Determining Appropriate Social Media Sites for Knowledge Sharing

2021 ◽  
pp. 16-42
Author(s):  
Albert Gyamfi
Keyword(s):  
Social Media ◽  
Knowledge Sharing ◽  
Data Science ◽  
Social Network Sites ◽  
Media Richness ◽  
Media Richness Theory ◽  
Language Variety ◽  
Media Platform ◽  
The Media ◽  
The Relationship

The study aims at developing a fully developed and operational cloud-based published website for predicting appropriate social media for sharing knowledge during an outbreak. The media richness theory (MRT) is used in establishing the relationship between the richness of a social media platform, which is based on four criteria—ability to provide feedback, multiple cues, language variety, and personal focus—and the level of equivocality and uncertainty in the knowledge sharing task. A survey is used to gather data on the use of four social network sites (SNSs) (Facebook, Twitter, YouTube, and Instagram) that were mostly used for sharing knowledge during the COVID-19 pandemic. Data science techniques are used to analyze the data and develop a system for selecting appropriate social media for sharing knowledge.

Media Richness Perspective of Social Media Usage for Learning

2018 ◽  
pp. 1-15
Author(s):  
Albert Gyamfi
Keyword(s):  
Social Media ◽  
Organizational Learning ◽  
Structural Equation ◽  
Strong Relationship ◽  
Equation Modeling ◽  
Media Richness ◽  
Media Richness Theory ◽  
Media Usage ◽  
Seci Model ◽  
Media Platform

This chapter examines the effect of media richness of four popular social media (Facebook, YouTube, Skype and Wikipedia) applications on their usage for organizational learning. The study is guided by a research framework based on the amalgamation of the SECI model and the media richness theory (MRT). This framework was used to investigate the Ghana Cocoa Board (COCBOD) to investigate which social media platform used by this organization was effective for organizational learning. Data was gathered and analysed using surveys and hierarchical second-order structural equation modeling (SEM). The data was validated using SmartPLS 3. the study concludes that there is a strong relationship between media richness and social media usage for organizational learning.

scholarly journals Sensemaking of Shared Information: Perspective of Relevance in WhatsApp

2020 ◽  
Author(s):  
Joseph Kwame Adjei ◽  
Pearl Tweneboah ◽  
Peter Ebo Tobbin
Keyword(s):  
Social Media ◽  
Information Sharing ◽  
Relevant Information ◽  
Media Richness ◽  
Media Richness Theory ◽  
Is Research ◽  
Group Context ◽  
The Social ◽  
Shared Information ◽  
The Media

Despite the growing literature on information sharing in Social Media there is minimal understanding of how user’s estimate relevant information from shared information in the media. This paper explores the issue of relevant information sharing in social media by using a qualitative approach drawing on Media Richness Theory (MRT) through the lens of sensemaking to collect data. A questionnaire and interview were used to obtain data from regular users of WhatsApp with different backgrounds in the social network group context. Besides the capabilities of the media the results showed additional variables Channel Influence, Social influence, Nature of the Content, Experiential influence and Individual processing capabilities by conveyance and convergence play an important role in sensemaking for the shaping of relevant information. A framework for sensemaking of media relevant information is developed; the paper extends the Media Richness concept and has also opened a new area of research for innovative knowledge to emerge to address the challenges in social media information use which is highly relevant to IS research.

Study of Consumer Brand Following Intention on Instagram

2021 ◽  
Vol 11 (2) ◽  
pp. 32-51
Author(s):  
Simran Kaur Madan ◽  
Payal S. Kapoor
Keyword(s):  
Social Media ◽  
Consumer Motivation ◽  
Media Usage ◽  
Consumer Skepticism ◽  
Consumption Decisions ◽  
The Social ◽  
Media Platform ◽  
Relationship Of ◽  
The Relationship

The research, based on uses and gratifications theory, identifies consumer motivation and factors that influence consumers' intention to follow brands on the social media platform of Instagram. Accordingly, this study empirically examines the role of need for self-enhancement, the need for entertainment, and deal-seeking behaviour on the intention to follow brands on Instagram. Further, the study investigates the mediation of social media usage behaviour for consumption decisions on eliciting brand following behaviour. Moderation of consumer skepticism on the relationship of deal-seeking behaviour, and intention to follow brands is also investigated. Findings reveal a significant direct effect of need for self-enhancement, need for entertainment, and deal-seeking behaviour on intention to follow brands. Indirect effect of social media usage behaviour for consumption decisions was also significant; however, moderation of consumer skepticism was not found to be significant. The study will help marketers create engaging content that enables consumer-brand interactions.

scholarly journals Medieøkologien i SKAM

2017 ◽  
Vol 6 (2) ◽  
pp. 60-66
Author(s):  
Ruth Grüters ◽  
Knut Ove Eliassen
Keyword(s):  
Social Media ◽  
New Media ◽  
Historical Perspective ◽  
18Th Century ◽  
Media Ecology ◽  
The Other ◽  
Media Platform ◽  
The Media ◽  
Use Of Social Media ◽  
Media Practices

AbstractTo understand the success of SKAM, the series’ innovative use of “social media” must be taken into consideration. The article follows two lines of argument, one diachronic, the other synchronic. The concept of remediation allows for a historical perspective that places the series in a longer tradition of “real time”-fictions and media practices that span from the epistolary novels of the 18th century by way of radio theatre and television serials to the new media of the 21st century. Framing the series within the current media ecology (marked by the connectivity logic of “social media”), the authors analyze how the choice of the blog as the drama’s media platform has formed the ways the series succeeded in affecting and mobilizing its audience. Given the long tradition of strong pedagogical premises in the teenager serials of publicly financed Norwegian television, the authors note the absence of any explicit media critical perspectives or didacticism. Nevertheless, the claim is that the media-practices of the series, as well as the actions and discourses of its followers (blogposts, facebook-groups, etc.), generate new insights and knowledge with regards to the series’ form, content, and practices.

scholarly journals VALUE CO-CREATION THROUGH SOCIAL MEDIA: A CASE STUDY OF A START-UP COMPANY

2019 ◽  
Vol 20 (1) ◽  
pp. 1-19 ◽  
Author(s):  
Junic Kim ◽  
Hwanho Choi
Keyword(s):  
Social Media ◽  
Value Creation ◽  
Small Businesses ◽  
Start Up ◽  
Media Platform ◽  
Social Media Tools ◽  
Start Ups ◽  
The Relationship ◽  
Social Media Strategy

This research examines social media users’ value-creation processes and the drivers of a start-up company’s successful social media strategy. This research primarily aims to understand start-ups’ effective utilization of social media and value co-creation processes. Although utilizing social media has become key for many organizations, start-ups and small businesses often suffer from a lack of understanding and knowledge of the utilization of social media tools. Therefore, this article uses a case study on the relationship between a social media platform and users’ value co-creation to offer a conceptual framework for start-ups to consider in utilizing social media. Our research reveals that four core drivers of social media success include experience, satisfaction, expression, and sharing ability. Each of these drivers in turn contains conditions for understanding users’ value-creation process and the creation of drivers for successful social media strategies. The research contributes to literature by providing a detailed review of users’ value co-creation as a part of a start-up’s successful social media strategy.

Citizen Engagement in Local Environmental Issues

2017 ◽  
pp. 1-19
Author(s):  
Lorna Heaton ◽  
Patrícia Días da Silva
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Involvement ◽  
Environmental Issues ◽  
Citizen Engagement ◽  
Face To Face ◽  
Use Of Resources ◽  
The Media ◽  
The Relationship ◽  
Media Formats

The goal of this chapter is to draw attention to the interrelation of multiple mediatized relationships, including face-to-face interaction, in local citizen engagement around biodiversity/environmental information. The authors argue that it is possible to fruitfully theorize the relationship between public involvement and the media without focusing specifically on the type of media. Their argument is supported by three examples of participatory projects, all connected with environmental issues, and in which social media-based and face-to-face interactions are closely interrelated. This contribution highlights the local uses of social media and the Web, and shows how engagement plays out in the interaction of multiple channels for exchange and the use of resources in a variety of media formats. In particular, new media significantly alter the visibility of both local actions and of the resulting data.

Acceptance and Appropriation of Videoconferencing for E-Training

2011 ◽  
pp. 104-119
Author(s):  
Bernard Fallery ◽  
Roxana Taddei ◽  
Sylvie Gerbaix
Keyword(s):  
Perceived Usefulness ◽  
Media Richness ◽  
Intention To Use ◽  
Media Richness Theory ◽  
Training Systems ◽  
Desktop Videoconferencing ◽  
Virtual Class ◽  
The Media ◽  
Technological Distance ◽  
Expected Benefits

The purpose of this paper is to explore the acceptance and the appropriation of videoconferencing-mediated training during real training situations in a French company. The authors compare the acceptance and appropriation by 60 employees of two videoconferencing-mediated training systems: the virtual class (desktop videoconferencing) and the remote class (where learners are gathered together in the same room while the trainer is located at distance). In considering the acceptance of these videoconferencing-mediated training systems, a link was confirmed between perceived usefulness and the intention to use, but no relationship was established between the levels of acceptance and the required effort. The intention to use videoconferencing was associated with the expected benefits and not with the expected effort. Regarding appropriation, learners did not report a perception of technological distance. Moreover, this paper shows that learners and the trainer preferred the virtual class rather than the more classical remote class. The authors’ findings contradict the media richness theory, according to which the remote class, which is the “richer” medium in their research, should have been preferred.

Knowledge Sharing Relation to Competence, Emotional Intelligence, and Social Media Regarding Generations

2020 ◽  
pp. 785-806
Author(s):  
Nora Obermayer ◽  
Anikó Csepregi ◽  
Edit Kővári
Keyword(s):  
Social Media ◽  
Emotional Intelligence ◽  
Knowledge Sharing ◽  
Generational Differences ◽  
Research Outcomes ◽  
Social Media Tools ◽  
Relationship Of ◽  
The Relationship

This chapter introduces the possible differences revealed of the applied methods in knowledge sharing based on generational differences. In addition the chapter investigates the relationship of knowledge sharing to competences, emotional intelligence and social media tools and presents research that were carried out between 2006-2015. The aim of this part is to enable companies, especially SMEs to learn from these research outcomes and develop strategies to trigger knowledge sharing among different generations regarding the vital competences, emotional intelligence and social media tools.

A Sentiment Analysis of the 2014-15 Ebola Outbreak in the Media and Social Media

2020 ◽  
pp. 202-212
Author(s):  
Blooma John ◽  
Bob Baulch ◽  
Nilmini Wickramasinghe
Keyword(s):  
Social Media ◽  
West Africa ◽  
Sentiment Analysis ◽  
Media Coverage ◽  
Social Media Platform ◽  
The Usa ◽  
Media Platform ◽  
The Media ◽  
Precautionary Measures ◽  
Increased Pressure

The negative and unbalanced nature of media and social media coverage has amplified anxieties and fears about the Ebola outbreak. The authors analyse news articles on the Ebola outbreak from two leading news outlets, together with comments on the articles from a well-known social media platform, from March 2014 to July 2015. The volume of news articles was greatest between August 2014 and January 2015, with a spike in October 2014, and was driven by the few cases of transmission in Europe and the USA. Sentiment analysis reveals coverage and commentary on the small number of Ebola cases in Europe and the USA were much more extensive than coverage and commentary on the outbreak in West Africa. Articles expressing negative sentiments were more common in the USA and also received more comments than those expressing positive sentiments. The negative sentiments expressed in the media and social media amplified fears about an Ebola outbreak outside West Africa, which increased pressure for unwarranted and wasteful precautionary measures.

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