Acceptance and Appropriation of Videoconferencing for E-Training

Author(s):  
Bernard Fallery ◽  
Roxana Taddei ◽  
Sylvie Gerbaix

The purpose of this paper is to explore the acceptance and the appropriation of videoconferencing-mediated training during real training situations in a French company. The authors compare the acceptance and appropriation by 60 employees of two videoconferencing-mediated training systems: the virtual class (desktop videoconferencing) and the remote class (where learners are gathered together in the same room while the trainer is located at distance). In considering the acceptance of these videoconferencing-mediated training systems, a link was confirmed between perceived usefulness and the intention to use, but no relationship was established between the levels of acceptance and the required effort. The intention to use videoconferencing was associated with the expected benefits and not with the expected effort. Regarding appropriation, learners did not report a perception of technological distance. Moreover, this paper shows that learners and the trainer preferred the virtual class rather than the more classical remote class. The authors’ findings contradict the media richness theory, according to which the remote class, which is the “richer” medium in their research, should have been preferred.

2010 ◽  
Vol 6 (3) ◽  
pp. 37-52 ◽  
Author(s):  
Bernard Fallery ◽  
Roxana Taddei ◽  
Sylvie Gerbaix

The purpose of this paper is to explore the acceptance and the appropriation of videoconferencing-mediated training during real training situations in a French company. The authors compare the acceptance and appropriation by 60 employees of two videoconferencing-mediated training systems: the virtual class (desktop videoconferencing) and the remote class (where learners are gathered together in the same room while the trainer is located at distance). In considering the acceptance of these videoconferencing-mediated training systems, a link was confirmed between perceived usefulness and the intention to use, but no relationship was established between the levels of acceptance and the required effort. The intention to use videoconferencing was associated with the expected benefits and not with the expected effort. Regarding appropriation, learners did not report a perception of technological distance. Moreover, this paper shows that learners and the trainer preferred the virtual class rather than the more classical remote class. The authors’ findings contradict the media richness theory, according to which the remote class, which is the “richer” medium in their research, should have been preferred.


Author(s):  
Eric Brunelle

Although media richness theory has received considerable empirical support in explaining individual channel use and could provide important insights into the explanation of e-consumer behavior, no studies have validated this theory in explaining consumers’ intentions to use online stores. Therefore, the objective of this study was to empirically test media richness theory in explaining consumers’ intentions to use online stores in their purchase process. An online survey was carried out and data from 749 consumers was collected and analyzed using structural equation models. The results open up a new way of explaining consumers’ intentions to use online stores, as they provide empirical support for media richness theory in a commercial context and link it with the theory of planned behavior.


Author(s):  
Eric Brunelle

Although media richness theory has received considerable empirical support in explaining individual channel use and could provide important insights into the explanation of e-consumer behavior, no studies have validated this theory in explaining consumers’ intentions to use online stores. Therefore, the objective of this study was to empirically test media richness theory in explaining consumers’ intentions to use online stores in their purchase process. An online survey was carried out and data from 749 consumers was collected and analyzed using structural equation models. The results open up a new way of explaining consumers’ intentions to use online stores, as they provide empirical support for media richness theory in a commercial context and link it with the theory of planned behavior.


2020 ◽  
Vol 19 (2) ◽  
Author(s):  
Maretha Nadya Rahayu ◽  
Ana Fitriana Poerana ◽  
Fardiah Oktariani Lubis

Along with the development of information and communication technology, the internet opens new spaces provided by the Corporate Communication to carry out its functions. One of the media facilitated by the internet is Instagram social media. PT. Pupuk Kujang is one company that utilizes Instagram in carrying out the Corporate Communication function, one of which is maintaining good relations with stakeholders. The purpose of this study was to determine how the efforts of the Corporate Communication Department of PT. Pupuk Kujang in maintaining good relations with stakeholders through Instagram media. The method used in this research is descriptive qualitative method. The theory used is Media Richness Theory. In conclusion, the efforts made by the Corporate Communication Department of PT. Pupuk Kujang in maintaining good relations with stakeholders through Instagram is by posting useful content, giveaway content, and greeting content. Instagram is an effective media in maintaining good relations with stakeholders because it meets the criteria of Media Richness Theory.Keywords: Corporate Communication, Instagram, Stakeholders, Media Ricnhness Theory


Author(s):  
Albert Gyamfi

The study aims at developing a fully developed and operational cloud-based published website for predicting appropriate social media for sharing knowledge during an outbreak. The media richness theory (MRT) is used in establishing the relationship between the richness of a social media platform, which is based on four criteria—ability to provide feedback, multiple cues, language variety, and personal focus—and the level of equivocality and uncertainty in the knowledge sharing task. A survey is used to gather data on the use of four social network sites (SNSs) (Facebook, Twitter, YouTube, and Instagram) that were mostly used for sharing knowledge during the COVID-19 pandemic. Data science techniques are used to analyze the data and develop a system for selecting appropriate social media for sharing knowledge.


2015 ◽  
Vol 54 (4) ◽  
pp. 394-407 ◽  
Author(s):  
Xavier Armengol ◽  
Vicenc Fernandez ◽  
Pep Simo ◽  
Jose M Sallan

Communication is a key element in organizations’ business success. The media richness theory and the channel expansion theory are two of the most influential theories regarding the selection and use of communication media in organizations; however, literature has focused little on the effects of self-regulation by managers and employees in these theories. To analyze these topics, this study develops an empirical investigation by gathering data from 600 managers and employees using a questionnaire. The results suggest that the perception of media richness is positively affected when the individual shows a promotion focus or strategy.


Author(s):  
Joseph Kwame Adjei ◽  
Pearl Tweneboah ◽  
Peter Ebo Tobbin

Despite the growing literature on information sharing in Social Media there is minimal understanding of how user’s estimate relevant information from shared information in the media. This paper explores the issue of relevant information sharing in social media by using a qualitative approach drawing on Media Richness Theory (MRT) through the lens of sensemaking to collect data. A questionnaire and interview were used to obtain data from regular users of WhatsApp with different backgrounds in the social network group context. Besides the capabilities of the media the results showed additional variables Channel Influence, Social influence, Nature of the Content, Experiential influence and Individual processing capabilities by conveyance and convergence play an important role in sensemaking for the shaping of relevant information. A framework for sensemaking of media relevant information is developed; the paper extends the Media Richness concept and has also opened a new area of research for innovative knowledge to emerge to address the challenges in social media information use which is highly relevant to IS research.


2012 ◽  
Vol 7 (2) ◽  
pp. 84
Author(s):  
Theresa S. Arndt

Objective – Investigates the effects of perceived convenience, compatibility and media richness on users’ attitudes toward dedicated e-book readers. Design – Convenience sample survey. Setting – Taiwanese university. Subjects – A total of 288 students at the senior secondary (5%), four-year university (78%), and graduate student (17%) levels. Male-female participation was approximately equal. Methods – Students completed a 23-item survey on dedicated e-book readers, with questions on perceived usefulness, perceived ease of use, intention to use, convenience, compatibility, and media richness. Data was analyzed using the partial least squares statistical technique. Main Results – Users state an increased intention to use dedicated e-book readers if they perceive the technology to be compatible with what they desire in a “book,” if the device delivers rich media content, and if the device is convenient. Compatibility was found to significantly affect perceived ease of use, and was found to be the strongest influence on intent to use a dedicated e-book reader. Compatibility, media richness and convenience also increased the perceived usefulness of dedicated e-book readers. Conclusion – Users will prefer dedicated e-book readers that are compatible with their preferences in a “book,” that deliver media-rich content, and that they find convenient. The study has implications for the design and development of e-book reading devices.


Sign in / Sign up

Export Citation Format

Share Document