Factors Influencing Consumer Adoption for Network Fellowship Auction in Taiwan

2016 ◽  
Vol 8 (1) ◽  
pp. 50-62 ◽  
Author(s):  
Yi-Fen Chen ◽  
Chia-Wen Tsai ◽  
Yen-Fang Tseng

The emerging online economy in recent years has facilitated the rapid growth of e-commerce, such as Internet bank, e-wallet, and electronic bidding. Network fellowship auction is a collective effort by people who network and pool their money together by Internet in order to invest in and support efforts initiated by other people or organizations. Network fellowship auction has replaced conventional fellowship auction by offering a new safer and faster financial instrument. This research investigated the determinants of network fellowship auction user acceptance, including consumer perceived risk, perceived value, computer self-efficacy, and product involvement. An online survey was used with a sample of 446 respondents. Structural equation models (SEM) were used to examine hypotheses in the theoretical framework. The results showed that consumer perceived risk substantially negatively influenced perceived ease of use and intention; consumer perceived value positively influenced perceived usefulness; consumer computer self-efficacy positively influenced perceived ease of use. Additionally, consumer perceived usefulness, perceived ease of use, and product involvement positively influenced consumer intention.

2018 ◽  
Vol 13 (1) ◽  
pp. 1
Author(s):  
Eka Noor Asmara

This study aims to provide empirical evidence of the influence of individual factors, social factors and institutional factors as the antecedent of behavioral intention through beliefs in using the technology of synchronous e-learning, such as perceived usefulness and perceived ease of use. Analysis uses structural equation models by using smartPLS software. Results of this research shown the support of 6 out of 7 proposed hypothesis, namely that there is a significant positive relationship between top management commitment and support, references from colleagues and computer self efficacy against perceived usefulness and perceived ease of use. Keywords: behavioral intention, perceived usefulness, perceived ease of use, computer self efficacy, synchronous e-learning. ABSTRAKPenelitian ini bertujuan untuk memberikan bukti empiris pengaruh faktor individual, faktor sosial dan faktor institusional sebagai anteseden behavioral intention melalui kepercayaan-kepercayaan menggunakan teknologi synchronous e-learning, yaitu perceived usefulness dan perceived ease of use. Analisis menggunakan model persamaan structural dengan menggunakan software smartPLS. Hasil penelitian menunjukkan terdukungnya 6 dari 7 hipotesis yang diajukan yaitu terdapat hubungan positif signifikan antara dukungan dan komitmen manajemen puncak, referensi rekan sejawat dan computer self efficacy terhadap perceived usefulness dan perceived ease of use.Kata kunci: Niat perilaku, kegunaan yang dirasakan, persepsi kemudahan penggunaan, efikasi diri komputer, sinkron e-learning.


2021 ◽  
pp. 003329412199778
Author(s):  
Maria Manolika ◽  
Rigas Kotsakis ◽  
Maria Matsiola ◽  
George Kalliris

Increasing consensus among information systems researchers suggests that personality accounts for the effective use of several technologies, yet less is known about the process through which personality affects user perceptions of technology acceptance. This study, therefore, examined whether personality is associated with student perceptions of audiovisual technology acceptance, and whether general self-efficacy mediates this association. In total, 244 students completed an online survey including measures of personality, general self-efficacy, and perceptions of audiovisual technology acceptance. Canonical correlation uncovered significant associations between personality and student beliefs about technology use. Results further revealed that general self-efficacy fully mediated the effects of openness to experience and neuroticism on Perceived Ease of Use, whereas the association between agreeableness and Perceived Usefulness was partially mediated by self-efficacy beliefs. The fact that personality influences students’ perceptions of technology acceptance both directly and indirectly should not remain unnoticed, especially when designing intervention programs to enhance their academic performance.


2017 ◽  
Vol 1 (2) ◽  
pp. 298
Author(s):  
Umar Maksum ◽  
Zaki Baridwan ◽  
Imam Subekti

<p>This study aims to examine the factors influencing the acceptability of SIMDA in the Batu Municipal Government. The research model used the <em>Technology Acceptance Model</em> (TAM), which add external construct from D&amp;M success model of information system and other construct namely the <em>commitment of management</em>, <em>social influence</em> and the Individually influence such as <em>computer self-efficacy</em> and <em>personal innovativenes</em>. This research employed census sampling method. The samples are all official of in financial department who use SIMDA. Results of the research showed that <em>perceived usefulness</em> was affected by <em>management commitment</em>, <em>social influence</em>, <em>information quality, system quality</em>, <em>personal innovativeness</em>, and<em> perceived ease of use</em>. In addition, <em>Computer self-efficacy</em>, and <em>personal innovativeness</em> influenced to <em>perceived ease of use</em>. Furthermore, the <em>acceptance SIMDA</em> was influenced <em>perceived usefulness</em> and <em>perceived ease of use</em>. On the contrary, <em>computer self-efficacy</em> did not affect to <em>perceived usefulness</em><strong></strong></p><p><strong>Keywords: </strong>Technology Acceptance Model (TAM), Acceptance SIMDA, perceived usefulness, perceived ease of use</p>


2013 ◽  
Vol 38 (4) ◽  
pp. 83-96 ◽  
Author(s):  
Rupanjali Nath ◽  
Kanika T Bhal ◽  
Geetika T Kapoor

The use of Information Technology (IT) in the banking sector has seen a phenomenal growth in India. For its effective use and implementation, employees' acceptance and the consequent use of IT are important. Davis' Technology Acceptance Model (TAM) (1989) explains users' acceptance of electronic systems. By applying the extended TAM approach to this study, the authors aim to uncover various factors that affect the attitude and acceptance of bank employees towards CBS. The TAM model identifies perceived usefulness (PU), and perceived ease of use (PEU) as impacting attitude towards IT and behavioural intention. The model is extended by identifying social influence, computer self-efficacy, and technological facility as factors affecting perceived usefulness and perceived ease of use. The target respondents for this study were bank employees from the public and private sectors banks (State Bank of India, Union Bank, Bank of India, ICICI Bank, and Axis Bank) situated in the National Capital Territory (NCT) of Delhi. Measurement items applied in this study were an adaptation of previously validated measures or were developed on the basis of a literature review. Responses were analysed using the 7-point Likert Scale that ranged from (1) ‘strongly disagree’ to (7) ‘strongly agree’. To test the reliability of the measures, a pilot study was conducted with 20 randomly chosen employees and modified scales. Structural equation modelling was used to analyse the data. Overall, the findings suggest that extended TAM variables positively influence the intention and usage behaviour through PU and PEU. That is, social influence enhances perceived usefulness; and computer self-efficacy and technology facility influence the perceived ease of use. Again, perceived ease of use significantly influences perceived usefulness which in turn has significant effect on behavioural intention and usage behaviour. Social influence of superiors was the prominent determinant of perceived usefulness of the CBS technology. Hence the role of managers as effective communicators is heightened especially in conveying the benefits of using IT and in turn achieving organizational goals.


2016 ◽  
Vol 12 (1) ◽  
pp. 13
Author(s):  
Wahyu Prabawati Putri Handayani ◽  
Mugi Harsono

Abstrak: Aplikasi Technology Acceptance Model (TAM) Pada Komputerisasi Kegiatan Pertanahan. Tujuan penelitian ini adalah untuk menguji dan menganalisis pengaruh Technology Acceptance Model (TAM) Pada Komputerisasi Kegiatan Pertanahan. Sebuah metodologi survey digunakan untuk mengumpulkan data 100 karyawan. Path analysis menunjukkan bahwa (1) Computer self-efficacy berpengaruh pada persepsi kemudahan penggunaan dan persepsi manfaat teknologi, (2) Persepsi kemudahan penggunaan teknologi berpengaruh pada persepsi manfaat dan sikap untuk menggunakan teknologi, (3) Persepsi manfaat teknologi berpengaruh pada sikap dalam menggunakan teknologi, dan (4) Sikap untuk menggunakan teknologi berpengaruh pada niat untuk menggunakan teknologi. Kata kunci: Technology Acceptance Model (TAM), computer self-efficacy, persepsi manfaat teknologi, sikap menggunakan teknologi, niat menggunakan teknologi Abstract: Application of Technology Acceptance Model (TAM) On Computerized Land Activities. The purpose of this study was to examine and analyze the effect of the Technology Acceptance Model (TAM) on computerized land activities. A survey methodology used to collect data of 100 employees. The results indicated that (1) Computer self-efficacy affected the perceived ease of use and usefulness of the technology, (2) the perceived ease of use technology affected of perceived usefulness and attitude towards using technology, (3) the perceived usefulness affected attitude towards using technology, and (4) the attitude to use technology affected intention to use technology. Keywords: Technology Acceptance Model (TAM), computer self-efficacy, perceived usefulness, attitude to use technology, intention to use technology


2015 ◽  
Author(s):  
◽  
Samantha Nokuthula Sosibo

This study aimed to explore user factors that may influence attitude and behaviour where technology acceptance is concerned. The Technology Acceptance Model (TAM) Framework was used as a tool to map this degree of acceptance in relation to the design of the current Encyclopaedia of South African Arts, Culture and Heritage (ESAACH). ESAACH is an encyclopaedia intended to address the dearth of reference material in South African arts, culture and heritage studies (ESAACH.org.za). The encyclopaedia is divided into broader areas of research such as: verbal arts, performing arts, visual arts, and heritage. It was originally established as a tool to provide support for education in arts, culture and heritage. There has been an increase in interest in the ESAACH online resource platform. This has resulted in the need to capture user perceptions and attitudes on the site in order to provide guidelines on the improvement of the site and to make usage of the encyclopaedia easier and less frustrating. The researcher investigates English Language Proficiency, Perceived Ease of Use and Perceived Usefulness and Computer Self-Efficacy as factors that influence an online user’s attitude towards intention to use and acceptance of an online encyclopaedia. There have been concerns expressed by website designers that because users may not be fully acquainted or familiar with using the Internet in general when accessing information, they anticipate some resistance or reluctance to make full use of available online content. The study included the administration of an online survey to a sample of 149 students from the Arts and Design and Library Information Studies departments whereby their demographics, antecedents and precedent constructs of the TAM were tested for co-relationships of user’s intention regarding usage and acceptance of the website. The TAM model was used as a tool to determine: whether a positive confidence in the students’ English language proficiency would affect intention to use the encyclopaedia and to predict whether positive Computer Self-Efficacy is an indicator for a positive effect regarding Ease of Use and/or Perceived Usefulness. Results confirmed that users perceived Computer Self-Efficacy as a positive contributor to the usefulness of the ESAACH online encyclopaedia. Although no significant relationship between English Language Proficiency and Perceived Ease of Use was demonstrated, the need for a design which caters for sensitivity to the language of users was identified.


Author(s):  
Samar Ghazal ◽  
Hanan Aldowah ◽  
Irfan Umar ◽  
Brandford Bervell

The utmost reason for this article is to present a detailed assessment of the salient antecedents(computer anxiety, technology related experience, computer self-efficacy, quality of service, quality of system, quality of system's output information, perceived usefulness and perceived ease of use) in determining students' approval and onward contentment towards using LMS in a blended learning environment. In view of this, the study employed a quantitative research design utilizing a questionnaire as the data collection instrument. Data was then obtained from 174 undergraduate students with Partial Least Squares Structural Equation Modelling (PLS-SEM) technique used for data analysis. The study revealed indicators such as perceived usefulness, the quality of the system and computer self efficacy as fundamental determinants of students' acceptance and satisfaction with blended learning. The study recommended among others that in order to achieve satisfaction and acceptance towards LMS usage for blended learning in higher education, institutions need to pay attention to these crucial variables prior to full implementation.


2015 ◽  
Vol 11 (2) ◽  
pp. 45-60 ◽  
Author(s):  
A.Y.M. Atiquil Islam ◽  
Chin Hai Leng ◽  
Diljit Singh

With the rapid uptake of the Internet and e-learning systems worldwide, online research databases have become necessary, even indispensable, tools for research and learning. The International Islamic University Malaysia (IIUM) recognizes the huge potential of databases in improving educational outcomes, and in promoting research among its students and academic staff. In line with its aim to become a research university and centre for educational excellence, the IIUM introduced its online database system in 2000 as part of its e-library services. However, despite a decade of existence, the database was found to be underutilized, especially by postgraduate students. As such, the prime objective of this study is to validate the Technology Satisfaction Model (TSM) to assess its efficacy on students' satisfaction in using online research databases in higher education. A total of 180 postgraduate students from four faculties (Education, Human Sciences, Engineering and Economics) were selected using stratified random sampling procedure. The questionnaires' reliability and validity were performed through a Rasch model using Winsteps version 3.49. The data were analyzed applying the Structural Equation Modeling to test the hypotheses of TSM. The results of this study revealed that computer self-efficacy had a statistically significant direct influence on perceived ease of use and perceived usefulness. Subsequently, students' perceived ease of use and perceived usefulness had statistically significant positive direct influence on their satisfaction in using online research databases. On the other hand, computer self-efficacy had a significant indirect influence on satisfaction mediated by perceived ease of use. Finally, computer self-efficacy also demonstrated a statistically significant indirect influence on satisfaction mediated by perceived usefulness of databases. The findings contributed that the TSM is viable to examine the successful integration of online research databases among postgraduate students in higher education.


Author(s):  
James F. Knight

Using the technology acceptance model (TAM), this study aimed to investigate the acceptability of video game technologies (serious games) for medical emergency procedure and decision making training. Using the Triage Trainer, a prototype serious game for the triage sieve process, differences between gamers and non-gamers, males and females, and the effects of ratings of computer self efficacy (i.e. computer skill and gaming skill) and attitudes towards computers (i.e. enthusiasm and anxiety) on the acceptance model were also investigated. The results show significant correlations for computer self-efficacy and attitude variables with the perceived ease of use (PEOU), perceived usefulness (PU) and attitudes towards use (ATU) of the game. Multiple regression showed that 52% of the variance in ATU was explained by the PU and PEOU. However, none of the secondary variables (self efficacy or emotions) had a significant effect on the ATU, PU and PEOU over and above each other.


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