Theoretical Models in IS Research and the Technology Acceptance Model (TAM)

Author(s):  
Leslie Leong

In this chapter, attempts are made to describe the theories associated with information technology and to provide an overview of the theories of and research on IT, including the technology acceptance model, the theory of innovation diffusion, the theory of task-technology fit model, the theory of planned behavior, and the theory of reasoned action. Furthermore, empirical research was conducted utilizing the widely accepted technology acceptance model (TAM) developed by Davis et al. (1989) to predict system usage. In this study, attempts were made to see if the earlier results of TAM are still valid after the recent advances in systems and technology affecting systems usage. Data were collected from a company in the Pacific Northwest of the United States. From the 250 employees who received the questionnaire via e-mail, 118 returned usable responses. The results indicated that management support and system quality does not affect usage, and TAM was supported substantially well.

2013 ◽  
Vol 4 (2) ◽  
pp. 31-48 ◽  
Author(s):  
Efosa C. Idemudia ◽  
Mahesh S. Raisinghani ◽  
Olusola Samuel-Ojo

Companies and municipalities worldwide are encouraging bring your own devices (BYOD) such as smartphones to the work environment to enhance communication among all employees, job performance, system quality, product quality, and service quality. Thus, understanding factors that have direct and indirect influence on smartphone continuance usage is helpful to companies worldwide that are investing heavily on BYOD. To date, there are no published studies that have investigated both the influence of external variables (i.e. cognitive factors) and emotional trust on smartphone continuance usage. To fill this gap in the literature, the authors develop their research model. This study indicates that emotional trust in a smartphone has a positive and significant effect on smartphone continuance usage. This finding strongly supports both the theory of reasoned action and the technology acceptance model. Familiarity with a smartphone, satisfaction with a smartphone, usefulness of a smartphone’s apps/features, and smartphone functionality have a significant positive effect on emotional trust on a smartphone. The authors’ findings strongly indicate that the continuance usage of a smartphone in their daily activities and tasks involve emotion, cognition, and mental processes.


2015 ◽  
Vol 6 (1) ◽  
pp. 76-94 ◽  
Author(s):  
Hart O. Awa ◽  
Ojiabo Ukoha Ojiabo ◽  
Bartholomew Chinweuba Emecheta

Purpose – This paper aims to propose a framework that integrated the technology acceptance model (TAM), theory of planned behaviour (TPB) and technology-organization-environment (TOE) and extended the constructs to enrich literature and capture some peculiarities of small and medium-scale enterprises (SMEs). Individually, the frameworks of extant TAM, TPB and TOE are insightful to the understanding of e-commerce adoption but a bit parochial in their constructs and so, can rarely provide clear lenses to deal with SMEs. Design/methodology/approach – The adoption of e-commerce depends largely on the users’ conscious assessment of the influencing constructs as proposed, among others, in theories of reasoned action, TAM, TPB and TOE. This paper reviewed, synthesized and extended the constructs of these models in an integrated framework. The proposed integrated framework led to 18 propositions to promote and facilitate future research, and to guide explanation and prediction of e-commerce adoption in an organized system. Findings – The introduced constructs in the integrated framework (e.g. company mission, individual difference factors, perceived trust and perceived service quality) introduce socio-technical systems and improve the theoretical base of adoption. Research limitations/implications – Neither the adoption drivers nor the constructs in the theoretical framework are mutually exclusive and exhaustive; rather, they are complementary and could incorporate other factors. Although the theoretical implications of the findings of this paper extend the scope of adoption drivers, the proposed framework needs to be tested empirically. Originality/value – The integrated and extended theoretical framework links three adoption drivers and attempts to improve existing knowledge on e-commerce adoption and to provide bases for more informed decision(s).


2017 ◽  
Vol 9 (1) ◽  
Author(s):  
Edith Lavindri ◽  
Pepey Riawati Kurnia

Teori dan Model Theory of Reasoned Action (TRA) dari Fishbein & Ajzen (1975), Theory Planned Behavior (TPB) dari Ajzen (1991), Technology Acceptance Model (TAM) dari Davis (1989) dan Diffusion of Innovation Model (DOI) dari Rogers (1983 dalam Rogers, 2003) sering digunakan oleh banyak peneliti untuk menemukan faktor – faktor yang mempengaruhi adopsi yang berkaitan dengan teknologi. Pada penelitian ini keempat teori dan model ini dikombinasikan guna menjelaskan faktor – faktor yang mempengaruhi adopsi Twitter advertising pada segmen muda usia 15 – 24 tahun. Sebanyak 389 penguna Twitter menjadi responden penelitian ini, dimana 5 diantaranya diwawancara untuk mendapatkan pemahaman mendalam akan adopsi Twitter advertising. Hasil analisis menunjukkan bahwa terdapat attitude terhadap Twitter advertising, subjective norm terhadap Twitter advertising, perceived usefulness terhadap Twitter advertising berpengaruh dan signifikan terhadap intention to adopt Twitter advertising.


Author(s):  
Ronald W. Pimentel, Ph.D. ◽  
Michael B. Lowry, Ph.D. ◽  
David Pimentel, J.D. ◽  
Amanda K. Glazer ◽  
Timothy W. Koglin ◽  
...  

Bike share, e-bike share, and e-scooter systems (shared micro-mobility) are gaining popularity throughout the United States and internationally, but the optimal system design has not been determined. This study investigated motivators and deterrents to the use of such systems in the Pacific Northwest with secondary data, participant observations, depth interviews, and an on-line survey to users and non-users. The survey was administered in all cities in Washington, Oregon, and Idaho that have shared micro-mobility systems. The strongest motivators reported were exercise and enjoyment. The strongest deterrents were weather, danger from automobile traffic, and insufficient bike lanes and paths. The latter two deterrents might be alleviated through continued improvements to infrastructure; however, the weather cannot be changed, and neither can hills. Data were fitted to the Theory of Reasoned Action and the resulting recommendation is to promote popular motivators of exercise and enjoyment and emphasize personal benefits more than social appearances.


2018 ◽  
Vol 11 (10) ◽  
pp. 1 ◽  
Author(s):  
Kunsoon Park ◽  
Narang Park ◽  
Wookjae Heo

This study examines factors influencing the user acceptance of intranets in the restaurant industry. The study uses the application of the technology acceptance model (TAM) in explaining intranet usage in restaurant operations. The TAM is an exceptional model for which to predict system usage and has been successfully applied to numerous technologies. The original model was modified to include two independent variables: organization support and information quality. The survey collected data from restaurants in the United States. The results of the study showed that perceived usefulness was the main factor influencing intranet acceptance, while organization support, information quality, and perceived ease of use were not significant in the regression analysis. The findings indicate perceived usefulness of intranet use requires focus in order to improve communications in restaurant franchise systems.


2021 ◽  
Vol 5 (4) ◽  
pp. 649-658
Author(s):  
Putu Laksmita Dewi Rahmayanti ◽  
I Gusti Ngurah Jaya Agung Widagda ◽  
Ni Nyoman Kerti Yasa ◽  
I Gusti Ayu Ketut Giantari ◽  
Martaleni Martaleni ◽  
...  

The purpose of this study is to determine the factors influencing continuous usage intention of E-Wallet in Denpasar City with integrating the Technology Acceptance Model (TAM) And Theory of Reasoned Action (TRA). This study applied a structural equation model analysis with 140 samples collected from E-Wallet users in Denpasar City. The results show that all three determinants of E-Wallet continuous usage intention, including perceived usefulness, perceived ease of use, and attitude. Recommendations are provided for E-Wallet providers to improve their user continuous usage intention in Denpasar City.


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