Assessing the Relationship Between Brand Image, Market Orientation, and Competitive Advantage

2021 ◽  
pp. 193-216
Author(s):  
Orlando Lima Rua ◽  
Catarina Santos
Keyword(s):  
Empirical Study ◽  
Competitive Advantage ◽  
Market Orientation ◽  
Questionnaire Survey ◽  
Brand Image ◽  
Methodological Approach ◽  
Intangible Resources ◽  
Footwear Industry ◽  
The Relationship

This study aims to analyze the relationship between intangible resources, namely the brand image, and competitive advantage through differentiation and market orientation. To this end, using a quantitative methodological approach, an empirical study was carried out with Portuguese companies exporting the footwear industry, to which a questionnaire survey was applied, resulting in a sample of 86 companies. Findings show that (1) the brand image has a direct, positive, and significant impact on market orientation and on competitive advantage through differentiation and that (2) market orientation has a significant impact on competitive advantage through differentiation.

Achieving Organizational Flexibility and Competitive Advantage Through Information Systems Flexibility: A Path Analytic Study

2003 ◽  
Vol 02 (03) ◽  
pp. 261-277 ◽  
Author(s):  
Ramaraj Palanisamy
Keyword(s):  
Data Analysis ◽  
Organizational Learning ◽  
Empirical Study ◽  
Competitive Advantage ◽  
Questionnaire Survey ◽  
Organizational Flexibility ◽  
Industrial Sectors ◽  
Intermediate Variables ◽  
The Relationship ◽  
Insight Into

This paper presents an empirical study to examine the relationship between IS flexibility, organizational flexibility, and competitive advantage. The study presumes IS usage and organizational learning as the intermediate variables. The study used a questionnaire survey to obtain responses from IS users. The survey was carried out with 296 user-respondents from 42 organizations across eight industrial sectors. For the purpose of gaining more insight into a variable, its dimensions were considered. These dimensions were evolved from the literature. The qualitative scales for the dimensions were explained with a scale table. The scale table was constructed using fuzzy possibility values. Each respondent used this table as a guideline before responding to each item in the questionnaire. The data analysis validates the relationship between IS flexibility, organizational flexibility, and competitive advantage. The results of path analysis confirmed that organizational flexibility and competitive advantage could be achieved through IS flexibility.

Contributions of Entrepreneurial Orientation to Competitive Advantage

2021 ◽  
pp. 438-451
Author(s):  
Orlando Manuel Martins Marques Lima Rua
Keyword(s):  
Competitive Advantage ◽  
Risk Taking ◽  
Entrepreneurial Orientation ◽  
Small And Medium Enterprises ◽  
Methodological Approach ◽  
Structural Equations ◽  
New Ideas ◽  
Medium Enterprises ◽  
Structural Equations Model ◽  
The Relationship

The main objective of this chapter is to analyze the relationship between entrepreneurial orientation and competitive advantage on Portuguese exporting textiles small and medium enterprises (SMEs). Therefore, a quantitative methodological approach was used, conducting a descriptive, exploratory, and transversal empirical study, having applied a questionnaire to a sample of Portuguese SMEs, associated of the Portuguese textile association (ATP). The structural equations model was used for this purpose, using the partial least squares (PLS). Based on survey data from 247 firms, the empirical results indicate that 1) innovation have a positive and significant impact on differentiation, 2) proactivity and risk-taking does not have a positive and significant impact on differentiation, and 3) innovation, proactivity, and risk-taking does not have a positive and significant impact on cost leadership. This study shows that Portuguese textile SMEs seek to support and stimulate new ideas, experimentation, and creativity that surely result in new products, services, and processes.

Do Entrepreneurial Companies Make Good Corporate Citizens? Exploring the Relationships Between Entrepreneurial Orientation, Market Orientation, and Corporate Citizenship

2014 ◽  
Vol 22 (01) ◽  
pp. 1-25 ◽  
Author(s):  
Chang Soo Sung ◽  
David Y. Choi ◽  
Daeeop Kim ◽  
Woo Jin Lee
Keyword(s):  
Empirical Study ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Causal Effect ◽  
Corporate Citizenship ◽  
Mediation Effect ◽  
South Korean ◽  
The Relationship ◽  
Practical Implications

Do entrepreneurial companies make responsible corporate citizens? In this paper, we examine the relationship between companies' entrepreneurial orientation and their corporate citizenship. An empirical study consisting of 261 South Korean firms reveals that entrepreneurial orientation does not have direct causal effect on corporate citizenship. Analysis also shows that market orientation has full mediation effect between entrepreneurial orientation and corporate citizenship. The findings indicate that entrepreneurial companies may indeed act more responsibly if they are also market oriented. Practical implications are discussed.

Contextual factors moderating the impact of strategic management accounting on competitive advantage

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Babajide Oyewo
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Management Accounting ◽  
Contextual Factors ◽  
Strategy Formulation ◽  
Content Type ◽  
Strategic Management Accounting ◽  
Deliberate Strategy ◽  
The Impact ◽  
The Relationship

PurposeThis study investigates the influence of six interrelated contextual factors, namely organisational structure, quality of information technology, business strategy in terms of deliberate strategy-formulation, market orientation, market competition and perceived environmental uncertainty (PEU), on the usage intensity of innovative management accounting techniques commonly referred to as strategic management accounting (SMA); the impact of SMA usage on competitive advantage; and the moderating influence of the contextual factors on the relationship between SMA usage and competitive advantage.Design/methodology/approachSurvey data were obtained through a structured questionnaire from publicly listed manufacturing companies on the main board of the Nigerian Stock Exchange (NSE). Ordinary least squares (OLS) regression and moderated regression were used to analyse data. Both exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) were used to examine the validity and reliability of variables as first and second order of analysis. Structural equation modelling (SEM) (maximum likelihood estimation method) was applied to assess the robustness of result.FindingsMarket orientation and deliberate strategy-formulation emerged as significant determinants of SMA usage intensity. Although there is a significant relationship between SMA usage and competitive advantage, the strength of the relationship is moderate. Organisational structure, deliberate strategy-formulation and PEU significantly moderate the relationship between SMA usage and competitive advantage.Research limitations/implicationsThe emergence of deliberate strategy-formulation, as both a significant predictor of SMA usage intensity and as the strongest moderator of the relationship between SMA usage and competitive advantage, establish that it is organisations that take a proactive approach to strategy issues that may derive the most benefit from SMA utilisation.Practical implicationsThe result from this study brings to fore the need to involve management accountants in strategy-formulation and implementation in order to leverage their competence in deploying SMA techniques to enhance organisational competitiveness.Originality/valueThe current study is the first, to the researcher's knowledge, to specifically examine interrelated contextual factors distinctively affecting SMA usage and organisational competitiveness in a developing country. Whilst these six factors have been stressed as important determinants of the adoption of innovative management accounting techniques, the study provides empirical evidence on the extent to which they exert on SMA. The study presents empirical evidence on the relevance of market orientation—a construct which has surprisingly received little research attention in management accounting literature—as a variable which could affect the adoption of management accounting innovation.

The Influence of Service Quality on Customer Satisfaction in Theme Parks Design of Taiwan

2014 ◽  
Vol 1008-1009 ◽  
pp. 1543-1547 ◽  
Author(s):  
Hsing Ping Kuo ◽  
Kang Li Wu
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Significant Influence ◽  
Questionnaire Survey ◽  
Brand Image ◽  
Theme Park ◽  
Operation Planning ◽  
Theme Parks ◽  
Research Outcomes ◽  
The Relationship

This study adopted E-Da Theme Park, a popular Taiwan theme park newly established in 2010, as a research case setting to explore the relationship between theme parks’ service quality and customer satisfaction. In addition, it also explored whether visitors’ satisfaction would be influenced by amusement parks’ service quality. By using a questionnaire survey, and regarding those tourists of E-Da Theme Park as a research object, this study explored the influence of the park’s service quality on its customer satisfaction. Research results showed that the aspects of a theme park’s service quality, including tangibles, reliability, responsiveness, assurance and empathy, had a significant influence on customer satisfaction. Those research outcomes can be provided as a reference to theme park practitioners in terms of their management and operation planning, and draft appropriate strategies of service quality to improve customers’ satisfaction and create a better brand image of theme park.

scholarly journals PENGARUH JOB EMBEDDEDNESS TERHADAP KEPUASAN PELANGGAN

2015 ◽  
Vol 8 (1) ◽  
pp. 65
Author(s):  
Muhammad Deafridhininetri
Keyword(s):  
Job Performance ◽  
Competitive Advantage ◽  
Questionnaire Survey ◽  
Employee Retention ◽  
Business Management ◽  
Job Embeddedness ◽  
Management Literature ◽  
The Relationship

<p>Using a new construct, Job Embeddedness (JE), from the business management literature,<br />this study examines the effects of JE on Job Performace (JP) and Costumer Satisfaction (CS)<br />at PT. Bayer Indonesia. Samples from the company at PT Bayer Indonesia were collected by<br />mailing a questionnaire survey to those who agreed to participate.The results of this study<br />indicate that the following variables have a significant impact on Job Embeddedness Fit,<br />Links, Sacrifice, Job Performance and Costumer Satisfaction.The study suggests that the PT<br />Bayer Indonesia can improve JP by influencing its JE, specifically, by developing fit, links and<br />sacrifice. The study provided that it is necessary to pay more attention to the dimensions of JE<br />as a key source for organizations to enhance the competitive advantage which is of prime<br />significance for JP and CS. JE is valuable for evaluating employee retention in PT Bayer<br />Indonesia. The study observes that there is a critical shortage of JE and that a greater<br />understanding of the factors that influence the JP, including fit, links and sacrifice, is of great<br />importance. Therefore, this study is to examine the relationship between JE, JP and CS among<br />employees at PT Bayer Indonesia.<br />Keyword: Job Embeddedness, Job Performance and Costumer Satisfaction</p>

scholarly journals Research on the impact of firm’s innovation - driven on new product innovation performance

2019 ◽  
Vol 10 (2) ◽  
pp. 596
Author(s):  
Yan Qu ◽  
Chun-Shuo Chen
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Absorptive Capacity ◽  
Product Innovation ◽  
New Product ◽  
Innovation Performance ◽  
Internet Firms ◽  
The Impact ◽  
The Relationship ◽  
New Product Innovation

The framework of this research is based on the discovery in the clues of former researches that Innovation-driven is the pre factor for the firm to grow up or to gain the competitive advantage, and among them, market orientation and technological opportunity are two of the major determinant factors for the firm’s gaining the competitive advantage and improving the performance and profits. Based on knowledge-based theory, a questionnaire survey of 220 Internet firms in China was conducted to empirically analyze the relationship between innovation driven, absorptive capacity, and new product innovation performance. The article found that: the absorptive capacity mediates the relationship between innovation-driven and new product performance, and market turbulence negative adjusts the relationship between market orientation and absorptive capacity. It is possible to understand more clearly the process of firms acquiring and digesting information, transforming and mining knowledge to achieve new product innovation performance by analyzing the process of knowledge absorption and conversion.

scholarly journals Market Orientation on Tourism Service Performance: The Mediating Role of E-Marketing

2021 ◽  
pp. 33-43
Author(s):  
Chavindi B. Paranage ◽  
F. B. Kennedy
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Service Performance ◽  
Survey Method ◽  
Mediation Effects ◽  
Mediating Role ◽  
Tourism Service ◽  
Tourism Services ◽  
The Impact ◽  
The Relationship

Aims: In modern turbulent marketplace market orientation is considered a business culture that facilitates firms in achieving sustainable competitive advantage by creating superior customer value and it links to the business performance. With the increasing use of technology in the marketing activities of all types of organizations, it is important to know the extent to which electronic marketing mediates the impact of market orientation in turn, related to firm performance. The aim of this study is to find out “The inter-relationship between market orientation and e-marketing in order to investigate alternative mechanisms through which both contribute to tourism services performance of selected tourist hotels in Badulla area”. Study Design: Direct and indirect effects of market orientation on tourism service performance are examined using survey method. Primary data were collected from a sample of 156 tourism firms located in Badulla area. Location of those tourists’ firms are mainly falling into four divisional secretariat areas. From 2019 March to July. Methodology: The collected data has been analyzed by using descriptive statistics, correlation analysis and regression analysis. Results: The findings indicate that market orientation is found to contribute to performance through a dual mechanism in that it contributes both directly and indirectly, through e-marketing, to the relationship. And there is a high level of market orientation, e-marketing, and tourism service performance of tourist hotels in Badulla area. Results showed that there is strong positive relationship between market orientation, e-marketing and tourism service performance. Further there is a significant positive impact on market orientation, e-marketing and tourism service performance. The mediation effects observed suggests that e-marketing is playing a partial mediating role in the relationship in between market orientation and tourism service performance of tourist hotels. Conclusion: The results indicate that academics and managers should consider the inter-relationships between multiple sources of competitive advantage when looking for explanations of services performance and particularly, tourism services.

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