How Can TV Food Programs Be Used as an Effective Restaurant Marketing Tool? An Extension of ELM with Perceived Risk

In today’s modern society, television (TV) food programs exert significant influence in the domestic and international foodservice market. This study applied the elaboration likelihood model (ELM) to examine the information processing and decision-making activities of restaurant customers related to TV food shows that they watched. The ELM was expanded and tested by including perceived risk as a factor influencing attitude towards a restaurant. A total of 347 responses obtained from Korean residents, who had obtained information delivered by a messenger in a TV program and had subsequently visited that restaurant in the three months prior to the survey were analyzed. Results revealed that the information quality components significantly influenced attitude towards restaurants. For the peripheral route, while the credibility of the messenger had no significant impact, the vividness of expression had a positive impact on attitude towards restaurants. Performance risk was shown to have a negative impact on attitude towards the restaurant. However, time risk, possibly requiring long-distance travel or long waiting times for available tables played a positive role. The long wait times may be perceived well because many people wanting to eat at the restaurants is a positive sign about the experience. Attitude towards a restaurant positively influenced visit intention. Based on the study’s findings, discussion, implications, and limitations for future studies are provided.

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A performance model for mobile robot-based part feeding systems to supermarkets

Flexible Services and Manufacturing Journal ◽

10.1007/s10696-021-09427-6 ◽

2021 ◽

Author(s):

Emilio Moretti ◽

Elena Tappia ◽

Martina Mauri ◽

Marco Melacini

Keyword(s):

Negative Impact ◽

Positive Impact ◽

Waiting Times ◽

Performance Model ◽

Innovative Technology ◽

Shop Floor ◽

Storage And Retrieval ◽

Trade Offs ◽

Part Feeding ◽

Feeding Systems

AbstractIn a context where companies are striving to produce highly customised goods in small batches and within short lead times, increasing attention is being put on the design and management of part feeding systems. This research is the first to model automated part feeding to supermarkets in a factory environment, considering an innovative technology called vertical robotic storage and retrieval systems. This technology allows automating the storage, picking, and internal transportation activities in an integrated process, thanks to rack-climbing robots roaming in both the shop floor and the storage racks. We develop an analytical model based on the queuing network approach to analyse the system performance, and we use it to perform numerical experiments and to evaluate the design trade-offs with reference to a real case in the automotive industry. Results show that an increase in the number of robots leads to better performance since the positive impact on the response time is stronger than the negative impact on the waiting times of robots at the supermarkets due to congestion. Furthermore, a configuration with multiple small supermarkets improves the efficiency of the replenishment process, compared to a setting with few big supermarkets.

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Drivers and Inhibitors of Mobile-Payment Adoption by Smartphone Users

International Journal of E-Business Research ◽

10.4018/jebr.2012070104 ◽

2012 ◽

Vol 8 (3) ◽

pp. 50-67 ◽

Cited By ~ 18

Author(s):

Pavel Andreev ◽

Nava Pliskin ◽

Sheizaf Rafaeli

Keyword(s):

Perceived Risk ◽

Negative Impact ◽

Positive Impact ◽

Conceptual Modeling ◽

Location Based Services ◽

Mobile Payment ◽

Research Model ◽

Mobile Location ◽

Smart Mobile ◽

Conceptual Research

The widespread penetration of smart mobile devices has facilitated rapid growth of mobile location-based services (LBS), which provide users with a variety of benefits and are attractive from a marketing perspective. However, mobile-payment (M-Payment) adoption by users has been below expectations. For better understanding of drivers and inhibitors of the willingness to M-Pay for mobile LBS, this study contributes by conceptual modeling and empirical assessment of user willingness to M-Pay. To test the proposed conceptual research model, data from 122 valid responses were analyzed by employing the Partial Least Squares (PLS) technique. The findings show that Perceived Risk is the main inhibitor of user willingness to M-Pay for LBS and that the magnitude of this inhibitor’s negative impact is at least twice the magnitude of any driver’s positive impact.

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Intention To Buy Air Ticket Online Of Vietnamese Consumers

10.31219/osf.io/867s5 ◽

2021 ◽

Author(s):

Ha Nam Khanh Giao ◽

Huynh Quoc Tuan

Keyword(s):

Perceived Risk ◽

Negative Impact ◽

Positive Impact ◽

Linear Regression Analysis ◽

Ease Of Use ◽

Impact Factors ◽

Perceived Ease Of Use ◽

Buying Behavior ◽

Factors Affecting ◽

Perceived Benefit

The study aimed to identify and measure the factors affecting the intention to buy air ticket online in Vietnam by surveying 331 consumers aged 18 and over who bought air ticket online. The SPSS 20 tool was used to analyze the reliability of the scale through the Cronbach's Alpha coefficient, EFA exploratory factor analysis, and linear regression analysis. Research results show that positive impact factors, decreasing by their strength, include: Perceived Benefit, Reliability, Reputation, Subjective Norm, Perceived Ease of Use. Meanwhile, Perceived Risk has a negative impact on the intention to buy air ticket of consumers. The results also help managers recognize the importance of the factors that affect the buying behavior of the consumers, and consequently make appropriate strategic adjustments and actions in the competitive process for air ticket online presently.

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Impact of Better Management Practices on Sustainable Cotton Production: Evidence from South Punjab

Journal of Economic Impact ◽

10.52223/jei0103194 ◽

2019 ◽

Vol 1 (3) ◽

pp. 92-97

Author(s):

Tayyaba Hina ◽

Muhammad Asad ur Rehman Naseer

Keyword(s):

Management Practices ◽

Negative Impact ◽

Positive Impact ◽

Farmyard Manure ◽

Agricultural Practices ◽

Positive Sign ◽

Cotton Production ◽

Data Set ◽

Adoption Rate ◽

The Impact

The basic purpose of this study was to look at the position of Better Management Practices (BMPs) of cotton crop in order to reduce the burden on our natural scarce resources. Relevant information was taken from 150 respondents from the district Khanewal, Punjab. The results of this study revealed that the education level and landholding size of respondents have a positive impact on the adoption of sustainable agricultural practices. While the farmer’s age and farming experience were found a negative impact on BMPs adoption rate. Similarly, contact of respondents with the staff of farmer’s field schools and the number of visits of farmer’s field school staff were found positively correlated to BMPs adoption rate. The results of the regression analysis revealed the impact of different agriculture inputs and BMPs on cotton yield. The results showed that the age of the farmers, education, fertilizer, irrigations, water scouting, cotton area, farmyard manure, and hybrid seed variety and sowing method had a positive sign while the sign of pesticide coefficient was negative. The gross margins of BMPs adopter and non-adopter were 45,955 PKR and 28,790 PKR per acre respectively. The model also indicated that the production function fits well with the given data set. Therefore, the results of this study conveyed policy messages for the private and public organizations to promote BMPs for the betterment of the farming community.

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Modern World and the Trend of Human Religiosity: An Overview of Theological Perspective

Borneo International Journal of Islamic Studies ◽

10.21093/bijis.v1i1.1391 ◽

2018 ◽

Vol 1 (1) ◽

pp. 71-85

Author(s):

M. Abzar Duraesa

Keyword(s):

Cultural Practices ◽

Negative Impact ◽

Positive Impact ◽

Human Life ◽

Modern Society ◽

Modern World ◽

Primary Control ◽

Technological Advancement ◽

Great Satisfaction ◽

Scientific Papers

Technological advancement and modernity have a great positive impact for nowadays human life in one hand. But, it might bring some negative dimensions in the other hand. This paper aims at exploring some consequences of modernity, by its technological advancement, to a contemporary human religiosity. Using theological approach and descriptive model of writing scientific papers, this article traces humans’ trend religious behavior by describing a condition of modernization and its relation to some religious and cultural practices. This article finds that people in modern society more have great satisfaction with the use of technological advancement then the use of religious norms. This condicion often makes negative impact of modernization like dehumanization and moral degradation. The findings reveal that religion should becomes primary control of democratization from its normative essence. Spiritual dimension and ethics which are written in Islam and other religions definitely might give optimism in facing disruptive modernization era.

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Environmental Regulation and High-Quality Development in China

Scientific and Social Research ◽

10.36922/ssr.v3i5.1219 ◽

2021 ◽

Vol 3 (5) ◽

pp. 105-112

Author(s):

Wentao Xu

Keyword(s):

Environmental Regulation ◽

Negative Impact ◽

Positive Impact ◽

Empirical Test ◽

Pollutant Emission ◽

Quality Development ◽

High Quality ◽

Positive Role ◽

Development Level ◽

The Impact

This paper uses the data of 30 provincial regions in mainland China except Tibet from 2006 to 2018 to weighted measure the intensity of environmental regulation through the weight determined by the ranking of pollutant emission intensity year by year; Based on the three subsystems of economy, society and environment, this paper constructs a high-quality development measurement index system, and determines the weight year by year by entropy method, as well as measures the high-quality development level by weight; From the perspective of enterprise production decision, the influence of environmental regulation on high-quality development is theoretically deduced. Through the empirical test of two threshold models with environmental regulation intensity and per capita GDP as the threshold, it confirms each other, and empirically analyzes the impact of environmental regulation intensity on high-quality development level. The research results show that: The impact of environmental regulation intensity on high-quality development level, with the change of enterprises’ decision-making to deal with environmental regulation, has an obvious threshold effect. Before reaching the threshold, the increase of environmental regulation intensity has a negative impact on high-quality development; After reaching the threshold, the impact of the increase of environmental regulation intensity on high-quality development may have a short uncertain stage, followed by a positive impact. Government environmental regulation should be combined with the local stage to avoid the misunderstanding of blindly improving the intensity of environmental regulation; Government environmental regulation should focus on reducing the cost of cleaner production and technological innovation, and accelerate the formation of “forced“ innovation mechanism of environmental regulation, so as to give full play to the positive role of environmental regulation in promoting high-quality and high-development.

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Effect of Textual Features on the Success of Medical Crowdfunding: Model Development and Econometric Analysis from the Tencent Charity Platform (Preprint)

10.2196/preprints.22395 ◽

2020 ◽

Author(s):

Fuguo Zhang ◽

Bingyu Xue ◽

Yiran Li ◽

Hui Li ◽

Qihua Liu

Keyword(s):

Success Rate ◽

Negative Impact ◽

Positive Impact ◽

Negative Emotions ◽

Model Development ◽

Econometric Analysis ◽

Service Worker ◽

Positive Role ◽

Textual Features ◽

Project Title

BACKGROUND Medical crowdfunding utilizes the internet to raise medical funds. Medical crowdfunding has developed rapidly worldwide; however, most medical crowdfunding projects fail to raise the targeted funds. Therefore, a very important research problem that has not received sufficient attention from the existing literature is identifying which factors affect the success of medical crowdfunding projects. OBJECTIVE The aim of this study was to examine the effect of textual features of medical crowdfunding projects on their success rate using 4903 real projects from the Tencent Charity platform, a well-known medical crowdfunding platform in China. In particular, according to Aristotle’s theory of persuasion, we divided the project text of medical crowdfunding into the project title and project details, which were analyzed from two perspectives (existence and extent) to explore their respective impacts. METHODS We established a research framework to meet our research goals. The process was divided into five main parts. We first collected data from Tencent Charity using Python programs and cleaned the datasets. Second, we selected variables and built the research model based on previous studies and the theory of persuasion. Next, the selected variables were extracted from the project text. We then performed econometric analysis using multiple regression analysis. Finally, we evaluated the results of econometric analysis to extract knowledge. RESULTS In the project title, the presence of the patient’s disease (P=.04) and occupation (P=.01) had a positive impact on the success rate of fundraising, whereas the presence of age (P<.001), gender (P=.001), and negative emotions (P=.04) had a negative impact. In the project details, the presence of the patient’s occupation (P=.01), monetary evidence (P=.02), and negative emotions (P=.04) played a positive role in the fundraising success rate, whereas the presence of age (P<.001) and positive emotions (P<.001) played a negative role. Moreover, in the project details, high-frequency monetary evidence (P=.02) and negative words (P=.02), as well as a short narrative length (P=.01) were conducive to succeeding in medical crowdfunding. Younger patients were more likely to obtain a higher success rate in medical crowdfunding. For patients whose occupations were national civil servant, professional skill worker, clerk, business and service worker, solider, child, student, and public-spirited person, the success rate of fundraising decreased sequentially. CONCLUSIONS This study collected 4903 valid data from Tencent Charity, and identified which factors in the project text play an important role in the success rate of medical crowdfunding from the perspective of existence and extent. We found that in addition to the project details, the features of the project title also have an important impact on the success rate of fundraising. These findings provide important theoretical and managerial implications for medical crowdfunding.

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Entrepreneurial capability (EC) environment in ASEAN-05 emerging economies

Asia Pacific Journal of Innovation and Entrepreneurship ◽

10.1108/apjie-01-2018-0002 ◽

2018 ◽

Vol 12 (2) ◽

pp. 206-221 ◽

Cited By ~ 5

Author(s):

Munshi Naser Ibne Afzal ◽

Kasim Mansur ◽

Umme Humayara Manni

Keyword(s):

Fixed Effects ◽

Negative Impact ◽

Positive Impact ◽

Stochastic Frontier ◽

The Philippines ◽

University Education ◽

Positive Role ◽

Content Type ◽

Stochastic Frontier Models ◽

Key Indicators

Purpose The entrepreneurial capability (EC) environment refers to the general social and economic settings of a given local/regional entrepreneurship environment. The primary purpose of this study is to uncover key indicators of the EC milieu and test these components empirically within the context of the Association of South East Asian Nations (ASEAN)-5 economies to elucidate the current state of their EC environments, at the regional and national levels. To this end, the aim of this study is twofold. First, this work endeavors to explicate the determinants of EC, with aims of elucidating its association to commercial opportunities in (ASEAN)-5 economies, namely, Indonesia, Malaysia, the Philippines, Singapore and Thailand. Next, this study applies the developed theory, including the identified determinants of EC to empirically test the efficiency and imperative coefficients of variables that have an impact on perceived entrepreneurial capabilities within a given environment. Design/methodology/approach This research applies two frontier models, namely, the consistent estimation of fixed-effects and linear transformation stochastic frontier models, to assess the coefficients of significant EC variables for the panel sample. Data corresponding to the assessed variables were retrieved from the databases of the Global Entrepreneurship Monitor (GEM) – 2016 and the World Competitiveness Yearbook (WCY) – 2016, for the period, 2010-2016. Findings The attained results suggest that factors corresponding to the variables “Entrepreneurship as a good career choice” and “perceived opportunities” have played a significantly positive role on the EC environment of ASEAN 05, although findings suggest both factors may still be improved upon. Conversely, the “fear of failure rate” factor was shown to have exerted a negative impact on the efficiency of the EC environment of ASEAN 05. Other important variables – such as intellectual property rights, university education and knowledge transfer rate – were shown to generate a positive impact on the EC environment of these economies. Originality/value This study makes an important contribution to the entrepreneurship literature and can stimulate policymakers to rethink the EC settings of ASEAN-05 in their pursuit of an innovation-driven region.

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Cardless Banking System in Malaysia: An Extended TAM

Risks ◽

10.3390/risks9020041 ◽

2021 ◽

Vol 9 (2) ◽

pp. 41

Author(s):

Qaisar Ali ◽

Shazia Parveen ◽

Hakimah Yaacob ◽

Zaki Zaini

Keyword(s):

Technology Acceptance ◽

Perceived Risk ◽

Negative Impact ◽

Positive Impact ◽

Banking System ◽

Ease Of Use ◽

Perceived Usefulness ◽

Intention To Use ◽

Perceived Ease Of Use ◽

Promotional Strategies

The main objective of this study is to analyse consumers’ behavioural intentions to use cardless banking technology in Malaysia. The intentions to use this technology are evaluated through an extended Technology Acceptance Model (TAM) framework. The data were collected from 447 Maybank and Hong Leong Bank customers in Selangor and Kuala Lumpur. The results show that self-efficacy (SE) had a positive impact on the perceived ease of use (PEOU), while perceived risk (PR) had a negative impact on perceived usefulness (PU) and intention to use (IU) cardless banking. Next, the perceived ease of use (PEOU) had a positive impact on perceived usefulness (PU). The results further support the idea that perceived usefulness (PU) and perceived ease of use (PEOU) had the strongest impacts on intention to use (IU). The practical implications of this study suggest that developers of cardless banking technology should introduce secure, less complicated, and easily accessible technology to improve consumers’ intentions to use. The perceived usefulness of this technology can be improved through promotional strategies and consumer training. Theoretically, this study has successfully extended TAM in the context of cardless banking technology in Malaysia. Moreover, this study will assist bankers in designing effective marketing strategies to attract more customers, which will add significant value to the overall business of the banking industry.

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A Study of Emotional Solidarity in the Homestay Industry between Hosts and Tourists in the Post-Pandemic Era

Sustainability ◽

10.3390/su13137458 ◽

2021 ◽

Vol 13 (13) ◽

pp. 7458

Author(s):

Xi Zhang ◽

Juan Tang

Keyword(s):

Sustainable Development ◽

Customer Loyalty ◽

Perceived Risk ◽

Negative Impact ◽

Positive Impact ◽

Tourism Industry ◽

Three Dimensions ◽

The Sustainable Development ◽

Mediating Role ◽

Emotional Solidarity

Tourists’ perceptions of various risks at their travel destinations have crucial implications for destination management organizations and other tourism industry practitioners, which is growing into an unprecedented concern in the post-pandemic era. The Internet has boosted the global homestay industry. The perceived risk of homestay tourists requires further attention from researchers to promote the sustainable development of the homestay industry, especially in the post-pandemic era. To supplement and enrich the literature, this study aims to explore the relationships between tourists’ perceived risk, three dimensions of tourists’ emotional solidarity with hosts (feeling welcome, sympathetic understanding, and emotional closeness), and their customer loyalty towards the homestay industry in the post-pandemic era by taking the homestay industry of Guangzhou, China as the context, and employing SmartPLS for the empirical analysis. The results indicate that perceived risk has a significantly negative impact on emotional solidarity and customer loyalty, while emotional solidarity has a significantly positive impact on customer loyalty and plays a partial mediating role in the relationship between perceived risk and customer loyalty. The theoretical contributions of the article and the practical implications of the findings for the sustainable development of the homestay industry are discussed.

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