The Effect of Managers' Business Intelligence on Attracting Foreign Tourists Case Study

Author(s):  
Hadi Teimouri ◽  
Farnaz Afshar Hoojaghan ◽  
Kouroush Jenab ◽  
Sam Khoury

Today, the effect of the tourism industry is observed in all economic, social, cultural, and political dimensions of societies and finding innovative and creative ways to develop it has doubled the importance of research in this area. The purpose of this study is to address the effect of managers' business intelligence on attracting foreign tourists. It is applicable from an objective aspect and descriptive-field from a methodological aspect. The statistical population included all foreign tourists in Shiraz during the time period of June-August 2015 and a random sampling method was employed for sampling. The sample size was estimated equal to 180. Having distributed the questionnaires, 166 questionnaires were acceptable and considered as the basis of conducting the research. Validity of the questionnaire was confirmed via face validity and its reliability was determined using Cronbach's alpha coefficient. More than 70% for all variables under study showed the suitable reliability of the questionnaire. Also, structural equation modeling was employed to test the hypotheses. The results indicated that there is a positive and significant relationship between dimensions of managers' business intelligence and attracting foreign tourists.

2013 ◽  
Vol 3 (3) ◽  
pp. 72 ◽  
Author(s):  
Davood Ghiyasvand ◽  
Hadi Teimouri ◽  
Reza Ansari

Nowadays, as organizations advance towards development and progress, the need for efficient labor will be more noticeable. In such circumstances, the success of organizations in economic, cultural, social and governmental interactions is due to competence and effectiveness of Human resources and in fact human resources are the major assistance in achieving organizational goals and improving performance.The purpose of this article is to explore the level of business intelligence and propose a comprehensive model for Nir Pars Company in Tehran. This is an applied, descriptive-correlation research, conducted by survey methodology. A collection of 400 experts and managers of different organizational levels of Nir Pars Company were the statistical population of the study and a batch of 225 persons were chosen by simple random sampling as the research sample. Library method was used for data collection to form the theoretical foundations of the research, and we used our own questionnaire to confirm or refute the research hypotheses; which has the required reliability and validity (Cronbach's alpha coefficient of 0.961). To explore the relationships between the elements of the Model, factor analysis and structural equation modeling techniques were used. According to achieved results, the level of business intelligence exceeds the allowable amount (0.78 for all parameters of the model). 


2020 ◽  
Author(s):  
Hossein Esfandiari ◽  
Shahla Choobchian

Abstract Wellness tourism, which is a fast-growing sector in the tourism industry, is a sub-branch of health tourism. In this type of tourism, tourists travel to get rid of the stresses of their daily life and rejuvenate without medical intervention and supervision. These tourists usually have no specific physical illness; rather, they are interested in enjoying the healing nature of other areas. These people travel to use the natural facilities available at the destination. These facilities, which may include favorable climate, hot springs, pristine nature of rural areas, and so on, are provided to tourists so that they can relax. The present study is a non-experimental survey in which the structural equation modeling method (AMOS22) is used to analyze the data. The statistical population was composed of the tourists visiting the natural attractions of Sarab County, Iran. The data collection instrument was a questionnaire whose validity was confirmed by a panel of experts. To measure the reliability of the research instrument, 30 copies of the questionnaire were completed by some wellness tourists in Sarein Township, Ardabil province in Iran. The results confirmed the good reliability of the questionnaire. Also, the average variance extracted (AVE) and composite reliability (CR) calculated for the studied variables were greater than 0.5 and 0.7, respectively. The results showed that among the studied factors, the location of the place had the greatest impact on choosing a wellness-based tourism destination. Also, among the different dimensions of wellness, the physical aspect was the most prominent dimension in choosing this kind of tourism. The research contributes approaches to developing wellness tourism in Iran in particular and in the world in general. Based on these approaches and strategies, effective steps would be taken to reduce life stress and move towards improving quality of life in the COVID-19 conditions.


2021 ◽  
Vol 63 (4) ◽  
pp. 408-415
Author(s):  
Maria Rubio Juan ◽  
Melanie Revilla

The presence of satisficers among survey respondents threatens survey data quality. To identify such respondents, Oppenheimer et al. developed the Instructional Manipulation Check (IMC), which has been used as a tool to exclude observations from the analyses. However, this practice has raised concerns regarding its effects on the external validity and the substantive conclusions of studies excluding respondents who fail an IMC. Thus, more research on the differences between respondents who pass versus fail an IMC regarding sociodemographic and attitudinal variables is needed. This study compares respondents who passed versus failed an IMC both for descriptive and causal analyses based on structural equation modeling (SEM) using data from an online survey implemented in Spain in 2019. These data were analyzed by Rubio Juan and Revilla without taking into account the results of the IMC. We find that those who passed the IMC do differ significantly from those who failed for two sociodemographic and five attitudinal variables, out of 18 variables compared. Moreover, in terms of substantive conclusions, differences between those who passed and failed the IMC vary depending on the specific variables under study.


Agriculture ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 213
Author(s):  
Alicia Ramírez-Orellana ◽  
Daniel Ruiz-Palomo ◽  
Alfonso Rojo-Ramírez ◽  
John E. Burgos-Burgos

This article aims to explore the perceptions of banana farms managers towards environmental sustainability practices through the impact of innovation, adoption of information systems, and training employees through a case study in the province of El Oro (Ecuador). Furthermore, the paper assesses how farmers’ perceptions could guide public policy incentives. PLS-Structural Equation Modeling are used as the framework by which the constructs is represented within the model. The model explained 59% of the environmental sustainability practices of Ecuadorian banana farms. The results indicate that environmental sustainability practices were positively influenced mainly by training employees, innovation, and adoption of information systems. Additionally, both the adoption of information systems and training employees indirectly influenced sustainable practices through innovation as a mediator. We may conclude that in the Ecuadorian banana farms, changes in environmental practices are derived from innovation strategies as an axis of development of useful information and training employees in public policies.


2021 ◽  
Vol 13 (5) ◽  
pp. 2783
Author(s):  
Jinsoo Hwang ◽  
Kwang-Woo Lee ◽  
Seongseop (Sam) Kim

This study examined the antecedents and consequences of rapport between customers and salespersons in the context of duty-free shops. Specifically, this study proposed six sub-dimensions of service-dominant orientation (i.e., relational, ethical, individuated, empowered, concerted, and developmental interactions). These dimensions have a positive influence on rapport. In addition, rapport is hypothesized to aid in the formation of customer satisfaction and brand preference, which in turn positively affects word-of-mouth communications. Data were collected from 649 Chinese shoppers who have purchased a product in a Korean duty-free shop. In addition, this study employed confirmatory factor analysis to check the adequacy of the measurement items and structural equation modeling to test 11 hypotheses. Data analysis results indicated that five sub-dimensions of service-dominant orientation, excluding individuated interaction, play an important role in the formation of rapport. Furthermore, rapport has a positive effect on customer satisfaction and brand preference, which in turn positively affects word-of-mouth communications. The findings of this study offer valuable insights for managers of duty-free stores into the most effective methods for managing their operations and providing an appropriate blend of products. Furthermore, this paper contributes to theoretical understanding in this area by improving the acceptability of a commonly believed shopper behavior model.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Arash Arianpoor ◽  
Hameed Mohsen Khayoon

Purpose This study aims to investigate the effect of teaching style and academic enthusiasm of Iraqi accounting and auditing students on their stress, aggression and anxiety. Design/methodology/approach The statistical population in this study consists of two parts. The first is the Iraqi accounting and auditing students in Iran and the second is the Iraqi accounting and auditing students in Iraq. By available non-probability sampling method, 62 people (Iraqi students in Iran) and 102 (Iraqi students in Iraq) were selected as samples. In this research, a questionnaire was used to collect information. The validity of the questionnaire’s structure was confirmed by confirmatory factor analysis. Also, Cronbach’s alpha coefficients in this study indicating the measurement tool’s reliability. In this research, structural equation modeling has been used to analyze and test the hypotheses. The primary criteria for determining the coefficient and evaluating the path coefficients were used to evaluate the structural model. Findings Findings indicate that in Iraqi students in Iraq and Iraqi students in Iran, teaching style negatively affects stress, aggression and accounting and auditing students’ anxiety. Also, in the group of Iraqi students in Iraq and the group of Iraqi students in Iran, the eagerness to study has a significant negative effect on accounting and auditing students’ stress and anxiety. In contrast, the effect of the desire to study accounting and auditing students’ aggression was confirmed only in Iraqi students in Iraq. Originality/value As the accounting and auditing professions are among the most stressful occupations that increase the characteristics of aggression and anxiety in the employees of that profession, the results of leading research can show that the stress, anxiety and aggression of accounting and auditing students how to reduce through training so that their stress, anxiety and aggression do not appear in the workplace and the reports of accountants and auditors are not affected.


Author(s):  
Dipanjan D. Ghosh ◽  
Junghan Kim ◽  
Andrew Olewnik ◽  
Arun Lakshmanan ◽  
Kemper E. Lewis

One of the critical tasks in product design is to map information from the consumer space to the design space. Currently, this process is largely dependent on the designer to identify and map how psychological and consumer level factors relate to engineered product attributes. In this way current methodologies lack provision to test a designer’s cognitive reasoning and could therefore introduce bias while mapping from consumer to design space. Also, current dominant frameworks do not include user-product interaction data in design decision making and neither do they assist designers in understanding why a consumer has a particular perception about a product. This paper proposes a new framework — Cyber-Empathic Design — where user-product interaction data is acquired via embedded sensors in the products. To understand the motivations behind consumer perceptions, a network of latent constructs is used which forms a causal model framework. Structural Equation Modeling is used as the parameter estimation and hypothesis testing technique making the framework falsifiable in nature. To demonstrate the framework and demonstrate its effectiveness a case study of sensor integrated shoes is presented in this work, where two models are compared — one survey based and using the Cyber-Empathic framework model. It is shown that the Cyber-Empathic framework results in improved fit. The case study also demonstrates the technique to test a designers’ cognitive hypothesis.


Author(s):  
Ameneh Rezazadeh ◽  
Majid Fattahi ◽  
Rahman Ghaffari

Background and Purpose: Social marketing (SM) is a fitting strategy in world health that is aimed to ensure attitude correction in the community, laying the foundation for the behavioral changes resulting in health promotion in the community. The purpose of this research was to explain the role of social marketing in promoting community health. Methods: This was applied research conducted through a descriptive survey. For data gathering, a mixed quantitative/qualitative approach was adopted. The statistical population included the youth under 25 years old who smoked cigarettes in Mazandaran Province. Based on the Cochran formula, a sample consisting of 385 respondents was formed, and the individual members of it were selected using proportionate random sampling. The data on social marketing mix and normative system were collected using the questionnaires constructed by Pang and Kubacki [1] and Issock et al. [2], respectively. The data on advertisement were collected using the questionnaire constructed by Dunn and Nisbett [3]. Data analysis was performed in PLS Software using Structural Equation Modeling. Result: The result indicated that the messenger’s features influenced the user perception of social marketing and had a positive effect on the user normative system. Further, the results suggested that the user normative system affected their perception of social marketing. Conclusion: It was concluded that marketing practitioners can manipulate consumer perception of social marketing by shaping ethical norms.


2019 ◽  
Vol 10 (18) ◽  
pp. 16-34 ◽  
Author(s):  
Ruwan Ranasinghe

Each one in eleven jobs in the world are from tourism sector where a well trained, educated and skilled work force is mandetory. Despite the growth in provision of tourism higher education during past 40 years, uncertainties remain about the content and nature of tourism degrees and how these are aligned with tourism industry needs. Substantial evidence is available on designing tourism higher education curriculum but the extent to which tourism higher education meets the industry needs and the job performance of the graduates has not yet been closely investigated. This study aims to identify the impact of tourism education on the job performance of the tourism graduates. Self-administered questionnaire fielded across the Island secured 260 public sector university tourism graduates response. Data was analyzed using Structural Equation Modeling in Smart-PLS-3. The study found learning outcomes have a moderate positive relationship on job performance. Tourism graduates showed optimistic perception about tourism education in meeting industry requirements. As recommendations tourism curriculum must be well planned and enriched with supplementary practical exposure. Faculty members must provide a great support for the undergraduates in accomplishing their carrier objectives and the learning outcomes. Conducive learning environment should be facilitated to reach learning outcomes smoothly.


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