future development and positioning strategic plans that IHEIs may consider and reflect in their strategic plan. The conceptual diagram on achieving successful international positioning and problem areas is expected to act as a guidebook for the key decision-makers. The focus is on distinguishing the imperatives, creating a key guide for meeting immediate requirements, allotting assets prudently to update their international presence. The study will provide IHEIs with a new lease of life in the future.

Two-Sided Markets and Social Media

2013 ◽  
pp. 197-213 ◽  
Author(s):  
Xiaojing Lu ◽  
Ronald E. Goldsmith ◽  
Margherita Pagani
Keyword(s):  
Social Media ◽  
Future Research ◽  
Unique Type ◽  
Specific Product ◽  
Intent To Use ◽  
Incentive Strategies ◽  
Product Domains ◽  
Reward Programs ◽  
Social Rewards ◽  
Two Sided Markets

This chapter introduces the concept of “two-sided” markets and shows how they comprise a unique type of social media that facilitates the development of social networks oriented toward specific product domains (e.g., restaurants), specific brands (e.g., Starbucks), or common consumer concerns (e.g., Yelp.com). Not only do two-sided-markets constitute a unique type of Website, they can be integrated with or linked to other social media, thereby enriching the value of both the two-sided market and its partner(s). Because a two-sided market increases in value for all three parties that constitute it (consumers, the platform, and vendors) as the number of both vendors and consumer participants grows, platform managers are eager to use incentive strategies to encourage consumers to increase their active use of the site. Among these incentive strategies are various reward programs that stimulate use by rewarding consumers who add content, post reviews, comment on others’ reviews, and more. Part of this chapter describes two online experiments that demonstrate that two types of common reward programs, monetary and social rewards (Heyman & Ariely, 2004), are effective in stimulating consumer intent to use the site more actively than without a reward. Finally, we make several suggestions for integrating two-sided markets into other social media, and we propose several avenues for future research into this topic that should increase our understanding of how consumers behave in two-sided markets and how platform managers can both enhance active use and use the information derived from this use.

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