Design of Narrative Creation in Innovation

Bridging the Gap Between AI, Cognitive Science, and Narratology With Narrative Generation - Advances in Human and Social Aspects of Technology ◽

10.4018/978-1-7998-4864-6.ch012 ◽

2021 ◽

pp. 363-376

Author(s):

Akimitsu Hirota

Keyword(s):

Brand Equity ◽

Trial And Error ◽

A Chain

Among brand stories that affect brand equity, the importance of signature stories has been pointed out in particular. Casio Computer Co.'s G-SHOCK enjoys strong brand equity. The first model has created a new market. The development of G-SHOCK went through two years of trial and error. The trial and error that can exist only in the development of a market-creating product exert a great impact on brand equity. Stories about the trial and error of the developer and marketer during the development of a market-creating product are called “innovation narratives” in this chapter. This study examines the process of creating an innovation narrative from the viewpoint of a dialog and identifies the existence of a chain of two types of pivots: open pivots and closed pivots.

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Customer Engagement and its Outcomes: The Cross-Level Effect of Service Environment and Brand Equity

Journal of Hospitality & Tourism Research ◽

10.1177/1096348019897360 ◽

2019 ◽

Vol 44 (2) ◽

pp. 377-402 ◽

Cited By ~ 5

Author(s):

Juanjuan Ou ◽

IpKin Anthony Wong ◽

Catherine Prentice ◽

Matthew Tingchi Liu

Keyword(s):

Brand Equity ◽

Organizational Factors ◽

Organizational Level ◽

Customer Engagement ◽

Moderating Effects ◽

Individual Level ◽

Service Environment ◽

Proposed Model ◽

A Chain ◽

The Individual

This research seeks to address a void in the literature by exploring both individual and organizational attributes that associate with customer engagement. At the individual level, it builds a chain of relationship leading from customer engagement to attitudinal and behavioral loyalties through impulsive behaviors; and at the organizational level, it purports a cross-level influence from the service environment and brand equity on this relationship chain. Drawing on two independent surveys, results reveal that the service environment emanates direct and moderating effects on customer engagement, while brand equity exerts moderating effects only on certain loyalty attributes. The proposed model thus offers new insights into how research could synthesize both individual and organizational factors, thus enabling better understanding of the role of customer engagement.

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Observation of Atom Rows in Thorium Pyromellitate Using a Field Emission STEM

Proceedings, annual meeting, Electron Microscopy Society of America ◽

10.1017/s042482010007802x ◽

1977 ◽

Vol 35 ◽

pp. 80-81

Author(s):

H. Todokoro ◽

S. Nomura ◽

T. Komoda

Keyword(s):

Field Emission ◽

Amorphous Carbon ◽

Carbon Film ◽

Dark Field Image ◽

Dark Field ◽

Amorphous Carbon Film ◽

Atomic Size ◽

Wide Range ◽

A Chain

It is interesting to observe polymers at atomic size resolution. Some works have been reported for thorium pyromellitate by using a STEM (1), or a CTEM (2,3). The results showed that this polymer forms a chain in which thorium atoms are arranged. However, the distance between adjacent thorium atoms varies over a wide range (0.4-1.3nm) according to the different authors.The present authors have also observed thorium pyromellitate specimens by means of a field emission STEM, described in reference 4. The specimen was prepared by placing a drop of thorium pyromellitate in 10-3 CH3OH solution onto an amorphous carbon film about 2nm thick. The dark field image is shown in Fig. 1A. Thorium atoms are clearly observed as regular atom rows having a spacing of 0.85nm. This lattice gradually deteriorated by successive observations. The image changed to granular structures, as shown in Fig. 1B, which was taken after four scanning frames.

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Time-Resolved Cryo-Electron Microscopy of Oscillating Microtubules

Proceedings, annual meeting, Electron Microscopy Society of America ◽

10.1017/s0424820100181269 ◽

1990 ◽

Vol 48 (1) ◽

pp. 502-503

Author(s):

Eva-Maria Mandelkow ◽

Ron Milligan

Keyword(s):

Electron Microscopy ◽

Dynamic Instability ◽

Entire Solution ◽

Reaction Scheme ◽

Time Resolved ◽

X Ray ◽

X Ray Scattering ◽

A Chain ◽

Ray Scattering

Microtubules form part of the cytoskeleton of eukaryotic cells. They are hollow libers of about 25 nm diameter made up of 13 protofilaments, each of which consists of a chain of heterodimers of α-and β-tubulin. Microtubules can be assembled in vitro at 37°C in the presence of GTP which is hydrolyzed during the reaction, and they are disassembled at 4°C. In contrast to most other polymers microtubules show the behavior of “dynamic instability”, i.e. they can switch between phases of growth and phases of shrinkage, even at an overall steady state [1]. In certain conditions an entire solution can be synchronized, leading to autonomous oscillations in the degree of assembly which can be observed by X-ray scattering (Fig. 1), light scattering, or electron microscopy [2-5]. In addition such solutions are capable of generating spontaneous spatial patterns [6].In an earlier study we have analyzed the structure of microtubules and their cold-induced disassembly by cryo-EM [7]. One result was that disassembly takes place by loss of protofilament fragments (tubulin oligomers) which fray apart at the microtubule ends. We also looked at microtubule oscillations by time-resolved X-ray scattering and proposed a reaction scheme [4] which involves a cyclic interconversion of tubulin, microtubules, and oligomers (Fig. 2). The present study was undertaken to answer two questions: (a) What is the nature of the oscillations as seen by time-resolved cryo-EM? (b) Do microtubules disassemble by fraying protofilament fragments during oscillations at 37°C?

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Do Event-Related Brain Potentials Reflect Mental (Cognitive) Operations?

Journal of Psychophysiology ◽

10.1027//0269-8803.16.3.129 ◽

2002 ◽

Vol 16 (3) ◽

pp. 129-149 ◽

Cited By ~ 13

Author(s):

Boris Kotchoubey

Keyword(s):

Cognitive Processes ◽

Point Of View ◽

Internal Variables ◽

Brain Potentials ◽

Cognitive Operations ◽

External Variables ◽

Series Of Experiments ◽

Mental Operations ◽

A Chain ◽

Processing Mechanisms

Abstract Most cognitive psychophysiological studies assume (1) that there is a chain of (partially overlapping) cognitive processes (processing stages, mechanisms, operators) leading from stimulus to response, and (2) that components of event-related brain potentials (ERPs) may be regarded as manifestations of these processing stages. What is usually discussed is which particular processing mechanisms are related to some particular component, but not whether such a relationship exists at all. Alternatively, from the point of view of noncognitive (e. g., “naturalistic”) theories of perception ERP components might be conceived of as correlates of extraction of the information from the experimental environment. In a series of experiments, the author attempted to separate these two accounts, i. e., internal variables like mental operations or cognitive parameters versus external variables like information content of stimulation. Whenever this separation could be performed, the latter factor proved to significantly affect ERP amplitudes, whereas the former did not. These data indicate that ERPs cannot be unequivocally linked to processing mechanisms postulated by cognitive models of perception. Therefore, they cannot be regarded as support for these models.

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Right-Hemisphere Specialization for Contour Grouping

Experimental Psychology (formerly Zeitschrift für Experimentelle Psychologie) ◽

10.1027/1618-3169/a000252 ◽

2014 ◽

Vol 61 (5) ◽

pp. 331-339 ◽

Cited By ~ 1

Author(s):

Gregor Volberg

Keyword(s):

Right Hemisphere ◽

Contour Detection ◽

Global Processing ◽

Detection Accuracy ◽

Frequency Spectra ◽

Visual Hemifield ◽

Spatial Frequencies ◽

A Chain ◽

The Right ◽

Hemisphere Specialization

Previous studies often revealed a right-hemisphere specialization for processing the global level of compound visual stimuli. Here we explore whether a similar specialization exists for the detection of intersected contours defined by a chain of local elements. Subjects were presented with arrays of randomly oriented Gabor patches that could contain a global path of collinearly arranged elements in the left or in the right visual hemifield. As expected, the detection accuracy was higher for contours presented to the left visual field/right hemisphere. This difference was absent in two control conditions where the smoothness of the contour was decreased. The results demonstrate that the contour detection, often considered to be driven by lateral coactivation in primary visual cortex, relies on higher-level visual representations that differ between the hemispheres. Furthermore, because contour and non-contour stimuli had the same spatial frequency spectra, the results challenge the view that the right-hemisphere advantage in global processing depends on a specialization for processing low spatial frequencies.

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