Drivers and Inhibitors of Mobile-Payment Adoption by Smartphone Users

2012 ◽  
Vol 8 (3) ◽  
pp. 50-67 ◽  
Author(s):  
Pavel Andreev ◽  
Nava Pliskin ◽  
Sheizaf Rafaeli
Keyword(s):  
Perceived Risk ◽  
Negative Impact ◽  
Positive Impact ◽  
Conceptual Modeling ◽  
Location Based Services ◽  
Mobile Payment ◽  
Research Model ◽  
Mobile Location ◽  
Smart Mobile ◽  
Conceptual Research

The widespread penetration of smart mobile devices has facilitated rapid growth of mobile location-based services (LBS), which provide users with a variety of benefits and are attractive from a marketing perspective. However, mobile-payment (M-Payment) adoption by users has been below expectations. For better understanding of drivers and inhibitors of the willingness to M-Pay for mobile LBS, this study contributes by conceptual modeling and empirical assessment of user willingness to M-Pay. To test the proposed conceptual research model, data from 122 valid responses were analyzed by employing the Partial Least Squares (PLS) technique. The findings show that Perceived Risk is the main inhibitor of user willingness to M-Pay for LBS and that the magnitude of this inhibitor’s negative impact is at least twice the magnitude of any driver’s positive impact.

Post-purchase behaviour from customer perceived value of mobile payment services

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ming-Hsiung Hsiao
Keyword(s):  
Perceived Risk ◽  
Perceived Value ◽  
Behavioural Intention ◽  
Mobile Payment ◽  
Research Model ◽  
Data Set ◽  
Content Type ◽  
Utilitarian Value ◽  
The Difference ◽  
Post Purchase

Purpose Mobile payment (MP), near field communication-based particularly, has become one of the future payment tools. This study aims to indicate the difference between consumer users and non-users by examining the effect of MP users’ perceived value on their satisfaction and on MP non-users behavioural intention. Once those MP users’ have achieved satisfaction, the study then investig ates how consumers bring about the need recognition and are more desirable to buy more products. Design/methodology/approach This study develops a research model, which examines the effect of consumer perceived value, including utilitarian value, technicality and perceived risk, on MP users’ satisfaction and MP non-users behavioural intention. In methodology, it adopts structural equation modelling to verify the proposed research model for empirical studies. The data set consists of 161 MP users and 277 non-users of consumers. Findings The findings show that consumers, both MP users and non-users included, are encouraged to improve utilitarian value if they are favourable to adopt MP services. Relatively, female users emphasize more on perceived risk, whilst male users emphasize more on technicality. Moreover, MP non-users and female users still have much concern about perceived risk such that they are inclined to avoid adopting MP services. Originality/value Past research has examined the adoption of MP services from the perspective of consumers with a focus on the perceived value, satisfaction and behavioural intention. However, only limited research examined the post-purchase evaluation of MP users. The study fills this gap by clarifying the difference between consumer users and non-users in the effect of MP users’ perceived value on their satisfaction and on their non-users behavioural intention.

Distinguish Significant Adoption Factors That Influence Users' Behavioral Expectation to Utilize Mobile Payment

2019 ◽  
pp. 148-168
Author(s):  
Pajaree Tansakul ◽  
Malka N. Halgamuge ◽  
Ali Syed
Keyword(s):  
Technology Acceptance ◽  
Perceived Risk ◽  
Positive Impact ◽  
Negative Relationship ◽  
Mobile Payment ◽  
Intention To Use ◽  
Scientific Publications ◽  
Adoption Factors ◽  
Intention To Adopt ◽  
Acceptance Model

In this chapter, the authors performed an analysis of the data extracted from 39 peer-reviewed scientific publications between 2015 and 2018 describing users' adoption of various mobile payment systems encompassing methods, technologies, adoption models, theories, variables of the adoption models and theories, as well as significant adoption factors. The analysis demonstrates that the technology acceptance model (TAM) is the most popular model to investigate users' adoption of mobile payment. Both the original and extended versions of TAM are studied broadly to examine the individual's intention to adopt mobile payment. In addition, the analysis of the results from this chapter demonstrates perceived compatibility has the strongest positive impact on the intention to use mobile payment technology whereas perceived risk has a negative relationship with the intention to use mobile payment technology.

scholarly journals Intention To Buy Air Ticket Online Of Vietnamese Consumers

2021 ◽  
Author(s):  
Ha Nam Khanh Giao ◽  
Huynh Quoc Tuan
Keyword(s):  
Perceived Risk ◽  
Negative Impact ◽  
Positive Impact ◽  
Linear Regression Analysis ◽  
Ease Of Use ◽  
Impact Factors ◽  
Perceived Ease Of Use ◽  
Buying Behavior ◽  
Factors Affecting ◽  
Perceived Benefit

The study aimed to identify and measure the factors affecting the intention to buy air ticket online in Vietnam by surveying 331 consumers aged 18 and over who bought air ticket online. The SPSS 20 tool was used to analyze the reliability of the scale through the Cronbach's Alpha coefficient, EFA exploratory factor analysis, and linear regression analysis. Research results show that positive impact factors, decreasing by their strength, include: Perceived Benefit, Reliability, Reputation, Subjective Norm, Perceived Ease of Use. Meanwhile, Perceived Risk has a negative impact on the intention to buy air ticket of consumers. The results also help managers recognize the importance of the factors that affect the buying behavior of the consumers, and consequently make appropriate strategic adjustments and actions in the competitive process for air ticket online presently.

Mobile payments in India: the privacy factor

2019 ◽  
Vol 37 (1) ◽  
pp. 192-209 ◽  
Author(s):  
Mona Sinha ◽  
Hufrish Majra ◽  
Jennifer Hutchins ◽  
Rajan Saxena
Keyword(s):  
Tax Evasion ◽  
Perceived Risk ◽  
Positive Impact ◽  
Critical Role ◽  
Structural Equations ◽  
Mobile Payment ◽  
Adoption Process ◽  
Content Type ◽  
Mobile Payments ◽  
The Relationship

Purpose The purpose of this paper is to understand Indian consumers’ intention to use mobile payments by examining their adoption readiness (AR) in the larger context of their technology readiness (TR) and their privacy concerns (PCs). Design/methodology/approach A four-city, three language, paper and pencil survey yielded a sample of 600 respondents from India. Data were analyzed using structural equations modeling. Findings This study finds that AR positively mediates the relationship between TR and intention to adopt (IA) mobile payments. More importantly, PCs negatively moderate the relationship between AR and IA. Research limitations/implications Results will vary depending on country and other variables outside the scope of this study such as perceived risk, trust, etc. The sample was large but mainly comprised males, between 18 and 35 years of age. Practical implications The cash shortage due to a recent demonetization move in India had spurred mobile payment adoption but usage and retention remained low. Many other banking self-service technologies had not been successful and digitization was critical for easing payments and potentially paving the way for mobile banking. However, using mobile phones for financial transactions raises PCs that attenuate the positive impact of AR. Also, understanding overall attitudes with TR is important in a rapidly digitizing country with relatively novice users. Social implications Adoption of mobile payment technology can help address social and economic challenges in India, such as financial inclusion, corruption and tax evasion. Given the increasing awareness of privacy issues in India, mobile payment adoption, which already faces acquisition and retention challenges, will likely to face greater resistance in the future. Originality/value The findings add to the literature on emerging markets and marketing of technology products by identifying the critical role of privacy in the adoption of financial technology services. Moreover, the authors demonstrate that given the rapid introduction of technology in India, consumers’ overarching TR has to be considered along with AR for mobile payments. Thus, the authors offer a tripartite, customer–technology–transaction view of the mobile payment adoption process in India.

An Empirical Study on Users' Continuous Usage Intention of QR Code Mobile Payment Services in China

2018 ◽  
Vol 10 (1) ◽  
pp. 18-33 ◽  
Author(s):  
Shang Gao ◽  
Xuan Yang ◽  
Hong Guo ◽  
Jia Jing
Keyword(s):  
Perceived Risk ◽  
Mobile Payment ◽  
Qr Code ◽  
Research Model ◽  
Performance Expectancy ◽  
Effort Expectancy ◽  
Negative Effect ◽  
Payment Services ◽  
Continuous Usage Intention ◽  
Positive Direct

This article aims to investigate users' continuous usage intention of quick response (QR) code mobile payment services in China. Drawing from UTAUT as theory foundation, this study integrates with literature on perceived risk and involvement to propose a research model and seven research hypotheses to examine user's continuous usage of QR code mobile payment services. The research model was empirically tested with a sample of 215 users of QR code mobile payment services in China. The results indicated that five of seven research hypotheses were significantly supported. According to the results, performance expectancy, effort expectancy and social influence had significant positive direct impacts on users' continuous usage intention of QR code mobile payment services. However, perceived risk did not have a negative effect on users' continuous usage intention of QR code mobile payment services. This article contributes to the existing literature on continuous usage of mobile payment services.

scholarly journals How Can TV Food Programs Be Used as an Effective Restaurant Marketing Tool? An Extension of ELM with Perceived Risk

2020 ◽  
Vol 12 (17) ◽  
pp. 7131
Author(s):  
Hye Jin Sung ◽  
Hyun Young Kim ◽  
Meehee Cho
Keyword(s):  
Perceived Risk ◽  
Information Quality ◽  
Negative Impact ◽  
Positive Impact ◽  
Waiting Times ◽  
Modern Society ◽  
Positive Sign ◽  
Long Distance ◽  
Positive Role ◽  
Food Programs

In today’s modern society, television (TV) food programs exert significant influence in the domestic and international foodservice market. This study applied the elaboration likelihood model (ELM) to examine the information processing and decision-making activities of restaurant customers related to TV food shows that they watched. The ELM was expanded and tested by including perceived risk as a factor influencing attitude towards a restaurant. A total of 347 responses obtained from Korean residents, who had obtained information delivered by a messenger in a TV program and had subsequently visited that restaurant in the three months prior to the survey were analyzed. Results revealed that the information quality components significantly influenced attitude towards restaurants. For the peripheral route, while the credibility of the messenger had no significant impact, the vividness of expression had a positive impact on attitude towards restaurants. Performance risk was shown to have a negative impact on attitude towards the restaurant. However, time risk, possibly requiring long-distance travel or long waiting times for available tables played a positive role. The long wait times may be perceived well because many people wanting to eat at the restaurants is a positive sign about the experience. Attitude towards a restaurant positively influenced visit intention. Based on the study’s findings, discussion, implications, and limitations for future studies are provided.

scholarly journals Cardless Banking System in Malaysia: An Extended TAM

Risks ◽  
2021 ◽  
Vol 9 (2) ◽  
pp. 41
Author(s):  
Qaisar Ali ◽  
Shazia Parveen ◽  
Hakimah Yaacob ◽  
Zaki Zaini
Keyword(s):  
Technology Acceptance ◽  
Perceived Risk ◽  
Negative Impact ◽  
Positive Impact ◽  
Banking System ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Promotional Strategies

The main objective of this study is to analyse consumers’ behavioural intentions to use cardless banking technology in Malaysia. The intentions to use this technology are evaluated through an extended Technology Acceptance Model (TAM) framework. The data were collected from 447 Maybank and Hong Leong Bank customers in Selangor and Kuala Lumpur. The results show that self-efficacy (SE) had a positive impact on the perceived ease of use (PEOU), while perceived risk (PR) had a negative impact on perceived usefulness (PU) and intention to use (IU) cardless banking. Next, the perceived ease of use (PEOU) had a positive impact on perceived usefulness (PU). The results further support the idea that perceived usefulness (PU) and perceived ease of use (PEOU) had the strongest impacts on intention to use (IU). The practical implications of this study suggest that developers of cardless banking technology should introduce secure, less complicated, and easily accessible technology to improve consumers’ intentions to use. The perceived usefulness of this technology can be improved through promotional strategies and consumer training. Theoretically, this study has successfully extended TAM in the context of cardless banking technology in Malaysia. Moreover, this study will assist bankers in designing effective marketing strategies to attract more customers, which will add significant value to the overall business of the banking industry.

scholarly journals A Study of Emotional Solidarity in the Homestay Industry between Hosts and Tourists in the Post-Pandemic Era

2021 ◽  
Vol 13 (13) ◽  
pp. 7458
Author(s):  
Xi Zhang ◽  
Juan Tang
Keyword(s):  
Sustainable Development ◽  
Customer Loyalty ◽  
Perceived Risk ◽  
Negative Impact ◽  
Positive Impact ◽  
Tourism Industry ◽  
Three Dimensions ◽  
The Sustainable Development ◽  
Mediating Role ◽  
Emotional Solidarity

Tourists’ perceptions of various risks at their travel destinations have crucial implications for destination management organizations and other tourism industry practitioners, which is growing into an unprecedented concern in the post-pandemic era. The Internet has boosted the global homestay industry. The perceived risk of homestay tourists requires further attention from researchers to promote the sustainable development of the homestay industry, especially in the post-pandemic era. To supplement and enrich the literature, this study aims to explore the relationships between tourists’ perceived risk, three dimensions of tourists’ emotional solidarity with hosts (feeling welcome, sympathetic understanding, and emotional closeness), and their customer loyalty towards the homestay industry in the post-pandemic era by taking the homestay industry of Guangzhou, China as the context, and employing SmartPLS for the empirical analysis. The results indicate that perceived risk has a significantly negative impact on emotional solidarity and customer loyalty, while emotional solidarity has a significantly positive impact on customer loyalty and plays a partial mediating role in the relationship between perceived risk and customer loyalty. The theoretical contributions of the article and the practical implications of the findings for the sustainable development of the homestay industry are discussed.

scholarly journals The Mobile Payment Fintech Continuance Usage Intention in Indonesia

2019 ◽  
Vol 15 (2) ◽  
pp. 243-258 ◽  
Author(s):  
Afrida Putritama
Keyword(s):  
Perceived Risk ◽  
Mixed Methods Research ◽  
Financial Risk ◽  
Positive Impact ◽  
Mobile Payment ◽  
Structured Interviews ◽  
Sequential Mixed Methods ◽  
Perceived Benefit ◽  
Continuance Usage ◽  
Continuance Usage Intention

Abstract: This research aimed to determine both positive and negative factors influencing the continuance usage intention of mobile payment FinTech in Indonesia. This research used an exploratory sequential mixed methods research design with a questionnaire as the first research instrument followed by semi-structured interviews. This research found that both the perceived benefit and perceived risk significantly influenced the mobile payment FinTech continuance usage intention in Indonesia but, the perceived benefit had a stronger impact than the perceived risk. Convenience had the most substantial positive impact on the perceived benefit, which later increased the mobile payment FinTech continuance usage intention. Financial risk had the strongest influence on the perceived risk, which later reduces the mobile payment FinTech continuance usage intention. Keywords: mobile payment FinTech, continuance usage intention, Indonesian consumerNiat Penggunaan Berkelanjutan dari Pembayaran Seluler Fintech di Indonesia Abstrak: Tujuan dari penelitian ini adalah untuk menentukan faktor-faktor positif dan negatif yang mempengaruhi niat penggunaan berkelanjutan dari pembayaran seluler FinTech di Indonesia. Penelitian ini menggunakan desain penelitian metode campuran sekuensial eksploratori dengan kuesioner sebagai instrumen penelitian pertama diikuti oleh wawancara semi-terstruktur. Penelitian ini menemukan bahwa baik manfaat yang dirasakan maupun risiko yang dirasakan secara signifikan mempengaruhi kelanjutan penggunaan pembayaran seluler FinTech di Indonesia tetapi manfaat yang dirasakan memiliki dampak yang lebih kuat daripada risiko yang dirasakan. Kenyamanan memiliki dampak positif yang paling kuat pada manfaat yang dirasakan, yang kemudian meningkatkan niat kelanjutan penggunaan pembayaran seluler FinTech. Risiko keuangan memiliki pengaruh paling kuat pada risiko yang dirasakan, yang kemudian mengurangi niat kelanjutan penggunaan pembayaran seluler FinTech. Kata kunci: mobile payment FinTech, niat kelanjutan penggunaan, konsumen Indonesia

scholarly journals Intention To Buy Air Ticket Online of Vietnamese Consumers

2021 ◽  
Author(s):  
Ha Nam Khanh Giao ◽  
Huynh Quoc Tuan
Keyword(s):  
Perceived Risk ◽  
Negative Impact ◽  
Positive Impact ◽  
Linear Regression Analysis ◽  
Ease Of Use ◽  
Impact Factors ◽  
Perceived Ease Of Use ◽  
Buying Behavior ◽  
Factors Affecting ◽  
Perceived Benefit

The study aimed to identify and measure the factors affecting the intention to buy air ticket online in Vietnam by surveying 331 consumers aged 18 and over who bought air ticket online. The SPSS 20 tool was used to analyze the reliability of the scale through the Cronbach's Alpha coefficient, EFA exploratory factor analysis, and linear regression analysis. Research results show that positive impact factors, decreasing by their strength, include: Perceived Benefit, Reliability, Reputation, Subjective Norm, Perceived Ease of Use. Meanwhile, Perceived Risk has a negative impact on the intention to buy air ticket of consumers. The results also help managers recognize the importance of the factors that affect the buying behavior of the consumers, and consequently make appropriate strategic adjustments and actions in the competitive process for air ticket online presently.

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