Impact of Supervisor Feedback, Customer-Employee Exchange, and Creative Personal Identity on Innovative Behavior
Employee innovative behaviour is crucial for any firm success in terms of generation, promotion, and realization of new ideas, which can increase the organisational performance to organizational positive performance. The main purpose of this study is to examine the relationship between supervisor feedback, customer employee exchange, creative personal identity, and innovative behaviour with the mediating role of interpersonal trust. The three hundred and seventy (370) responses have been collected from employees of Punjab emergency service (Rescue 1122) through questionnaires. The partial least square structural equation modeling (PLS-SEM) has been employed to draw the results. The final results have shown a positive and significant relationship between supervisor feedback, customer employee exchange, creative personal identity and innovative behaviour of employees, while interpersonal trust was found to play an intermediary role between customer employee exchange, creative personal identity, and innovative behaviour.