scholarly journals Factor identification of higher education choice to enhance brand awareness of state university

2018 ◽  
Vol 154 ◽  
pp. 01051 ◽  
Author(s):  
Almira Puan Rachmadhani ◽  
Naniek Utami Handayani ◽  
Mochammad Agung Wibowo ◽  
Ratna Purwaningsih ◽  
Hery Suliantoro
Keyword(s):  
Higher Education ◽  
Undergraduate Students ◽  
Private University ◽  
State Universities ◽  
Brand Awareness ◽  
State University ◽  
Validation Test ◽  
Education Choice ◽  
New Students ◽  
The Individual

The commercialization of higher education through the concept of Perguruan Tinggi Negeri Berbadan Hukum (PTN-BH) has led the higher competition among State University and Private University. It becomes a threat and challenge faced by State University in recruiting new students. A clearer understanding of why and how students choose universities is needed to develop the brand awareness enhancement strategies of State University. This paper aims to identify the factors that influence student’s decision of university choice, without regarding the individual aspects. The Deplhi technique is used at the stage of information gathering, in which four experts from higher education were being interviewed. The combination of HEdPERF dimensions and brand awareness indicators were used to develop the variables. The pilot study done through the sample of 1st-year undergraduate students enrolled in the Top 8 State Universities in Indonesia for the validation test using SPSS 16.0. This findings result that there are six factors in choosing higher education, including academics, facilities, campus life, reputation, industry linkage and access. The test and evaluations result that from 28 items proposed, there are 23 items that can be considered as the student’s decision in their choice of State University.

Teaching Argumentation in Higher Education

2020 ◽  
pp. 334-358
Author(s):  
Alice Wanjira Kiai ◽  
Peter Getyngo Mbugua
Keyword(s):  
Higher Education ◽  
Narrative Inquiry ◽  
Undergraduate Students ◽  
Teaching And Learning ◽  
Private University ◽  
Qualitative Approach ◽  
Sources Of Information ◽  
Teaching Methodologies ◽  
Composition Instructors ◽  
Use Of Technology

This study examines teaching methodologies used by composition instructors in a private university in Kenya where composition is taught to all undergraduate students. The study adopted a qualitative approach in the form of narrative inquiry to explore challenging topics in teaching and learning argumentation, methodological interventions, instructors' use of technology, and to suggest strategies for addressing problem areas. Purposive sampling was adopted, resulting in narratives from three experienced course instructors. Learner-centred approaches were prevalent, especially in addressing challenging topics such as formulation of claims, supporting arguments with evidence, recognising fallacies and appeals, and documentation of sources of information.

scholarly journals Mediasi City Branding pada Pengaruh Kesadaran Merek, Asosiasi Merek, dan Kesan Kualitas Terhadap Keputusan Memilih Perguruan Tinggi Negeri di Surabaya

2014 ◽  
Vol 2 (1) ◽  
pp. 136-153
Author(s):  
Ria Astuti Andrayani ◽  
Sri Setyo Iriani
Keyword(s):  
Formal Education ◽  
Perceived Quality ◽  
Positive Influence ◽  
State Universities ◽  
Brand Awareness ◽  
State University ◽  
City Branding ◽  
Brand Association ◽  
Negative Effect ◽  
Multistage Sampling

Education is a major concern of government in enhancing and improving the quality of human resources. Indonesia have stratified formal education which higher education contains of state university and private university. Surabaya is a city in Indonesia which has the largest public universities. There are four universities, there are universitas airlangga (UA), universitas negeri Surabaya (Unesa), institut teknologi sepuluh nopember (ITS), and IAIN sunan ampel. This study aims to test and analyze whether brand awareness, brand association, and perceived quality affect decision to choose state universities in Surabaya. This type of this research is quantitative, using multistage sampling with 377 respondents. Statistical analysis that used is the approach of mutiple linear regression which tested to every object. The results of this study showed that brand awareness and perceived quality has a positive influence on the decision to choose state universities in Surabaya. there are differences in the effect of brand association that the UA and Unesa positive influence while at IAIN Sunan Ampel, ITS and negative effect. Those influences has different athmosphere by respondent of Surabaya’s city branding. There’s not all of the respondent to consider city branding of Surabaya when they choose to study at Surabaya. Keywords: brand awareness, brand association, perceived quality, decision to choose, state university

scholarly journals The extent to which some of the TQM standards are applied in the faculties of Khartoum State University and Sudan Private International University: مدى تطبيق بعض معايير إدارة الجودة الشاملة في كليات جامعة الخرطوم الحكومية وجامعة السودان العالمية الخاصة

2019 ◽  
Vol 3 (2) ◽  
Author(s):  
Amani Suleiman Ahmed Suleiman
Keyword(s):  
Higher Education ◽  
Higher Education Institutions ◽  
Private University ◽  
Point Of View ◽  
Private Higher Education ◽  
Years Of Experience ◽  
State University ◽  
Public And Private ◽  
International University ◽  
And Gender

   The objective of the study was to investigate the extent to which some of the TQM standards were applied in the faculties of Khartoum State University and Sudan International Private University from the point of view of the faculty and the effect of the variables (age, gender, academic qualifications, years of experience, On the answers of the sample, and used the descriptive statistical method. The study was carried out with the following results: The application of TQM in some of the faculties of Khartoum State University and Sudan University of the World (3.46) with a total average of (3.46 of 5) with (large) estimates. According to the fields, the field of quality requirements in education has a general average of (3.84) with a large estimate; followed by the follow- Thirdly, the field of human resources development was average (3.37), and lastly, Decision-making and community service an average of (3.03), all of which estimates (medium). The results of the study showed that there are no differences in the application of some TQM standards in Sudanese higher education institutions due to variables (years of experience, age, scientific qualification and gender). In light of the results of the study, a number of recommendations were made to increase awareness and activate the implementation of some of the TQM standards in Khartoum State University Colleges, Sudan Private International University and all Sudanese higher education institutions. And attention to the educational environment within the university and methods of communication and communication. And to spread the culture of quality to managers and deans first to convince them of the importance of change and improve the performance and the importance of quality standards in institutions of public and private higher education as well as higher institutes

scholarly journals Analysis of Colombia’s Saber Pro results 2019 for natural science and environmental teachers training: Reflections and challenges in a higher education based in competences

2020 ◽  
Vol 211 ◽  
pp. 01017
Author(s):  
César Augusto Aguirre León ◽  
Elizabeth Moreno-Gómez ◽  
Luis Juan Carlos García-Noguera
Keyword(s):  
Higher Education ◽  
Undergraduate Students ◽  
Academic Programs ◽  
Learning And Teaching ◽  
Academic Level ◽  
Documentary Analysis ◽  
And Gender ◽  
The Individual ◽  
Undergraduate Programs ◽  
Teachers Training

University students from all academic programs and institutions of higher education in Colombia are evaluated through standardized tests that measure general and specific competencies according to the academic level (professional, technical). One of these tests corresponds to the called Saber Pro, where undergraduate students from all disciplinary areas are evaluated in two modules: generic (or basic) and specific competencies, which are related to evaluation, learning and teaching. The objective of this study is to carry out an analysis of the characterization of the population and the results that took the exam in 2019. The group correspond to teachers training in academic undergraduate programs in natural sciences and environmental education. The methodology carried out was the documentary analysis of the databases where we can find the results of this test for the study of population, the analysis of the results was carried out by qualitative and quantitative approach. Seventeen universities in the country of official and private origin were found with distance and face-toface modalities; characteristics of those evaluated students were established and there was also an analysis based on the individual averages per university for the test components. The analysis of the results allowed identifying the characteristics of socio-demographics, all most of them are in vulnerable situations, the women have major access to internet and computer tools and the educational levels completed is major in the students´ mother. As for the module of generic and specific competences, the highest and lowest individual weights per university and gender were identified.

scholarly journals SOURCE-BASED WRITING AMONG UNDERGRADUATE STUDENTS: PERSPECTIVE AND CHALLENGES

2019 ◽  
Vol 11 (2) ◽  
pp. 152
Author(s):  
Velayeti Nurfitriana Ansas ◽  
Didi Sukyadi
Keyword(s):  
Higher Education ◽  
Undergraduate Students ◽  
State Universities ◽  
The Internet ◽  
International Level ◽  
Scientific Publications ◽  
Writing Assignments ◽  
Research Technology ◽  
Scientific Papers

The level of scientific publications of Indonesian students at the international level is still very minimal. Even when compared to Malaysia and Thailand, Indonesia is still lagging behind. The Ministry of Research, Technology and Higher Education targets that in 2019 Indonesia will reach 30,000 international publications. Therefore, students' interest in writing must be increased, especially writing based on sources. Therefore, this study would like to find students' perspectives and perceived challenges in writing based on sources. This research was based on a case study.  The research involved 68 students from one of the state universities in Bandung, and it analyzed 20 selected scientific papers written by students. The instruments for data collection included questionnaire and observation. The results of this study found that 59% of students perceived that writing scientific papers is very difficult. The students found it difficult to find suitable sources for writing material and develop their ideas. They tended to use articles as the sources from the internet whose originality is unclear. One reason this happens was because 80% of students did not know where to find or get indexed journals to use as references for their writing. In addition, many students also preferred not to use journals that were majorly English-based because of their limitation of English skills. The implication is that students should be given further understanding of how to access journals and use reference sources in writing. It is expected that every lecturer will give more source-based writing assignments so that the ability of students to write and develop ideas based on existing sources can be further improved.

Terror Management in a Predominantly Muslim Country

2010 ◽  
Vol 15 (3) ◽  
pp. 165-174 ◽  
Author(s):  
Doğan Kökdemir ◽  
Zuhal Yeniçeri
Keyword(s):  
Home Country ◽  
Terror Management Theory ◽  
Mortality Salience ◽  
Terror Management ◽  
Private University ◽  
Management Theory ◽  
State Universities ◽  
Future Research ◽  
Muslim Country ◽  
State University

The mortality salience hypothesis of terror management theory was tested in a predominantly Muslim country. In Study 1a, private university students primed with thoughts of death reported more negative evaluations of a paragraph arguing state universities’ superiority to private ones, compared to a control condition in which “death” was replaced by “an important exam.” Study 1b conceptually replicated this finding at a state university. Study 2 found that MS participants wanted their home country to have stronger relations with Turkmenistan and weaker relations with England and Greece. Results were discussed with reference to university and national identity, and implications for future research were noted.

The Obstacles to a Christian Presence

2021 ◽  
pp. 255-278
Author(s):  
George M. Marsden
Keyword(s):  
Higher Education ◽  
Religious Life ◽  
State Universities ◽  
Literary Study ◽  
Christian Tradition ◽  
State University ◽  
University Campuses ◽  
The Bible ◽  
Protestant Denominations ◽  
Mainline Protestant

By the 1920s and 1930s those concerned with keeping a Christian presence faced many challenges. One solution was for mainline Protestant denominations to strengthen their student ministries, especially on state university campuses. One approach was to sponsor “Bible chairs” in which qualified professors taught courses on the Bible or Christian religious themes for credit. By 1940 virtually all church-related schools and most state universities had departments of religion. These were liberal Protestant institutions and emphasized scientific and literary study of religion. Despite these efforts higher education was rapidly growing in many other areas, so religion remained peripheral to most of their activities. As compensation this was an era of building huge chapels. Student religious life declined; the YMCA and YWCA in particular declined as did evangelical religious interests. Chapel requirements largely disappeared. The dominant liberal Protestants emphasized teaching character and becoming good citizens grounded in the broadly Christian tradition.

What Do Remote Adjunct Faculty Look for in an Institution?

2021 ◽  
pp. 71-84
Author(s):  
Ann Hamllton Taylor
Keyword(s):  
Higher Education ◽  
Online Learning ◽  
Adjunct Faculty ◽  
Student Enrollment ◽  
State University ◽  
Pennsylvania State University ◽  
Online Student ◽  
Program Administrators ◽  
The Individual ◽  
Intrinsic Motivators

Online learning in higher education has grown tremendously in the past decade. This trend has been particularly evident at The Pennsylvania State University, where the number of online-only learners now exceeds 20,000. The biggest challenge to institutions like ours is identifying, attracting, and retaining enough instructors who are qualified and available to meet the increased demand of online student enrollment. To help administrators and program chairs tackle these challenges, a research study was conducted to learn more about the incentives that attract and retain a specific workforce in higher education: adjunct faculty. The findings suggest that one size does not always fit all - context matters. Instead of making general assumptions about the motivations or needs of an adjunct faculty member, we need to get to know the individual first. This study sheds light on the specific extrinsic and intrinsic motivators that attract and retain each of five types of adjunct faculty to teach online, which can help program administrators be more effective in hiring and retaining adjuncts.

Helping Students Avoid Plagiarism in Online Courses

2013 ◽  
pp. 256-273
Author(s):  
Stephen Asunka
Keyword(s):  
Higher Education ◽  
Educational Technology ◽  
Online Learning ◽  
Undergraduate Students ◽  
Online Courses ◽  
Private University ◽  
Online Course ◽  
Instructional Interventions ◽  
Design Based Research ◽  
Student Plagiarism

This study used design-based research approaches to investigate student plagiarism in an online course, with the objective of determining the instructional interventionist strategies that can help students avoid the practice in online courses. Twenty eight (28) undergraduate students who were engaged in a semester-long online course in Educational Technology at a private university in Ghana participated in the study. Drawing on relevant learning and related theories, the study implemented different learning activities pertaining to plagiarism at regular intervals during the semester, and then subsequently analyzed students’ individual and group course writings for evidence of plagiarism. Findings reveal that regular and varied instructional interventions helps students reduce and eventually avoid plagiarism in the online learning environment. Students were also found to plagiarize to a much lesser extent when they worked in groups than when they worked individually. Implications of these findings for the design and management of online learning courses in higher education are briefly discussed.

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