scholarly journals Sensemaking of Shared Information: Perspective of Relevance in WhatsApp

2020 ◽  
Author(s):  
Joseph Kwame Adjei ◽  
Pearl Tweneboah ◽  
Peter Ebo Tobbin
Keyword(s):  
Social Media ◽  
Information Sharing ◽  
Relevant Information ◽  
Media Richness ◽  
Media Richness Theory ◽  
Is Research ◽  
Group Context ◽  
The Social ◽  
Shared Information ◽  
The Media

Despite the growing literature on information sharing in Social Media there is minimal understanding of how user’s estimate relevant information from shared information in the media. This paper explores the issue of relevant information sharing in social media by using a qualitative approach drawing on Media Richness Theory (MRT) through the lens of sensemaking to collect data. A questionnaire and interview were used to obtain data from regular users of WhatsApp with different backgrounds in the social network group context. Besides the capabilities of the media the results showed additional variables Channel Influence, Social influence, Nature of the Content, Experiential influence and Individual processing capabilities by conveyance and convergence play an important role in sensemaking for the shaping of relevant information. A framework for sensemaking of media relevant information is developed; the paper extends the Media Richness concept and has also opened a new area of research for innovative knowledge to emerge to address the challenges in social media information use which is highly relevant to IS research.

scholarly journals Digital Marketing Effects of Clubhouse on Crowdfunding in the Context of COVID-19

2021 ◽  
Vol 14 (8) ◽  
pp. 347
Author(s):  
Peter Konhäusner ◽  
Robert Seidentopf
Keyword(s):  
Social Media ◽  
Research Question ◽  
Text Messages ◽  
Media Richness Theory ◽  
Expert Interview ◽  
The Social ◽  
Expansion Theory ◽  
The Media ◽  
The Impact ◽  
Media Channel

In the marketing mix, promotion is mentioned as using the communication channels available to present and market the product or service at hand. In recent years, social media has risen as an influential marketing communication channel in digital space. Apart from end-to-end direct messengers and video communication in times of the COVID-19 pandemic, the social media channel Clubhouse offers an audio-only experience. The current research lacks analysis of the potential influence of the hyped social network. Due to the novelty of the channel and the absence of text messages as well as visual stimuli, questions regarding the impact that usage of this social media channel might have on crowdfunding, a means of rising popularity in alternative financing, have arisen. The study builds upon the media richness theory of Daft and Lengel as well as the channel expansion theory of Carlson and Zmud. Besides literature research, explorative expert interview analyses were applied to answer the research question at hand. The main findings include different approaches to foster the opportunities of Clubhouse for marketing crowdfunding campaigns in line with insights about the user group of Clubhouse as well as development options for the platform.

Determining Appropriate Social Media Sites for Knowledge Sharing

2021 ◽  
pp. 16-42
Author(s):  
Albert Gyamfi
Keyword(s):  
Social Media ◽  
Knowledge Sharing ◽  
Data Science ◽  
Social Network Sites ◽  
Media Richness ◽  
Media Richness Theory ◽  
Language Variety ◽  
Media Platform ◽  
The Media ◽  
The Relationship

The study aims at developing a fully developed and operational cloud-based published website for predicting appropriate social media for sharing knowledge during an outbreak. The media richness theory (MRT) is used in establishing the relationship between the richness of a social media platform, which is based on four criteria—ability to provide feedback, multiple cues, language variety, and personal focus—and the level of equivocality and uncertainty in the knowledge sharing task. A survey is used to gather data on the use of four social network sites (SNSs) (Facebook, Twitter, YouTube, and Instagram) that were mostly used for sharing knowledge during the COVID-19 pandemic. Data science techniques are used to analyze the data and develop a system for selecting appropriate social media for sharing knowledge.

scholarly journals Strategi Humas Kementerian Koperasi dan Usaha Kecil dan Menengah Dalam Pengelolaan Jejaring Sosial

2018 ◽  
Vol 10 (2) ◽  
pp. 115
Author(s):  
Mohammad Ribhul Azeem ◽  
Ahmad Toni
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Case Study Method ◽  
Media Richness Theory ◽  
The Social ◽  
The Media ◽  
The Government ◽  
Small Medium Enterprises ◽  
Medium Enterprises

One Way Communication occurring at an institution the government should be changed into two way communication through media. Cooperative and Small Medium Enterprises Ministry Republic of Indonesia use social media as a means of the spread of information to interested parties. This research using the Media Richness Theory and uses Qualitative Case Study method by lifting cases of management media network happening in the society in the Division of Public Relations Cooperative and Small Medium Enterprises Republics Indonesia that has not yet been optimized. The research also use constructivism who regards paradigm of the solution of the problems faced by a solution .These are data to research for participating states in the form of observation internships and also with interviews with key informants , which are then data was compared with each other using a source of triangulation.The result of this research shows the important things can support of the effectiveness of the social media optimizations at Cooperative Small Medium Enterprises Ministry Republic of Indonesia such as management of information signs, feedback, focus development and language use. Komunikasi satu arah yang terjadi pada institusi pemerintah harus diubah menjadi komunikasi dua arah melalui media. Kementerian Koperasi dan UKM Republik Indonesia menggunakan media sosial sebagai sarana penyebaran informasi kepada pihak yang berkepentingan. Penelitian ini menggunakan teori kekayaan media dan menggunakan metode penelitian studi kasus kualitatif dengan mengangkat kasus berupa pengelolaan jejaring media sosial yang terjadi di Divisi Hubungan Masyarakat Kementerian Koperasi dan UKM Republik Indonesia. Penelitian ini juga menggunakan paradigma konstruktivisme. Pada penelitian ini data didapatkan melalui observasi partisipan berupa kegiatan magang dan wawancara dengan key informant, kemudian data tersebut dibandingkan satu sama lain menggunakan triangulasi sumber. Hasil yang didapat dalam penelitian ini menggambarkan bahwa pentingnya beberapa aspek yang mampu meningkatkan pengelolaan jejaring media sosial di Kementerian Koperasi dan UKM Republik Indonesia yang baik seperti pengelolaan tanda informasi, umpan balik, pengembangan fokus dan juga pemanfaatan bahasa.

The effectiveness of Social Media Instagram as a Promotion of Agricultural product of fruits. (case :Instagram TaniHub Indonesia, Pasar Minggu, Jakarta Selatan)

2020 ◽  
Vol 4 (6) ◽  
pp. 866
Author(s):  
Nensy Yohana Natalia Pasaribu
Keyword(s):  
Social Media ◽  
Media Exposure ◽  
Agricultural Product ◽  
Marketing Activity ◽  
Feedback Message ◽  
The Social ◽  
The Media

Agriculture produces processed product which is perishable, so that the agricultural product should be distributed immediately. Processed product can be promoted to attract consumers to buy the product. One of the media that can be used to promote processed agricultural product is social media. Social media is needed to ease the marketing activity on the product. Social media is viral and can be delivered directly and personally to the consumer. Indicators are used to know the effectiveness of the social media as promotion media with AIDA concept. The results showed that promotion through Instagram has not been effective in the stages of attention (attention), interest (interest), desire (desire), and action (action). This study also explains that there is a relationship between the characteristics of gender followers and the level of social media exposure to the frequency of messages. In addition, there is also a relationship between the frequency of message feedback, message attractiveness, and intelligence in delivering messages with the interest stage. 

scholarly journals Social Media Influencer’s Reputation: Developing and Validating a Multidimensional Scale

2021 ◽  
Vol 13 (2) ◽  
pp. 631
Author(s):  
Eun Ah Ryu ◽  
Eun Kyoung Han
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Economic Value ◽  
Reliability And Validity ◽  
Political Influence ◽  
Measurement Tool ◽  
Opinion Formation ◽  
Consumption Behavior ◽  
The Social ◽  
The Media

Since the introduction of smartphones in 2009, social networking services (SNS), which have seen a surge in users, facilitated changes in the media environment along with social influence that has increased the economic value and political influence of SNS. In particular, as consumers’ media use and consumption behavior change around digital media, social media plays a very important role in consumers’ lives. From this perspective, influencers who influence not only consumers’ consumption behavior, but also decision-making and opinion formation based on social media are attracting attention. Therefore, the aim of this study was to develop items to measure an influencer’s reputation as a new source of information in the SNS environment; no previous researchers have presented generalized measurement items for an influencer’s reputation. We intended to identify what dimensions and items in the existing literature could effectively measure a social media influencer’s reputation and to verify each item’s relevance as a measure of a social media influencer’s reputation. Based on in-depth interviews with 30 experts and empirical findings from 557 adults, this study identified dimensions that impact on a consumer’s perception of a social media influencer and developed a scale. The results showed that the social media Influencer’s Reputation scale comprises four distinctive dimensions: Communication skills, influence, authenticity, and expertise. Additionally, the reliability and validity of the scale were assessed, using exploratory and confirmatory analyses and construct validity. The findings confirmed that the social media influencer’s reputation scale measurement items, in this study, can be used as a consistent measurement tool for each dimension. It is also important to develop value in favor of the marketing strategy by increasing value through the influencer’s reputation.

scholarly journals A Study on the Rationale of Social Media Use by the Students of King Khalid University

2017 ◽  
Vol 10 (8) ◽  
pp. 43 ◽  
Author(s):  
Sayed Salahuddin Ahmed ◽  
Abdulkhaleq Q. A. Hassan
Keyword(s):  
Social Media ◽  
Saudi Arabia ◽  
Undergraduate Students ◽  
English Language ◽  
Smart Phone ◽  
Language Preference ◽  
Subject Knowledge ◽  
Knowledge And Skills ◽  
The Social ◽  
The Media

s not it deplorable that in a country that tops in the entire world in using several social media sites does not utilize the same media in acquiring knowledge and skills? In Saudi Arabia, undergraduate students spend a significant amount of time on social media every day, but they are reluctant (or not motivated enough) to use the same media for educational purposes. This study was carried out on the undergraduate English majors of King Khalid University in Muhayil Asir in Saudi Arabia. In the English department, every student carries at least one smart phone with Internet connection, and they are found occupied with their phones on the campus, sometimes even in classrooms, but they are weak both in subject knowledge and skills of English language. The teachers-cum-researchers were baffled with students’ competence because regular users of Internet and social media are supposed to be updated with the subject knowledge as well as confident in using English language. The researchers designed an empirical study to explore students’ rationale of using the social media and their language preference. The study concludes with gloomy findings that students use the media mainly for entertainment and ineffective communication in English language. The worst fact is: they are not motivated enough to use the social media for educational purposes.

scholarly journals Native Advertising—The Formats and Types of Content Most Demanded by Brands in the Spanish Media

2021 ◽  
Vol 2 (4) ◽  
pp. 529-544
Author(s):  
Daniel Zomeño ◽  
Rocío Blay-Arráez
Keyword(s):  
Social Media ◽  
Rapid Development ◽  
Editorial Content ◽  
Media Environment ◽  
The Social ◽  
Media Ecosystem ◽  
The Media ◽  
Media Formats ◽  
Depth Interviews

Media convergence and the incorporation of new narratives typical of the consumption habits of younger audiences in the social media environment have led to the proliferation of a wide variety of formats and types of content in the media ecosystem through which the editorial content offered to brands is being distributed. This qualitative research, using in-depth interviews with a qualified sample of branded content managers from the main Spanish media, allows us to determine the main characteristics of the native advertising demanded by advertisers. The results corroborate observations that content channelled through more sophisticated consumption experiences, using both multimedia and interactivity with a clear transmedia approach, tends to be better received by the audience and, therefore, in greater demand by brands. It also confirms that both video and social media formats have grown exponentially when it comes to providing an outlet for branded content. Based on the results obtained, a proposed classification of these products, including definitions, has been drawn up so they can be publicised to the professional world, offering the reflection and precision that their rapid development has not allowed until now.

scholarly journals SOCIAL MEDIA IN A CONTENT COURSE FOR THE DIGITAL NATIVES

2015 ◽  
Vol 24 (1) ◽  
pp. 48
Author(s):  
Anita Lie
Keyword(s):  
Social Media ◽  
Classroom Practices ◽  
Digital Technologies ◽  
Digital Natives ◽  
The Internet ◽  
Educational Systems ◽  
Participatory Process ◽  
The Social ◽  
New Knowledge ◽  
The Media

Digital technologies and the Internet have revolutionized the way people gather information and acquire new knowledge. With a click of a button or a touch on the screen, any person who is wired to the internet can access a wealth of information, ranging from books, poems, articles, graphics, animations and so much more. It is imperative that educational systems and classroom practices must change to serve our 21st century students better. This study examines the use of Edmodo as a social media to teach a course in Pedagogy to a class of digital natives. The media is used as an out-of-class communication forum to post/submit assignments and resources, discuss relevant issues, exchange information, and handle housekeeping purposes. A survey of students' responses and discussions on their participatory process leads to insights on how the social media helps achieve the required competences.

scholarly journals How Social Media Changes Today’s Marketing Strategies

2020 ◽  
Vol 5 (9) ◽  
pp. 725-736
Author(s):  
Nasr Abdulaziz Murshed
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Target Market ◽  
Full Time ◽  
Positive Information ◽  
Social Events ◽  
Social Penetration ◽  
Shared Information ◽  
The Media ◽  
Awareness Raising

In the past recent years, WhatsApp and WeChat have surprisingly fast growth. Facebook as well became the first social network to reach 1 billion active users every month. The presence of social media is an expectation for brands instead of an exception to the rule. Social events and shared information within your target market will help you understand developments in the industry. The opportunity to expose patterns in business in real time is a potential business intelligence goldmine. The worldwide rate of social penetration reached 49% in 2020, with the highest penetration rates in East Asia and North America. Instagram enables users, through their standards of credibility, authenticity and transparency, to develop themselves. Influencers from social media have a personal recognizable identity, also known as the "true brand" An influencer has tools and values that can motivate many other followers to increase their presence in the media. Even if these leads do not directly buy via social, awareness-raising can lead them to become full-time buyers. The overwhelming majority of users in Instagram are under the age of 30 according to recent Social Media demographics. Marketers face a dilemma: more and more people want businesses to take a social stand, but 79% of CMOs fear that their capacity to attract consumers will be adversely affected. Businesses can mitigate negative emotions by providing positive information to popular social media users. Marketing managers will encourage consumers through tournament and influencer programmers to engage in contact practices so customers can evangelize and encourage their loyalty to the organization through the creation and delivery of user-generated content

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