How to Launch a Successful Crowdfunding Campaign

2020 ◽  
pp. 119-132
Author(s):  
Ronald Kleverlaan
Keyword(s):  
Brand Loyalty ◽  
Market Research ◽  
Target Groups ◽  
Additional Funding ◽  
The Right

This chapter provides insights into the important characteristics of a successful crowdfunding campaign. It starts with providing the fundamentals of crowdfunding and shows the reasons why it is important to find the right target groups and communities for a campaign. It describes in details the Return on Involvement model, what the funders want in return for their support. In the second part the additional results of crowdfunding are discussed, such as market research, marketing, brand loyalty and the possibility to use crowdfunding to raise additional funding. The last part of this chapter will focus on the background of setting up and running a successful campaign.

How to Launch a Successful Crowdfunding Campaign

2017 ◽  
pp. 224-237
Author(s):  
Ronald Kleverlaan
Keyword(s):  
Brand Loyalty ◽  
Market Research ◽  
Target Groups ◽  
Additional Funding ◽  
The Right

This chapter provides insights into the important characteristics of a successful crowdfunding campaign. It starts with providing the fundamentals of crowdfunding and shows the reasons why it is important to find the right target groups and communities for a campaign. It describes in details the Return on Involvement model, what the funders want in return for their support. In the second part the additional results of crowdfunding are discussed, such as market research, marketing, brand loyalty and the possibility to use crowdfunding to raise additional funding. The last part of this chapter will focus on the background of setting up and running a successful campaign.

The Importance of Rank for Shorter, Smarter Surveys

2014 ◽  
Vol 56 (6) ◽  
pp. 717-736 ◽  
Author(s):  
Kyle Findlay ◽  
Jan Hofmeyr ◽  
Alice Louw
Keyword(s):  
Market Research ◽  
Behavioural Economics ◽  
Research Paradigm ◽  
Less Is More ◽  
Traditional Market ◽  
Practical Guidelines ◽  
The Right

The traditional market research paradigm believes that, the more data you measure, the more potential for insight the data will hold. However, this paper takes the counter-intuitive standpoint that ‘less is more’. Drawing on the authors’ familiarity with neuroscience and behavioural economics, as well as five years’ worth of panel behavioural data in three categories and data from 2,769 studies across 1.9 million respondents, the paper argues that, just as it is important to ask the right questions in a survey, it is similarly important to measure ‘just enough’ but not too much information about brands. We show that measuring too much data is unnecessary and can even be detrimental to the richness of your data. Readers should take away practical guidelines for creating shorter, smarter surveys that still maintain the integrity of their data … and perhaps even improve it.

Saving Jobs, Promoting Democracy: Worker Co-Operatives

2013 ◽  
Vol 21 (2) ◽  
pp. 103-115 ◽  
Author(s):  
Stephen Nolan ◽  
Eleonore Perrin Massebiaux ◽  
Tomas Gorman
Keyword(s):  
Leadership Training ◽  
Social Order ◽  
Market Research ◽  
Legal Framework ◽  
Current Debate ◽  
Political Struggle ◽  
Economic Relations ◽  
The Right ◽  
Existing Form ◽  
North And South

The article examines transformative alternatives that may offer pathways to a more participative, sustainable and equitable social order. It focuses on one form of alternative, worker-owned co-operatives, and argues this existing form of democratic and economic relations has already proven capacity to generate more equitable socio-economic outcomes and residual social capital. The worker-owned model islocated within an ideological framework that focuses on the inherent democratising principles of their praxis that can in the right circumstances underpin firm strategic foundations for radical social change. It examines the development of worker-owned co-ops in Ireland north and south and the obstacles that need to be overcome to make these a more feasible and common form of economic ownership. Reflecting on the current debate in Ireland it argues such co-ops cannot work effectively without a secure legal framework governing their status and softer supports including entrepreneurship development, leadership training, market research, accessing loan finance and grant aid, inter-cooperative networking and federation building. The article poses workers' co-operatives as sites of political struggle and consciousness, expressed in co-operatives' core values including sovereignty of labour, the subordinate nature of capital, democracy, inter-cooperation and sustainability, and in tangible democratic experiences and transformative praxis.

scholarly journals Safe Water – Is it really Safe?

2014 ◽  
Vol 13 (4) ◽  
pp. 83-95
Author(s):  
Vinod M Lakhwani ◽  
Swati Tiwari
Keyword(s):  
Market Research ◽  
Large Scale ◽  
Raw Material ◽  
Refined Oil ◽  
Sesame Seeds ◽  
Product Service ◽  
New Business ◽  
Customer Segment ◽  
Set Up ◽  
The Right

Entering into the new field of business is not an easy go. One has to do market research, to identify the gap, to identify the product/service to be offered, and to target the right customer segment. After doing the required research, the next step is to make decisions on plant location, layout and then set up.  Assessment of funds required for capital as well as revenue expenditure, procurement of machinery and other materials also take substantial amount of efforts. Searching for vendors and finalizing the right one are few other issues. After having worked successfully for more than 30 years in Bali in the field of sesame seeds and oil business Harsh was standing on a crossroad in 2011. Rising prices of sesame oil resulted in shift in customers’ taste and preferences towards refined oil. Moreover entry of big players at a large scale of operations and rise in price of raw material (sesame seeds) made survival tough. He had a number of options, one to continue with existing business at different scale of operations. Two, enter another business? Three, what business, Four, which place? The case talks about Harsh’s journey to new business, his choice and then the result.

The Power of Brand Loyalty in Creating Enterprise Value

2019 ◽  
pp. 922-955
Author(s):  
Ayşenur Gökalp
Keyword(s):  
Public Relations ◽  
Brand Loyalty ◽  
Reputation Management ◽  
Target Market ◽  
Target Groups ◽  
Enterprise Value ◽  
Long Run ◽  
Company Reputation ◽  
Institutional Reputation

In their communication with the external target market, companies strive to draw the target market's attention in terms of how the companies, their activities, and the quality of their product services are viewed from outside. Therefore, anything that serves to improve company reputation will contribute positively to the company image. This, in turn, will lead to the provision of brand loyalty. This is why companies are organizing activities to reinforce and strengthen their institutional reputation. That the company has a strong reputation creates a positive image in the internal and external target groups. It increases the trust felt for the brand. One of the focus areas of public relations, reputation management, contributes to the recognition of company and brand, and this, in turn, brings institutional reputation in the long run. This chapter deals with public relations, institutional reputation, brands, and brand loyalty and aims to show the importance of institutional reputation management in building brand loyalty.

Research and Network Opportunities in the Field of Science Communication

2021 ◽  
pp. 180-194
Author(s):  
Rabia Tas
Keyword(s):  
Science Communication ◽  
Science And Technology ◽  
Target Groups ◽  
International Networks ◽  
Research Activities ◽  
Audience Interaction ◽  
Fast Development ◽  
Technological Developments ◽  
Software And Hardware ◽  
The Right

Science and technology have been developing at a great pace. There are numerous breakthrough innovations and groundbreaking improvements in almost every aspect of life. Undoubtedly, another field experiencing such a fast development is communication. Communication has been following and adapting related technological developments not only in terms of software and hardware but also in terms of targeting the right audience and creating the audience interaction. While developments in science and technology feed communication, communication disseminates the outcomes of innovative studies to the defined target groups. Science communication becomes a part of this mutual relation. This study is focused on research funds, opportunities, and international networks in the field of science communication. Within this context, challenges in research activities and expected impact of research outcomes will be examined in terms of science communication. Also, the role and importance of networks in science communication will be examined in line with research funds and support provided for this field.

eFood in Deutschland

2015 ◽  
Vol 56 (4) ◽  
pp. 10-15
Author(s):  
Christoph Willers ◽  
Carsten Deckert
Keyword(s):  
The Other ◽  
Food Sector ◽  
Target Groups ◽  
Niche Market ◽  
Consumer Resistance ◽  
Competitive Edge ◽  
Early Stages ◽  
Online Trading ◽  
The Right ◽  
Communication Policies

Im Vergleich zu „Pionierbranchen“ wie Mode oder Medien steht der Online-Handel mit Lebensmitteln erst am Anfang. Dabei kann dieser zu einem Wettbewerbsvorteil werden – wenn der Handel es richtig angeht. Auf der anderen Seite steht das Risiko einer strategischen Falle, d.h. es wird unter Umständen aufgrund der Widerstände beim Verbraucher nur ein Nischenmarkt bedient, der eine geringe Profitabilität aufweist. Im Spannungsfeld „Marktpotenzial auf Handelsseite“ vs. „Zurückhaltung beim Verbraucher“ rücken dabei Fragen der Kommunikationspolitik im Online-Lebensmittelhandel in den Fokus. Für eine erfolgreiche Umsetzung stellt eine eindeutige Typologie eine notwendige Basis dar, um die konkreten Bedürfnisse potenzieller Konsumenten anzusprechen. Ein Engagement im eFood-Bereich ist daher als Investition in die zukünftige Entwicklung der Märkte und ihrer Zielgruppen zu betrachten. Although online trading in the food sector is still in early stages, it may become a competitive edge – if retailers go about it the right way. On the other hand, due to consumer resistance, there is the risk of serving only a niche market, which cannot be maintained in terms of profitability. Therefore, a stronger focus on communication policies is needed. Engaging in the eFood sector finally has to be seen as an important investment into future markets and their target groups. Keywords: online lebensmittelhandel, lieferfenster, informationszeitalter, face to the customer

scholarly journals GvSIG in the academic education of heterogeneous target groups – experiences in lectures, exercises and eLearning

2011 ◽  
Vol 7 ◽  
pp. 5-10
Author(s):  
Wolfgang Dorner ◽  
Jörg Scheffer ◽  
Roland Zink
Keyword(s):  
Applied Sciences ◽  
Open Source ◽  
Academic Education ◽  
Target Groups ◽  
Student Autonomy ◽  
University Of Applied Sciences ◽  
Range Of Functions ◽  
E Learning ◽  
The Right ◽  
The University

Thanks to easier operability and a growing range of functions, open source products are increasingly being used in teaching GIS to students of various course programs. The elaboration of such courses poses the challenge of taking into account different study paths, allowing for student autonomy (e-learning), and choosing the right software. The article suggests answers to these questions by presenting the classes offered at the University of Applied Sciences in Deggendorf and the University of Passau since winter 2010/11 as well as ideas for future course offers.

scholarly journals Implementing a context-driven awareness programme addressing household air pollution and tobacco: a FRESH AIR study

2020 ◽  
Vol 30 (1) ◽  
Author(s):  
Evelyn A. Brakema ◽  
◽  
Frederik A. van Gemert ◽  
Sian Williams ◽  
Talant Sooronbaev ◽  
...  
Keyword(s):  
Implementation Fidelity ◽  
Chronic Respiratory Disease ◽  
Local Health ◽  
Target Groups ◽  
Low Resource Settings ◽  
Train The Trainer ◽  
Low Resource ◽  
The Right ◽  
Lung Health ◽  
Awareness Programme

Abstract Most patients with chronic respiratory disease live in low-resource settings, where evidence is scarcest. In Kyrgyzstan and Vietnam, we studied the implementation of a Ugandan programme empowering communities to take action against biomass and tobacco smoke. Together with local stakeholders, we co-created a train-the-trainer implementation design and integrated the programme into existing local health infrastructures. Feasibility and acceptability, evaluated by the modified Conceptual Framework for Implementation Fidelity, were high: we reached ~15,000 Kyrgyz and ~10,000 Vietnamese citizens within budget (~€11,000/country). The right engaged stakeholders, high compatibility with local contexts and flexibility facilitated programme success. Scores on lung health awareness questionnaires increased significantly to an excellent level among all target groups. Behaviour change was moderately successful in Vietnam and highly successful in Kyrgyzstan. We conclude that contextualising the awareness programme to diverse low-resource settings can be feasible, acceptable and effective, and increase its sustainability. This paper provides guidance to translate lung health interventions to new contexts globally.

scholarly journals Investigación de mercados de un instrumento de análisis articular: un caso práctico

2019 ◽  
pp. 57-64
Author(s):  
A. Tortosa Tarancón
Keyword(s):  
Market Research ◽  
New Products ◽  
Product Market ◽  
Marketing Strategies ◽  
Communication Strategy ◽  
Market Data ◽  
Analysis Instrument ◽  
The Creation ◽  
The Right ◽  
Push Model

El proceso de lanzamiento de nuevos productos debe estar basado en datos del mercado que permitan realizar una estrategia de entrada y comunicación que permita minimizar al máximo la incertidumbre. El objetivo del trabajo fue realizar una investigación de mercados para establecer una estrategia de ventas y comunicación adecuada para un instrumento de análisis del tobillo. Para ello se administró un cuestionario a 138 deportistas y 130 fisioterapeutas. Los resultados sugieren realizar una estrategia de comunicación centrada en un modelo push y una estrategia de ventas concentrada, sin necesidad de segmentación por disponibilidad de pago por el producto o edad. Por lo que podemos concluir que esta investigación de mercados tuvo el resultado esperado, y ayudó a crear estrategias de marketing centradas en el encaje producto-cliente. The launch of new products process must be based on market data that let make an entrance and communication strategy that will make decrease uncertainty. The main objective of this market research is to establish a suitable sales and communication strategy for an ankle analysis instrument. To reach the objective, a questionnaire was administered to 138 athletes and 130 physiotherapist. The results support a communication strategy based in a push model and a focused sales model, without necessity of segmentation by pay availability or age. We can conclude that this market research had the result expected, and helped to the creation of the right marketing strategies focused on the product-market fit.

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