Exploring the Influence of Live Streaming in Mobile Commerce on Adoption Intention From a Social Presence Perspective

2020 ◽  
Vol 12 (2) ◽  
pp. 53-71
Author(s):  
Zixi Liu ◽  
Jian Yang ◽  
Lin Ling

With the rise of live streaming, many internet companies began to carry out the live streaming business, and this system was applied in various fields. Due to the emergence of e-commerce live streaming in recent years, the studies on it are not comprehensive. And for the construction of live streaming of mobile e-commerce, it is rarely considered from the perspective of users' hedonic needs. This study combined with the social presence theory to build a conceptual model explored the impact of this system on users' intention to adopt from the perspective of enjoyment feeling. The results show visual scene positively affects users' perceived enjoyment, visual scene and communication function have positive effect on social presence, social presence has positive effect on perceived enjoyment, and perceived enjoyment positively affects users' adoption intention. Finally, the authors provide practical suggestions and strategies for platform operators and sellers.

Author(s):  
Zixi Liu ◽  
Jian Yang ◽  
Lin Ling

With the rise of live streaming, many internet companies began to carry out the live streaming business, and this system was applied in various fields. Due to the emergence of e-commerce live streaming in recent years, the studies on it are not comprehensive. And for the construction of live streaming of mobile e-commerce, it is rarely considered from the perspective of users' hedonic needs. This study combined with the social presence theory to build a conceptual model explored the impact of this system on users' intention to adopt from the perspective of enjoyment feeling. The results show visual scene positively affects users' perceived enjoyment, visual scene and communication function have positive effect on social presence, social presence has positive effect on perceived enjoyment, and perceived enjoyment positively affects users' adoption intention. Finally, the authors provide practical suggestions and strategies for platform operators and sellers.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Junlan Ming ◽  
Zeng Jianqiu ◽  
Muhammad Bilal ◽  
Umair Akram ◽  
Mingyue Fan

Purpose This paper aims to examine how presence (the social presence of live streaming platforms, of viewers, of live streamers and telepresence) affects consumer trust and flow state, thus inducing impulsive buying behaviors, personal sense of power as moderator. Design/methodology/approach Drawing on the Stimulus-Organism-Response (S-O-R) framework, the conceptual model covers social presence, telepresence, consumer trust, flow state, personal sense of power and impulsive buying behavior. An online survey was conducted from 405 consumers with the experience of live streaming shopping in China; structural equation modeling (SEM) was used for data analysis. Findings Results find that three dimensions of social presence (the social presence of live streaming platforms, of viewers, of live streamers) and telepresence have a positive and significant influence on consumer trust and flow state, thus triggering consumers’ impulsive buying behavior. Furthermore, consumers’ sense of power moderates the process from consumer trust, flow state to impulsive buying behavior. Practical implications This study will help live streamers and e-retailers to have a further understand on how to stimulate consumers’ buying behavior. Furthermore, it also provides reference for the development of live streaming commerce in other countries. Originality/value This research examines the effect of social presence and telepresence on impulsive buying behavior in live streaming commerce, which is inadequately examined in extant literature.


2016 ◽  
Vol 11 (2) ◽  
pp. 22 ◽  
Author(s):  
M. Shakaib Akram ◽  
Wafi Albalawi

<p>Social media has become a major source of communication and collaboration between individuals and among groups. The current paper investigates the underlying motives of social media adoption. The research identifies various determinants such as perceived connectedness, perceived enjoyment, perceived usefulness and perceived ease of use as the major influencers of social media adoption intention. Using the sample from Saudi Arabia an online survey is conducted. Structural equation modeling has been used to test the proposed relationships. The results reveal that individuals’ perceived connectedness and perceived enjoyment act as stimuli for their social media adoption intention. Moreover, perceived ease of use and perceived usefulness mediate these stimuli and the individuals’ social media adoption intention. The paper concludes with the recommendations for the academicians and the social media designers/developers.</p>


2017 ◽  
Vol 51 (9/10) ◽  
pp. 1612-1630 ◽  
Author(s):  
Di Wang ◽  
Harmen Oppewal ◽  
Dominic Thomas

Purpose Several studies have shown that superstitious beliefs, such as beliefs in “lucky” product attributes, influence consumer purchase behaviour. Still, little is known about how social influence, in particular mere social presence, impacts consumer superstition-related purchase decisions. Drawing on impression management theory, this paper aims to investigate the effect of social presence on consumer purchase decisions of products featuring lucky charms including the role of anticipated embarrassment as a mediator of the social presence effect. Design/methodology/approach In three studies, participants select products that feature or do not feature a lucky charm. They make these selections under varying conditions of social presence, as induced by the shopping setting in the scenario or through the use of confederates or fellow participants observing them make a real product selection. Participants are students from Australia and China. Findings The studies show that social presence makes consumers less likely to select products that feature a lucky charm. This suppressing effect is mediated by the consumers’ anticipated embarrassment. Research limitations/implications The study investigates the effect of social presence but does not investigate different parameters of social presence such as the number of people present and their familiarity. The study investigates effects for purchase settings but does not include effects of usage and neither does it look into differences across product types or lucky charm types. Practical implications Marketers should be careful to not make lucky charms too publicly salient. Online settings are more suitable than mortar-and-brick settings for selling products featuring a lucky charm. Originality/value The present research is the first to investigate consumer purchase behaviour for a product featuring a lucky charm. It is also the first to investigate the impact of social influence on superstition-based decision-making.


2019 ◽  
Vol 2 (2) ◽  
pp. 1-5
Author(s):  
Pandu Hyangsewu

Perkembangan zaman yang begitu cepat tidak dapat dipungkiri lagi akan mempengaruhi kehidupan manusia. Globalisasi yang terjadi sudah mengubah pola kehidupan manusia, dimana dampaknya bukan hanya efek positif melainkan dapat menghadirkan efek negatif pula. Pengaruh globalisasi saat ini sudah melarutkan nilai-nilai Pendidikan Agama Islam mulai dari tatanan kebudayaan, adat istiadat dan nilai-nilai luhur ajaran Islam. Padahal Pendidikan Agama Islam mempunyai peranan yang penting dalam kehidupan manusia sebagai pendidikan yang bersifat mutlak, Pendidikan Agama Islam perlu dioptimlkan sebagai usaha pengembangan potensi diri agar tidak mudah terjerumus dalam gelapnya kehidupan di era globalisasi. Untuk itu, perlu diketahui berbagai macam tantangan dan antisipasi yang dapat dilakukan melalui Pendidikan Agama Islam di tengah arus globalisasi. Tujuan artikel ini untuk menjelaskan permasalahan Pendidikan Agama Islam saat ini dan bagaimana cara mengantisipasinya dalam menghadapi era globalisasi. Data dalam tulisan ini menggunakan studi literatur yang dianalisis secara deskriptif. Hasil penelitian menunjukkan bahwa globalisasi dapat menjadi peluang sekaligus tantangan bagi Pendidikan Agama Islam. Arus globalisasi bukan sebagai kawan ataupun lawan bagi Pendidikan Agama Islam, melainkan sebagai dinamisator. Ketika Pendidikan Agama Islam tidak mengikuti arus globalisasi  maka akan mengalami hambatan intelektual. Sebaliknya, ketika Pendidikan Agama Islam mengikuti arus globalisasi tanpa berlandaskan pada keislaman maka akan terlindas dan tidak tahu arah. Oleh karena itu, Pendidikan Agama Islam harus memposisikan diri di tengah arus globalisasi  dalam arti yang sesuai dengan pedoman dan ajaran nilai-nilai Islam agar dapat diadopsi dan dikembangkan pada kehidupan manusia   The development of the era is so fast undeniably it will affect human life, Globalization has changed the pattern of human life, where the impact is not only a positive effect but can also bring adverse consequences. The influence of globalization now has dissolved the values ​​of Islamic religious education, starting from the social order, customs, and ethical values ​​of Islamic teachings. Even though Islamic education has an essential role in human life, as a comprehensive education, Islamic religious education needs to be optimized as an effort to develop self-potential, so as not to fall prey to the darkness of life in the era of globalization. For this reason, we need to know various kinds of challenges and anticipation that can be done, through Islamic religious education amid globalization. The purpose of this article is to explain the current issue of Islamic religious education and how to anticipate it in the face of the era of globalization. The data in this paper uses literature studies which are analyzed descriptively. The results of the survey show that globalization can be an opportunity as well as a challenge for Islamic religious education. The current of globalization is neither a friend nor an opponent for Islamic religious education but as a dynamism. When Islamic religious education does not follow the flow of globalization, it will experience mental obstacles. Conversely, when Islamic religious education follows the flow of globalization without being, based on Islam. It will get run over and don't know the direction. Therefore, Islamic religious education must position itself in the midst of globalization. in a sense that is by the guidelines and teachings of Islamic values ​​so that they can be adopted and developed in human life


Author(s):  
Zefanya Alanza Christabel Loveldy

Current fuel-based electricity used to fulfill household electricity needs becomes a reason that worsens the global warming. Even though Indonesia is benefited from abundant solar radiation level, the utilization of solar energy as one possible solution is still very poor. This unused eco-friendly energy needs to be investigated by examining consumers’ intention to adopt Solar House System (SHS) technology along with factors affecting it. This study uses Behavioral Reasoning Theory (BRT) consists of values, reasons for adoption, reasons against adoption, attitude, and social influence as variables to predict adoption intention. Further, Partial Least Square Modeling is used to test the hypotheses after collecting 428 data by distributing questionnaire in Bandung Area. The result reveals that social influence is found to play the most significant role in predicting SHS adoption intention, attitude, reasons for adoption, and values. Thus, this study extents our understanding of attitude-behavior gap in the context of green technology as well as the impact of social influence.


2021 ◽  
Vol 26 (2) ◽  
pp. 160
Author(s):  
Sofia Prima Dewi

The purpose of this study is to obtain empirical evidence whether leverage has a positive effect on earnings management, whether the company size and social responsibility disclosure has a negative impact on earnings management, whether the company size has a positive impact on social responsibility disclosure, and whether the social responsibility disclosure can mediate the impact of company size on earnings management. The sampling technique used was purposive sampling and Smart PLS 3.0 was used for data processing. Research during the 2017-2019 period on 72 companies shows that leverage does not have a positive impact on earnings management, company size has a negative impact on earnings management, company size has a positive impact on social responsibility disclosure, social responsibility disclosure has no negative impact on earnings management, and social responsibility disclosure cannot mediate the impact of company size on earnings management.


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