What Do Remote Adjunct Faculty Look for in an Institution?
Online learning in higher education has grown tremendously in the past decade. This trend has been particularly evident at The Pennsylvania State University, where the number of online-only learners now exceeds 20,000. The biggest challenge to institutions like ours is identifying, attracting, and retaining enough instructors who are qualified and available to meet the increased demand of online student enrollment. To help administrators and program chairs tackle these challenges, a research study was conducted to learn more about the incentives that attract and retain a specific workforce in higher education: adjunct faculty. The findings suggest that one size does not always fit all - context matters. Instead of making general assumptions about the motivations or needs of an adjunct faculty member, we need to get to know the individual first. This study sheds light on the specific extrinsic and intrinsic motivators that attract and retain each of five types of adjunct faculty to teach online, which can help program administrators be more effective in hiring and retaining adjuncts.