scholarly journals The Role of Social Marketing in Community Health Improvement: A Mixed Approach

2021 ◽  
Author(s):  
Ameneh Rezazadeh ◽  
Majid Fattahi ◽  
Rahman Ghaffari
Keyword(s):  
Community Health ◽  
Social Marketing ◽  
Structural Equation ◽  
World Health ◽  
Equation Modeling ◽  
Health Improvement ◽  
Mazandaran Province ◽  
Statistical Population ◽  
Normative System

Background and Purpose: Social marketing (SM) is a fitting strategy in world health that is aimed to ensure attitude correction in the community, laying the foundation for the behavioral changes resulting in health promotion in the community. The purpose of this research was to explain the role of social marketing in promoting community health. Methods: This was applied research conducted through a descriptive survey. For data gathering, a mixed quantitative/qualitative approach was adopted. The statistical population included the youth under 25 years old who smoked cigarettes in Mazandaran Province. Based on the Cochran formula, a sample consisting of 385 respondents was formed, and the individual members of it were selected using proportionate random sampling. The data on social marketing mix and normative system were collected using the questionnaires constructed by Pang and Kubacki [1] and Issock et al. [2], respectively. The data on advertisement were collected using the questionnaire constructed by Dunn and Nisbett [3]. Data analysis was performed in PLS Software using Structural Equation Modeling. Result: The result indicated that the messenger’s features influenced the user perception of social marketing and had a positive effect on the user normative system. Further, the results suggested that the user normative system affected their perception of social marketing. Conclusion: It was concluded that marketing practitioners can manipulate consumer perception of social marketing by shaping ethical norms.

scholarly journals The relationship between alexithymia and shyness in nursing students with mediating roles of loneliness and social identity

2019 ◽  
Vol 8 (1) ◽  
pp. 41-47
Author(s):  
Alireza Sangani ◽  
Paria Jangi
Keyword(s):  
Nursing Students ◽  
Social Identity ◽  
Structural Equation ◽  
Psychological State ◽  
Equation Modeling ◽  
Regression Equations ◽  
Medical Sciences ◽  
Statistical Population ◽  
Practical Applications

Background: Shyness is a main cause of poor results in the educational environment. The present study aimed at studying relationship between alexithymia (the inability to recognize or describe one’s own emotions) and shyness in nursing students, with mediating roles of loneliness and social identity. Methods: This descriptive-correlational study was based on structural equation modeling, specific regression equations, and a statistical population of 658 nursing students at Ahvaz University of Medical Sciences in 2018. A sample of 331 students was selected. To collect the data, Toronto’s Alexithymia Scale, Russell, Peplau and Cutrona’s Loneliness Scale, Safarinia’s Social Identity Questionnaire and Briggs, Cheek and Buss’ Shyness Scale were used. Results: The findings from regression analysis showed that there was a direct effect between alexithymia and shyness and an indirect effect between alexithymia and shyness with mediating factors of loneliness and social identity (P<0.01). In total, alexithymia, feelings of loneliness, and perception of social identity had a predictive power of 0.51% of shyness. Conclusion: The results of this study show the effect of alexithymia and the role of moderating influences on feelings of loneliness and social identity perceptions and shyness among nursing students, which can provide useful practical applications to advisers and trainers in order to improve the psychological state of nursing students.

Factors influencing sport tourists’ revisit intentions

2015 ◽  
Vol 27 (2) ◽  
pp. 191-207 ◽  
Author(s):  
Sayyed Mohsen Allameh ◽  
Javad Khazaei Pool ◽  
Akbar Jaberi ◽  
Reza Salehzadeh ◽  
Hassan Asadi
Keyword(s):  
Structural Equation ◽  
Perceived Value ◽  
Perceived Quality ◽  
Destination Image ◽  
Equation Modeling ◽  
Sport Tourism ◽  
Mazandaran Province ◽  
Statistical Population ◽  
Content Type ◽  
Revisit Intention

Purpose – The purpose of this paper is to investigate the relationships among destination image, perceived quality, perceived value, satisfaction and revisit intention of sport tourism in Iran. Design/methodology/approach – Statistical population of this research consisted of those tourists who traveled to Mazandaran province in Iran as a sport tourism destination in 2012. A random sample of 1,250 tourists was asked to respond to questionnaires from which 886 accurate questionnaires were used for analysing data. Structural equation modeling (SEM) was used to explore the relationships among the research variables. Findings – The results showed that sport tourists’ perception of destination image, perceived quality and perceived value influenced their satisfaction and revisit intention positively. Originality/value – The results of this research help to better understand the behavioral intentions, which can be an acceptable basis to increase sport tourists’ visit and revisit of a sport destination.

scholarly journals The Effect of Work Plateau on Intention to Remain: Mediating Role of Organizational Commitment

2019 ◽  
Vol 8 (5S3) ◽  
pp. 302-311
Keyword(s):  
Organizational Commitment ◽  
Structural Equation ◽  
Equation Model ◽  
Equation Modeling ◽  
Statistical Population ◽  
Mediating Role ◽  
Career Plateauing ◽  
Mediator Role ◽  
The Impact

In the present study, the the impact of work plateau on intention to remain at work with the mediating role of organizational commitment has been studied. The statistical population of this research is all employees of Ferdowsi University of Mashhad. The research method is descriptive-survey. According to statistics of personnel management office, the number of employees is 1100 in 2017. In order to determine the sample size, due to the limited population, Morgan table was used and 285 people were selected from population through random sampling. In order to collect the data, Alan and Meyer (1990) questionnaire was used to assess organizational commitment, a researcher-made questionnaire was used to investigate the intention to remain at job and Miliaman's questionnaire (1992) was used to investigate career plateauing. The validity of these three questionnaires has been confirmed by experts. Reliability of the questionnaire is confirmed by Cronbach’s alpha coefficient of 86%, 91% and 84%, respectively. The statistical methods used in this research to test the hypotheses are T value and structural equation modeling. Structural equation model in this study was determined using Liserl software, according to which the content plateau and structural plateau, considering the mediator role of organizational commitment, has a negative and significant impact on employees' intention to remain at work.

scholarly journals Structural Modeling of Alexithymia Relationships and Bullying Rate of Students with Mediation of Their compatibility

2020 ◽  
Author(s):  
Faranak Salarian ◽  
Alireza Homayouni ◽  
Jamal Sadeghi
Keyword(s):  
Structural Equation ◽  
Data Gathering ◽  
Equation Modeling ◽  
Regression Equations ◽  
Statistical Population ◽  
Correlational Research ◽  
Structural Relationships ◽  
Student Adaptation ◽  
Academic Year

Introduction: Bullying is a kind of low-level violence that has recently attracted the attention of researchers and psychologists in the field. The purpose of this study was to investigate the modeling of structural relationships between Alexithymia and bullying with the role of mediator of students' adaptationin             students.M ethods: Correlational research based on structural equation modeling technique, in particular regression equations (combining path analysis and factor analysis Second level). The statistical population consisted of all female students of the Humanities Department of Payame Noor University of Sari in the academic year of 2018-19. In this research, 401 students were selected as a sample by multistage cluster random sampling. Data gathering tools were Patchin and Hendowjah's Bullying Questionnaire (2011), Emergency Neural Network (1994), Baker and Siriac compatibility (1984). Resulth: The findings showed that the research model was confirmed and in general, 36 percent of students' bullying could be explained by student Alexithymia and student adaptation. Also, Alexithymia and student adaptation variables have a direct direct effect on students 'bullying. Emotional neural pathology has an indirect effect on students' bullying, with regard to student interpersonal mediation. Conclusion: The results of this study emphasized the importance of Alexithymia with regard to the quality of student compatibility., which can provide practical implications for reducing the level of bullying to counselors and psychologists, and considering the findings of the study can be used to reduce the incidence rate. Bullying among students has led to increased levels of academic compatibility as well as identification and correction of students' Alexithymia.

scholarly journals The Role of Utilitarian, Brand value, Aesthetic, and the Cultural Factors on the Intention to Repurchase Smart Phones of Apple

2019 ◽  
Vol 12 (3) ◽  
pp. 101
Author(s):  
Iran Farajzadeh ◽  
Abdullah Naami ◽  
Esfandiar Doshmanziari
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Simple Random Sampling ◽  
Cultural Factors ◽  
Vital Role ◽  
Influential Factors ◽  
Equation Modeling ◽  
Brand Value ◽  
Statistical Population

Today, in the highly competitive world of business, having loyal customers is a valuable asset for businesses and companies. In the same vein, the re-purchase intention plays a vital role and identifying and improving its influential factors can boost this valuable asset. Therefore, the main objective of the present study is to study the role of utilitarian, brand value, aesthetic, and the cultural factors on the intention to re-purchase Apple smartphones. This study is applied and has a descriptive-correlative design. The statistical population consisted of approximately 6000 students of management at the Central Branch of Tehran Azad University. The sample size was calculated 361 people using Morgan table. The simple random sampling method used. To test the research hypothesis, structural equation modeling (SEM) by Lisrel has been used. The findings show that product&rsquo;s design, perceived quality, subjective norms and brand popularity were the factors that have had a positive effect both directly and through the intermediary variable of socio-cultural reputation on the intention to repurchase this product.

scholarly journals Relationship Between Intensity of Anger and its Expression in Competitive Athletes: Mediating Role of Emotion Dysregulation

2020 ◽  
pp. 165-176
Keyword(s):  
Emotion Dysregulation ◽  
Structural Equation ◽  
Equation Modeling ◽  
Cluster Sampling ◽  
Statistical Population ◽  
Mediating Role ◽  
Management Interventions ◽  
Competitive Athletes ◽  
The Relationship

Background: Awareness of the relationship between anger and aggression in the sports performance of athletes can be useful in sports psychology to identify the sports population angrier, unable to control their anger, and in need of anger management interventions. The aim of this study was to investigate the mediating role of emotion regulation in the relationship between anger intensity and self-expression in competitive athletes. Materials and Methods: The present correlational study was carried out based on structural relationships using the partial least squares structural equation modeling (PLS-SEM). The statistical population of this study consisted of all competitive athletes (i.e., all the athletes participating in any level of competitive sports, either individual or collective) in Ardebil, Iran, in 2019. Out of all the participants, 312 athletes were selected through cluster sampling and included in the study. The Clinical Anger Scale, internal and external anger subscales of the Multidimensional Anger Inventory, and Emotion Dysregulation Scale were used to collect data. The data were analyzed by SPSS software (version 22) and PLS-SEM. Coefficients between paths, standard error, and t-statistic were utilized to investigate the direct and indirect effects. Results: The obtained results showed that emotion dysregulation mediated between the intensity of anger and its externalizing expression or aggression (i.e., behavioral avoidance) and between the intensity of anger and rumination/suppression of anger (i.e., cognitive avoidance). Conclusion: Based on the obtained findings, it can be said that athletes who are not able to regulate their emotions in competitive situations are more likely to outwardly express their experienced anger.

scholarly journals In-store communication of reusable bag: Application of goal-framing theory

2021 ◽  
Vol 14 (1) ◽  
pp. 123
Author(s):  
Ayu Ekasari
Keyword(s):  
Social Marketing ◽  
Structural Equation ◽  
Environmental Behavior ◽  
Framing Theory ◽  
Equation Modeling ◽  
Survey Method ◽  
Goal Framing ◽  
Self Transcendence ◽  
The Right

<p>Campaigns on pro-environmental behavior are an important objective in social marketing due to the environmental problems caused by people's consumption. Therefore, social marketers need to understand the underlying factors that make people change their behavior. This research investigates the determinants of pro-environmental behavior from the perspective of goal framing theory with three overarching goals, namely hedonic, gain, and normative. The data were collected using a questionnaire survey method and analyzed by structural equation modeling. The results showed that gain and normative goals directly affect pro-environmental behavior instead of a hedonic goal. This research also showed that the biospheric value as one of the self-transcendence values moderates the effect of normative goal towards pro-environmental behavior, proposed in preliminary studies. The findings contribute to the existing research regarding pro-environmental behavior determinants and used by social marketing initiatives, especially in-store-communication, in designing the right message. Future studies need to investigate the role of hedonic and egoistic values in predicting pro-environmental behavior.</p>

scholarly journals Investigating the Role of Governmental Factors Affecting Social Capital (Case Study: Iraqi Kurdistan)

2021 ◽  
Vol 1 (2) ◽  
pp. 75-91
Author(s):  
Chiman Khayati
Keyword(s):  
Social Capital ◽  
Data Collection ◽  
Structural Equation ◽  
Goodness Of Fit ◽  
Equation Modeling ◽  
Validity And Reliability ◽  
Statistical Population ◽  
Factors Affecting ◽  
Iraqi Kurdistan

Social capital is a latent wealth and property arising from a society's members' mental and psychological readiness to give up personal interests and engage in collective action. Social capital is a form of capital that potentially exists in all human societies. For flourishing and actualizing social capital, factors must be transformed, and special conditions must be satisfied that are seldom and difficult to meet. This study aimed to investigate the factors affecting the strengthening of social capital through the role of government. The study was applied research, and in terms of data collection method, it was a descriptive correlational study. The statistical population of the study was the citizens of Iraqi Kurdistan in 2020. One thousand subjects were selected using the convenience sampling method. The data collection tool was a researcher-made questionnaire. Content validity and measurement model results were used to evaluate the validity and reliability of measurement tools. The questionnaires’ validity and reliability results were confirmed. Structural equation modeling through Smart PLS 3 was used for data analysis. The hypothesis testing results showed that the economy, geography and environment, and culture and society would strengthen social capital through government. According to the value obtained for the model fit index, 0.54, the overall model’s goodness of fit was confirmed.

scholarly journals The Role of Innovation in the Tourist Attitude and Improving the Destination Performance(Case study: visitors of historical places in Tehran)

2021 ◽  
Vol 04 (01) ◽  
Author(s):  
Roya Sadat Alavi Pour ◽  
Keyword(s):  
Structural Equation Modeling ◽  
Sample Size ◽  
Structural Equation ◽  
Simple Random Sampling ◽  
Sample Size Determination ◽  
Equation Modeling ◽  
Statistical Population ◽  
Mediating Role ◽  
The Impact

This study aims to investigate the role of innovation in the tourist attitude and improve the performance of the destination. In this regard, while reviewing the concepts of innovation, tourist attitude, and destination performance, using the structural equation modeling method, we examined the effect of innovation on tourist attitude and promotion of destination performance. The statistical population of this study includes tourists from historical places in Tehran, whose number is unlimited. The sample size was determined using the Krejcie-Morgan 384 sample size determination table, which was selected using simple random sampling. In order to collect data in this research, a questionnaire was used, the validity of which was confirmed as content validity by experts, and the validity of construction and structure by confirmatory factor analysis in Smart-pls software and its reliability using Cronbach's alpha coefficient, approved by a factor of 0.954. In order to analyze the data in this study, the Chlomogroff-Smirnov test was used for regular testing, and structural equation modeling was used to test the hypotheses. The results showed that innovation in services and marketing has a significant impact on tourist attitudes, marketing promotion, and destination performance. The results also show that the mediating role of marketing promotion on the impact of innovation on destination performance has not been confirmed.

scholarly journals The effect of relationship marketing, emotional marketing and supportive marketing on customers loyalty with the mediating role of customers satisfaction: a case study (pars Abad banks)

2017 ◽  
Vol 5 (1) ◽  
pp. 67
Author(s):  
Elhameh Talaneh ◽  
Kheirollah Sarboland
Keyword(s):  
Relationship Marketing ◽  
Structural Equation ◽  
Banking System ◽  
Equation Modeling ◽  
Statistical Population ◽  
Mediating Role ◽  
Public Banks ◽  
Attraction And Retention ◽  
The Impact

In today’s competitive world, the attraction and retention of customers in banking industry has become much more difficult and only those banks are successful in this competition that focuses their activities on attraction and retention of their customers. In other words, customers’ satisfaction and loyalty are considered as one of the most significant objectives of banking system. Consequently, the purpose of present research is to investigate the impact of relationship marketing, emotional marketing and supportive marketing on the customers’ loyalty in Pars Abad banks with the mediating role of customers’ satisfaction. The statistical population of research comprises all the customers of private banks, public banks and credit and finance institutions of Pars Abad. From this population, 377 customers were selected as the research sample using random sampling method in terms of Morgan table. The questionnaires were used as the statistical instrument for data collection. The reliability of these questionnaires was confirmed using Cranach’s Coefficient Alpha. The collected data were analyzed using Structural Equation Modeling (SEM) and Boot Strap. The SPSS, Lisrel and Stata software were also used in various stages of estimation. The results revealed that the customers’ satisfaction plays a mediating function in the relationship between the effect of relationship marketing, emotional marketing and supportive marketing on customers’ loyalty.

Sign in / Sign up

Export Citation Format

Share Document