What to Expect From Artificial Intelligence in Business
We are increasingly living in a digital world, where companies attempt to adapt to a new context of Industry 4.0. The authors believe that artificial intelligence and the use of logarithms will alter the game of competition. Digitization is moving our economy away from “financial capitalism” to “data capitalism,” and companies and their boards need to adopt the way they operate and steer the organization to new ecosystems where personalized service becomes part of the new digital strategy. Basically, it is not a battle of AI versus humans, but rather finding a way to enhance the collaboration of AI and humans in organizations. Despite the enormous potential benefits of AI, boards should not ignore the darker side of AI, namely the potential biasedness and sometimes unfairness of algorithms and privacy concerns and the ubiquitous cyberthreats. This is why proper data governance at the board level is needed. The authors suggest that this becomes a critical success factor to be addressed at boards, either as part of the risk management or strategic committee or as a separated digitization committee.