Youths’ Social Media Adoption: Theoretical Model and Empirical Evidence

<p>Social media has become a major source of communication and collaboration between individuals and among groups. The current paper investigates the underlying motives of social media adoption. The research identifies various determinants such as perceived connectedness, perceived enjoyment, perceived usefulness and perceived ease of use as the major influencers of social media adoption intention. Using the sample from Saudi Arabia an online survey is conducted. Structural equation modeling has been used to test the proposed relationships. The results reveal that individuals’ perceived connectedness and perceived enjoyment act as stimuli for their social media adoption intention. Moreover, perceived ease of use and perceived usefulness mediate these stimuli and the individuals’ social media adoption intention. The paper concludes with the recommendations for the academicians and the social media designers/developers.</p>

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An Approach towards Investigating Factors Affecting Intention to Book a Hotel Room through Social Media

Sustainability ◽

10.3390/su12218973 ◽

2020 ◽

Vol 12 (21) ◽

pp. 8973

Author(s):

Anastasios-Ioannis Theocharidis ◽

Maria Argyropoulou ◽

George Karavasilis ◽

Vasiliki Vrana ◽

Evangelos Kehris

Keyword(s):

Social Media ◽

Structural Equation ◽

Media Use ◽

Ease Of Use ◽

Perceived Usefulness ◽

Equation Modeling ◽

The European Union ◽

Perceived Ease Of Use ◽

Social Media Use ◽

Hotel Room

Today, social media have become a major trend, and consumers are engaging more and more in the social media platforms used by hotels. This does not mean that they book a hotel room via social media, as the booking process is a complex one. The paper investigates the factors that affect users’ intention to book a hotel room using social media applications. The recent enforcement of General Data Protection Regulation (GDPR) in the European Union and California Consumer Privacy Act (CCPA) in California may have an impact on consumers’ behavior. To investigate this further, the study integrates into a model the following constructs: Perceived ease of use, perceived usefulness, trust in online hoteliers, social media use, and permission-based-acceptance. The survey was conducted on Greek users of social media. An online questionnaire was used for data collection. The conceptual model was tested using Structural Equation Modeling (SEM) analysis. The study identified four factors that directly or indirectly influence consumers’ intention to book hotel rooms through social media. Usefulness directly affects intention to book online. Permission-based acceptance plays a core role in the model. Both constructs trust in online hoteliers and social media use, and have a direct positive effect on permission-based acceptance, whereas permission-based acceptance has a direct positive influence on intention to book through social media. The validated model stretches the need for hoteliers to obtain permission from consumers in carrying out their marketing activities. It is important for hotel owners, managers, and social media specialists to keep consumers in mind, offer them useful information and services, and have a trustworthy behavior in order to boost bookings through social media.

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Do Gender and Prior Experience Moderate the Factors Influencing Attitude toward Using Social Media for Festival Attendance?

Sustainability ◽

10.3390/su10103509 ◽

2018 ◽

Vol 10 (10) ◽

pp. 3509 ◽

Cited By ~ 7

Author(s):

Taegoo Kim ◽

Osman Karatepe ◽

Gyehee Lee ◽

Hande Demiral

Keyword(s):

Social Media ◽

Structural Equation ◽

Positive Impact ◽

Prior Experience ◽

Positive Influence ◽

Ease Of Use ◽

Perceived Usefulness ◽

Equation Modeling ◽

Perceived Ease Of Use ◽

Positive Effects

Male and female consumers differ in terms of decision-making. This is also true for inexperienced and experienced consumers. Although the extant research delineates studies that have centered on the interrelationships between perceived ease of use (PEU), perceived enjoyment (PE), perceived usefulness (PU), attitude toward using social media (ATUSM), and users’ behavioral intentions, there is still a dearth of empirical research about gender and prior experience as the two potential moderators. With this recognition, our study examines gender and prior experience as moderators of the effects of PEU, PE, and PU on ATUSM. Our study also investigates ATUSM as a full mediator of the impacts of PEU, PE, and PU on users’ intentions to attend festivals (IAF). Data came from the students of the Korean Government Scholarship Program. The results from structural equation modeling reveal that the positive influence of PE on ATUSM is stronger among female users. As expected, the positive impact of PU on ATUSM is stronger for male users. As hypothesized, prior experience strengthens the positive effects of PE and PU on ATUSM. The results further reveal that ATUSM fully mediates the effects of PE and PU on IAF. Based on the aforesaid findings, theoretical implications are discussed and managerial implications to enhance business sustainability are offered.

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An Exploration of Pre-Service Teachers' Intention to Use Mobile Devices for Teaching

International Journal of Mobile and Blended Learning ◽

10.4018/ijmbl.2015070101 ◽

2015 ◽

Vol 7 (3) ◽

pp. 1-17 ◽

Cited By ~ 8

Author(s):

Jung Won Hur ◽

Ying W. Shen ◽

Ugur Kale ◽

Theresa A. Cullen

Keyword(s):

Mobile Devices ◽

Structural Equation ◽

Online Survey ◽

Ease Of Use ◽

Perceived Usefulness ◽

Equation Modeling ◽

Intention To Use ◽

Perceived Ease Of Use ◽

Factors Affecting ◽

The Us

Teachers in the US have been increasingly adopting mobile devices for teaching, but little research has examined how pre-service teachers perceive mobile device integration in classrooms. To address this issue, the study developed a research model that explained factors affecting pre-service teachers' intention to use mobile devices and the relationship among the factors. A total of 386 pre-service teachers participated in an online survey, and the model was tested using structural equation modeling. The results showed that 72.5% of variances in pre-service teachers' intention to use mobile devices were explained by perceived usefulness and self-efficacy for technology integration jointly, where perceived usefulness was the strongest predictor. The findings also demonstrated that constructivist beliefs and perceived ease of use indirectly influenced pre-service teachers' intention to use mobile devices for teaching.

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Factors Influencing Continuous Intention to Use of Event Management Electronic Portals in 4 and 5 Star Hotels

Journal of Management and Strategy ◽

10.5430/jms.v8n3p1 ◽

2017 ◽

Vol 8 (3) ◽

pp. 1

Author(s):

Ra’ed Masa’deh ◽

Ali Al-Badi ◽

Aseel Rashaideh ◽

Jaafer Abu-Zahra ◽

Jamal Alsmadi

Keyword(s):

Structural Equation ◽

Structural Model ◽

Ease Of Use ◽

Perceived Usefulness ◽

Primary Data ◽

Equation Modeling ◽

Intention To Use ◽

Perceived Ease Of Use ◽

Event Management ◽

Perceived Enjoyment

The purpose of this study is to examine the associations among perceived relative advantages, compatibility, perceived ease of use, perceived usefulness, perceived enjoyment, and continuous intention to use event management electronic portals in Aqaba 4 and 5 Star hotels. A survey instrument was used to examine the relationships in the proposed model. The collected primary data (n=200) from employees who are familiar with hotels’ event management electronic portals located in Aqaba city is conducted to test the relationship between exogenous and endogenous construct expressed in the proposed structural model. By employing SEM (Structural Equation Modeling) analysis, the findings revealed that while both variables perceived relative advantages and compatibility directly, positively, and significantly impacted perceived usefulness; both variables did not impact perceived enjoyment. Also, perceived ease of use has significant impacts on perceived usefulness and perceived enjoyment. In addition, both of perceived usefulness and perceived enjoyment found to impact continuous intention to use.

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Factors influencing consumers' rejection to smartphone transactions in the lodging industry

International Hospitality Review ◽

10.1108/ihr-09-2019-0020 ◽

2020 ◽

Vol 34 (1) ◽

pp. 29-40

Author(s):

Stephanie Bae ◽

Jun Mo Kwon ◽

Alyssa Bosley

Keyword(s):

Structural Equation ◽

Online Survey ◽

Ease Of Use ◽

Perceived Usefulness ◽

Lodging Industry ◽

Equation Modeling ◽

Smartphone Apps ◽

Perceived Ease Of Use ◽

Content Type ◽

Hotel Room

PurposeThe main purpose of this study is to investigate what affects a customer's decision to use the hotel smartphone applications when he/she makes a room reservation.Design/methodology/approachA total of 266 usable data was collected through an online survey. The research model was tested using confirmatory factor analyses and structural equation modeling.FindingsThis study revealed that perceived usefulness, perceived credibility, perceived equipment risk, and perceived change risk affected customers' intention to book a hotel room using hotel smartphone apps. Perceived ease of use did not have a significant effect on behavioral intention.Originality/valueThis study extended TAM and the existing literature of mobile technology in the lodging industry. This article explored both existing variables and new variables in studying customers' intention to use hotel smartphone apps when booking a hotel room.

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Social Media Applications Affecting Students’ Academic Performance: A Model Developed for Sustainability in Higher Education

Sustainability ◽

10.3390/su12166471 ◽

2020 ◽

Vol 12 (16) ◽

pp. 6471 ◽

Cited By ~ 3

Author(s):

Mahdi M. Alamri ◽

Mohammed Amin Almaiah ◽

Waleed Mugahed Al-Rahmi

Keyword(s):

Higher Education ◽

Social Media ◽

Academic Performance ◽

Technology Acceptance ◽

Structural Equation ◽

Ease Of Use ◽

Perceived Usefulness ◽

Equation Modeling ◽

Perceived Ease Of Use ◽

Media Applications

Nowadays, social media applications (SMAs) which are quite popular among students have a significant influence on education sustainability. However, there is a lack of research that explores elements of the constructivist learning approach with the technology acceptance model (TAM) in higher education. Therefore, this research aimed to minimize the literature gap by examining the SMA factors used for active collaborative learning (ACL) and engagement (EN) to affect the students’ academic performance in measuring education sustainability, as well as examining their satisfaction from its use. This study employed constructivism theory and TAM as the investigation model, and applied a quantitative method and analysis through surveying 192 university students at King Faisal University. Using structural equation modeling (SEM), the responses were sorted into nine factors and analyzed to explain students’ academic performance in measuring education sustainability, as well as their satisfaction. The results were analyzed with structural equation modelling; it was shown that all the hypotheses were supported and positively related to sustainability for education, confirming significant relationships between the use of SMAs and the rest of the variables considered in our model (interactivity with peers (IN-P), interactivity with lecturers (IN-L), ACL, EN, perceived ease of use (PEOU), perceived usefulness (PU), SMA use, student satisfaction (SS), and students’ academic performance (SAP).

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Data on Vietnamese Students’ Acceptance of Using VCTs for Distance Learning during the COVID-19 Pandemic

Data ◽

10.3390/data5030083 ◽

2020 ◽

Vol 5 (3) ◽

pp. 83

Author(s):

Duc-Hoa Pho ◽

Xuan-An Nguyen ◽

Dinh-Hai Luong ◽

Hoai-Thu Nguyen ◽

Thi-Phuong-Thao Vu ◽

...

Keyword(s):

Distance Learning ◽

Technology Acceptance ◽

Structural Equation ◽

Online Survey ◽

Subjective Norm ◽

Ease Of Use ◽

Perceived Usefulness ◽

Equation Modeling ◽

Perceived Ease Of Use ◽

Output Quality

The outbreak of COVID-19 at the beginning of 2020 has heavily influenced education all around the world. In Vietnam, educational institutes were suspended, and distance learning was conducted to ensure students’ learning process, with distance learning occurring mainly via video conferencing tools (VTCs). The purpose of this paper is to provide data on Vietnamese students’ acceptance of using VCTs in distance learning during the COVID-19 pandemic through an extended technology acceptance model (TAM) and structural equation modeling (SEM) method. This study used the TAM of Venkatesh and Davis. The questionnaire was designed based on Venkatesh and Davis and Salloum et al.’s scale. An online survey with snowball sampling was selected in April. The final dataset consisted of 277 valid records. This data descriptor presented descriptive statistics (mean, standard deviation), internal consistency (Cronbach’s alpha), reliability and validity measures (composite reliability, average value extracted test), and factor loading of items of eight factors: output quality, computer playfulness, subjective norm, perceived usefulness, perceived ease of use, attitude towards to use, behavioral intention to use, and actual system to use. Results indicated that external factors such as subjective norm and computer playfulness had a significant impact on most TAM constructs. Furthermore, output quality was found to have a positive influence on students’ perceived usefulness and acceptance of VCTs in distance learning.

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Constituents and Consequences of Online-Shopping in Sustainable E-Business: An Experimental Study of Online-Shopping Malls

Sustainability ◽

10.3390/su10103756 ◽

2018 ◽

Vol 10 (10) ◽

pp. 3756 ◽

Cited By ~ 10

Author(s):

Muhammad Ijaz ◽

Jongtae Rhee

Keyword(s):

Perceived Risk ◽

Structural Equation ◽

Online Survey ◽

Online Shopping ◽

Ease Of Use ◽

Perceived Usefulness ◽

Equation Modeling ◽

Model Matching ◽

Perceived Ease Of Use ◽

Positive Attitudes

With the growth of the internet, electronic (online) business has become an important trend in the economy. This study investigates how retailers could enhance their shopping processes and hence help sustain their e-business development. Therefore, we propose a unified information system-consumer behavior (IS-CB) model for online shopping to analyze factors that impact online shopping. We used an online survey to gather data from 633 online customers to test the theoretical model, matching differences using structural equation modeling. Highly influencing factors for the IS-CB online shopping model included perceived value (PV), perceived risk (PR), social factors (SF), perceived ease of use (PEOU), perceived usefulness (PU), online shopping intention, trust, online shopping experience, actual online shopping purchases, entertainment gratification (EG), website irritation (WI), information design (ID), visual design (VD), and navigation design (ND). This study provides important theoretical and practical implications. PV and trust in online shopping can nurture positive attitudes and shopping intentions among online customers. Well-designed websites produce higher levels of trust and reduced WI. Similarly, online shopping sites with better ID, ND, and VD also reduce WI and increase trust. This study fills gaps in previous studies relating to IS and CB and provides explanations for IS and CB constituent impacts on acceptance and use of online shopping. The proposed unified IS-CB explains consumer online shopping patterns for a sustainable e-business.

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E-Learning System Use During Emergency: An Empirical Study During the COVID-19 Pandemic

Frontiers in Education ◽

10.3389/feduc.2021.677753 ◽

2021 ◽

Vol 6 ◽

Author(s):

Ibrahim Alyoussef

Keyword(s):

Structural Equation ◽

Online Survey ◽

Ease Of Use ◽

Perceived Usefulness ◽

Learning System ◽

Equation Modeling ◽

Perceived Ease Of Use ◽

Positive Effects ◽

Actual Use ◽

E Learning

The pandemic of COVID-19 quickly led to the closure of universities and colleges around the world, hoping that the guidance of social distancing from public health authorities will help flatten the curve of infection and minimize the overall fatalities from the epidemic. The e-learning framework, however, is the best solution to enable students to learn about the quality of education. The aim of this research was to examine variables reflecting the actual use of the e-learning system during the COVID-19 pandemic among university students. The perceived ease of use and perceived usefulness are positively correlated with facilitating condition, perceived control, and self-efficacy, which in turn influences students’ attitude toward use, which in turn affects the actual use of the e-learning system during the COVID-19 pandemic. To exam the model on the basis of user data from the e-learning system used collected through an online survey, structural equation modeling (SEM) and path analysis were used. The findings showed that the mindset of students to use had positive effects on the learning of students during the COVID-19 pandemic through the actual use of the e-learning system. In the context of e-learning programs in developing countries, previous studies have seldom explored an integrated model. In addition, this article aims to include a literature review of recently published research on the actual use of the e-learning system during the pandemic of COVID-19.

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Application of Learning Management System (LMS) during the COVID-19 Pandemic: A Sustainable Acceptance Model of the Expansion Technology Approach

Sustainability ◽

10.3390/su131910991 ◽

2021 ◽

Vol 13 (19) ◽

pp. 10991

Author(s):

Uthman Alturki ◽

Ahmed Aldraiweesh

Keyword(s):

Management System ◽

Structural Equation ◽

Online Survey ◽

Learning Management System ◽

Well Being ◽

Ease Of Use ◽

Perceived Usefulness ◽

Equation Modeling ◽

Perceived Ease Of Use ◽

Learning Management

The COVID-19 pandemic led to the closure of universities and colleges throughout the world, with the hope that public health officials’ suggestion of social distancing would help flatten the sickness curve and reduce overall mortality from the outbreak. However, the Learning Management System (LMS) is the perfect approach for fostering the dedication of students to content in education like sustainability. Previous studies have seldom investigated an integrated approach in the context of LMS in industrialized nations. In addition, this paper aims to include a literature analysis of recent research conducted during the COVID-19 pandemic in the area of LMS usage, as well as to investigate variables predicting the usage of LMS by higher education students during the COVID-19 pandemic for students’ engagement. On the basis of LMS usage data obtained from an online survey, structural equation modeling (SEM) and route analysis were utilized to verify the research model, a survey consisting of student LMS users King Saud University. The findings showed that the desire of students to use LMS had beneficial effects during the COVID-19 pandemic on learning as sustainability engagement. Also, student-perceived closeness, peer references and subjective well-being are favorably associated with the perceived ease of use and perceived usefulness, this, in turn, influences students’ intentions to utilize, which, in turn, effects the usage of LMS for student engagement during COVID-19.

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